Augmented Reality Market

Augmented Reality Market worth $85.0 billion by 2025

The report "Augmented Reality Market by Offering (Hardware (Sensor, Displays & Projectors, Cameras), and Software), Device Type (Head-Mounted, Head-Up, Handheld), Application (Enterprise, Consumer, Commercial, Automotive), and Geography - Global Forecast to 2025", was valued at USD 4.2 billion in 2017 and is expected to reach USD 85.0 billion by 2025, at a CAGR of 33.7% from 2018 to 2025. Increasing demand for AR devices and applications in healthcare, increasing demand for AR in the retail and e-commerce, and rising investments in the augmented reality market are the major driving factors of the AR market. However, limited user interface affecting the navigation performance of augmented reality application and limited processing power, less storage, and restricted size of memory card in mobile phone are some of the major barriers for the growth of the AR market.

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“Hardware component offerings for AR to grow at a higher CAGR during the forecast period”

The augmented reality market has been segmented on the basis of hardware and software component. The hardware offerings are further segmented into the components such as displays & projectors, cameras, semiconductor components, sensors, position trackers, and others. Camera has been an integral part of the augmented reality market which would, in the near future, provide optimum benefit to smartphone users. The increased use of mobile augmented reality will pave the path for optimum growth of these components.   

The growth of the segment is attributed to the increased adoption of the AR hardware devices majorly in enterprise and consumer applications.

“Head–mounted displays to hold largest share of the augmented reality market during the forecast period”

The augmented reality head-mounted displays include typical HMDs, smart glasses, and smart helmets. The AR HMDs in the form of smart glasses are expected to lead the market owing to its widespread use in the enterprise sector. The efficiency and workforce management is expected to be the major use case for the use of HMDs in the enterprise and manufacturing application.

“AR in enterprise application expected to grow at highest CAGR during the forecast period”

Augmented reality is used in enterprises for training personnel, providing information about industrial facility, re-modelling and redesigning, and industrial simulations. AR solutions help workers perform repairs in hazardous environments where visibility is low. Traditionally, training was conducted using classroom methods; however, the introduction of augmented reality has helped enhance the training methodology. Moreover, the usage of HMDs in the manufacturing setups is the major driver for the growth of enterprise application in the augmented reality market.

“APAC expected to be the largest AR market by 2025”

The augmented reality market in Asia Pacific is expected to grow at a high rate in sectors such as healthcare, commercial, and consumer. The increasing number of players in the region would boost the growth of the augmented reality market. The high growth in commercial and consumer markets is the major factor driving the growth of the augmented reality market in APAC. APAC registers the highest growth for consumer products such as smartphones, tablets, laptops, TVs, and others. This is because of emerging economies such as China and India, which are witnessing unparalleled growth, and other countries such as Taiwan, Indonesia, Singapore, and Malaysia, which have been exhibiting positive growth. Growing consumer and commercial markets with increasing investments in countries such as Japan, India, and China would boost the growth of the augmented reality market in APAC. The use of AR has increased in commercial and consumer markets in APAC, owing to the easy availability of the AR technology in the region.

Google, Inc. (US), PTC Inc. (U.S.), Microsoft Corporation (US), Wikitude GmbH (Austria), DAQRI LLC (US), Zugara, Inc. (US), Blippar (UK), Magic Leap, Inc. (US), Upskill (Austria), MAXST (South Korea), and Osterhout Design Group (US) are the leading players in the augmented reality market.

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