HOME Top Market Reports Augmented Reality Market by Component (Sensor, Display, & Software), Display Type (Head Mounted, Head-Up, Handheld, & Spatial), Application (Aerospace & Defense, Consumer, Commercial), and Geography - Global Forecast to 2020

Augmented Reality Market by Component (Sensor, Display, & Software), Display Type (Head Mounted, Head-Up, Handheld, & Spatial), Application (Aerospace & Defense, Consumer, Commercial), and Geography - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: November 2015
Report Code: SE 3873

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The overall size of the augmented reality market was valued at USD 1.72 Billion in 2014 and is expected to grow at a CAGR of 79.61% between 2015 and 2020. The rise in the demand for smartphones and tablets across the world is driving the market. Also, the consumer and commercial verticals are estimated to grow at the highest rates due to penetration of this technology in applications such as gaming, entertainment, and e-commerce.

This report provides a detailed analysis of the augmented reality market based on component, display type, application, and geography. The report forecasts the market size, in terms of value, of various segments with regard to regions, namely, North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America. It strategically profiles the key players and comprehensively analyzes their market rankings and core competencies, along with the detailed competitive landscape for the market leaders.

The research methodology used to estimate and forecast the market begins with capturing data on key vendor revenue through the secondary research. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure has been employed to arrive at the overall size of the global augmented reality market from the revenue of key players. After arriving at the overall market size, the total market has been split into several segments and subsegments which have been verified through the primary research by conducting interviews of people holding key positions such as CEOs, VPs, directors, and executives. The market breakdown and data triangulation procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The breakdown of the profiles of primaries has been depicted in the figure below.

Augmented Reality Market

To know about the assumptions considered for the study, download the pdf brochure

The market comprises component providers, product manufacturers, distributors, and end users. The players in the market include Blippar Limited (U.K.), DAQRI LLC (U.S.), Google Inc. (U.S.), Microsoft Corporation (U.S.), Infinity Augmented Reality Inc. (Israel), Magic Leap, Inc. (U.S.), Metaio GmbH (Germany), Osterhout Design Group (ODG) (U.S.), Qualcomm Inc. (U.S.), Total Immersion (France), and Wikitude GmbH (Austria), among others. The various stakeholders in the augmented reality market are listed below.

  • Original equipment manufacturers (OEMs)
  • Electronics product manufacturers
  • Semiconductor component manufacturers and distributors
  • Manufacturers, distributors, and suppliers of various types of augmented reality technology-enabled products
  • Software providers
  • Research organizations
  • Technology standards organizations, forums, alliance, and associations
  • Government, financial institutions, and investor communities
  • Analysts and strategic business planners
  • Associations, organizations, and alliances related to augmented reality technology

 “This study answers several questions for the stakeholders, primarily which market segments to focus on in the next two to five years for prioritizing efforts and investments.”

Scope of the Report:

This research report categorizes the global augmented reality market on component, display type, application, the basis of and geography.

Augmented Reality Market, by Component:

  • Hardware components
    • Sensor
      • 3D depth sensor
      • Accelerometer
      • Gyroscope
      • Magnetometer
      • Image sensor
      • Global Positioning System (GPS)
      • Proximity sensor
  • Semiconductor components
    • Controller/processor
    • Integrated circuit
  • Displays
  • Software components

Augmented Reality Market, by Display Device:

  • Head-mounted (HMD) display
  • Head-up display (HUD) \
  • Handheld display
  • Spatial display

Augmented Reality Market, by Application:

  • Consumer
    • Gaming
    • Sports and entertainment
  • Aerospace & defense
  • Medical
  • Commercial
    • Tourism and sightseeing
    • E-learning
    • E-commerce and marketing
  • Others
    • Enterprise solutions
    • Architecture and building design (BIM)
    • Geospatial mining
    • Automotive

Augmented Reality Market, by Geography:

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • RoW

Available Customizations:

With the given market data, MarketsandMarkets offers customizations according to the companies’ specific needs. The following customization options are available for the report:

Company Information:

Detailed analysis and profiling of additional market players (up to five)

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Geographic Scope
           1.3.3 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown & Data Triangulation
    2.4 Research Assumptions
           2.4.1 Assumptions

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 31)
    4.1 Augmented Reality Market, 2013–2020 (USD Billion)
    4.2 Market – Major Display Type
    4.3 Market in APAC
    4.4 APAC Expected to Emerge as the Fastest-Growing Region Between 2015 and 2020
    4.5 Market: Market Share of Two Major Applications in 2014
    4.6 Market: Developed vs Developing Market
    4.7 Market: Consumer and Commercial Sectors (2020)

5 Market Overview (Page No. - 35)
    5.1 Introduction
           5.1.1 Monitor-Based Technology
                    5.1.1.1 Mobile Augmented Reality
           5.1.2 Near to Eye Based Technology
           5.1.3 Augmented Reality Implementations
           5.1.4 Marker-Based Augmented Reality
                    5.1.4.1 Passive Marker
                    5.1.4.2 Active Marker
           5.1.5 Markerless Augmented Reality
                    5.1.5.1 Model-Based Tracking
                    5.1.5.2 Image Processing-Based Tracking
    5.2 Market Segmentation
           5.2.1 The Augmented Reality Makret, By Display Type
           5.2.2 The Augmented Reality Makret, By Component
           5.2.3 The Augmented Reality Makret, By Application
           5.2.4 The Augmented Reality Makret, By Geography
    5.3 History and Evolution of AR Technology
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Increasing Demand for AR Applications and Devices for 3D Visualization and Disease Detection in Medical Fields
                    5.4.1.2 Increasing Demand for Augmented Reality in Architecture and Automotive Industry
                    5.4.1.3 Increase in Demand for AR in the E-Commerce and Retail Sectors
           5.4.2 Restraints
                    5.4.2.1 Limited User Interface(UI) Affecting the Navigation Performance of Augmented Reality Applications
                    5.4.2.2 Limited Processing Power, Less Storage, and Restricted Size of Memory Card in Mobile Phones
                    5.4.2.3 Development of AR Depends on the Advancements in Computers and Digital Network
           5.4.3 Opportunities
                    5.4.3.1 Rising Investment in Augmented Reality Market
                    5.4.3.2 Opportunity in E-Commerce Industry Can Help Augmented Reality to Penetrate This Market
                    5.4.3.3 Increase in Demand for AR Devices and Apps in the Tourism Sector
           5.4.4 Challenges
                    5.4.4.1 Low Adoption Rate Due to Privacy Issues and Complexity in Design
                    5.4.4.2 Reconfiguration of Applications for Different Platforms

6 Industry Trends (Page No. - 48)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Industry Trends
    6.4 Porter’s Five Forces Model
           6.4.1 Intensity of Competitive Rivalry
           6.4.2 Threat of Substitutes
           6.4.3 Bargaining Power of Buyers
           6.4.4 Bargaining Power of Suppliers
           6.4.5 Threat of New Entrants

7 Augmented Reality Market, By Component (Page No. - 56)
    7.1 Introduction
    7.2 Hardware Component
           7.2.1 Sensors
                    7.2.1.1 3D Depth Sensor
                    7.2.1.2 Accelerometer
                    7.2.1.3 Gyroscope
                    7.2.1.4 Magnetometer
                    7.2.1.5 Image Sensor
                    7.2.1.6 Global Positioning System (GPS)
                    7.2.1.7 Proximity Sensor
           7.2.2 Semiconductor Component
                    7.2.2.1 Controller/Processor
                    7.2.2.2 Integrated Circuits
           7.2.3 Display
    7.3 Software Component

8 Augmented Reality Market, By Display Type (Page No. - 63)
    8.1 Introduction
    8.2 Head-Mounted (HMD) Augmented Reality
    8.3 Head-Up Display (HUD) Augmented Reality
    8.4 Handheld Display Augmented Reality
    8.5 Spatial Display Augmented Reality

9 Augmented Reality Market, By Application (Page No. - 69)
    9.1 Introduction
    9.2 Consumer Applications
           9.2.1 Gaming
           9.2.2 Sports and Entertainment
    9.3 Aerospace & Defense
    9.4 Medical
    9.5 Commercial
           9.5.1 Tourism and Sightseeing
           9.5.2 E-Learning
           9.5.3 E-Commerce and Marketing
    9.6 Others
           9.6.1 Enterprise Solutions
           9.6.2 Architecture and Building Design (Bim)
           9.6.3 Geospatial Mining
           9.6.4 Automotive

10 Augmented Reality Market, By Geography (Page No. - 95)
     10.1 Introduction
     10.2 North America
             10.2.1 U.S.
             10.2.2 Canada
             10.2.3 Mexico
     10.3 Europe
             10.3.1 U.K.
             10.3.2 Germany
             10.3.3 France
             10.3.4 Rest of Europe
     10.4 Asia-Pacific (APAC)
             10.4.1 China
             10.4.2 India
             10.4.3 South Korea
             10.4.4 Japan
             10.4.5 Rest of APAC
     10.5 Rest of the World (RoW)
             10.5.1 Middle East & Africa
             10.5.2 Latin America

11 Competitive Landscape (Page No. - 119)
     11.1 Overview
     11.2 Competitive Scenario
     11.3 Recent Developments
             11.3.1 New Product & Technology Launches and Developments
             11.3.2 Acquisitions/Collaborations
             11.3.3 Partnerships
             11.3.4 Expansions
             11.3.5 Others

12 Company Profile (Page No. - 128)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     12.1 Google Inc.
     12.2 Qualcomm Inc.
     12.3 Microsoft Corp.
     12.4 Samsung Electronics Co., Ltd.
     12.5 Total Immersion
     12.6 Infinity Augmented Reality Inc.
     12.7 Blippar.Com Ltd.
     12.8 Daqri LLC
     12.9 Osterhout Design Group (ODG)
     12.10 Wikitude GmbH
     12.11 Magic Leap, Inc.
     12.12 Metaio GmbH

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 154)
     13.1 Insights of Industry Experts
     13.2 Discussion Guide
     13.3 Introducing RT: Real-Time Market Intelligence
     13.4 Available Customizations
     13.5 Related Reports


List of Tables (75 Tables)

Table 1 Growing Demand for Augmented Reality in Retail Applications
Table 2 Limited User Interface in Devices is A Major Problem Restraining the Growth of Augmented Reality Applications in Mobile Systems
Table 3 Augmented Reality Have the Potential to Be Used in Tourism Sector in the Coming Years
Table 4 Challenges in AR
Table 5 Key Industry Trends in the Augmented Reality Market
Table 6 Porter’s Five Forces Analysis: Threat of New Entrants Would Have Maximum Impact on the Overall Market
Table 7 Global Augmented Reality Market Size, By Component, 2013–2020, (USD Billion)
Table 8 Global Market Size, By Hardware Component, 2013–2020 (USD Billion)
Table 9 Global Market, By Display Type, 2013–2020 (USD Billion)
Table 10 Global Market for Head-Mounted Displays, By Application, 2013–2020 (USD Billion)
Table 11 Global Market for Head-Up Displays, By Application, 2013–2020 (USD Billion)
Table 12 Global Market for Handheld Displays, By Application, 2013–2020 (USD Billion)
Table 13 Global Market for Spatial Displays, By Application, 2013–2020 (USD Million)
Table 14 Global Market Size, By Vertical, 2013–2020 (USD Billion)
Table 15 Global Market: Consumer Sector, By Application, 2013–2020 (USD Billion)
Table 16 Global Market: Consumer Sector , By Device Type, 2013–2020 (USD Million)
Table 17 Global Market: Consumer Sector, By Region, 2013–2020 (USD Billion)
Table 18 North America: AR Market Size for Consumer Sector , By Country, 2013–2020 (USD Million)
Table 19 Europe: AR Market Size for Consumer Sector, By Country, 2013–2020 (USD Million)
Table 20 APAC: AR Market Size for Consumer Sector , By Country, 2013–2020 (USD Million)
Table 21 RoW: AR Market Size for Consumer Sector , By Region, 2013–2020 (USD Million)
Table 22 Global Augmented Reality Market Size for Aerospace and Defence Sector, By Display Type, 2013–2020 (USD Million)
Table 23 Global Augmented Reality Market Size for Aerospace and Defense Sector, By Region, 2013–2020 (USD Million)
Table 24 North America: AR Market Size for Aerospace and Defense Sector, By Country, 2013–2020 (USD Million)
Table 25 Europe: AR Market Size for Aerospace and Defense Sector, By Country, 2013–2020 (USD Million)
Table 26 APAC:AR Market Size for Aerospace and Defense Sector, By Country, 2013–2020 (USD Million)
Table 27 RoW: AR Market Size for Aerospace and Defense Sector, By Region, 2013–2020 (USD Million)
Table 28 Global Augmented Reality Market Size for Medical Sector, By Display Type, 2013–2020 (USD Million)
Table 29 Global Market Size for Medical Sector, By Region, 2013–2020 (USD Million)
Table 30 North America: AR Market Size for Medical Sector, By Country, 2013–2020 (USD Million)
Table 31 Europe: AR Market Size for Medical Sector, By Country, 2013–2020 (USD Million)
Table 32 APAC: AR Market Size for Medical Sector, By Country, 2013–2020 (USD Million)
Table 33 RoW: AR Market Size for Medical Sector, By Region, 2013–2020 (USD Million)
Table 34 Global Augmented Reality Market for Commercial Sector, By Application, 2013–2020 (USD Billion)
Table 35 Global Market Size for Commercial Sector, By Display Type, 2013–2020 (USD Million)
Table 36 Global Augmented Reality Market Size for Commercial Sector, By Region, 2013–2020 (USD Million)
Table 37 North America: AR Market Size for Commercial Sector, By Country, 2013–2020 (USD Million)
Table 38 Europe: AR Market Size for Commercial Sector, By Country, 2013–2020 (USD Million)
Table 39 APAC: AR Market Size for Commercial Sector, By Country, 2013–2020 (USD Million)
Table 40 RoW: AR Market Size for Commercial Sector, By Region, 2013–2020 (USD Million)
Table 41 Global Augmented Reality Market for Other Vertical, By Application, 2013-2020 (USD Million)
Table 42 Global Market Size for Other Sector, By Display Type, 2013–2020 (USD Million)
Table 43 Global Market Size for Other Sector, By Region, 2013–2020 (USD Million)
Table 44 North America: AR Market Size for Other Sector, By Country, 2013–2020 (USD Million)
Table 45 Europe: AR Market Size for Other Sector, By Country, 2013–2020 (USD Million)
Table 46 APAC: AR Market Size for Other Sector, By Country, 2013–2020 (USD Million)
Table 47 RoW: AR Market Size for Other Sector, By Region, 2013–2020 (USD Million)
Table 48 Augmented Reality Market, By Region, 2013–2020 (USD Billion)
Table 49 North America: Market, By Application, 2013–2020 (USD Billion)
Table 50 North America: Market, By Country, 2013–2020 (USD Billion)
Table 51 U.S.: Augmented Reality Market, By Application 2013–2020 (USD Billion)
Table 52 Canada: Market, By Application, 2013–2020 (USD Million)
Table 53 Mexico: Market, By Application, 2013–2020 (USD Million)
Table 54 Europe: Market, By Application, 2013–2020 (USD Billion)
Table 55 Europe: Augmented Reality Market, By Country, 2013–2020 (USD Billion)
Table 56 U.K.: Augmented Reality Market, By Application, 2013–2020 (USD Million)
Table 57 Germany: Market, By Application, 2013–2020 (USD Million)
Table 58 France: Augmented Reality Market, By Application, 2013–2020 (USD Million)
Table 59 Rest of Europe: Augmented Reality Market, By Application, 2013–2020 (USD Million)
Table 60 APAC: Market, By Application, 2013–2020 (USD Billion)
Table 61 APAC: Market, By Country, 2013–2020 (USD Billion)
Table 62 China: Market, By Application, 2013–2020 (USD Million)
Table 63 India: Market, By Application, 2013–2020 (USD Million)
Table 64 South Korea: Market, By Application, 2013–2020 (USD Million)
Table 65 Japan: Augmented Reality Market, By Application, 2013–2020 (USD Million)
Table 66 Rest of APAC: Augmented Reality Market, By Application, 2013–2020 (USD Million)
Table 67 RoW: Market, By Application, 2013–2020 (USD Million)
Table 68 Rest of the World: Market, By Region,  2013–2020 (USD Million)
Table 69 Middle East & Africa: Market, By Application, 2013–2020 (USD Million)
Table 70 Middle East & Africa: Market, By Application, 2013–2020 (USD Million)
Table 71 New Product Launches and Developments, 2012–2015
Table 72 Acquisitions/Collaborations, 2012–2015
Table 73 Partnerships, 2012–2014
Table 74 Expansions, 2012–2015
Table 75 Others, 2012–2015


List of Figures (51 Figures)

Figure 1 Markets Covered
Figure 2 Global Augmented Reality Market: Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Market Breakdown & Data Triangulation
Figure 6 Assumptions of the Research Study
Figure 7 Augmented Reality Market, 2013–2020 (USD Billion)
Figure 8 Augmented Reality Component Market Size, 2013–2020 (USD Billion)
Figure 9 Market, By Hardware (2013–2020)
Figure 10 Market, By Display Type (2014 vs 2020)
Figure 11 Commercial Sector Expected to Witness the Highest Growth Rate Between 2015 and 2020
Figure 12 North America Held the Largest Market Share in 2014
Figure 13 Attractive Market Opportunities for Augmented Reality
Figure 14 The Handheld Display Segment Accounted for the Largest Market Share in 2014
Figure 15 The Consumer Sector is Expected to Have the Highest Market Share in APAC By 2020
Figure 16 China and Japan Estimated to Emerge as the Fastest-Growing Countries
Figure 17 Consumer and Commercial Sectors Expected to Lead the North American Market Between 2015 and 2020
Figure 18 China Expected to Grow Faster Than the Other Developed Market
Figure 19 Consumer and Commercial Sectors Have A Promising Future in APAC
Figure 20 Types of Augmented Reality Implementations
Figure 21 The Augmented Reality Market Segmentation: By Geography
Figure 22 Evolution of the Augmented Reality Technology
Figure 23 Demand for AR Applications in the Medical and Retail Sectors Will Drive the Growth of the AR Market
Figure 24 Value Chain Analysis (2015): Major Value is Added During Research & Product Development and Manufacturing Stages
Figure 25 Porter’s Five Forces Analysis (2014)
Figure 26 Market: Porter’s Five Forces Analysis
Figure 27 Impact Analysis of Intensity of Competitive Rivalry
Figure 28 Impact Analysis of Threat of Substitutes
Figure 29 Impact Analysis of Bargaining Power of Buyers
Figure 30 Impact Analysis of Bargaining Power of Suppliers
Figure 31 Impact Analysis of Threat of New Entrants
Figure 32 Augmented Reality Market: Software Component vs Hardware Component (2014 vs 2020)
Figure 33 Geographic Snapshot: APAC Expected to Register the Highest Growth Rate During the Forecast Period
Figure 34 U.S. Estimated to Dominate the Market With Largest Market Size Between 2015 and 2020
Figure 35 North American Augmented Reality Market Overview
Figure 36 European Augmented Reality Market Overview: 2014
Figure 37 APAC Augmented Reality Market Overview: 2014
Figure 38 Companies Adopted Product and Technology Innovation as the Key Growth Strategy in 2013 and 2014
Figure 39 Product Analysis for Major Companies in Market
Figure 40 Market Evaluation Framework—New Product Launches Fueled the Growth Between 2012 and 2014
Figure 41 Battle for Market Share: New Product Launches Was the Key Strategy
Figure 42 Google Inc.: Company Snapshot
Figure 43 Google Inc.: SWOT Analysis
Figure 44 Qualcomm Inc.: Company Snapshot
Figure 45 Qualcomm Inc.: SWOT Analysis
Figure 46 Microsoft Corp.: Company Snapshot
Figure 47 Microsoft Corp.: SWOT Analysis
Figure 48 Samsung Electronics Co. Ltd.: Company Snapshot
Figure 49 Samsung Electronics Co., Ltd.: SWOT Analysis
Figure 50 Total Immersion: SWOT Analysis
Figure 51 Infinity Augmented Reality Inc.: SWOT Analysis

The overall size of the augmented reality (AR) market was valued at USD 1.72 Billion in 2014 and is expected to grow at a CAGR of 79.61% between 2015 and 2020. AR would help in increasing the efficiency, infrastructure, and image display with its computing power. Increase in demand for AR in the e-commerce and retail sectors wherein this technology allows customers to try a product before they buy it with the use of a 3D preview. Augmented reality has the capacity to change everyday life by focusing on the visualization of virtual products in real time environment. The augmented reality technology would be used mainly in the aerospace and defense and commercial applications. These would be the fastest-growing sectors in the augmented reality market. In addition, AR applications and devices play an important role for 3D visualization and disease detection in medical fields.

The handheld displays are likely to hold the largest share of the augmented reality market. Smartphones have been recognized as utmost promising devices for the AR market in the near future. At the moment, with the rising demand for smartphones and use of AR browsers, consumers have started accepting this human–computer communication. The use of mobile phones for location finding in 3D and in real time, video display with computer graphics, potential gaming market, and similar applications would drive the growth of the market.

The augmented reality market for the commercial application is expected to grow at a CAGR of 89.82% between 2015 and 2020. Interactive marketing techniques providing more information using AR application on monitor-based systems’ camera help consumers choose their products more effectively; using system’s camera, users can virtually try their outfit. The demand for augmented applications is also growing in the retail sector. The augmented reality technology offers remarkable results regarding visual effects when used in gaming and sports broadcasts.

Augmented Reality Market

North America holds the largest size of the market. The presence of the major companies dealing with augmented reality technology has been one of the major factors for the high growth of the market. The augmented reality market in Asia-Pacific is expected to grow at a high rate for the medical, commercial, and consumer sectors. The increasing number of players in the region would propel the growth of the market in the region. Different start-ups in China have helped the country evolve as a leading region known for the augmented reality technology. The electronics market in the region and chipset manufacturers have been going through the developments of the AR technology.

New product launches and developments was the key strategy adopted by industry players to achieve growth in the market. The rising demand for augmented devices as well as high investment in this emerging market has encouraged companies to adopt this strategy. The players involved in the augmented reality market include Blippar Limited (U.K.), DAQRI LLC (U.S.), Google Inc. (U.S.), Microsoft Corporation (U.S.), Infinity Augmented Reality Inc. (Israel), Magic Leap, Inc. (U.S.), Metaio GmbH (Germany), Osterhout Design Group (ODG) (U.S.), Qualcomm Inc. (U.S.), Total Immersion (France), and Wikitude GmbH (Austria), among others.

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