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3. Key Market Players Focused on Various Growth Strategies such as Expansions & Investments, new Product Launches, Merger & Acquisitions, Joint Ventures, Agreements & Partnerships

Key players identified in the xanthan gum market include Cargill (U.S.), E. I. du Pont de Nemours and Company (U.S.), Solvay (Belgium), Archer Daniels Midland Company (U.S), and Fufeng Group Company Ltd. (China) have a strong presence in the global xanthan gum market. Other companies such as Fuerst Day Lawson (U.K.), Deosen Biochemical Ltd. (China), CP Kelco (U.S.) Ingredion Incorporated (U.S.), and Jungbunzlauer Suisse AG (Switzerland) also have a significant market share in the xanthan gum market.

The key market players focused on various growth strategies such as expansions & investments, new product launches, merger & acquisitions, joint ventures, agreements & partnerships. The major expansions & investments were done in the Asian-Pacific region by some of the key market players such as Cargill (U.S.), E. I. du Pont de Nemours and Company (U.S.), and Archer Daniels Midland Company (U.S).

Leading xanthan gum market player Cargill (U.S.) successfully adopted expansions & investments as a key strategy to tap potential markets. The company focused on expanding its facilities and investing in research and developmental activities, which resulted in the improvised quality of its products and increase in global market share. In 2016, Cargill, (U.S.) set up a new research & development center in China, in order to meet the growing consumer demand in China. E. I. du Pont de Nemours and Company (U.S.), is focused on strengthening its strategic activities and expanding production capacities, which enhanced the company’s presence in key potential international markets such as Austria. In 2016, DuPont set up new technology centers in Singapore, in order to expand its business and serve customers in the Asian region.

Archer Daniels Midland Company (U.S), emerged as a company with a number of expansions, investments, and acquisitions in the xanthan gum market for different applications such as food & beverages and animal feed. This enabled the company to increase its presence in the European market. Increase production facilities for food ingredients in the Asia-Pacific region have aided this company to strengthen its position as a leading market player in this region. Recently, in 2015, Jungbunzlauer Suisse AG (Switzerland), also increased its production capacity of xanthan gum in the manufacturing plant at Pernhofen, Austria.

Related Reports:

Xanthan Gum Market by Application (Food & Beverages, Oil & Gas, Pharmaceuticals), Function (Thickeners, Stabilizers, Gelling Agents, Fat Replacers, Coating Materials), Form (Dry, Liquid), and Region - Global Forecast to 2022

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