HOME Top Market Reports Text Analytics Market by Applications (Marketing & Customer Experience Management, Data Analysis & Forecasting, Enterprise Information Management, & Other Industry Specific Applications), Deployment, Vertical, & by Region - Global Forecast to 2020

Text Analytics Market by Applications (Marketing & Customer Experience Management, Data Analysis & Forecasting, Enterprise Information Management, & Other Industry Specific Applications), Deployment, Vertical, & by Region - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: December 2015
Report Code: TC 2391

 

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The text analytics market size is estimated to grow from USD 2.65 Billion in 2015 to USD 5.93 Billion by 2020, at a CAGR of 17.5%.

Text analytics is a holistic approach which converts the data into insights and the insights into business outcome. The technology is being widely adopted by sectors such as retail and CPG. It is also being implemented by government institutions and high tech and telecommunications to enhance the business revenue.

The report aims at estimating the market size and future growth potential of the text analytics market across different segments, such as applications, verticals, deployment types, end users, and regions. The base year considered for the study is 2014 and the market size is estimated from 2015 to 2020. However, the bigger firms in the market are increasingly acquiring small players in an attempt to expand their offerings across the globe. Healthcare and life sciences companies are rapidly deploying text analytics solutions to analyze insurance claims, physician notes, patient scans, and social media posts regarding healthcare policies and customer insights on medical devices along with other records.

The research methodology used to estimate and forecast the market included capturing data on key vendor revenues through secondary research. The vendor offerings were also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global text analytics market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and sub-segments which were then verified through primary research by conducting extensive interviews with key people, such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and to arrive at the exact statistics for all segments and sub-segments. The breakdown of profiles of primary is depicted below:

Text Analytics Market

The text analytics ecosystem consists of text analytics solution vendors, such as IBM, SAP, SAS, Clarabridge, Attensity, Lexalytics, Basis Technology Corporation, OpenText, RapidMiner, Angoss and others sell their text analytics solutions and services to end users to cater to their unique business requirements.

Target audience

  • Text analytics service vendors
  • System integrators
  • IT developers
  • Third party vendors
  • Network operators
  • Infrastructure provider
  • Government
  • Regulatory and compliance agencies

Scope of the Report

The research report segments the text analytics market into the following submarkets:

By Deployment type:

  • Cloud
  • On-Premises

By Application:

  • Marketing and CEM
  • Data analysis and forecasting
  • Enterprise information management
  • Other industry specific applications

By Organization size:

  • Small and medium businesses (SMBs)
  • Large enterprises

By Region:

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America

Available Customizations

With the given data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix which gives a detailed comparison of product portfolio of each company

Geographic Analysis

  • Further breakdown of the North America market
  • Further breakdown of the Europe market
  • Further breakdown of the APAC market
  • Further breakdown of the MEA market
  • Further breakdown of the Latin America market

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency Used
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 16)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
           2.1.3 Market Size Estimation
           2.1.4 Bottom-Up Approach
           2.1.5 Top-Down Approach
    2.2 Market Breakdown and Data Triangulation
    2.3 Research Assumptions

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 29)
    4.1 Attractive Market Opportunities
    4.2 Key Applications and Regions in the Text Analytics Market
    4.3 Life Cycle Analysis, By Region, 2015

5 Market Overview (Page No. - 32)
    5.1 Introduction
    5.2 Evolution of the Market
    5.3 Market Segmentation
           5.3.1 By Application
           5.3.2 By Deployment Mode
           5.3.3 By Vertical
           5.3.4 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Growing Need of Social Media Analytics
                    5.4.1.2 Emergence of Multilingual Text Analytics to Break the Language Barrier
                    5.4.1.3 Rise in Industry-Specific Text Analytics Applications
           5.4.2 Restraint
                    5.4.2.1 Lack of End Use Awareness and Software Handling
           5.4.3 Opportunities
                    5.4.3.1 Convergence of Text Analytics With Big Data
                    5.4.3.2 Added Advantage of Predictive Analytics
           5.4.4 Challenge
                    5.4.4.1 Achieving Consistent Interpretation

6 Industry Trends (Page No. - 38)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Technologies in Text Analytics
           6.3.1 Big Data
           6.3.2 Natural Language Processing (NLP)
           6.3.3 Machine Learning
    6.4 Strategic Benchmarking

7 Text Analytics Market Analysis, By Application (Page No. - 41)
    7.1 Introduction
    7.2 Marketing and CEM
    7.3 Data Analysis and Forecasting
    7.4 Enterprise Information Management
    7.5 Other Industry-Specific Applications

8 Text Analytics Market Analysis, By Deployment Mode (Page No. - 46)
    8.1 Introduction
    8.2 On-Premises
    8.3 Cloud

9 Text Analytics Market Analysis, By End User (Page No. - 50)
    9.1 Introduction
    9.2 Small and Medium Business
    9.3 Large Enterprise

10 Text Analytics Market Analysis, By Vertical (Page No. - 54)
     10.1 Introduction
     10.2 Banking, Financial Services, and Insurance
     10.3 Healthcare and Life Sciences
     10.4 Retail and CPG
     10.5 High-Tech and Telecommunications
     10.6 Media and Entertainment
     10.7 Travel and Hospitality
     10.8 Government
     10.9 Others

11 Geographic Analysis (Page No. - 71)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 Asia-Pacific
     11.5 Middle East and Africa
     11.6 Latin America

12 Competitive Landscape (Page No. - 83)
     12.1 Overview
     12.2 Competitive Situation and Trends
             12.2.1 New Product Launches
             12.2.2 Agreements, Partnerships, Collaborations, and Joint Ventures
             12.2.3 Mergers and Acquisitions
             12.2.4 Expansions

13 Company Profiles (Page No. - 89)
     13.1 Introduction
     13.2 International Business Machines (IBM) Corporation
             13.2.1 Business Overview
             13.2.2 Solutions Offered
             13.2.3 Recent Developments
             13.2.4 MnM View
                        13.2.4.1 Key Strategies
                        13.2.4.2 SWOT Analysis
     13.3 SAP SE
             13.3.1 Business Overview
             13.3.2 Solutions Offered
             13.3.3 Recent Developments
             13.3.4 MnM View
                        13.3.4.1 Key Strategies
                        13.3.4.2 SWOT Analysis
     13.4 SAS Institute, Inc.
             13.4.1 Business Overview
             13.4.2 Solutions Offered
             13.4.3 Recent Developments
             13.4.4 MnM View
                        13.4.4.1 Key Strategies
                        13.4.4.2 SWOT Analysis
     13.5 Clarabridge, Inc.
             13.5.1 Business Overview
             13.5.2 Solutions Offered
             13.5.3 Recent Developments
             13.5.4 MnM View
                        13.5.4.1 Key Strategies
                        13.5.4.2 SWOT Analysis
     13.6 Attensity
             13.6.1 Business Overview
             13.6.2 Solutions Offered
             13.6.3 Recent Developments
             13.6.4 MnM View
                        13.6.4.1 Key Strategies
                        13.6.4.2 SWOT Analysis
     13.7 Lexalytics, Inc.
             13.7.1 Business Overview
             13.7.2 Solutions Offered
             13.7.3 Recent Developments
     13.8 Basis Technology Corporation
             13.8.1 Business Overview
             13.8.2 Solutions Offered
             13.8.3 Recent Developments
     13.9 Opentext Corporation
             13.9.1 Business Overview
             13.9.2 Solutions Offered
             13.9.3 Recent Developments
     13.10 Rapidminer, Inc.
             13.10.1 Business Overview
             13.10.2 Solutions Offered
             13.10.3 Recent Developments
     13.11 Angoss Software Corporation
             13.11.1 Business Overview
             13.11.2 Solutions Offered
             13.11.3 Recent Developments

14 Appendix (Page No. - 110)
     14.1 Discussion Guide
     14.2 Introducing RT: Real-Time Market Intelligence
     14.3 Available Customizations
     14.4 Related Reports


List of Tables (65 Tables)

Table 1 Assumptions
Table 2 Text Analytics Market Size, By Application, 2013–2020 (USD Million)
Table 3 Marketing and CEM: Market Size, By Region, 2013–2020 (USD Million)
Table 4 Data Analysis and Forecasting: Market Size, By Region, 2013–2020 (USD Million)
Table 5 Enterprise Information Management: Market Size, By Region, 2013–2020 (USD Million)
Table 6 Other Industry-Specific Applications: Market Size, By Region, 2013–2020 (USD Million)
Table 7 Global Text Analytics Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 8 On-Premises: Market Size, By Region, 2013–2020 (USD Million)
Table 9 Cloud: Market Size, By Region, 2013–2020 (USD Million)
Table 10 Global Market Size, By End User, 2013–2020 (USD Million)
Table 11 SMB: Market Size, By Region, 2013–2020 (USD Million)
Table 12 Large Enterprise: Market Size, By Region, 2013–2020 (USD Million)
Table 13 Text Analytics Market Size, By Vertical, 2013–2020 (USD Million)
Table 14 BFSI: Market Size, By Region, 2013–2020 (USD Million)
Table 15 BFSI: Market Size, By Application, 2013–2020 (USD Million)
Table 16 BFSI: Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 17 BFSI: Market Size, By End User, 2013–2020 (USD Million)
Table 18 Healthcare and Life Sciences: Market Size, By Region, 2013–2020 (USD Million)
Table 19 Healthcare and Life Sciences: Market Size, By Application, 2013–2020 (USD Million)
Table 20 Healthcare and Life Sciences: Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 21 Healthcare and Life Sciences: Market Size, By End User, 2013–2020 (USD Million)
Table 22 Retail and CPG: Market Size, By Region, 2013–2020 (USD Million)
Table 23 Retail and CPG: Market Size, By Application, 2013–2020 (USD Million)
Table 24 Retail and CPG: Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 25 Retail and CPG: Market Size, By End User, 2013–2020 (USD Million)
Table 26 High-Tech and Telecommunications: Market Size, By Region, 2013–2020 (USD Million)
Table 27 High-Tech and Telecommunications: Market Size, By Application, 2013–2020 (USD Million)
Table 28 High-Tech and Telecommunications: Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 29 High-Tech and Telecommunications: Market Size, By End User, 2013–2020 (USD Million)
Table 30 Media and Entertainment: Market Size, By Region, 2013–2020 (USD Million)
Table 31 Media and Entertainment: Market Size, By Application, 2013–2020 (USD Million)
Table 32 Media and Entertainment: Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 33 Media and Entertainment: Market Size, By End User, 2013–2020 (USD Million)
Table 34 Travel and Hospitality: Market Size, By Region, 2013–2020 (USD Million)
Table 35 Travel and Hospitality: Market Size, By Application, 2013–2020 (USD Million)
Table 36 Travel and Hospitality: Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 37 Travel and Hospitality: Market Size, By End User, 2013–2020 (USD Million)
Table 38 Government: Text Analytics Market Size, By Region, 2013–2020 (USD Million)
Table 39 Government: Market Size, By Application, 2013–2020 (USD Million)
Table 40 Government: Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 41 Government: Market Size, By End User, 2013–2020 (USD Million)
Table 42 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 43 Others: Market Size, By Application, 2013–2020 (USD Million)
Table 44 Others: Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 45 Others: Market Size, By End User, 2013–2020 (USD Million)
Table 46 Text Analytics Market Size, By Region, 2013–2020 (USD Million)
Table 47 North America: Market Size, By Application, 2013–2020 (USD Million)
Table 48 North America: Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 49 North America: Market Size, By End User, 2013–2020 (USD Million)
Table 50 Europe: Market Size, By Application, 2013–2020 (USD Million)
Table 51 Europe: Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 52 Europe: Market Size, By End User, 2013–2020 (USD Million)
Table 53 Asia-Pacific: Market Size, By Application, 2013–2020 (USD Million)
Table 54 Asia-Pacific: Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 55 Asia-Pacific: Market Size, By End User, 2013–2020 (USD Million)
Table 56 Middle East and Africa: Market Size, By Application, 2013–2020 (USD Million)
Table 57 Middle East and Africa: Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 58 Middle East and Africa: Market Size, By End User, 2013–2020 (USD Million)
Table 59 Latin America: Market Size, By Application, 2013–2020 (USD Million)
Table 60 Latin America: Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 61 Latin America: Text Analytics Market Size, By End User, 2013–2020 (USD Million)
Table 62 New Product Launches, 2012–2015
Table 63 Agreements, Partnerships, Collaborations, and Joint Ventures, 2012–2015
Table 64 Mergers, 2012–2015
Table 65 Expansions and Others, 2013–2014


List of Figures (41 Figures)

Figure 1 Text Analytics Market: Research Methodology
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Cloud-Based Text Analytics Solution is Expected to Gain the Highest Traction During the Forecast Period (2015–2020)
Figure 7 Marketing and CEM is Expected to Lead the Market in the Application Segment During the Forecast Period (2015–2020)
Figure 8 Asia-Pacific is Expected to Gain the Highest Traction for Text Analytics Solution During the Forecast Period
Figure 9 Lucrative Growth Opportunities in the Text Analytics Market
Figure 10 Data Analysis and Forecasting Application Segment is Expected to Grow at the Highest CAGR in the Text Analytics Market
Figure 11 Marketing and CEM Applications Dominated the Market in 2015
Figure 12 Asia-Pacific is Expected to Grow Exponentially During the Forecast Period
Figure 13 Evolution of the Market
Figure 14 Market Segmentation: By Application
Figure 15 Market Segmentation: By Deployment Mode
Figure 16 Market Segmentation: By Vertical
Figure 17 Text Analytics Market Segmentation: By Region
Figure 18 Text Analytics: Market Dynamics
Figure 19 Value Chain Analysis: Text Analytics
Figure 20 Text Analytics: Strategic Benchmarking
Figure 21 Data Analysis and Forecasting Market is Expected to Have the Highest CAGR During the Forecast Period (2015–2020)
Figure 22 Cloud Deployment is Expected to Have the Highest CAGR During the Forecast Period
Figure 23 SMB Market is Expected to Have the Highest CAGR During the Forecast Period
Figure 24 Retail and CPG, BFSI, and Healthcare and Life Sciences are Expected to Continue to Dominate the Text Analytics Market During the Forecast Period (2015–2020)
Figure 25 North America is Expected to Continue to Lead the Market Globally During the Forecast Period (2015–2020)
Figure 26 Asia-Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 27 North American Text Analytics Market: Snapshot
Figure 28 Asia-Pacific: Regional Market Snapshot
Figure 29 Companies Adopted New Product Launch as the Key Growth Strategy During 2012–2014
Figure 30 Market Evaluation Framework
Figure 31 Battle for Market Share: New Product Launch Was the Key Strategy
Figure 32 Geographic Mix
Figure 33 International Business Machines Corporation: Company Snapshot
Figure 34 International Business Machines Corporation: SWOT Analysis
Figure 35 SAP SE: Company Snapshot
Figure 36 SAP SE: SWOT Analysis
Figure 37 SAS Institute, Inc.: Company Snapshot
Figure 38 SAS Institute, Inc.: SWOT Analysis
Figure 39 Clarabridge, Inc.: SWOT Analysis
Figure 40 Attensity: SWOT Analysis
Figure 41 Opentext Corporation: Company Snapshot

The text analytics market size is estimated to grow from USD 2.65 Billion in 2015 to USD 5.93 Billion in 2020, at a CAGR of 17.5%.

The market for industries such as retail and consumer packaged goods is anticipated to grow steadily in the next few years, as the retail application is majorly focused on marketing and customer experience management, which includes analysis of brand reputation, purchase behavior, summarization of surveys and reviews, churn analysis, and developing selling and promotion strategies. The increasing customer engagement in social media platforms will compel companies to analyze the data present to obtain actionable insights and enhance its operations. Thus, the need for analysis of social media data will drive the market. Furthermore, the market is expected to be driven by opportunities such as added advantage of predictive analytics and converges of text analytics with big data.

The market has been segmented by type of application, by deployment type, by vertical, by end user, and by region. Among the applications, marketing and Customer Experience Management (CEM) application is expected to hold the largest market share. Among the deployment types, cloud deployment is expected to dominate the text analytics market in terms of market size. On the basis of end users, large enterprises are estimated to exhibit the highest growth rate as they are adopting text analytics solutions extensively to confront their business challenges. The market by region covers five major regional segments, namely, North America, Asia-Pacific (APAC), Europe, Latin America, and Middle East and Africa (MEA). North America is estimated to hold the largest market share of the overall insurance market in 2015 and grow at a CAGR of 12.8% from 2015 to 2020, followed by Europe and APAC. North America is rapidly deploying the text analytics solution due to the dynamic market environment. Latin America and MEA regions are also witnessing a record growth in demonstrating and adopting text analytics solution.

Text Analytics Market

Organic growth through new product/service launch is the key strategy followed by companies such as RapidMiner, Clarabridge, OpenText, Lexalytics, and IBM. This strategy accounted for 43% of the total strategic developments in the text analytics market. Furthermore, companies such as SAP SE, Basis Technology, RapidMiner, Attensity, Angoss, and IBM have also adopted strategic partnerships and collaborations as an eminent strategy to enhance their product offerings and distribution networks in the local market. This strategy accounted for 27% of the total strategic developments in the market. The mergers and acquisitions strategy accounted for 25% of the total strategic developments and is incorporated by the top text analytics companies such as RapidMiner, Clarabridge, OpenText, Lexalytics, IBM, and others. However, lack of end user awareness and software handling are restraining the growth of the market.

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