HOME Top Market Reports Predictive Analytics Market by Business Function, Applications (Risk Management, Operations Management, Sales Management, Supply Chain Management, Workforce Management), Organization Size, Deployment Model, Vertical, & by Region - Global Forecast to 2020

Predictive Analytics Market by Business Function, Applications (Risk Management, Operations Management, Sales Management, Supply Chain Management, Workforce Management), Organization Size, Deployment Model, Vertical, & by Region - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: December 2015
Report Code: TC 2046

 

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MarketsandMarkets predicts the global predictive analytics market to grow from USD 2.74 Billion in 2015 to USD 9.20 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 27.4%. The year 2014 has been considered as the base year while the forecast period is 2015-2020. The report segments the market into business function, application, deployment model, organization size, vertical, and region. The rising budgetary expenditure on events and increasing adoption of cloud platform are expected to drive the growth in the market. The rapid transformation from traditional Business Intelligence (BI) techniques to advanced analytics techniques and massive amount of unstructured data is compelling organizations to use predictive analytics techniques.

The report segments the global predictive analytics market on the basis of business functions, applications, deployment models, organization size, verticals, and regions. The report provides an in-depth analysis and the market size estimations.

Top-down and bottom-up approaches were used to estimate and validate the size of the global predictive analytics market and to estimate the size of various other dependent submarkets in the overall market. The key players in the market were identified through secondary research and their market shares in respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of top market players and extensive interviews for key insights from industry leaders. All percentage shares, splits, and breakdowns were determined by using secondary sources and verified through primary sources. All possible parameters that affect the markets are covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data is consolidated and added with detailed inputs and analysis from MarketsandMarkets. The breakdown of profiles of primary discussion participants is depicted in the below figure:

Predictive Analytics Market

Extensive interviews with key people such as CEOs, VPs, Directors and executives were conducted.

The predictive analytics ecosystem comprises analytics vendors, such as Microsoft, IBM, SAP SE, SAS Institute, FICO, and various others; service providers, system integrators, and enterprises. Other stakeholders of the market include analytics service providers, mobile application providers, consulting service providers, government organizations, resellers, research organizations, enterprise users, and technology providers.

Scope of the Report:

The research report categorizes the predictive analytics market to forecast the revenues and analyze the trends in each of the following sub-markets:

On the basis of Business functions:

  • Sales
  • Marketing
  • Operations
  • Finance
  • Human Resource

On the basis of Applications:

  • Risk Management
  • Network Management
  • Sales and Marketing Management
  • Workforce Management
  • Operations Management
  • Supply Chain Management
  • Other Applications

On the basis of Deployment models:

  • On-premise
  • On-demand

On the basis of Organization size:

  • SMBs
  • Large Enterprises

On the basis of Verticals:

  • BFSI
  • Retail and Wholesale
  • Telecommunications and IT
  • Energy and Utilities
  • Manufacturing
  • Government and Public Sector
  • Transportation and Logistics
  • Healthcare and Life Sciences
  • Media and Entertainment
  • Travel and Hospitality
  • Others

On the basis of Regions:

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Middle East & Africa (MEA)
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix, which gives a detailed comparison of product portfolio of each company

Geographic Analysis

  • Further breakdown of the North American market into the U.S. and Canada
  • Further breakdown of the APAC market into South Korea, India, China, and others

Company Information

  • Detailed analysis and profiling of additional market players (up to five)

Also early buyers will receive 10% customization on the market report or other related report. Under customization, further segmentation of regions into different countries can be provided.

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 29)
    4.1 Attractive Market Opportunities in the Predictive Analytics Market
    4.2 Market Share Across Various Regions
    4.3 Market By Vertical and Region
    4.4 Life Cycle Analysis, By Region, 2015

5 Predictive Analytics Market Overview (Page No. - 31)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Business Function
           5.2.2 By Application
           5.2.3 By Deployment Model
           5.2.4 By Organization Size
           5.2.5 By Vertical
           5.2.6 By Region
    5.3 Market Evolution
    5.4 Market Dynamics
           5.4.1 Drivers
           5.4.2 Restraints
           5.4.3 Opportunities
           5.4.4 Challenges

6 Predictive Analytics Market: Industry Trends (Page No. - 41)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Threat of New Entrants
           6.3.2 Threat of Substitutes
           6.3.3 Bargaining Power of Suppliers
           6.3.4 Bargaining Power of Buyers
           6.3.5 Intensity of Competitive Rivalry
    6.4 Strategic Benchmarking
           6.4.1 Strategic Benchmarking: Product Development and Enhancement Was the Key Growth Strategy Adopted By Key Players From 2013 to 2015
           6.4.2 Strategic Benchmarking: Mergers, Acquisitions, and Strategic Agreements By Emerging/Innovative Vendors From 2013 to 2015

7 Predictive Analytics Market Analysis, By Business Function (Page No. - 47)
    7.1 Introduction
    7.2 Marketing
    7.3 Sales
    7.4 Operations
    7.5 Finance
    7.6 Human Resource

8 Predictive Analytics Market Analysis, By Applications (Page No. - 53)
    8.1 Introduction
    8.2 Risk Management
    8.3 Operations Management
    8.4 Sales and Marketing Management
    8.5 Network Management
    8.6 Supply Chain Management
    8.7 Workforce Management
    8.8 Other Applications

9 Predictive Analytics Market Analysis, By Deployment Model (Page No. - 60)
    9.1 Introduction
    9.2 On-Premise
    9.3 On-Demand

10 Predictive Analytics Market Analysis, By Organization Size (Page No. - 64)
     10.1 Introduction
     10.2 Small and Medium Enterprises (SMES)
     10.3 Large Enterprises

11 Predictive Analytics Market Analysis, By Vertical (Page No. - 68)
     11.1 Introduction
     11.2 Banking, Financial Services and Insurance
     11.3 Telecommunications & It
     11.4 Retail and Wholesale
     11.5 Healthcare & Life Sciences
     11.6 Government & Public Sector
     11.7 Manufacturing
     11.8 Media & Entertainment
     11.9 Energy & Utilities
     11.10 Transportation & Logistics
     11.11 Travel & Hospitality
     11.12 Others

12 Geographic Analysis (Page No. - 92)
     12.1 Introduction
     12.2 North America
     12.3 Europe
     12.4 Asia-Pacific
     12.5 Middle East and Africa
     12.6 Latin America

13 Competitive Landscape (Page No. - 111)
     13.1 Overview
     13.2 Competitive Situation and Trends
             13.2.1 New Product Launches and Enhancements
             13.2.2 Agreements, Partnerships, Collaborations, and Joint Ventures
             13.2.3 Mergers and Acquisitions
             13.2.4 Integration and Expansion
             13.2.5 Venture Capital Funding

14 Company Profiles (Page No. - 120)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     14.1 Introduction
     14.2 IBM Corporation
     14.3 Microsoft Corporation
     14.4 SAP SE
     14.5 Fair Isaac Corporation
     14.6 SAS Institute
     14.7 Oracle Corporation
     14.8 Dell, Inc.
     14.9 Tibco Software, Inc
     14.10 Alteryx, Inc.
     14.11 Rapidminer

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

15 Appendix (Page No. - 149)
     15.1 Insights From Industry Experts
     15.2 Discussion Guide
     15.3 Available Customizations
     15.4 Related Reports


List of Tables (97 Tables)

Table 1 Predictive Analytics Market Size and Growth, 2013-2020, (USD Million, Y-O-Y %)
Table 2 Market Size, By Business Function , 2013–2020 (USD Million)
Table 3 Marketing: Market Size, By Region, 2013–2020 (USD Million)
Table 4 Sales: Market Size, By Region, 2013–2020 (USD Million)
Table 5 Operations: Market Size, By Region, 2013–2020 (USD Million)
Table 6 Finance: Market Size, By Region, 2013–2020 (USD Million)
Table 7 Human Resource: Market Size, By Region, 2013–2020 (USD Million)
Table 8 Predictive Analytics Market Size, By Application, 2013–2020 (USD Million)
Table 9 Risk Management: Market Size, By Region, 2013–2020 (USD Million)
Table 10 Operations Management: Market Size, By Region, 2013–2020 (USD Million)
Table 11 Sales and Marketing Management: Market Size, By Region, 2013–2020 (USD Million)
Table 12 Network Management: Market Size, By Region, 2013–2020 (USD Million)
Table 13 Supply Chain Management: Market Size, By Region, 2013–2020 (USD Million)
Table 14 Workforce Management: Market Size, By Region, 2013–2020 (USD Million)
Table 15 Other Applications: Market Size, By Region, 2013–2020 (USD Million)
Table 16 Predictive Analytics Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 17 On-Premise: Market Size, By Region, 2013–2020 (USD Million)
Table 18 On-Demand: Market Size, By Region, 2013–2020 (USD Million)
Table 19 Market Size, By Organization Size, 2013–2020 (USD Million)
Table 20 SMES: Market Size, By Region, 2013–2020 (USD Million)
Table 21 Large Enterprises: Market Size, By Region, 2013–2020 (USD Million)
Table 22 Predictive Analytics Market Size, By Vertical, 2013–2020 (USD Million)
Table 23 BFSI: Market Size, By Business Function, 2013–2020 (USD Million)
Table 24 BFSI: Market Size, By Application, 2013–2020 (USD Million)
Table 25 BFSI: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 26 BFSI: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 27 Telecommunications & It: Market Size, By Business Function, 2013–2020 (USD Million)
Table 28 Telecommunications & It: Market Size, By Application, 2013–2020 (USD Million)
Table 29 Telecommunications & It: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 30 Telecommunications & It: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 31 Retail & Wholesale: Market Size, By Business Function, 2013–2020 (USD Million)
Table 32 Retail & Wholesale: Market Size, By Application, 2013–2020 (USD Million)
Table 33 Retail & Wholesale: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 34 Retail & Wholesale: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 35 Healthcare & Life Sciences: Market Size, By Business Function, 2013-2020 (USD Million)
Table 36 Healthcare & Life Sciences: Market Size, By Application, 2013–2020 (USD Million)
Table 37 Healthcare & Life Sciences: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 38 Healthcare & Life Sciences: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 39 Government & Public Sector: Market Size, By Region, 2013–2020 (USD Million)
Table 40 Government & Public Sector: Market Size, By Application, 2013–2020 (USD Million)
Table 41 Government & Public Sector: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 42 Government & Public Sector: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 43 Manufacturing: Predictive Analytics Market Size, By Business Function, 2013–2020 (USD Million)
Table 44 Manufacturing: Market Size, By Application, 2013–2020 (USD Million)
Table 45 Manufacturing: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 46 Manufacturing: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 47 Media & Entertainment: Market Size, By Business Function, 2013–2020 (USD Million)
Table 48 Media & Entertainment: Market Size, By Application, 2013–2020 (USD Million)
Table 49 Media & Entertainment: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 50 Media & Entertainment: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 51 Energy & Utilities: Market Size, By Business Function, 2013–2020 (USD Million)
Table 52 Energy & Utilities: Market Size, By Application, 2013–2020 (USD Million)
Table 53 Energy & Utilities: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 54 Energy & Utilities: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 55 Transportation & Logistics: Market Size, By Region, 2013–2020 (USD Million)
Table 56 Transportation & Logistics: Market Size, By Application, 2013–2020 (USD Million)
Table 57 Transportation & Logistics: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 58 Transportation & Logistics: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 59 Travel & Hospitality: Market Size, By Business Function, 2013–2020 (USD Million)
Table 60 Travel & Hospitality: Market Size, By Application, 2013–2020 (USD Million)
Table 61 Travel & Hospitality: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 62 Travel & Hospitality: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 63 Others: Market Size, By Business Function, 2013–2020 (USD Million)
Table 64 Others: Market Size, By Application, 2013–2020 (USD Million)
Table 65 Others: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 66 Others: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 67 Global Predictive Analytics Market Size, By Region, 2013-2020 (USD Million)
Table 68 North America: Market Size, By Business Function, 2013-2015 (USD Million)
Table 69 North America: Market Size, By Application, 2013-2020 (USD Million)
Table 70 North America: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 71 North America: Market Size, By Organization Size, 2013-2020 (USD Million)
Table 72 North America: Market Size, By Vertical, 2013–2020 (USD Million)
Table 73 Europe: Predictive Analytics Market Size, By Business Function, 2013-2020 (USD Million)
Table 74 Europe: Market Size, By Application, 2013-2020 (USD Million)
Table 75 Europe: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 76 Europe: Market Size, By Organization Size, 2013-2020 (USD Million)
Table 77 Europe: Market Size, By Vertical, 2013–2020 (USD Million)
Table 78 Asia-Pacific: Predictive Analytics Market Size, By Business Function, 2013-2020 (USD Million)
Table 79 Asia-Pacific: Market Size, By Application, 2013-2020 (USD Million)
Table 80 Asia-Pacific: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 81 Asia-Pacific: Market Size, By Organization Size, 2013-2020 (USD Million)
Table 82 Asia-Pacific: Market Size, By Vertical, 2013–2020 (USD Million)
Table 83 Middle East and Africa: Predictive Analytics Market Size, By Business Function, 2013-2020 (USD Million)
Table 84 Middle East and Africa: Market Size, By Application, 2013-2020 (USD Million)
Table 85 Middle East and Africa: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 86 Middle East and Africa: Market Size, Organization Size, 2013-2020 (USD Million)
Table 87 Middle East and Africa: Market Size, By Vertical, 2013-2020 (USD Million)
Table 88 Latin America: Predictive Analytics Market Size, By Business Function, 2013-2020 (USD Million)
Table 89 Latin America: Market Size, By Application, 2013-2020 (USD Million)
Table 90 Latin America: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 91 Latin America: Market Size, By Organization Size, 2013-2020 (USD Million)
Table 92 Latin America: Market Size, By Vertical, 2013-2020 (USD Million)
Table 93 New Product Launches and Enhancements, 2013 – 2015
Table 94 Agreements, Partnerships, Collaborations, and Joint Ventures, 2013 - 2015
Table 95 Mergers and Acquisitions, 2013 – 2015
Table 96 Integration and Business Expansion, 2013 – 2015
Table 97 Venture Capital Funding, 2013-2015


List of Figures (49 Figures)

Figure 1 Predictive Analytics Market: Research Design
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Predictive Analytics Market is Poised to Grow From 2015 to 2020
Figure 7 Market Snapshot on the Basis of Business Functions, 2015-2020
Figure 8 Market Snapshot on the Basis of Applications, 2015-2020
Figure 9 Market Snapshot on the Basis of Deployment Models, 2015
Figure 10 Market Snapshot on the Basis of Organization Size, 2015-2020
Figure 11 Lucrative Market Prospects in the Predictive Analytics Market
Figure 12 North America is Expected to Hold the Largest Market Share in the Market in 2015
Figure 13 BFSI Vertical is Expected to Dominate the Market
Figure 14 Asia-Pacific to Witness Exponential Growth From 2015 to 2020
Figure 15 Market: By Business Function
Figure 16 Market: By Application
Figure 17 Market: By Deployment Model
Figure 18 Market: By Organization Size
Figure 19 Market: By Vertical
Figure 20 Market: By Region
Figure 21 Evolution of Predictive Analytics Market
Figure 22 Increase in the Amount of Data Generated Across Industry Verticals is the Major Driving Factor for the Predictive Analytics Market
Figure 23 Value Chain Analysis
Figure 24 Porter’s Five Forces Analysis
Figure 25 Strategic Benchmarking: Mergers, Acquisitions, and Strategic Agreements
Figure 26 Human Resource is Expected to Have the Highest CAGR During the Forecast Period
Figure 27 Network Management is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 28 On-Demand Deployment Model is Expected to Have the Highest CAGR During the Forecast Period
Figure 29 SMES are Expected to Grow at High CAGR During the Forecast Period
Figure 30 Manufacturing and Energy & Utilities are Expected to Have the Highest CAGR During the Forecast Period
Figure 31 Geographic Snapshot: Asia-Pacific Estimated to Have the Highest CAGR in the Market
Figure 32 North America is Projected to Have the Largest Market Size in the Predictive Analytics Market
Figure 33 North America Market Snapshot: Large Enterprises Segment is Expected to Have the Largest Market Size in 2015
Figure 34 Asia-Pacific Market Snapshot: Asia-Pacific is Expected to Be One of the Fastest-Growing Regions in 2015
Figure 35 Companies Adopted New Product Launches and Mergers & Acquisitions as the Key Growth Strategies Over the Last Three Years
Figure 36 Market Evaluation Framework
Figure 37 Battle for Market Share: New Product Launch and Enhancement Was the Key Strategy for the Growth of the Predictive Analytics Market
Figure 38 Geographic Revenue Mix of Top 5 Market Players
Figure 39 IBM Corporation: Company Snapshot
Figure 40 IBM Corporation: SWOT Analysis
Figure 41 Microsoft Corporation: Company Snapshot
Figure 42 Microsoft Corporation: SWOT Analysis
Figure 43 SAP SE: Company Snapshot
Figure 44 SAP SE: SWOT Analysis
Figure 45 FICO: Company Snapshot
Figure 46 FICO: SWOT Analysis
Figure 47 SAS Institute: Company Snapshot
Figure 48 SAS Institute: Company Snapshot
Figure 49 Oracle Corporation: Company Snapshot

The predictive analytics market size is expected to grow from USD 2.74 Billion in 2015 to USD 9.20 Billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 27.4% during the forecast period. Increase in the amount of structured and unstructured data is the foremost factor that is driving the need of this market. Also, increased focus on market and competitive intelligence, transformation from traditional BI techniques to advanced analytics techniques are other drivers behind the increasing market.

Among business functions, finance is expected to have the highest market share in 2015 while human resource is expected to grow at the highest CAGR from 2015 to 2020. Financial firms are delving deeper into predictive analytics to realize faster time to value and improve operational performance and decision outcomes.

The global market has been segmented on the basis of regions into North America, Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America, to provide a region-specific analysis in the report. The North America region is expected to continue being the largest revenue generator region for predictive analytics vendors for the next five years, followed by Europe. This is mainly because in developed economies of Canada and the U.S., there is a high focus on innovations obtained from R&D and technology. The APAC region is expected to be fastest-growing region in the predictive analytics market. The growth in this region is primarily driven by the growing awareness among the enterprises. Many APAC countries such as China, India, Japan, Singapore, and Korea are investing heavily in cost-effective analytics solutions and services.

Predictive Analytics Market

The restraints facing the market are complex analytical workflow and diversity of data models based on business needs. In contrast to be able to generate valuable insights from the business data, predictive analytics solutions need to be more flexible in nature to become accustomed to all this potential inconsistency. Organizations need to define different business rules for managing different data models and integrated analytics solutions. For example, machine generated data is modeled differently from the web and social media generated data and the use of both these types of data is different for different business needs. Machine generated data can be analyzed using supply chain analytics or operational analytics, while web and social network data can be analyzed using social media analytics. Major vendors that offer predictive analytics solutions and services globally are SAS Institute (U.S.), IBM Corporation (U.S.), SAP SE (Germany), Microsoft Corporation (U.S.), and FICO (U.S.). These vendors have adopted different types of organic and inorganic growth strategies such as new product launches, partnerships and collaborations, and mergers and acquisitions to expand their offerings in the predictive analytics market.

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