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Market Players Adopted Strategies such as Expansions and Investments to Increase their Market Presence and Revenue Generation
The key players identified in the global eubiotics market include Cargill (U.S.), BASF SE (Germany), E. I. du Pont de Nemours and Company (U.S.), Koninklijke DSM N. V. (Netherlands), Chr. Hansen A/S (Denmark), Novozymes (Denmark), Calpis Co., Ltd. (Japan), Lesaffre Group (France), Kemin Industries, Inc. (U.S.), Lallemand Inc. (Canada), ADDCON (Germany), Behn Meyer (Malaysia), Novus International Inc. (U.S.), and Advanced BioNutrition Corporation (U.S.).
The key market players adopted strategies such as expansions and investments to increase their market presence and revenue generation. Leading players focused on strengthening their R&D proficiencies by capitalizing in advanced technologies and entering into R&D agreements with other companies, to develop diversified product portfolios of eubiotic products.
The core strengths of the key players in this market were expansions and investments to expand their businesses geographically. The global players have established large distribution networks across the world and followed extensive cross-selling marketing strategies. Market leaders such as Cargill (U.S.), BASF SE (Germany), E. I. du Pont de Nemours and Company (U.S.), Koninklijke DSM N. V. (Netherlands), Chr. Hansen A/S (Denmark), Novozymes (Denmark), successfully tapped potential markets through the development of innovative products, mergers and acquisitions, expansions and investments. These key companies focused on expansions of eubiotic companies on a regional as well as a global level, to strengthen and expand their geographical reach in the eubiotics market. The trend of developing eubiotic products for developing the immunity and productivity of animals, is increasing the competition among the key players, and in turn leading to the rise in competitive rivalry among the players.
In June 2016, DuPont (U.S.) set up its ASEAN (Association of Southeast Asian Nations) headquarters in Singapore. ASEAN is an increasingly important economic region for DuPont that delivered consistent growth for the company. This enabled to enhance its competitive advantage in a key growth market. In May 2016, Cargill (U.S.) expanded its facility to a USD 8.5 million animal nutrition plant in Nghe An, Vietnam, which would provide animal feed for livestock and have a total capacity of 66,000 metric tons, annually.
Another key player, BASF (Germany) started planning for the construction of a new world-scale plant for vitamin A in Ludwigshafen, Germany. The innovative facility would raise BASF’s total annual production capacity of vitamin A by 1,500 metric tons. With the planned investment, BASF would ensure a long-term supply for its customers and meet the growing demand of the market. The new world-scale vitamin A plant was planned to come on stream in 2020.
Eubiotics Market by Type (Probiotics, Prebiotics, Organic Acids, Essential Oils), Livestock (Swine, Poultry, Ruminant, Aquaculture), Form (Dry and Liquid), Function (Nutrition & Gut Health, Yield, Immunity, Production) - Global Forecast to 2022
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