HOME › Research Insight › New Product Launches with Low Cost and High Technology, a Key Strategy Adopted by Leading Market Players to Foster their Growth in the BRIC Diagnostic Imaging Equipment Market
New Product Launches with Low Cost and High Technology, a Key Strategy Adopted by Leading Market Players to Foster their Growth in the BRIC Diagnostic Imaging Equipment Market
The BRIC diagnostic imaging equipment market was dominated by GE Healthcare (U.K.), Siemens Healthcare (Germany), and Philips Healthcare (Netherlands) in 2013. With its well-established distribution network in BRIC nations and broad product portfolio, GE Healthcare held the leadership position in the BRIC diagnostic imaging equipment market in 2013. GE Healthcare offers all types of diagnostic imaging modalities, including computed tomography (CT), ultrasound, MRI, mammography, nuclear imaging and x-ray systems. Over the past three years, the company adopted the strategies of new product launches, initiatives to increase public awareness about early-stage diagnosis of diseases and imaging modalities, and localization of R&D and manufacturing facilities in BRIC nations.
Siemens Healthcare (Germany) held the second position in the BRIC diagnostic imaging equipment market in 2013. The company has a strong presence in emerging markets and a robust product portfolio for several diagnostic imaging systems such as x-ray imaging systems, ultrasound systems, and MRI systems. The company adopted new product launches and collaborations as key business strategies to uphold its leading position in the BRIC diagnostic imaging equipment market.
New product and technology launches, agreements, collaborations & partnerships, and expansions into emerging nations were the key growth strategies adopted by leading industry participants from 2011 to 2013. Companies adopted these strategies to expand their product and service portfolios, penetrate growing markets, and/or increase their market shares in the BRIC diagnostic imaging equipment market. In addition to the top market players, companies such as Hitachi Medical Corporation (Japan), Shimadzu Corporation (Japan), and Toshiba Medical Systems Corporation (Japan) have been primarily focusing on new product launches, and provision of training services to the healthcare professionals to widen their product offerings and enhance their presence in the BRIC diagnostic imaging equipment market.
Major strategic developments are taking place in the MRI and ultrasound systems segment. These market segments exhibit high growth potential in the near future. Dominant market players such as GE Healthcare (U.K.), Philips Healthcare (Netherlands), Samsung Medison (South Korea), and Siemens Healthcare (Germany), have introduced several technologically advanced ultrasound and MRI imaging systems in recent years.
Diagnostic Imaging Equipment Market by Modality [Digital X-ray Imaging, Ultrasound (Color Doppler, Portable), Magnetic Resonance Imaging, CT Scanner (Low-, Mid-, & High-end), Mammography, PET, SPECT] - Emerging Markets (BRIC - Brazil, Russia, India, and China) - 2011-2018
North - Dominion Plaza,
17304 Preston Road,
Suite 800, Dallas, TX 75252