HOME Top Market Reports Augmented Reality Market by Component (Sensor, Display, & Software), Display Type (Head Mounted, Head-Up, Handheld, & Spatial), Application (Aerospace & Defense, Consumer, Commercial), and Geography - Global Forecast to 2020

Augmented Reality Market by Component (Sensor, Display, & Software), Display Type (Head Mounted, Head-Up, Handheld, & Spatial), Application (Aerospace & Defense, Consumer, Commercial), and Geography - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: November 2015
Report Code: SE 3873

 

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Augmented reality (AR) technology is one of the emerging technology in the field of displays that would make a mark in the near future. The use of augmented reality in diverse fields such as aerospace & defense for training the fighter pilots and faster & secure transfer of information in the crisis situations would help the growth of the augmented reality market. The games would be more engaging and interactive with the help of augmented reality technology. The augmented reality technology would be used mainly in the commercial applications such as tourism and sightseeing, e-learning, e-commerce & marketing, and facility management. The augmented reality technology would also be used in the consumer, aerospace & defense, and medical sectors. They have their applications in the products such as head-mounted displays, head-up displays, handheld displays, and spatial displays.

The global augmented reality market in 2014 was valued at USD 1.72 Billion and is expected to reach USD 56.8 Billion by 2020, at a CAGR of 79.61% between 2015 and 2020.

North America would dominate the market and is expected to witness a CAGR of 83.13% between 2015 and 2020. The global augmented reality market has been segmented into six categories: type, technology, display type, component, application, and geography. The type segment includes monitor-based technology and near-eye-based technology. The technology segment includes marker-based augmented reality and markerless augmented reality. The component segment includes sensor, semiconductor component, display, and software. The display type segment includes head-mounted display, head-up display, handheld display, and spatial display. The application segment includes the verticals such as aerospace & defense, medical, consumer, and commercial. The market-based on geography has been classified into various regions such as the North America, Europe, APAC, and RoW.

The research methodology include the primary sources and the secondary sources. The primary sources such as experts from related industries and suppliers have been interviewed to obtain and verify critical information and assess future prospects. Key players in the augmented reality market have been identified through secondary research and their revenue has been determined through primary and secondary research activities. The primary respondents from the display industry were interviewed to get the insights of the display types such as the head-mounted display, head-up display, and handheld display.

Augmented Reality Market

To know about the assumptions considered for the study, download the pdf brochure

The industry ecosystem of the augmented reality market includes vendors, manufacturers of the augmented reality devices and the user segments such as commercial, consumer, medical, and aerospace & defense.

The target audience for the report would be all the major players in the augmented reality market, the start-up companies in the AR market, the venture capitalists, private equity groups, the investment houses, equity research firms, and other stakeholders.

Scope of the Report:

This report categorizes the global market for augmented reality on the basis of component, display type, application, and geography.

Market Segmentation, by Component:

The augmented reality market based on component has been segmented into hardware (sensor, semiconductor component, display) and software.

Market Segmentation, by Display Type:

The augmented reality market based on display type has been segmented into head-mounted display, head-up display, handheld display, and spatial display.

Market Segmentation, by Application:

The augmented reality market based on application has been segmented into, consumer, industrial, commercial, and others.

Market Segmentation, by Geography:

The geographic analysis covers the North America, Europe, Asia-Pacific (APAC), and Rest of the World (RoW).

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further breakdown of the South American Augmented Reality market into countries such as Brazil, Argentina, and Rest of South America
  • Comprehensive coverage of regulations followed in each region (North America, APAC, Europe, and RoW)

Company Information

  • Detailed analysis and profiling of additional market players (up to five)

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Geographic Scope
           1.3.3 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown & Data Triangulation
    2.4 Research Assumptions
           2.4.1 Assumptions

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 31)
    4.1 Augmented Reality Market, 2013–2020 (USD Billion)
    4.2 Market – Major Display Type
    4.3 Market in APAC
    4.4 APAC Expected to Emerge as the Fastest-Growing Region Between 2015 and 2020
    4.5 Market: Market Share of Two Major Applications in 2014
    4.6 Market: Developed vs Developing Market
    4.7 Market: Consumer and Commercial Sectors (2020)

5 Market Overview (Page No. - 35)
    5.1 Introduction
           5.1.1 Monitor-Based Technology
                    5.1.1.1 Mobile Augmented Reality
           5.1.2 Near to Eye Based Technology
           5.1.3 Augmented Reality Implementations
           5.1.4 Marker-Based Augmented Reality
                    5.1.4.1 Passive Marker
                    5.1.4.2 Active Marker
           5.1.5 Markerless Augmented Reality
                    5.1.5.1 Model-Based Tracking
                    5.1.5.2 Image Processing-Based Tracking
    5.2 Market Segmentation
           5.2.1 The Augmented Reality Makret, By Display Type
           5.2.2 The Augmented Reality Makret, By Component
           5.2.3 The Augmented Reality Makret, By Application
           5.2.4 The Augmented Reality Makret, By Geography
    5.3 History and Evolution of AR Technology
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Increasing Demand for AR Applications and Devices for 3D Visualization and Disease Detection in Medical Fields
                    5.4.1.2 Increasing Demand for Augmented Reality in Architecture and Automotive Industry
                    5.4.1.3 Increase in Demand for AR in the E-Commerce and Retail Sectors
           5.4.2 Restraints
                    5.4.2.1 Limited User Interface(UI) Affecting the Navigation Performance of Augmented Reality Applications
                    5.4.2.2 Limited Processing Power, Less Storage, and Restricted Size of Memory Card in Mobile Phones
                    5.4.2.3 Development of AR Depends on the Advancements in Computers and Digital Network
           5.4.3 Opportunities
                    5.4.3.1 Rising Investment in Augmented Reality Market
                    5.4.3.2 Opportunity in E-Commerce Industry Can Help Augmented Reality to Penetrate This Market
                    5.4.3.3 Increase in Demand for AR Devices and Apps in the Tourism Sector
           5.4.4 Challenges
                    5.4.4.1 Low Adoption Rate Due to Privacy Issues and Complexity in Design
                    5.4.4.2 Reconfiguration of Applications for Different Platforms

6 Industry Trends (Page No. - 48)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Industry Trends
    6.4 Porter’s Five Forces Model
           6.4.1 Intensity of Competitive Rivalry
           6.4.2 Threat of Substitutes
           6.4.3 Bargaining Power of Buyers
           6.4.4 Bargaining Power of Suppliers
           6.4.5 Threat of New Entrants

7 Augmented Reality Market, By Component (Page No. - 56)
    7.1 Introduction
    7.2 Hardware Component
           7.2.1 Sensors
                    7.2.1.1 3D Depth Sensor
                    7.2.1.2 Accelerometer
                    7.2.1.3 Gyroscope
                    7.2.1.4 Magnetometer
                    7.2.1.5 Image Sensor
                    7.2.1.6 Global Positioning System (GPS)
                    7.2.1.7 Proximity Sensor
           7.2.2 Semiconductor Component
                    7.2.2.1 Controller/Processor
                    7.2.2.2 Integrated Circuits
           7.2.3 Display
    7.3 Software Component

8 Augmented Reality Market, By Display Type (Page No. - 63)
    8.1 Introduction
    8.2 Head-Mounted (HMD) Augmented Reality
    8.3 Head-Up Display (HUD) Augmented Reality
    8.4 Handheld Display Augmented Reality
    8.5 Spatial Display Augmented Reality

9 Augmented Reality Market, By Application (Page No. - 69)
    9.1 Introduction
    9.2 Consumer Applications
           9.2.1 Gaming
           9.2.2 Sports and Entertainment
    9.3 Aerospace & Defense
    9.4 Medical
    9.5 Commercial
           9.5.1 Tourism and Sightseeing
           9.5.2 E-Learning
           9.5.3 E-Commerce and Marketing
    9.6 Others
           9.6.1 Enterprise Solutions
           9.6.2 Architecture and Building Design (Bim)
           9.6.3 Geospatial Mining
           9.6.4 Automotive

10 Augmented Reality Market, By Geography (Page No. - 95)
     10.1 Introduction
     10.2 North America
             10.2.1 U.S.
             10.2.2 Canada
             10.2.3 Mexico
     10.3 Europe
             10.3.1 U.K.
             10.3.2 Germany
             10.3.3 France
             10.3.4 Rest of Europe
     10.4 Asia-Pacific (APAC)
             10.4.1 China
             10.4.2 India
             10.4.3 South Korea
             10.4.4 Japan
             10.4.5 Rest of APAC
     10.5 Rest of the World (RoW)
             10.5.1 Middle East & Africa
             10.5.2 Latin America

11 Competitive Landscape (Page No. - 119)
     11.1 Overview
     11.2 Competitive Scenario
     11.3 Recent Developments
             11.3.1 New Product & Technology Launches and Developments
             11.3.2 Acquisitions/Collaborations
             11.3.3 Partnerships
             11.3.4 Expansions
             11.3.5 Others

12 Company Profile (Page No. - 128)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     12.1 Google Inc.
     12.2 Qualcomm Inc.
     12.3 Microsoft Corp.
     12.4 Samsung Electronics Co., Ltd.
     12.5 Total Immersion
     12.6 Infinity Augmented Reality Inc.
     12.7 Blippar.Com Ltd.
     12.8 Daqri LLC
     12.9 Osterhout Design Group (ODG)
     12.10 Wikitude GmbH
     12.11 Magic Leap, Inc.
     12.12 Metaio GmbH

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 154)
     13.1 Insights of Industry Experts
     13.2 Discussion Guide
     13.3 Introducing RT: Real-Time Market Intelligence
     13.4 Available Customizations
     13.5 Related Reports


List of Tables (75 Tables)

Table 1 Growing Demand for Augmented Reality in Retail Applications
Table 2 Limited User Interface in Devices is A Major Problem Restraining the Growth of Augmented Reality Applications in Mobile Systems
Table 3 Augmented Reality Have the Potential to Be Used in Tourism Sector in the Coming Years
Table 4 Challenges in AR
Table 5 Key Industry Trends in the Augmented Reality Market
Table 6 Porter’s Five Forces Analysis: Threat of New Entrants Would Have Maximum Impact on the Overall Market
Table 7 Global Augmented Reality Market Size, By Component, 2013–2020, (USD Billion)
Table 8 Global Market Size, By Hardware Component, 2013–2020 (USD Billion)
Table 9 Global Market, By Display Type, 2013–2020 (USD Billion)
Table 10 Global Market for Head-Mounted Displays, By Application, 2013–2020 (USD Billion)
Table 11 Global Market for Head-Up Displays, By Application, 2013–2020 (USD Billion)
Table 12 Global Market for Handheld Displays, By Application, 2013–2020 (USD Billion)
Table 13 Global Market for Spatial Displays, By Application, 2013–2020 (USD Million)
Table 14 Global Market Size, By Vertical, 2013–2020 (USD Billion)
Table 15 Global Market: Consumer Sector, By Application, 2013–2020 (USD Billion)
Table 16 Global Augmented Reality Market: Consumer Sector , By Device Type, 2013–2020 (USD Million)
Table 17 Global Augmented Reality Market: Consumer Sector, By Region, 2013–2020 (USD Billion)
Table 18 North America: AR Market Size for Consumer Sector , By Country, 2013–2020 (USD Million)
Table 19 Europe: AR Market Size for Consumer Sector, By Country, 2013–2020 (USD Million)
Table 20 APAC: AR Market Size for Consumer Sector , By Country, 2013–2020 (USD Million)
Table 21 RoW: AR Market Size for Consumer Sector , By Region, 2013–2020 (USD Million)
Table 22 Global Augmented Reality Market Size for Aerospace and Defence Sector, By Display Type, 2013–2020 (USD Million)
Table 23 Global Augmented Reality Market Size for Aerospace and Defense Sector, By Region, 2013–2020 (USD Million)
Table 24 North America: AR Market Size for Aerospace and Defense Sector, By Country, 2013–2020 (USD Million)
Table 25 Europe: AR Market Size for Aerospace and Defense Sector, By Country, 2013–2020 (USD Million)
Table 26 APAC:AR Market Size for Aerospace and Defense Sector, By Country, 2013–2020 (USD Million)
Table 27 RoW: AR Market Size for Aerospace and Defense Sector, By Region, 2013–2020 (USD Million)
Table 28 Global Augmented Reality Market Size for Medical Sector, By Display Type, 2013–2020 (USD Million)
Table 29 Global Market Size for Medical Sector, By Region, 2013–2020 (USD Million)
Table 30 North America: AR Market Size for Medical Sector, By Country, 2013–2020 (USD Million)
Table 31 Europe: AR Market Size for Medical Sector, By Country, 2013–2020 (USD Million)
Table 32 APAC: AR Market Size for Medical Sector, By Country, 2013–2020 (USD Million)
Table 33 RoW: AR Market Size for Medical Sector, By Region, 2013–2020 (USD Million)
Table 34 Global Augmented Reality Market for Commercial Sector, By Application, 2013–2020 (USD Billion)
Table 35 Global Market Size for Commercial Sector, By Display Type, 2013–2020 (USD Million)
Table 36 Global Augmented Reality Market Size for Commercial Sector, By Region, 2013–2020 (USD Million)
Table 37 North America: AR Market Size for Commercial Sector, By Country, 2013–2020 (USD Million)
Table 38 Europe: AR Market Size for Commercial Sector, By Country, 2013–2020 (USD Million)
Table 39 APAC: AR Market Size for Commercial Sector, By Country, 2013–2020 (USD Million)
Table 40 RoW: AR Market Size for Commercial Sector, By Region, 2013–2020 (USD Million)
Table 41 Global Augmented Reality Market for Other Vertical, By Application, 2013-2020 (USD Million)
Table 42 Global Market Size for Other Sector, By Display Type, 2013–2020 (USD Million)
Table 43 Global Market Size for Other Sector, By Region, 2013–2020 (USD Million)
Table 44 North America: AR Market Size for Other Sector, By Country, 2013–2020 (USD Million)
Table 45 Europe: AR Market Size for Other Sector, By Country, 2013–2020 (USD Million)
Table 46 APAC: AR Market Size for Other Sector, By Country, 2013–2020 (USD Million)
Table 47 RoW: AR Market Size for Other Sector, By Region, 2013–2020 (USD Million)
Table 48 Augmented Reality Market, By Region, 2013–2020 (USD Billion)
Table 49 North America: Market, By Application, 2013–2020 (USD Billion)
Table 50 North America: Market, By Country, 2013–2020 (USD Billion)
Table 51 U.S.: Augmented Reality Market, By Application 2013–2020 (USD Billion)
Table 52 Canada: Market, By Application, 2013–2020 (USD Million)
Table 53 Mexico: Market, By Application, 2013–2020 (USD Million)
Table 54 Europe: Market, By Application, 2013–2020 (USD Billion)
Table 55 Europe: Augmented Reality Market, By Country, 2013–2020 (USD Billion)
Table 56 U.K.: Augmented Reality Market, By Application, 2013–2020 (USD Million)
Table 57 Germany: Market, By Application, 2013–2020 (USD Million)
Table 58 France: Augmented Reality Market, By Application, 2013–2020 (USD Million)
Table 59 Rest of Europe: Augmented Reality Market, By Application, 2013–2020 (USD Million)
Table 60 APAC: Market, By Application, 2013–2020 (USD Billion)
Table 61 APAC: Market, By Country, 2013–2020 (USD Billion)
Table 62 China: Market, By Application, 2013–2020 (USD Million)
Table 63 India: Market, By Application, 2013–2020 (USD Million)
Table 64 South Korea: Market, By Application, 2013–2020 (USD Million)
Table 65 Japan: Augmented Reality Market, By Application, 2013–2020 (USD Million)
Table 66 Rest of APAC: Augmented Reality Market, By Application, 2013–2020 (USD Million)
Table 67 RoW: Market, By Application, 2013–2020 (USD Million)
Table 68 Rest of the World: Market, By Region,  2013–2020 (USD Million)
Table 69 Middle East & Africa: Market, By Application, 2013–2020 (USD Million)
Table 70 Middle East & Africa: Market, By Application, 2013–2020 (USD Million)
Table 71 New Product Launches and Developments, 2012–2015
Table 72 Acquisitions/Collaborations, 2012–2015
Table 73 Partnerships, 2012–2014
Table 74 Expansions, 2012–2015
Table 75 Others, 2012–2015


List of Figures (51 Figures)

Figure 1 Markets Covered
Figure 2 Global Augmented Reality Market: Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Market Breakdown & Data Triangulation
Figure 6 Assumptions of the Research Study
Figure 7 Augmented Reality Market, 2013–2020 (USD Billion)
Figure 8 Augmented Reality Component Market Size, 2013–2020 (USD Billion)
Figure 9 Market, By Hardware (2013–2020)
Figure 10 Market, By Display Type (2014 vs 2020)
Figure 11 Commercial Sector Expected to Witness the Highest Growth Rate Between 2015 and 2020
Figure 12 North America Held the Largest Market Share in 2014
Figure 13 Attractive Market Opportunities for Augmented Reality
Figure 14 The Handheld Display Segment Accounted for the Largest Market Share in 2014
Figure 15 The Consumer Sector is Expected to Have the Highest Market Share in APAC By 2020
Figure 16 China and Japan Estimated to Emerge as the Fastest-Growing Countries
Figure 17 Consumer and Commercial Sectors Expected to Lead the North American Market Between 2015 and 2020
Figure 18 China Expected to Grow Faster Than the Other Developed Market
Figure 19 Consumer and Commercial Sectors Have A Promising Future in APAC
Figure 20 Types of Augmented Reality Implementations
Figure 21 The Augmented Reality Market Segmentation: By Geography
Figure 22 Evolution of the Augmented Reality Technology
Figure 23 Demand for AR Applications in the Medical and Retail Sectors Will Drive the Growth of the AR Market
Figure 24 Value Chain Analysis (2015): Major Value is Added During Research & Product Development and Manufacturing Stages
Figure 25 Porter’s Five Forces Analysis (2014)
Figure 26 Market: Porter’s Five Forces Analysis
Figure 27 Impact Analysis of Intensity of Competitive Rivalry
Figure 28 Impact Analysis of Threat of Substitutes
Figure 29 Impact Analysis of Bargaining Power of Buyers
Figure 30 Impact Analysis of Bargaining Power of Suppliers
Figure 31 Impact Analysis of Threat of New Entrants
Figure 32 Augmented Reality Market: Software Component vs Hardware Component (2014 vs 2020)
Figure 33 Geographic Snapshot: APAC Expected to Register the Highest Growth Rate During the Forecast Period
Figure 34 U.S. Estimated to Dominate the Market With Largest Market Size Between 2015 and 2020
Figure 35 North American Augmented Reality Market Overview
Figure 36 European Augmented Reality Market Overview: 2014
Figure 37 APAC Augmented Reality Market Overview: 2014
Figure 38 Companies Adopted Product and Technology Innovation as the Key Growth Strategy in 2013 and 2014
Figure 39 Product Analysis for Major Companies in Market
Figure 40 Market Evaluation Framework—New Product Launches Fueled the Growth Between 2012 and 2014
Figure 41 Battle for Market Share: New Product Launches Was the Key Strategy
Figure 42 Google Inc.: Company Snapshot
Figure 43 Google Inc.: SWOT Analysis
Figure 44 Qualcomm Inc.: Company Snapshot
Figure 45 Qualcomm Inc.: SWOT Analysis
Figure 46 Microsoft Corp.: Company Snapshot
Figure 47 Microsoft Corp.: SWOT Analysis
Figure 48 Samsung Electronics Co. Ltd.: Company Snapshot
Figure 49 Samsung Electronics Co., Ltd.: SWOT Analysis
Figure 50 Total Immersion: SWOT Analysis
Figure 51 Infinity Augmented Reality Inc.: SWOT Analysis

The augmented reality (AR) market is expected to grow with a CAGR of 79.6% between 2015 and 2020. Asia-Pacific would be the fastest-growing region in the AR market. The increasing demand for AR applications and devices for 3D visualization and disease detection in the medical field would be one of the major drivers in the AR market. The increased use of AR in retail, e-commerce, architecture, and automobile industry is also one of the drivers for the AR market.

This report on the AR market is aimed towards analyzing the augmented reality market with respect to its type, technology, component, display type, application, and geography.

Augmented reality is set to change the way people look at things through its applications in the fields such as aerospace & defense, consumer, and commercial sectors. These would be the fastest-growing segments in the augmented reality market. AR would help in increasing the efficiency, the infrastructure, and the image display with its computing power. It would help to facilitate the day-to-day communication activities in people’s lives. Smartphones have been recognized as utmost promising devices for an AR market in future. At the moment, with the rise of the smart phones and AR browsers, consumers have started accepting this human computer communication.

The handheld displays are likely to have the highest growth in the augmented reality market. The increased use of PSPs and smartphones would help drive the AR market. The growing gaming market is also a driver for the AR technology. The outstanding features of spatial display find prominent application areas including industrial design & visualization, scientific simulations, inertial design & architecture, and home entertainment majorly among others which have helped the AR market to grow.

The North American augmented reality market is the leading market in terms of market size. The presence of the major companies dealing with augmented reality technology has been one of the major factors for the high growth of the market during the recent period. Also, the use of augmented reality in the medical sector would also help the growth of the North American augmented reality market. The Asia-Pacific augmented reality market would be the fastest-growing region to the fast growing sectors such as commercial and consumer in this region, at a CAGR of 91.06% between 2015 and 2020.

The development of AR depends on the advancements in the computers and the digital network. The factors such as the limited processing power, less storage, and restricted size of the memory card in mobile phones are the restraints for the growth of the market. The major players such as Google, Inc. (U.S.), Microsoft Corporation (U.S.), Qualcomm, Inc. (U.S.), Total Immersion (France) are likely to focus on the new product developments using the AR technology to achieve a dominant position in the augmented reality market.

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Augmented Reality Market

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