HOME Top Market Reports Business Analytics Market by Software (Query, Reporting, and Analysis Tools, Content Analytics, Data Warehousing Platform. and Others), by Deployment Type, by End User, by Vertical, and by Geography - Global Forecast to 2019

Business Analytics Market by Software (Query, Reporting, and Analysis Tools, Content Analytics, Data Warehousing Platform. and Others), by Deployment Type, by End User, by Vertical, and by Geography - Global Forecast to 2019

By: marketsandmarkets.com
Publishing Date: March 2015
Report Code: TC 3224

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Today, organizations are operating in a vibrant business environment, and thus face dynamic changes in customer demands. The companies want to deep dive into, not only the current information related to their customers, products, services and business process, but they also want to draw insights from the historical data related to their past performances and learn about previous trends and pattern. Thus, there has been a substantial adoption of business analytics market software and solutions among various industries for analyzing such trends and unfold new business opportunities and formulate strategies based on new insights. Further, growing demand for analytics is increasing due to the increase in the big data trend in the organizations. It is no longer easier for the organizations to sustain in an intense competitive environment without business analytics and gathering the knowledge of what has happened in the past is also not easy without analytics. The software helps the organizations to provide answers related to any of the business queries that "what has happened?" and helps them to understand "why it happened?" and predict "what should happen?" Hence, analytics plays a crucial role in augmenting organizational productivity and optimization of resources.

With regard to this, the companies invest significantly for automation and optimization of processes to better address the customer demands, and reducing its operational cost. In addition, various factors such as supply chain management, inventory management, and proper information related to the customers employees and every individual helps the analytics to provide the profitable insight in a cost efficient manner. Thus, organizations are fortified to adopt business analytics market solutions, to detect and reduce the risks and errors related to the operation which may further result in reduction of the profitability of the organizations. Companies leverage these solutions to optimize the business process and operations cost efficiently Ė through real-time access to critical data and constantly updated information such as schedules and dispatch, job views, and customer queries to perform work with agility.

Furthermore, with the continuous technological advancements such as in cloud and mobility, vendors are also offering hosted solutions to improve organizational productivity in a cost-efficient manner. The cloud service providers have been offering improved solutions to better suit the needs of SMBs and larger enterprises as well.  Thus the proper implementation of analytics will be helpful for organizations to sustain their competitive position in the market.

The business analytics market report gives the detailed analysis trends, competitive landscape, key drivers, restraints, opportunities, challenges. It also provides the analysis on New Product Development and Mergers and Acquisitions (M&A) related to the and best practices in the business analytics market. The report also examines growth potential market sizes and revenue forecasts across different regions as well as user segments.

Major solution providers in the business analytics market are Oracle, IBM, Microsoft, Tibco and others major active players. The report forecasts the market sizes and global trends of business analytics in the following sub-markets:

On the basis of software:

  • Query, Reporting and Analysis Tools
  • Advanced and Predictive Analytics
  • Location Intelligence
  • Content Analytics
  • Data Warehousing Platform
  • Enterprise Performance Management

On the basis of deployment type:

  • Cloud
  • On-Premises

On the basis of user type:

  • Large Enterprises
  • SMBs

On the basis of industry vertical:

  • Banking, Financial Services, and Insurance (BFSI)
  • Energy and power
  • Education
  • Government
  • Retail
  • Healthcare
  • Media and Entertainment
  • Manufacturing
  • Telecom and IT
  • Others

Others On the basis of region:

  • North America (NA)
  • Europe
  • Asia-Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America (LA)

Table of Contents

1 Introduction (Page No.13)
    1.1 Objectives Of the Study
    1.2 Market Definition
    1.3 Market Scope
          1.3.1 Markets Covered
          1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No.17)
    2.1 Market Size Estimation
    2.2 Market Breakdown and Data Triangulation
    2.3 Market Share Estimation
           2.3.1 Key Data Taken from Secondary Sources
           2.3.2 Key Data Taken from Primary Sources
                     2.3.2.1 Key Industry Insights
           2.3.3 Assumptions

3 Executive Summary (Page No.25)

4 Premium Insights (Page No.29)
     4.1 Attractive Market Opportunities
     4.2 Business Analytics Market, By End User, During 2014-2019
     4.3 Deployment Type Market
     4.4 Regional Market
     4.5 Lifecycle Analysis, By Region, 2014

5 Market Overview  (Page No.32)
     5.1 Introduction
     5.2 Evolution
     5.3 Market Segmentation
            5.3.1 By Software Type
            5.3.2 By End-User
            5.3.3 By Deployment Type
            5.3.4 By Vertical
            5.3.5 By Region
     5.4 Market Dynamics
            5.4.1 Drivers
                    5.4.1.1 Change in Business Environment
                    5.4.1.2 Huge Volume Of Data
                    5.4.1.3 Need Of Customer Analytics
            5.4.2 Restraints
                    5.4.2.1 High Investment Cost
                    5.4.2.2 Reluctance in Adoption 
            5.4.3 Opportunities
                    5.4.3.1 Rising Demand for Mobile Business Analytics
                    5.4.3.2 Increasing Cloud-Based Deployment
            5.4.4 Challenge
                    5.4.4.1 Incompatibility Between Tools Having Cross-Organizational Capabilities
 
6 Industry Trends (Page No.41)
     6.1 Introduction
     6.2 Value Chain Analysis
     6.3 Porterís Five Forces Analysis
           6.3.1 Threat from New Entrants
           6.3.2 Threat Of Subsitutes
           6.3.3 Bargaining Power Of the Suppliers
           6.3.4 Bargaining Power Of Buyers
           6.3.5 Intensity Of Competitive Rivalry

7 Business Analytics Market Analysis, By Software (Page No.46)
     7.1 Introduction
     7.2 Query Reporting and Analysis Tools
     7.3 Advanced and Predictive Analytics
     7.4 Location Intelligence
     7.5 Content Analytics
     7.6 Data Warehousing Platform
     7.7 Enterprise Performance Management

8 Business Analytics Market Analysis, By User Type (Page No.60)
     8.1 Introduction
     8.2 SMBS
     8.3 Enterprises

9 Business Analytics Market Analysis, By Deployment Type (Page No.64)
     9.1 Introduction
     9.2 Cloud
     9.3 On-Premise

10 Business Analytics Market Analysis, By Industry (Page No.70)
     10.1 Introduction
     10.2 Banking, Financial Services and Insurance
     10.3 Energy and Power
     10.4 Education
     10.5 Government
     10.6 Healthcare
     10.7 Media and Entertainment
     10.8 Manufacturing
     10.9 Retail
     10.10 Telecom and It
     10.11 Others

11 Geographic Analysis (Page No.81)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 Asia-Pacific
     11.5 Middle East and Africa
     11.6 Latin America

12 Competitive Landscape (Page No.97)
     12.1 Overview
     12.2 Competitive Situation & Trends
            12.2.1 New Product Launches
            12.2.2 Agreements, Partnerships, Collaborations & Joint Ventures, 2011-2014
            12.2.3 Mergers & Acquisitions

13 Company Profiles (Page No.108)
(Overview, Products & Services, Strategies & Insights, Developments and MNM View)*
     13.1 Introduction
     13.2 Oracle Corporation
     13.3 IBM
     13.4 SAP SE
     13.5 Microsoft Corporation
     13.6 Tibco Software, Inc.
     13.7 SAS Institute, Inc.
     13.8 INFOR
     13.9 Microstrategy Incorporated
     13.10 QLIK Technologies, Inc.
     13.11 Tableau Software, Inc.
*Details On Overview, Products & Services, Strategies & Insights, Developments and MNM View Might Not Be Captured in Case Of Unlisted Companies.

14 Appendix (Page No.139)
     14.1 Discussion Guide
     14.2 Introduction RT: Real Time Market Intelligence
     14.3 Available Customizations
     14.4 Related Reports
 
List of Tables (69 Tables)
 
Table 1 Business Analytics Market: Assumptions
Table 2 Business Analytics Market, 2014-2019 ($Million)
Table 3 Chainging Business Environment Is Propelling the Growth of the Market
Table 4 High Investment Cost Hampering the Growth Of the Market
Table 5 Increasing Cloud-Based Deployment Is One Of the Opportunities Of the Market
Table 6 Incompatibility Between Tools Having Cross-Organizational Capabilities Is Challenging the Market
Table 7 Global Business Analytics Market Size, By Software,2014-2019 ($Million)
Table 8 Global Solutions Market Size, By Region,2014-2019 ($Million)
Table 9 Query Reporting and Analytics Tool Market Size, By User Type,2014-2019 ($Million)
Table 10 Query Reporting and Analytics Tools Market Size, By Deployment Type, 2014-2019 ($Million)
Table 11 Global Query Reporting and Analytics Tool Market Size, By Region, 2014-2019 ($Million)
Table 12 Global Advanced and Predictive Analytics Market Size, By User Type, 2014-2019 ($Million)
Table 13 Global Advanced and Predictive Analytics Market Size, By Deployment Type, 2014-2019 ($Million)
Table 14 Global Advanced and Predictive Analytics Market Size, By Region,2014-2019 ($Million)
Table 15 Global Location Intelligence Market Size, By User Type,2014-2019 ($Million)
Table 16 Global Location Intelligence Market Size, By Deployment Type,2014-2019 ($Million)
Table 17 Global Location Intelligence Market Size, By Region,2014-2019 ($Million)
Table 18 Content Analytics Market Size, By User Type, 2014-2019 ($Million)
Table 19 Content Analytics Market Size, By Deployment Type,2014-2019 ($Million)
Table 20 Content Analytics Market Size, By Region, 2014-2019 ($Million)
Table 21 Data Warehousing Platform Market Size, By User Type,2014-2019 ($Million)
Table 22 Data Warehousing Platform Market Size, By Deployment Type,2014-2019 ($Million)
Table 23 Data Warehousing Platform Market Size, By Region,2014-2019 ($Million)
Table 24 Enterprise Performance Management Market Size, By User Type,2014-2019 ($Million)
Table 25 Enterprise Performance Management Market Size, By Deployment Type, 2014-2019 ($Million)
Table 26 Enterprise Performance Management Market Size, By Region,2014-2019 ($Million)
Table 27 Global Business Analytics Market Size, By User Type,2014-2019 ($Million)
Table 28 Global SMB Market Size, By Region,2014-2019 ($Million)
Table 29 Global Enterprises Market Size, By Region,2014-2019 ($Million)
Table 30 Global Business Analytics Market Size, By Deployment Type,2014-2019 ($Million)
Table 31 Cloud Business Analytics Market Size, By Software,2014-2019 ($Million)
Table 32 Cloud Market Size, By Region, 2014-2019 ($Million)
Table 33 On-Premises Business Analytics Market Size, By Software,2014-2019 ($Million)
Table 34 On-Premises Market Size, By Region,2014-2019 ($Million)
Table 35 Global Business Analytics Market Size, By Industry,2014-2019 ($Million)
Table 36 Global BFSI Market Size, By Region,2014-2019 ($Million)
Table 37 Global Energy and Power Market Size, By Region, 2014-2019 ($Million)
Table 38 Global Education Market Size, By Region,2014-2019 ($Million)
Table 39 Global Government Business Analytics Market Size, By Region,2014-2019 ($Million)
Table 40 Global Healthcare Analytics Market Size, By Region, 2014-2019 ($Million)
Table 41 Global Media and Entertainment Market Size,By Region, 2014-2019 ($Million)
Table 42 Global Manufacturing Market Size, By Region,2014-20198 ($Million)
Table 43 Global Retail Industries Market Size, By Region, 2014-2019 ($Million)
Table 44 Global Telecom and IT Market Size, By Region,2014-2019 ($Million)
Table 45 Global Others Market Size, By Region,2014-2019 ($Million)
Table 46 Business Analytics Market Size, By Region, 2014-2019 ($Million)
Table 47 North America: Market Size, By Software,2014-2019 ($Million)
Table 48 North America: Market Size, By Deployment Type, 2014-2019 ($Million)
Table 49 North America: Market Size, By User Type,2014-2019 ($Million)
Table 50 North America: Market Size, By Industry,2014-2019 $Million)
Table 51 Europe: Business Analytics Market Size, By Software,2014-2019 ($Million)
Table 52 Europe: Market Size, By Deployment Type,2014-2019 ($Million)
Table 53 Europe: Market Size, By User Type,2014-2019 ($Million)
Table 54 Europe: Market Size, By Industry,2014-2019 ($Million)
Table 55 Asia-Pacific: Business Analytics Market Size, By Software,2014-2019 ($Million)
Table 56 Asia-Pacific: Market Size, By Deployment Type,2014-2019 ($Million)
Table 57 Asia-Pacific: Market Size, By User Type,2014-2019 ($Million)
Table 58 Asia-Pacific: Market Size, By Industry,2014-2019 ($Million)
Table 59 MEA: Business Analytics Market Size, By Software, 2014-2019 ($Million)
Table 60 MEA: Market Size, By Deployment Type,2014-2019 ($Million)
Table 61 MEA: Market Size, By User Type, 2014-2019 ($Million)
Table 62 MEA: Market Size, By Industry, 2014-2019 ($Million)
Table 63 Latin America: Business Analytics Market Size, By Software,2014-2019 ($Million)
Table 64 Latin America: Market Size, By Deployment Type, 2014-2019 ($Million)
Table 65 Latin America: Market Size, By User Type,2014-2019 ($Million)
Table 66 Latin America: Market Size, By Industry,2014-2019 ($Million)
Table 67 New Product Launches, 2011-2014
Table 68 Agreements, Partnerships, Collaborations & Joint Ventures
Table 69 Mergers & Acquisitions, 2011-2014
 
List of Figures  (54 Figures)

Figure 1 Global Business Analytics Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Breakdown Of Primary Interviews: By Company Type, Designation, and Region
Figure 5 Market Breakdown Data Triangulation Approach
Figure 6 Business Analytics Market Size, By Software Type (2014 Vs 2019): Data Warehousing Platform to Lead the Market
Figure 7 Business Analytics Market Size, By Vertical (2014 Vs 2019): Bfsi Will Continue Dominating the Market
Figure 8 Business Analytics Market Size, By Solution, 2014
Figure 9 North America Dominates the Business Analytics Market While APAC Projecting Potential Growth, CAGR from 2014-2019
Figure 10 Rising Demand for Mobile Business Analytics Will Act As An Attractive Market Opportunity
Figure 11 Enterprises Accounted for the Largest Market Size in the Market from 2013 to 2019
Figure 12 On-Premises Market Will Continue to Dominate the Business Analytics Market
Figure 13 APAC Market to Grow With the Highest CAGR
Figure 14 APAC and MEA Are Expected to Have High Growth Rate in the Coming Five Years
Figure 15 Evolution Of Business Analytics
Figure 16 Business Analytics Market Segmentation: By Software Type
Figure 17 Market Segmentation: By End-User
Figure 18 Market Segmentation: By Deployment Type
Figure 19 Market Segmentation: By Vertical
Figure 20 Market Segmentation: By Region
Figure 21 Change in Business Environment Is the Key Growth Driver Of Market
Figure 22 Business Analytics: Value Chain
Figure 23 APAC Is Expected to Have High Growth Rate in the Coming Five Years
Figure 24 Data Warehousing Platform Software to Lead the Market throughout the Forecast Period
Figure 25 Enterprises Will Continue to Lead the Market
Figure 26 Cloud Is the Fastest Growing Industry in the Business Analytics Market
Figure 27 Cloud Will Have the Highest Growth in the APAC Region in the Coming Five Years
Figure 28 On-Premises Will Have the Highest Growth in APAC Region in Coming Five Years
Figure 29 Healthcare Is the Fastest Growing Industry in the Business Analytics Market
Figure 30 Geographical Snapshot (2014)
Figure 31 APAC and MEA Will Lead the Business Analytics Market By 2019
Figure 32 APAC Is the Fastest Growing Region in the Business Analytics Market
Figure 33 North America Market Snapshot: Investment in Cloud-Based Analytics Will Drive the Market
Figure 34 Asia-Pacific Market Snapshot: Developing Economies and Mass Adoption Rate Of Mobile and Internet Technologies Are the Major Drivers for Business Analytics Market
Figure 35 Companies Adopted New Product Launch As the Key Growth Strategy Between 2011-2014
Figure 36 Oracle Grew At the Fastest Rate Between 2009-2013
Figure 37 Business Analytics Market Evaluation Framework
Figure 38 Battle for Market Share: Partnerships, Agreements, and Collaborations Was the Key Strategy Of the Leading Market Players
Figure 39 Geographic Revenue Mix Of Top Five Market Players
Figure 40 Oracle Corporation: Company Snapshot
Figure 41 Oracle Corporation: SWOT Analysis
Figure 42 IBM: Company Snapshot
Figure 43 IBM: SWOT Analysis
Figure 44 SAP SE: Company Snapshot
Figure 45 SAP SE: SWOT Analysis
Figure 46 Microsoft Corporation: Company Snapshot
Figure 47 Microsoft Corporation: SWOT Analysis
Figure 48 Tibco Software, Inc.: Company Snapshot
Figure 49 Tibco Software, Inc.: SWOT Analysis
Figure 50 SAS Institute: Company Snapshot
Figure 51 INFOR: Company Snapshot
Figure 52 Microstrategy Incorporated: Company Snapshot
Figure 53 QLIK Technologies, Inc.: Company Snapshot
Figure 54 Tableau: Company Snapshot

In todayís In todayís business environment, huge volume of structured and unstructured data is being generated by the organizations due to their day to day business activities, which has been giving rise to the big data trends. These data are related to the activities of the customers, products, competitors and through various digital channels involved in business. All these factors have been influencing the increase in demand by businesses to gain insights from all the forms of big data, so that they can provide digitalize and personalized experiences to their customers. Analytics helps the businesses to drive growth by delivering deeper customer insights and product and service innovation, enhancing cost management by optimizing operations, reducing errors and better financial performance analysis. Moreover, it also helps organizations to improve risk management through enhanced regulatory compliance and internal risk control. Thus business analytics provide businesses with the real-time capabilities of visualizing, analyzing and make business decisions based on the large volume and diverse data from their business. Thus itís becoming very clear that business analytics is rapidly becoming the important part of the every business operations in diversified verticals and the operations and decision making process of the companies are becoming dependent on it.

Earlier few business intelligence and data warehousing solutions were there to address these needs of the organization. But they had certain limitations related to the management and storage of unstructured and semi structured forms of data. The query tool was not sufficient enough to respond all the business queries. Also such business analytics market solutions donít provide separate applications to be integrated to ERP and CRM system of any organizations that donít have intelligence tools or solutions earlier. So, it becomes and difficult for organizations to replace such systems with new ones, doing this incurs huge cost. Thus, business analytics solved the purpose and can store any form of data and provide organizations to obtain insight and answer related to any business query and various analytics applications are there which can be easily integrated to any ERP and CRM system.

Change in business environment, increasing big data trend and increasing need for customer analytics are some of the factors driving the business analytics market. High investment cost for implementation of solutions and reluctance in adoption of business analytics are some of the major factors hindering the growth of the market. Rising demand for mobile analytics and increasing trends in deployment of analytics will offer new opportunities for the vendors to sustain in this market for longer period. Incompatibility between tools across cross organizational capabilities is the major challenge being faced by the marketers in the ecosystem.

This study is done to understand the structure of the business analytics ecosystem and is intended to help the business analytics software vendors to better serve their clients in SMBs and large enterprises. The overall business analytics market size in this study has been defined as the summation of overall spending by SMBs and large enterprises on business analytics software such as query, reporting analysis tools, advanced and predictive analytics, location intelligence, content analytics, data warehousing platform and enterprise performance management. The overall market size has been further segmented into industry verticals which include BFSI, education, energy & power, government, healthcare, telecom & IT, media & entertainment, and others such as across all the regions, namely North America, Europe, APAC, MEA, and Latin America.

North America extensively implements business analytics across its diverse organizations. Europe is eventually following North America in enabling widespread business analytics market solution in its area. APAC and MEA regions are in the middle phase of growth and are significantly showcasing a rise in the adoption considerations of business analytics. Latin America is the markets where the technology is still at the nascent stage of growth.

At present, retail, BFSI, and Telecom & IT have the maximum adoption of business analytics market solutions with healthcare and media & entertainment offering great opportunities to the vendors. Whereas, in terms of deployment type, cloud is the fastest growing segment. The overall business analytics market size is expected to grow from $40,814.6 million in 2014 to $66,719.8 million in 2019, at an estimated CAGR of 10.3%.

Global Business Analytics : Market Size, 2014 - 2019 ($Billion)

Business Analytics Market

Source: MarketsandMarkets Analysis

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