HOME Top Market Reports Mobile Augmented Reality Market by Component (3D Cameras, Displays, Sensors, and Software), Application (Smartphones, Tablets, Personal Digital Assistants (PDA)/Game Consoles, Smart Glasses, and Wearables), Vertical, and Geography - Global Forecast to 2022

Mobile Augmented Reality Market by Component (3D Cameras, Displays, Sensors, and Software), Application (Smartphones, Tablets, Personal Digital Assistants (PDA)/Game Consoles, Smart Glasses, and Wearables), Vertical, and Geography - Global Forecast to 2022

By: marketsandmarkets.com
Publishing Date: May 2016
Report Code: SE 4273

 

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The total mobile augmented reality market is expected to reach USD 79.77 Billion by 2022, at a CAGR of 69.85% between 2016 and 2022. The base year used for this study is 2015 and the forecast period is from 2016 to 2022. This report provides a detailed analysis of the mobile augmented reality market based on component, application, vertical, and geography. The commercial and consumer verticals are becoming popular due to the high demand for augmented reality apps in smartphones for marketing, advertising, and gaming. Mobile augmented reality enables the integration of digital information with a user’s real environment in real-time using mobile computing to provide 3D digital content or images with physical objects in the real world.

To estimate the size of the mobile augmented reality market, top-down and bottom-up approaches have been used. This research study involves an extensive usage of secondary sources, directories, and databases such as Factiva and OneSource to identify and collect information useful to study the technical, market-oriented, and commercial aspects of mobile augmented reality. The research methodology is explained below.

  • This entire research methodology includes the study of annual and financial reports of top players, presentations, press releases, journals, paid databases, and interviews with industry experts.
  • High-growth segments have been identified to analyze opportunities in the global mobile augmented reality market
  • Competitive developments such as joint ventures, mergers & acquisitions, new product developments, and research & development in the global mobile augmented reality market have been analyzed.
  • All the percentage splits and breakdown of the market segments are analyzed on the basis of secondary and primary research.

The figure below shows the breakdown of the primaries on the basis of company type, designation, and region conducted during the research study.

Mobile Augmented Reality Market

To know about the assumptions considered for the study, download the pdf brochure

Market Ecosystem:

This report provides valuable insights regarding the ecosystem of this market such as product developers and application developers, OEMs, system integrators, middleware and firmware providers, suppliers and distributors, camera manufacturers, software developers, developers of smart glasses and wearables, sensor providers, and standardization and testing firms. This study answers several questions of stakeholders, primarily which market segments to focus on in the next two to five years for prioritizing efforts and investments.

Target Audience:

  • Mobile manufacturers
  • Software providers
  • Research organizations and consulting companies
  • Associations, forums, and alliances related to mobile augmented reality 
  • Investors
  • Key players (Google Inc. (U.S.), Microsoft Corporation (U.S.), Wikitude GmbH (Austria), and so on)

“Study answers several questions of the target audiences, primarily which market segments to focus in the next two to five years for prioritizing the efforts and investments.”

Scope of the Report:

This research report categorizes the global mobile augmented reality market based on component, application, vertical, and geography.

On the Basis of Component

  • Hardware component
    • 3D Cameras
    • Displays
    • Sensors
    • Semiconductor Components
  • Software component

On the Basis of Application

  • Smartphones
  • Tablets
  • Personal Digital Assistants (PDA) and Game Consoles
  • Smart Glasses and Wearables

On the Basis of Vertical

  • Consumer
  • Commercial
  • Medical
  • Aerospace and Defense
  • Industrial

On the Basis of Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe (Russia, Portugal, Spain, Italy, Greece, and Norway)
  • APAC
    • China
    • Japan
    • India
    • South Korea
    • Rest of APAC (Macau, Singapore, Hong Kong, Australia, New Zealand, and Taiwan)
  • RoW
    •  Middle East and Africa
    • Latin America

Available Customizations:

With the given market data, MarketsandMarkets offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five)

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Geographic Scope
           1.3.3 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown & Data Triangulation
    2.4 Research Assumptions
           2.4.1 Assumptions

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 32)
    4.1 Mobile Augmented Reality Market, 2016–2022 (USD Billion)
    4.2 Mobile Augmented Reality Market, By Application
    4.3 Mobile Augmented Reality Market in Asia-Pacific
    4.4 APAC Expected to Emerge as A Fast-Growing Market Between 2016 and 2022
    4.5 Mobile Augmented Reality Market: Market Share of Three Major Verticals in 2015
    4.6 Mobile Augmented Reality Market: Developed vs Developing Markets
    4.7 Mobile Augmented Reality Market: Commercial and Consumer Verticals (2015)

5 Market Overview (Page No. - 36)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 Mobile Augmented Reality Market, By Component
           5.2.2 Mobile Augmented Reality Market, By Application
           5.2.3 Mobile Augmented Reality Market, By Vertical
           5.2.4 Mobile Augmented Reality Market, By Geography
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Decline in Prices of Hardware Components
                    5.3.1.2 Growing Interest of Large Tech Companies in Augmented Reality
                    5.3.1.3 Increasing Demand for Smartphones and Tablets
                    5.3.1.4 Increase in the Demand for AR Apps in the E-Commerce Sector
           5.3.2 Restraints
                    5.3.2.1 Development of AR Dependent on Advancements in Computing and Digital Networks
                    5.3.2.2 Limited User Interface Affecting the Navigation Performance of Augmented Reality Applications
           5.3.3 Opportunities
                    5.3.3.1 Rising Investments in the Augmented Reality Market
                    5.3.3.2 Increasing Adoption of 3d Cameras for the Generation of 3d Models of Real Objects
                    5.3.3.3 Next Generation of Devices That Would Drive AR Adoption
           5.3.4 Challenges
                    5.3.4.1 Low Adoption Rate Due to Privacy Issues and Complexities in the Design

6 Industry Analysis (Page No. - 45)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Industry Trends
    6.4 Porter’s Five Forces Model
           6.4.1 Intensity of Competitive Rivalry
           6.4.2 Threat of Substitutes
           6.4.3 Bargaining Power of Buyers
           6.4.4 Bargaining Power of Suppliers
           6.4.5 Threat of New Entrants

7 Mobile Augmented Reality Implementations (Page No. - 54)
    7.1 Introduction
    7.2 Marker-Based Augmented Reality
           7.2.1 Passive Marker
           7.2.2 Active Marker
    7.3 Markerless Augmented Reality
           7.3.1 Model-Based
           7.3.2 Image Processing-Based

8 Mobile Augmented Reality Market, By Component (Page No. - 56)
    8.1 Introduction
    8.2 Hardware Component
           8.2.1 3d Camera
           8.2.2 Sensor
                    8.2.2.1 Accelerometer
                    8.2.2.2 Gyroscope
                    8.2.2.3 Magnetometer
                    8.2.2.4 Global Positioning System (GPS)
                    8.2.2.5 Proximity Sensor
           8.2.3 Semiconductor Component
                    8.2.3.1 Controller/Processor
                    8.2.3.2 Integrated Circuit
           8.2.4 Display
    8.3 Software Component

9 Mobile Augmented Reality Market, By Application (Page No. - 64)
    9.1 Introduction
           9.1.1 Smartphones
           9.1.2 Tablets
           9.1.3 Personal Digital Assistants (PDAs)/Handheld Game Consoles
           9.1.4 Smart Glasses and Wearables

10 Mobile Augmented Reality Market, By Vertical (Page No. - 72)
     10.1 Introduction
     10.2 Consumer Vertical
             10.2.1 Gaming
             10.2.2 Sports and Entertainment
     10.3 Aerospace & Defense
     10.4 Medical
     10.5 Commercial
             10.5.1 Tourism and Sightseeing
             10.5.2 E-Learning
             10.5.3 E-Commerce and Marketing
     10.6 Industrial
             10.6.1 Enterprise Solutions
             10.6.2 Architecture and Building Design (BIM)
             10.6.3 Geospatial Mining
             10.6.4 Automotive

11 Mobile Augmented Reality Market, By Geography (Page No. - 100)
     11.1 Introduction
     11.2 North America
             11.2.1 U.S.
             11.2.2 Canada
             11.2.3 Mexico
     11.3 Europe
             11.3.1 U.K.
             11.3.2 Germany
             11.3.3 France
             11.3.4 Rest of Europe
     11.4 Asia-Pacific (APAC)
             11.4.1 China
             11.4.2 Japan
             11.4.3 India
             11.4.4 South Korea
             11.4.5 Rest of APAC
     11.5 Rest of the World (RoW)
             11.5.1 Middle East & Africa
             11.5.2 Latin America

12 Competitive Landscape (Page No. - 126)
     12.1 Overview
     12.2 Ranking of Players in the Mobile Augmented Reality Market
     12.3 Competitive Scenario
     12.4 New Product & Technology Launches and Developments
     12.5 Partnerships, Agreements, and Collaborations
     12.6 Acquisitions
     12.7 Expansions
     12.8 Others

13 Company Profiles (Page No. - 135)
(Overview, Products and Services, Financials, Strategy & Development)*
     13.1 Introduction
     13.2 Google Inc.
     13.3 Qualcomm Inc.
     13.4 Microsoft Corporation
     13.5 Infinity Augmented Reality Inc.
     13.6 Samsung Electronics Co. Ltd.
     13.7 Blippar.Com Ltd.
     13.8 Daqri Llc
     13.9 Wikitude GmbH
     13.10 Metaio GmbH
     13.11 Catchoom Technologies
     13.12 Atheer Inc.
     13.13 Aurasma

*Details on Overview, Products and Services, Financials, Strategy & Development Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 159)
     14.1 Insights of Industry Experts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introducing RT: Real-Time Market Intelligence
     14.5 Available Customizations
     14.6 Related Reports


List of Tables (77 Tables)

Table 1 Growing Demand for Smartphones and Tablets to Boost the Growth of the Mobile Augmented Reality Market
Table 2 Limited User Interface in Devices Restraining the Growth of Augmented Reality Applications in Mobile Systems
Table 3 Augmentd Reality Technology Likely to Play A Key Role in the Success of Smart Glasses and Smart Eye Wearable Devices
Table 4 Challenges for the Growth of the Mobile Augmented Reality Market
Table 5 Key Industry Trends in the Mobile Augmented Reality Market
Table 6 Porter’s Five Forces Analysis: Threat of Substitutes Had the Least Impact on the Overall Market
Table 7 Comparison Between Marker-Based and Markerless AR Implementations
Table 8 Mobile Augmented Reality Market Size, By Component, 2013–2022, (USD Billion)
Table 9 Mobile Augmented Reality Market Size, By Hardware Component, 2013–2022 (USD Billion)
Table 10 Mobile Augmented Reality Market Size, By Application, 2013–2022 (USD Billion)
Table 11 Mobile Augmented Reality Market for Smartphones, By Vertical, 2013–2022 (USD Billion)
Table 12 Mobile Augmented Reality Market for Tablets, By Vertical, 2013–2022 (USD Billion)
Table 13 Mobile Augmented Reality Market for PDAs /Game Consoles, By Vertical, 2013–2022 (USD Million)
Table 14 Mobile Augmented Reality Market for Smart Glasses and Wearables, By Vertical, 2013–2022 (USD Million)
Table 15 Mobile Augmented Reality Market Size, By Vertical 2013–2022 (USD Billion)
Table 16 Mobile Augmented Reality Market for Consumer Vertical, By Sector, 2013–2020 (USD Billion)
Table 17 Mobile Augmented Reality Market for Consumer Vertical, By Application, 2013–2022 (USD Million)
Table 18 Mobile Augmented Reality Market for Consumer Vertical, By Region, 2013–2022 (USD Million)
Table 19 Mobile Augmented Reality Market for Consumer Vertical in North America, By Country 2013–2022 (USD Million)
Table 20 Mobile Augmented Reality Market for Consumer Vertical in Europe, By Country, 2013–2022 (USD Million)
Table 21 Mobile Augmented Reality Market for Consumer Vertical in APAC, By Country, 2013–2022 (USD Million)
Table 22 Mobile Augmented Reality Market for Consumer Vertical in RoW, By Region, 2013–2022 (USD Million)
Table 23 Mobile Augmented Reality Market Size Aerospace and Defense Vertical, By Application, 2013–2022 (USD Million)
Table 24 Mobile Augmented Reality Market for Aerospace and Defense Vertical, By Region, 2013–2022 (USD Million)
Table 25 Mobile Augmented Reality Market for Aerospace and Defense Vertical in North America, By Country 2013–2022 (USD Million)
Table 26 Mobile Augmented Reality Market for Aerospace and Defense Vertical in Europe, By Country, 2013–2022 (USD Million)
Table 27 Mobile Augmented Reality Market for Aerospace and Defense Vertical in APAC, By Country, 2013–2022 (USD Million)
Table 28 Mobile Augmented Reality Market for Aerospace and Defense Vertical in RoW, By Region, 2013–2022 (USD Million)
Table 29 Mobile Augmented Reality Market for Medical Vertical, By Application 2013–2022 (USD Million)
Table 30 Mobile Augmented Reality Market for Medical Vertical, By Region, 2013–2022 (USD Million)
Table 31 Mobile Augmented Reality Market for Medical Vertical in North America, By Country 2013–2022 (USD Million)
Table 32 Mobile Augmented Reality Market for Medical Vertical in Europe, By Country, 2013–2022 (USD Million)
Table 33 Mobile Augmented Reality Market for Medical Vertical in APAC, By Country, 2013–2022 (USD Million)
Table 34 Mobile Augmented Reality Market for Medical Vertical in RoW, By Region, 2013–2022 (USD Million)
Table 35 Mobile Augmented Reality Market for Commercial Vertical, By Sector, 2013–2022 (USD Billion)
Table 36 Mobile Augmented Reality Market for Commercial Vertical, By Application 2013–2022 (USD Million)
Table 37 Mobile Augmented Reality Market for Commercial Vertical, By Region, 2013–2022 (USD Million)
Table 38 Mobile Augmented Reality Market for Commercial Vertical in North America, By Country 2013–2022 (USD Million)
Table 39 Mobile Augmented Reality Market for Commercial Vertical in Europe, By Country, 2013–2022 (USD Million)
Table 40 Mobile Augmented Reality Market for Commercial Vertical in APAC, By Country, 2013–2022 (USD Million)
Table 41 Mobile Augmented Reality Market for Commercial Vertical in RoW, By Region, 2013–2022 (USD Million)
Table 42 Mobile Augmented Reality Market for Industrial Vertical, By Sector, 2013–2022 (USD Billion)
Table 43 Mobile Augmented Reality Market for Industrial Vertical, By Application, 2013–2022 (USD Million)
Table 44 Mobile Augmented Reality Market for Industrial Vertical, By Region, 2013–2022 (USD Million)
Table 45 Mobile Augmented Reality Market for Industrial Vertical in North America, By Country 2013–2022 (USD Million)
Table 46 Mobile Augmented Reality Market for Industrial Vertical in Europe, By Country, 2013–2022 (USD Million)
Table 47 Mobile Augmented Reality Market Size for Industrial Vertical in APAC, By Country, 2013–2022 (USD Million)
Table 48 Mobile Augmented Reality Market Size for Industrial Vertical in RoW, By Region, 2013–2022 (USD Million)
Table 49 Mobile Augmented Reality Market Size, By Region, 2013–2022 (USD Billion)
Table 50 Mobile Augmented Reality Market in North America, By Vertical, 2013–2022 (USD Million)
Table 51 Mobile Augmented Reality Market in North America, By Country, 2013–2022 (USD Million)
Table 52 Mobile Augmented Reality Market in U.S., By Vertical, 2013–2022 (USD Million)
Table 53 Mobile Augmented Reality Market in Canada, By Vertical, 2013–2022 (USD Million)
Table 54 Mobile Augmented Reality Market in Mexico, By Vertical, 2013–2022 (USD Million)
Table 55 Mobile Augmented Reality Market in Europe, By Vertical, 2013–2022 (USD Million)
Table 56 Mobile Augmented Reality Market in Europe, By Country, 2013–2022 (USD Million)
Table 57 Mobile Augmented Reality Market in U.K., By Vertical, 2013–2022 (USD Million)
Table 58 Mobile Augmented Reality Market in Germany By Vertical, 2013–2022 (USD Million)
Table 59 Mobile Augmented Reality Market in France, By Vertical, 2013–2022 (USD Million)
Table 60 Mobile Augmented Reality Market in Rest of Europe By Vertical, 2013–2022 (USD Million)
Table 61 Mobile Augmented Reality Market in APAC, By Vertical, 2013–2022 (USD Million)
Table 62 Mobile Augmented Reality Market in APAC, By Country 2013–2022 (USD Million)
Table 63 Mobile Augmented Reality Market in China, By Vertical, 2013–2022 (USD Million)
Table 64 Mobile Augmented Reality Market in Japan, By Vertical, 2013–2022 (USD Million)
Table 65 Mobile Augmented Reality Market in India, By Vertical, 2013–2022 (USD Million)
Table 66 Mobile Augmented Reality Market in South Korea, By Vertical, 2013–2022 (USD Million)
Table 67 Mobile Augmented Reality Market in Rest of APAC, By Vertical, 2013–2022 (USD Million)
Table 68 Mobile Augmented Reality Market in RoW, By Vertical, 2013–2022 (USD Million)
Table 69 Mobile Augmented Reality Market in RoW, By Region, 2013–2022 (USD Million)
Table 70 Mobile Augmented Reality Market in Middle East & Africa, By Vertical, 2013–2022 (USD Million)
Table 71 Mobile Augmented Reality Market in Latin America, By Vertical, 2013–2022 (USD Million)
Table 72 Ranking of the Top 5 Players in the Mobile Augmented Reality Market
Table 73 New Product & Technology Launches and Developments, 2012–2016
Table 74 Partnerships, Agreements, and Collaborations, 2012–2016
Table 75 Acquisitions, 2014–2016
Table 76 Expansions, 2012–2015
Table 77 Others, 2013–2015


List of Figures (50 Figures)

Figure 1 Markets Segementation
Figure 2 Global Mobile Augmented Reality Market: Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Mobile Augmented Reality System Market, 2013–2022 (USD Billion)
Figure 7 Mobile Augmented Reality Market Share Based on Application (2015 vs 2022)
Figure 8 Market for 3d Cameras Expected to Be the Largest By 2022
Figure 9 Commercial Vertical Expected to Witness Highest Growth Between 2016 and 2022
Figure 10 North America Held the Largest Market Share in 2015
Figure 11 Attractive Opportunities for the Mobile Augmented Reality Market
Figure 12 Mobile Augmented Reality Market for Smartphones Expected to Grow at High Rate (2016–2022)
Figure 13 China Expected to Hold the Largest Share of the Market in APAC By 2022
Figure 14 China and Japan Estimated to Emerge as Fast-Growing Markets
Figure 15 Commercial Vertical Accounted for the Largest Share of the North American Market in 2015
Figure 16 U.S. Expected to Be the Largest Market By 2022
Figure 17 Commercial and Consumer Verticals in APAC to Have A Large Application in Mar
Figure 18 Mobile Augmented Reality Market Segmentation, By Geography
Figure 19 Demand for AR Applications in E-Commerce & Retail Sectors Would Drive the Growth of the Mar Market
Figure 20 Value Chain Analysis (2015): Major Value Added During Research & Product Development and Manufacturing Stages
Figure 21 Porter’s Five Forces Analysis (2015)
Figure 22 Mobile Augmented Reality Market: Porter’s Five Forces Analysis
Figure 23 Impact Analysis of the Intensity of Competitive Rivalry
Figure 24 Impact Analysis of the Threat of Substitutes
Figure 25 Impact Analysis of the Bargaining Power of Buyers
Figure 26 Impact Analysis of the Bargaining Power of Suppliers
Figure 27 Impact Analysis of the Threat of New Entrants
Figure 28 Mobile Augmented Reality Market: Software Component vs Hardware Component (2015 vs 2022)
Figure 29 Mobile Augmented Reality Market, By Application (2015 vs 2022)
Figure 30 Demand for Augmented Reality Apps in the Gaming Sector to Boost the Growth of This Market in the Consumer Vertical
Figure 31 E-Commerce and Marketing Sectors Expected to Witness Highest Growth From 2016 to 2022
Figure 32 Market for Architecture and Building Design to Be the Largest During the Forecast Period
Figure 33 Geographic Snapshot: APAC to Register Highest Growth During the Forecast Period
Figure 34 U.S. Estimated to Lead the Market Between 2016 and 2022
Figure 35 North America: Mobile Augmented Reality Market Snapshot (2015)
Figure 36 Europe: Mobile Augmented Reality Market Snapshot (2015)
Figure 37 APAC: Mobile Augmented Reality Market Snapshot (2015)
Figure 38 Companies Adopted Product and Technology Innovation as the Key Growth Strategy in the Last Four Years
Figure 39 Market Evaluation Framework—New Product & Technology Launches Fueled the Growth Between 2013 and 2015
Figure 40 Battle for Market Share: New Product Launches Was the Key Strategy
Figure 41 Geographic Revenue Mix of Leading Players
Figure 42 Google Inc.: Company Snapshot
Figure 43 Google Inc.: SWOT Analysis
Figure 44 Qualcomm Inc.: Company Snapshot
Figure 45 Qualcomm Inc.: SWOT Analysis
Figure 46 Microsoft Corp.: Company Snapshot
Figure 47 Microsoft Corp.: SWOT Analysis
Figure 48 Infinity Augmented Reality Inc.: SWOT Analysis
Figure 49 Samsung Electronics Co. Ltd.: Company Snapshot
Figure 50 Samsung Electronics Co. Ltd. : SWOT Analysis

The mobile augmented reality market is expected to be worth USD 79.77 Billion by 2022, at a CAGR of 69.85% between 2016 and 2022. It has a large application in the commercial vertical. Mobile augmented reality is one of the emerging technologies to view virtual information or content in a real-world environment using handheld devices.

The commercial vertical accounted for the largest share of the mobile augmented reality market, followed by the consumer vertical, in 2015.  The augmented reality applications in e-commerce help retailers provide digital information and 3D visualization of physical goods. Retailers, franchise stores, and mall owners are using mobile augmented reality technology for advertising and marketing. In the tourism sector, virtual objects are displayed in a real environment to provide users information pertaining to a particular site and enrich their experience.  This is likely to boost the demand for this technology in this sector.

The consumer vertical includes gaming and entertainment applications. There are AR gaming applications for smartphones and game consoles in which players have access to create virtual objects and characters and can link those digital objects to defined locations in the real world. Therefore, the mobile augmented reality technology enhances the gaming experience with 3D view.

The market for the industrial vertical is expected to grow at a high rate since augmented reality apps and handheld devices are used in architecture and building design for a 3D view of the construction plan which helps reduce errors in the final design.

Software components are expected to experience high growth during the forecast period. In this technology, the development of applications is done by using software development kits (SDKs) based on requirements in different verticals. Also, different operating systems are used in handheld devices. Various software applications are being developed to make augmented reality more effective and accurate, within less time. Thus, the demand for software components is expected to be more than that for hardware components, in the future.

Mobile Augmented Reality Market

APAC is expected to hold the largest share of the mobile augmented reality market in 2022; the market in the region is expected to grow at the highest CAGR between 2016 and 2022. Increasing economic developments, urbanization, high demand for smartphones and tablets, and adoption of advanced technologies are driving the mobile augmented reality market in the APAC region.

One of the key restraining factors in the mobile augmented reality market is the low adoption of mobile AR technology, due to the complex design of augmented reality devices. Google Inc. (U.S.) is among the leading players in mobile augmented reality and specializes in Internet-based services as well as develops Android-based AR apps and devices. The major strategy adopted by this company is new product development to expand its product portfolio by developing smartphones and wearables with augmented reality features.

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