HOME Research Insight New Product Launches and Partnerships/Collaborations are some of the Significant Strategies Embraced by Market Players to Accomplish Growth in the Data Center Cooling Market



New Product Launches and Partnerships/Collaborations are some of the Significant Strategies Embraced by Market Players to Accomplish Growth in the Data Center Cooling Market


Data center cooling solutions are the tools which ensure the data center is supplied with necessary cooling that reduces the heat generated from data center servers and related infrastructure and maintains the data center facilities within the desired temperature range. The data center cooling market is projected to have an increasing growth owing to the growing requirement of cost effective and eco-friendly data center solutions in a number of industries. The global data center cooling market is projected to reach USD 14.28 Billion by 2021, growing at a Compound Annual Growth Rate (CAGR) of 14.95% during the forecast period of 2016–2021.

This market includes an expansive number of vendors providing data center cooling products, for instance, (France), Black Box Corporation (U.S.), Nortek Air Solutions, LLC (U.S.), Airedale International Air Conditioning Ltd. (U.K.), Rittal GmbH & Co. KG (Germany), H (Germany), Vertiv Co. (U.S.), Asetek (Denmark), AdaptivCOOL (U.S.), and Coolcentric (U.S.). Players in this market have embraced different strategies to extend their worldwide presence and expand their market share. New product launches and partnerships/collaborations are some of the significant strategies embraced by market players to accomplish growth in the data center cooling market. Companies such as Schneider Electric SE., Black Box Corporation, Nortek Air Solutions, LLC, Airedale International Air Conditioning LTD., and Rittal GmbH & Co. have adopted these strategies to expand their product portfolio.

Nortek Air Solutions, LLC is one of the major providers of data center cooling solutions. The company offers indirect evaporative cooling units, air handlers, ceiling coolers, heat exchangers, and chillers that provide efficient data center cooling. The company focuses on both organic and inorganic growth to tap into the data center cooling market. In September 2016, Nortek Air Solutions launched the Huntair brand air handler that caters to mid-sized indoor and outdoor air handling systems. Moreover, in October 2014, Nortek Air Solutions acquired the HVAC distribution business of Phoenix Wholesale, Inc. to increase Nortek’s presence in the Arizona market.

Schneider Electric is another leading provider in the data center cooling market. The company has a global clientele and a significant presence in Asia-Pacific (APAC), North America, and Western Europe. The company’s long-term strategy is more focused toward organic and inorganic growth. They are expected to develop new products and solutions, and form various alliances to attract a larger customer base worldwide. In July 2016, InRow Direct Expansion 600mm cooling solution was launched, which reduces the power consumption. The partnership with Vigilent, in May 2014, to provide cooling solutions for its end users, further supports the fact that Schneider Electric would be focused on organic as well as inorganic growth strategies for strengthening its market leader position in the data center cooling market

Related Reports:

Data Center Cooling Market by Solution (Air Conditioning, Chilling Unit, Cooling Tower, Economizer System, Liquid Cooling System, Control System, and Others), Service, Type of Cooling, Data Center Type, Industry, and Region - Global Forecast to 2021

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