Digital Transformation Market

Digital Transformation Market by Technology (Cloud Computing, Big Data & Analytics, Mobility/Social Media, Cybersecurity, Artificial Intelligence), Deployment type, Business Function, Vertical (Retail, Education), and Region - Global Forecast to 2023

Report Code: TC 3447 Apr, 2019, by marketsandmarkets.com

[162 Pages Report] The digital transformation market is projected to grow from USD 290.0 billion in 2018 to USD 665.0 billion by 2023, at a CAGR of 18.1% during the forecast period. Major factors driving the market include digitalizing organizational business functions to serve changing customer preferences and enhance operational efficiency, the rapid proliferation of mobile devices and apps, increasing penetration of IoT and adoption of cloud services, and the need to improve operational performance to gain competitive benefits in the market.

Digital Transformation Market

To know about the assumptions considered for the study, download the pdf brochure

Based on technology, the artificial intelligence segment of the digital transformation market is projected to grow at the highest CAGR during the forecast period.

Based on technology, the artificial intelligence segment of the market is projected to grow at the highest CAGR from 2018 to 2023. Artificial Intelligence (AI) is an umbrella term used for technologies such as natural language processing, machine learning, and expert systems. The emergence of AI has transformed the way data is collected and analyzed. The technology builds data models automatically in digital forms.

Based on deployment type, the cloud segment is expected to lead the market in 2018.

Based on deployment type, the cloud segment is projected to lead the digital transformation market from 2018 to 2023. The deployment of digital transformation solutions on the cloud enables users to access solutions from their desktops or any mobile devices. Key advantages of this deployment type include easy deployment, low deployment cost, and easy upgradeability and accessibility. Furthermore, it helps reduce IT budgets and financial risks, while increasing flexibility. Therefore, small organizations and individual users generally prefer cloud digital transformation solutions. Various providers of cloud-based digital transformation solutions are focusing on offering innovative and robust cloud solutions.

Based on vertical, the education segment is projected to grow at the highest CAGR during the forecast period.

Based on vertical, the education segment is projected to grow at the highest CAGR from 2018 to 2023. The growing use of digital technologies in the education vertical helps in streamlining and centralizing digital learning and communication channels and leveraging digitally integrated financial processes and analytics to maximize revenue generation.

Digital Transformation Market

The North American region is expected to lead the market in 2018.

The North American region is expected to lead the market in 2018. Organizations in this region have been early adopters of digital transformation. The region has sustainable and well-established economies, which invest increasingly in R&D activities for the development of new technologies. Along with large enterprises, the adoption of digital transformation by small and medium enterprises has also contributed to the growth of the market in North America. Additionally, the presence of the majority of key vendors of digital transformation has contributed to the market growth in the region. Companies such as Marlabs (US), Cognizant (US), Dell EMC (US), Adobe Systems (US), Oracle (US), HPE (US), Microsoft (US), IBM (US), Google (US), and CA Technologies (US), along with several start-ups in the region are offering digital transformation to cater to the requirements of customers.

Key Digital Transformation Market Players

The major factor expected to hinder the growth of the digital transformation is the security and privacy concerns for confidential data while executing digital enablement technologies.

Key market players profiled in this report include IBM Corporation (US), Microsoft Corporation (US), SAP (Germany), Dell EMC (US), Google (US), Accenture PLC (Ireland), CA Technologies (US), Cognizant (US), Adobe Systems (US), Oracle Corporation (US), Hewlett Packard Enterprise (US), HCL Technologies (India), TIBCO Software (US), Marlabs (US), and Equinix (US). These players have adopted various growth strategies such as partnerships, agreements, and collaborations; and new product launches and product enhancements to further expand their presence in the market and broaden their customer base.

Scope of Report

Report Metrics

Details

Market size available for years

2016-2023

Base year considered

2017

Forecast period

2018-2023

Forecast units

Value (USD)

Segments covered

Technology (Cloud Computing, Big Data, and Analytics, Mobility/Social Media, Cybersecurity,
Artificial Intelligence (AI), Internet of Things (IoT), and Others) Deployment Type, Business Function,
Vertical, and Region

Regions covered

North America, Europe, APAC, Latin America, and MEA

Companies covered

Vendors covered in the market include IBM Corporation (US), Microsoft Corporation (US), SAP (Germany), Dell EMC (US), Google (US), Accenture PLC (Ireland), CA Technologies (US), Cognizant (US), Adobe Systems (US), Oracle Corporation (US), Hewlett Packard Enterprise (US), HCL Technologies (India), TIBCO Software (US), Marlabs (US), and Equinix (US).

This research report categorizes the market to forecast revenues and analyze trends in each of the following submarkets:

On the basis of Technology, the digital transformation market has been segmented as follows:

  • Cloud Computing
  • Big Data & Analytics
  • Mobility/Social Media
  • Cybersecurity
  • Artificial Intelligence (AI)
  • Internet of Things (IoT)
  • Others (Blockchain and Robotics)

On the basis of Business Function, the market has been segmented as follows:

  • Customer Transformation
  • Workforce Transformation
  • Operational Transformation
  • Product Transformation

On the basis of Deployment Type, the market has been segmented as follows:

  • On-premises
  • Cloud

On the basis of Vertical, the market has been segmented as follows:

  • BFSI
  • Healthcare
  • IT & Telecom
  • Education
  • Retail
  • Media & Entertainment
  • Manufacturing
  • Government

On the basis of Regions, the market has been segmented as follows:

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
    • Japan
    • Rest of APAC
  • MEA
    • UAE
    • KSA
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Recent Developments

  1. In February 2019, IBM partnered with COFCO International (CIL) (China), a food and agriculture company, wherein SAP will integrate and digitally transform the business processes of CIL through the implementation of a new SAP platform, including SAP S/4HANA, SAP Ariba, SAP SuccessFactors, and SAP Master Data Governance. IBM Services will help CIL rapidly digitally transform its business, standardize and simplify its processes, and vertically integrate its operations.
  2. In February 2019, Microsoft collaborated with Telecom Egypt, to extend its global cloud network to Egypt. Telecom Egypt will provide low-latency connectivity into and across Egypt to help enhance performance and increase reliability for customers of Microsoft services. This network collaboration will further enhance the delivery of Microsoft services to customers in Egypt, North Africa, and the Middle East.
  3. In February 2019, SAP launched SAP Leonardo Internet of Things (IoT), the all-encompassing technology that generates and drives digital transformation for Industrial IoT and Industry 4.0. In addition, SAP announced the cloud-to-cloud interoperability of SAP Leonardo IoT with Microsoft Azure IoT Hub, providing customers a choice of connectivity and device management.

Key questions addressed by the report

  1. What are the growth opportunities in the digital transformation market?
  2. What is the competitive landscape scenario in the market?
  3. What are the regulations that are expected to have an impact on the market?
  4. How have digital transformation technologies evolved from traditional technologies?
  5. What are the dynamics of the market?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
           2.2.1 Top-Down Approach
           2.2.2 Bottom-Up Approach
    2.3 Market Forecast
    2.4 Research Assumptions
    2.5 Limitations

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Opportunities in the Digital Transformation Market
    4.2 Market in North America, By Technology and Country
    4.3 Market Major Countries

5 Market Overview (Page No. - 35)
    5.1 Market Dynamics
           5.1.1 Drivers
                    5.1.1.1 Digitalizing Organizational Business Functions to Serve Changing Customer Preferences and Enhance Operational Efficiency
                    5.1.1.2 Rapid Proliferation of Mobile Devices and Apps
                    5.1.1.3 Increasing Penetration of IoT and Adoption of Cloud Services
                    5.1.1.4 Need to Improve Operational Performance to Gain Competitive Benefits in the Market
           5.1.2 Restraints
                    5.1.2.1 Security and Privacy Concerns for Confidential Data
           5.1.3 Opportunities
                    5.1.3.1 Demand for Personalized Digital Transformation
                    5.1.3.2 Increasing Usage of Disruptive Technologies Such as AI, ML, and Big Data
                    5.1.3.3 Focus on Collaboration Among Departments
           5.1.4 Challenges
                    5.1.4.1 Lack of Skilled Personnel
                    5.1.4.2 Issues Related to IT Modernization
    5.2 Industry Trends
           5.2.1 Introduction
           5.2.2 Value Chain Analysis
           5.2.3 Evolution of Digital Transformation
           5.2.4 Case Studies/Use Cases
                    5.2.4.1 Case Study 1: American Telecommunication Service Provider (TSP) Collaborated With HCL to Refine Its Digital Journey
                    5.2.4.2 Case Study 2: A Leading Logistics and Shipment Provider Deployed HCL’s Digital Transformation Solution to Improve Customer Experience
                    5.2.4.3 Case Study 3: One of the World’s Leading Media Conglomerates Adopted HCL’s Digital Transformation Solution to Redefine User Experience Through Human-Centric Design
                    5.2.4.4 Case Study 4: A Leading Healthcare Company Adopted Cognizant’s AI-Driven Solution to Identify Drug-Seeking Behavior
                    5.2.4.5 Case Study 5: Cognizant’s AI and Automation Solution Helps an Insurance Company to Improve Insurance Claims Process

6 Digital Transformation Market, By Technology (Page No. - 46)
    6.1 Introduction
    6.2 Cloud Computing
           6.2.1 Growing Data Security, Faster Disaster Recovery (DR), and Meeting Compliance Requirements are Driving the Growth of Cloud Computing
    6.3 Artificial Intelligence
           6.3.1 AI Enhances the Customer Satisfaction in the Market
    6.4 Big Data & Analytics
           6.4.1 Rise in the Amount of Unstructured Data From Several Sources and the Need to Optimize Large Workloads of Data has Led to Various Advancements in the Big Data & Analytics Technology
    6.5 Mobility/Social Media
           6.5.1 Rising Security Concerns, and Proliferation of Mobile Applications Leads to Tremendous Growth of the Mobility Market
    6.6 Cybersecurity
           6.6.1 Growing Cyber-Attacks, Data Breaches, and Identity Thefts Have Led to the Increased Demand for Cybersecurity Technology in the Market
    6.7 Internet of Things (IoT)
           6.7.1 IoT-Based Technology Solutions Enable Companies to Increase the Operational Efficiency of Their Business Processes
    6.8 Others

7 Market, By Deployment Type (Page No. - 56)
    7.1 Introduction
    7.2 On-Premises
           7.2.1 Increasing Adoption of Cloud Computing Solutions has Significantly Impacted the Implementation of On-Premises Digital Transformation Solutions
    7.3 Cloud
           7.3.1 Easy Deployment, Low Deployment Cost and Easy Upgradeability and Accessibility has Enhanced the Organizations to Deploy the Cloud

8 Digital Transformation Market, By Business Function (Page No. - 60)
    8.1 Introduction
    8.2 Customer Transformation
           8.2.1 Growing Usage of Modern Technologies Enables Organizations to Enhance Their Customer Experience
    8.3 Workforce Transformation
           8.3.1 Workplace Transformation Engages to Build and Sustain A Digital Culture in the Organization
    8.4 Operational Transformation
           8.4.1 Modernizing of Digital Technologies and Collaborated Platforms, Have Increased the Flow of Information Across Business Operations
    8.5 Product Transformation
           8.5.1 Digital Transformation Technologies Helps to Transform the Entire Product Transformation

9  Market, By Vertical (Page No. - 63)
    9.1 Introduction
    9.2 BFSI
           9.2.1 BFSI Vertical Uses Digital Transformation to Make Financial Transactions Speedy, Secure, Simple, and Error-Free
    9.3 Healthcare
           9.3.1 Digital Transformation Solution Offers Healthcare Providers Real-Time Exchange of Healthcare Information and Enhances Medical Services
    9.4 IT & Telecom
           9.4.1 Digital Transformation Solutions Ensure Optimum Utilization of Resources Along With Customer Satisfaction
    9.5 Manufacturing
           9.5.1 Requirement for Innovative Technologies to Tackle Manufacturing Problems Due to Limited IT Resources in the Manufacturing Industry
    9.6 Education
           9.6.1 Adoption of Internet and Bring Your Own Device (BYOD) Trend Have Spurred Implementation of Digital Transformation Solutions in Education Industry
    9.7 Retail
           9.7.1 Retail Vertical Uses Emerging and Innovative Technologies to Enhance Customer Experience
    9.8 Media & Entertainment
           9.8.1 Increasing Penetration of Mobile Technology and Internet of Things Supports Increased Deployment of Digital Transformation in Media & Entertainment Vertical
    9.9 Government
           9.9.1 Digital Transformation Helps Government Agencies Introduce Paperless Processes and Save Process Time
    9.10 Others

10 Digital Transformation Market, By Region (Page No. - 74)
     10.1 Introduction
     10.2 North America
             10.2.1 US
                        10.2.1.1 Wide Adoption of Recent Technologies By Enterprises Driving the Growth of the Market in the US
             10.2.2 Canada
                        10.2.2.1 High Rate of Cloud Adoption and Availability of Skilled Workforce Fueling the Growth of the Market in Canada
     10.3 Europe
             10.3.1 UK
                        10.3.1.1 Growing Adoption of Cloud & Mobile Technologies to Drive the Growth of the Market in the UK
             10.3.2 Germany
                        10.3.2.1 Emergence of Industry 4.0 and Presence of Cloud Providers Lead to the Growth of the Market in Germany
             10.3.3 France
                        10.3.3.1 Increasing Spending on the Cloud and Growing Adoption of Mobile Devices Have Spurred the Growth of the Market in France
             10.3.4 Rest of Europe
     10.4 Asia Pacific
             10.4.1 China
                        10.4.1.1 Huge Investments From Private Sectors and Availability of Large Young Population Contribute to the Growth of the China Market
             10.4.2 India
                        10.4.2.1 Government Initiatives and Well-Established Cloud Infrastructure Support the Adoption of Digital Transformation in India
             10.4.3 Japan
                        10.4.3.1 Advanced and Developed Cloud Infrastructures Fueling the Growth of the Market in Japan
             10.4.4 Rest of Asia Pacific
     10.5 Middle East & Africa
             10.5.1 Saudi Arabia
                        10.5.1.1 Availability of Cloud Infrastructure and New Government Initiatives Expected to Support Adoption of Digital Transformation in Saudi Arabia
             10.5.2 United Arab Emirates (UAE)
                        10.5.2.1 Economic Growth Expected to Lead to the Adoption of Digital Transformation in the UAE
             10.5.3 South Africa
                        10.5.3.1 High Investments in Cloud Computing and the Internet to Grow of the Market in South Africa
             10.5.4 Rest of Middle East & Africa
     10.6 Latin America
             10.6.1 Brazil
                        10.6.1.1 Increasing Adoption of Cloud and Advanced Technologies By Enterprises is Driving the Growth of the Market in Brazil
             10.6.2 Mexico
                        10.6.2.1 Government Initiatives to Encourage Internet Connectivity are Fueling the Growth of the Market in Mexico
             10.6.3 Rest of Latin America

11 Competitive Landscape (Page No. - 97)
     11.1 Competitive Leadership Mapping
             11.1.1 Visionary Leaders
             11.1.2 Innovators
             11.1.3 Dynamic Differentiators
             11.1.4 Emerging Companies
     11.2 Strength of Product Portfolio
     11.3 Business Strategy Excellence
     11.4 Competitive Leadership Mapping (Startup)
             11.4.1 Progressive Companies
             11.4.2 Starting Blocks
             11.4.3 Responsive Companies
             11.4.4 Dynamic Companies
     11.5 Market Ranking for the Digital Transformation Market, 2018

12 Company Profiles (Page No. - 104)
(Business Overview, Products, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     12.1 IBM
     12.2 Microsoft
     12.3 SAP
     12.4 Dell EMC
     12.5 Google
     12.6 Marlabs
     12.7 Accenture
     12.8 CA Technologies
     12.9 Equinix
     12.10 Cognizant
     12.11 Adobe Systems
     12.12 Oracle Corporation
     12.13 Hewlett Packard Enterprise
     12.14 HCL Technologies
     12.15 TIBCO Software

*Details on Business Overview, Products, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 155)
     13.1 Industry Experts
     13.2 Discussion Guide
     13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.4 Available Customizations
     13.5 Related Reports
     13.6 Author Details


List of Tables (43 Tables)

Table 1 Factor Analysis
Table 2 Digital Transformation Market Size, By Technology, 2016–2023 (USD Billion)
Table 3 Cloud Computing: Market Size By Region, 2016–2023 (USD Billion)
Table 4 Artificial Intelligence: Market Size By Region, 2016–2023 (USD Billion)
Table 5 Big Data & Analytics: Market Size By Region, 2016–2023 (USD Billion)
Table 6 Mobility/Social Media: Market Size By Region, 2016–2023 (USD Billion)
Table 7 Cybersecurity: Market Size By Region, 2016–2023 (USD Billion)
Table 8 IoT: Market Size By Region, 2016–2023 (USD Billion)
Table 9 Others: Market Size By Region, 2016–2023 (USD Billion)
Table 10 Digital Transformation Market Size, By Deployment Type, 2016–2023 (USD Billion)
Table 11 On-Premises: Market Size By Region, 2016–2023 (USD Billion)
Table 12 Cloud: Market Size By Region, 2016–2023 (USD Billion)
Table 13 Market Size, By Vertical, 2016–2023 (USD Billion)
Table 14 BFSI: Market Size By Region, 2016–2023 (USD Billion)
Table 15 Healthcare: Market Size By Region, 2016–2023 (USD Billion)
Table 16 IT & Telecom: Market Size By Region, 2016–2023 (USD Billion)
Table 17 Manufacturing: Market Size By Region, 2016–2023 (USD Billion)
Table 18 Education: Market Size By Region, 2016–2023 (USD Billion)
Table 19 Retail: Market Size By Region, 2016–2023 (USD Billion)
Table 20 Media & Entertainment: Market Size By Region, 2016–2023 (USD Billion)
Table 21 Government: Market Size By Region, 2016–2023 (USD Billion)
Table 22 Others: Market Size By Region, 2016–2023 (USD Billion)
Table 23 Market Size, By Region, 2016–2023 (USD Billion)
Table 24 North America: Digital Transformation Market Size By Country, 2016–2023 (USD Billion)
Table 25 North America: Market Size By Technology, 2016–2023 (USD Billion)
Table 26 North America: Market Size By Deployment Type, 2016–2023 (USD Billion)
Table 27 North America: Market Size By Vertical, 2016–2023 (USD Billion)
Table 28 Europe: Market Size, By Country, 2016–2023 (USD Billion)
Table 29 Europe: Market Size By Technology, 2016–2023 (USD Billion)
Table 30 Europe: Market Size By Deployment Type, 2016–2023 (USD Billion)
Table 31 Europe: Market Size By Vertical, 2016–2023 (USD Billion)
Table 32 Asia Pacific:Market Size, By Country, 2016–2023 (USD Billion)
Table 33 Asia Pacific: Market Size By Technology, 2016–2023 (USD Billion)
Table 34 Asia Pacific: Market Size By Deployment Type, “ 2016–2023 (USD Billion)
Table 35 Asia Pacific: Market Size By Vertical, 2016–2023 (USD Billion)
Table 36 Middle East & Africa: Market Size, By Country, 2016–2023 (USD Billion)
Table 37 Middle East & Africa: Market Size By Technology, 2016–2023 (USD Billion)
Table 38 Middle East & Africa: Market Size By Deployment Type, 2016–2023 (USD Billion)
Table 39 Middle East & Africa: Market Size By Vertical, 2016–2023 (USD Billion)
Table 40 Latin America: Digital Transformation Market Size, By Country, 2016–2023 (USD Billion)
Table 41 Latin America: Market Size By Technology, 2016–2023 (USD Billion)
Table 42 Latin America: Market Size By Deployment Type, 2016–2023 (USD Billion)
Table 43 Latin America: Market Size By Vertical, 2016–2023 (USD Billion)


List of Figures(44 Figures)

Figure 1 Market Segmentation
Figure 2 Regional Scope
Figure 3 Market: Research Design
Figure 4 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Top-Down and Bottom-Up Approaches
Figure 7 Digital Transformation Market Size, 2018-2023
Figure 8 Based on Technology, the Cloud Computing Segment is Estimated to Lead the Market in 2018
Figure 9 Based on Deployment Type, the Cloud Segment is Estimated to Account for Larger Market Share in 2018, Compared to On-Premises Segment
Figure 10 Based on Vertical, the Retail Segment is Estimated to Lead the Market in 2018
Figure 11 Based on Region, the North America is Estimated to Lead the Market in 2018
Figure 12 Demand for Personalized Digital Transformation to Drive Market Growth During the Forecast Period
Figure 13 Cloud Computing and the US Estimated to Account for the Largest Share of the North America Market in 2018
Figure 14 India Projected to Grow at the Fastest Rate During the Forecast Period
Figure 15 Drivers, Restraints, Opportunities, and Challenges
Figure 16 Value Chain Analysis of the Market
Figure 17 Evolution of Digital Transformation as A Business Strategy
Figure 18 Artificial Intelligence Segment of the Market to Grow at the Highest Rate During the Forecast Period
Figure 19 Cloud Segment Estimated to Lead the Market in 2018
Figure 20 Market, By Business Function
Figure 21 Retail Vertical Segment Estimated to Lead the Digital Transformation Market in 2018
Figure 22 North America to Lead the Market From 2018 to 2023
Figure 23 Asia Pacific Market Projected to Grow at the Highest CAGR From 2018 to 2023
Figure 24 North America Market Snapshot
Figure 25 Asia Pacific Market Snapshot
Figure 26 Digital Transformation Market (Global) Competitive Leadership Mapping, 2018
Figure 27 Market (Startup) Competitive Leadership Mapping, 2018
Figure 28 Market Ranking, 2018
Figure 29 IBM: Company Snapshot
Figure 30 Microsoft: Company Snapshot
Figure 31 Microsoft: SWOT Analysis
Figure 32 SAP: Company Snapshot
Figure 33 SAP: SWOT Analysis
Figure 34 Dell EMC: SWOT Analysis
Figure 35 Google: Company Snapshot
Figure 36 Accenture: Company Snapshot
Figure 37 Equinix: Company Snapshot
Figure 38 Cognizant: Company Snapshot
Figure 39 Cognizant: SWOT Analysis
Figure 40 Adobe Systems: Company Snapshot
Figure 41 Adobe Systems: SWOT Analysis
Figure 42 Oracle Corporation: Company Snapshot
Figure 43 Hewlett Packard Enterprise: Company Snapshot
Figure 44 HCL Technologies: Company Snapshot

The study involved four major activities to estimate the current market size for the digital transformation market. Exhaustive secondary research was done to collect information on the market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakdown and data triangulation procedures were used to estimate the market size of the segments and subsegments of the market.

Secondary Research

In the secondary research process, various secondary sources, such as Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet were referred to identify and collect information for this study. These secondary sources included annual reports, press releases and investor presentations of companies, whitepapers, certified publications and articles by recognized authors, gold standard and silver standard websites, regulatory bodies, trade directories, and databases.

Primary Research

The market comprises several stakeholders, such as digital solutions providers,  cloud solutions providers, system administrators, system integrators, Platform as a Service (PaaS) providers, investors and venture capitalists, market research and consulting firms, application consumers, and government agencies. The demand-side of the digital transformation market consists of all the firms operating in several industry verticals. The supply-side includes digital transformation providers, offering digital transformation solutions. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Following is the breakdown of the primary respondents:

Digital Transformation Market

Digital Transformation Market Size Estimation

The top-down and bottom-up approaches were used to estimate and validate the size of the global digital transformation market and various other dependent submarkets in the overall market. An exhaustive list of all the vendors who offer solutions in the market was prepared while using the top-down approach. The market share for all the vendors in the market was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor was evaluated based on its solutions by technology, by deployment type, business function and vertical. The aggregate of all companies’ revenue was extrapolated to reach the overall market size.

Further, each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from the industry leaders, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and marketing executives.

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. The data triangulation and market breakdown procedures were employed, wherever applicable to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both, the demand and supply sides.

Report Objectives

  • To determine and forecast the global digital transformation market by technology, business function, deployment type, vertical, and region from 2018 to 2023, and analyze the various macroeconomic and microeconomic factors that affect market growth
  • To forecast the size of the market segments with respect to 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Latin America, and the Middle East and Africa (MEA)
  • To provide detailed information about the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
  • To analyze each submarket with respect to individual growth trends, prospects, and contributions to the overall market
  • To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the digital transformation market
  • To profile the key market players, provide a comparative analysis on the basis of business overviews, regional presence, product offerings, business strategies, and key financials, and illustrate the competitive landscape of the market
  •  To track and analyze competitive developments, such as mergers and acquisitions, new product/service launches, business expansions, partnerships and collaborations, and Research and Development (R&D) activities in the market

Available Customizations

Along with the market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Company Information

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