Embedded Display Market

Embedded Display Market with COVID-19 Impact Analysis by Technology (LCD, LED, OLED, and Others), Type, Device, Application (Automobile Displays, Fitness Devices and Wearables, Home Automation and HVAC Systems), Region - Global Forecast to 2025

Report Code: SE 3353 Sep, 2020, by marketsandmarkets.com

[227 Pages Report] The embedded display market is projected to reach USD 24.4 billion in 2025 from USD 17.5 billion in 2020, at a CAGR of 6.9% from 2020 to 2025.

Embedded display is an emerging technology that enables easy and cost-effective implementation of color display interfaces in touchscreens, embedded systems, and graphic user interfaces (GUI). It offers improved flexibility and saves power with superior display efficiency. A smart embedded display consists of a microcontroller unit (MCU), a thin-film transistor (TFT) display with a capacitive touch panel sensor, a cover lens, and industrial interfaces, to offer a comprehensive solution to designers of embedded systems with displays. These modules offer superior display efficiency and improved interaction between embedded systems/devices and users.

Embedded Display Market

Embedded Display Market Forecast to 2025

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Automation and digitalization have transformed businesses globally and have created a surge in demand for advanced devices which are interactive. Embedded displays are essential components of embedded devices as they facilitate interaction between users and devices. The integration of touch interfaces and user interfaces (UI) in display modules increases this interactivity. Embedded displays are used in several industries such as automotive, transportation, agriculture, construction, healthcare, consumer electronics, building automation and control systems, aerospace and defense, retail, energy, advertising and broadcasting, and education.

Embedded displays have witnessed several changes in terms of their design and architecture, along with the incorporation of different types of display interfaces. This, in turn, has led to their increased demand. Advancements in the pixel technology have led to developments in the field of LCD, LED display, and OLED display technologies and in recent years, these display technologies have undergone various transformational changes not only in terms of pixel resolution but also in terms of operating temperature range, design scalability, durability, power consumption, energy efficiency, etc.

The increasing use of portable and touch-enabled embedded devices in various applications is a major factor driving the growth of the embedded display market. Moreover, advancements in display technologies, such as the development of OLED displays, have led to the production of transparent displays that can easily be curved and folded. All these factors have resulted in a positive impact on the growth of the market for embedded displays. Various developments in graphic user interfaces (GUI) and operating systems (OS) of embedded devices have further contributed to the demand for embedded displays that are highly user-friendly and interactive.

Constantly growing automation in industries and the growing demand for smart homes have led to an increased adoption of smart embedded devices, boosting the demand for embedded displays in home and industrial automation systems. The consumer electronics sector has been a major end user of embedded displays. This is due to the integration of embedded displays in wearables and various electronic devices, such as gaming consoles, smart speaker displays, several kitchen appliances, etc. The automotive sector has also witnessed an increased demand for embedded displays in past years for use in infotainment systems, instrument clusters, GPS navigation systems, heads-up displays (HUD), etc.

Embedded Display Market Dynamics:

Driver: Increased demand for interactive displays and digital signage

Rapid urbanization and growing public spending have led to an increased adoption of interactive displays and digital signage globally. Most of the companies operating in retail, education, BFSI, and entertainment sectors need interactive displays and digital signage for several applications such as advertisements, branding, promotions, and entertainment. The growing penetration of active LED video wall displays for outdoor and indoor environments is also driving the demand for interactive displays. Moreover, the technologies used by these interactive displays and digital signage are highly scalable, thereby making them useful and durable in different environments. Advancements in LED and micro-LED video wall displays in the form of pixel-pitch have led to increased adoption of interactive displays globally.

The growing integration of digital signage and digital technologies has made displays highly interactive, thereby enabling them to link with other connected digital devices. The development of advanced configurable digital signage software has also contributed to the overall demand for digital signage across different industries. Moreover, the development of digital signage media players and smart display modules not only leads to their easy deployment but also allows them to store and push content through central content management systems (CMS). All these factors are expected to drive the demand for interactive displays and digital signage for use in different applications, leading to an increased demand for embedded displays.

Restraint: Threat of security breaches in embedded hardware and complexities involved in development of embedded software

Advancements in embedded devices over the past decade have resulted in an increased need for systems, which offer superior functionalities, as well as can be integrated with small devices. However, the increased adoption of these embedded devices has led to many security issues with various vendors developing embedded devices that fail basic security testing. Most miniaturized, connected embedded devices are secured using Secure Shell (SSH) or Secure Sockets Layer (SSL) encryption protocols, which are not effective in preventing possible cyberattacks. These devices fail to receive security updates in time that could make them prone to cyberattacks. The IoT-connected embedded devices used in smart home setups or wearables are vulnerable to frequent attacks. These factors collectively restrict the use of embedded display devices in critical sectors such as aerospace, military, defense, etc.

Embedded software facilitates middleware such as communication protocols, operating systems, and application codes to come together to interact directly with embedded hardware. With growing functionalities offered by various embedded devices, it is important for embedded software to support these devices and be compatible with them. Moreover, the development costs of these embedded software need to be kept in check. Rapid development of embedded software has led to an increase in development costs and the possibility of unprecedented risks associated with them. As the development costs of embedded software are high, it leads to increased costs of embedded display systems. Some other problems associated with the development of embedded software include connectivity issues owing to the presence of multiple connectivity protocols and their separate technology stacks. Moreover, these software require over-the-air (OTA) updates with respect to IoT devices. They also require carrying out debugging owing to the open-source software integration. These factors act as restraints for the growth of the embedded display market.

Opportunity: Growth in demand for 3D display systems used in different applications

3D display-based devices have witnessed an increased demand in the past few years with their growing adoption in medical, automotive, gaming, retail, defense, entertainment, broadcast, and consumer electronics applications. In medical applications, 3D displays, especially volumetric displays, are used in imaging equipment such as X-ray and MRI machines. Similarly, 3D printers using 3D displays are witnessing an increased adoption in several medical applications. 3D displays are also being used extensively in gaming consoles to offer an enhanced gaming experience to users.

The automotive industry is expected to provide opportunities for the adoption of 3D displays in automobiles to facilitate a natural viewing experience to drivers and passengers. These 3D displays can be a part of in-vehicle infotainment systems or instrument clusters used to display important information, including warnings and videos. Companies such as Continental AG (Germany) and Bosch (Germany) offer 3D automotive displays that eliminate the requirement of glasses and display warning signs, pointers, and objects. Such developments are expected to drive the growth of the market for 3D display solutions, thereby providing growth opportunities for players offering embedded displays.

Challenge: Issues related to design of real-time embedded systems equipped with displays

Real-time embedded systems are used to interact with real-world objects such as automotive central stack display systems for entertainment, as well as for showing information related to navigation on a given input. These interactions can become complex owing to the possible interactions of real-time systems with thousands of such entities simultaneously. These interactions can also involve design-related issues for real-time systems. The real-time systems may sometimes lack real-time responses owing to the unsuitable architecture of embedded devices, inadequate link speed, and incompatible operating system, which may lead to low interrupt latency. These systems need to be reliable to ensure their proper functioning in the event of failures. False handling of software failures during ongoing tasks, delay in handling processor failures, and inconsistencies in recovering context for failed processers can lead to unsuccessful recovering attempts. Moreover, embedded real-time systems need to work with distributed architectures as they usually carry out processing at several nodes. This leads to the requirement for maintaining consistency of data structures, defining, and maintaining message interfaces, distributing loads evenly among multiple processors and links, centralizing the shared pool of resource allocations for achieving full system capacity, etc. Failure in executing these tasks can lead to improper functioning of real-time systems. These factors, therefore, act as challenges for the growth of the market for embedded systems that use embedded displays.

Embedded Display Market Segment Insights:

Embedded Display Market

Based on technology, LCD embedded display segment to dominate the embedded display market from 2020 to 2025

Based on technology, the embedded display market has been segmented into LCD, LED, OLED, and others which include QLED, ELD, and 3D displays. The growth of LCD embedded displays can be attributed to the increasing use of LCD in gaming devices, digital watches, smartwatches, calculators, smart display devices, home appliances, etc. Moreover, LCD offer increased sharpness and enhanced brightness. They are durable and responsive, thereby leading to their increased deployment in automotive, industrial, and retail applications.

Based on device, portable device segment is expected to register highest CAGR during forecast period

Based on device, the embedded display market has been segmented into fixed and portable devices. The growth of portable devices in the embedded display market can be attributed to several benefits offered by them. These devices have multi-touch panel options, thereby making them highly interactive while being easy to handle and use. Portable devices are mainly used in point of sale (POS) machines, wearables, smart display devices, display monitors, HMI, and medical devices, among several other applications. The ongoing commercialization of IoT is expected to fuel the demand for portable devices during the forecast period.

Based on application, automobile displays are expected to account for the largest share of the embedded display market in 2020

Based on application, the embedded display market has been segmented into automobile displays, medical devices, home automation and HVAC systems, industrial automation and control systems, farming and construction equipment, home appliances, fitness devices and wearables, scientific test and measurement instruments, and others which mainly include vending machines, cash registers, digital photo frames, e-readers, and interactive kiosks. 

The automobile displays segment is projected to hold the largest size of the embedded display market in 2020. Growing demand for electric, hybrid, and semi-autonomous vehicles is expected to have a positive impact on the growth of the market for automobile embedded displays. Several automobile manufacturers are offering an enhanced driving experience to users and using digital automotive connectivity capabilities into their vehicles. This is expected to propel the demand for automobile displays used in digital instrument clusters, central stack systems, HUD, navigation systems, and rear-seat entertainment screens.

Based on type, touch display segment to register highest CAGR from 2020 to 2025

Based on type, the embedded display market has been segmented into touch and non-touch displays. Advancements in different films and filters for improving the performance of displays have fueled the demand for embedded displays from various sectors. Additionally, the increasing incorporation of touch-enabled LCD, OLED curved displays, or flexible displays in various embedded applications such as automotive dashboard displays, wearables, and medical monitors is expected to fuel the growth of touch displays.

Regional Insights:

Europe to account for a significant market share during forecast period

Europe has been witnessing rapid industrialization for enhanced efficiency and improved productivity of its manufacturing facilities. Developed economies of the region, including Germany, France, and the UK, are well known business and manufacturing destinations and have witnessed increased factory automation, along with the adoption of smart, IoT-based technologies. This has led to growing penetration of IoT-connected devices and equipment such as smart robots, programmable logic controllers (PLC), HMI, and other industrial automation and control systems throughout Europe in automotive, electronics, aerospace and defense, and semiconductors industries.

The region is home to several leading automobile companies working on the development of advanced technologies such as autonomous driving vehicles, electric vehicles, and ADAS that are integrated with embedded processors for several applications. Europe also consists of well-known solution providers for the aerospace and defense verticals that develop aerospace and military equipment and devices for the government and the private sectors. These devices employ embedded displays for several applications based on their requirements and functionalities. Moreover, the construction sector in Europe is flourishing due to low-interest rates, high levels of investments, and increased employment rate. This is expected to fuel the demand for embedded displays used in various construction equipment for different applications.

Embedded Display Market by Region

Embedded Display Market by Region

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The North America held the major share of the embedded display market in 2020

According to the United Nations, North America is the most urbanized region in the world with ~82% of its population living in urban areas. North America has also been at the forefront of technological innovations in the past few decades due to the presence of several global technological and digital firms and businesses in the region. The growing demand for automation of manufacturing and assembling, as well as supply chain operations in various industries, is expected to fuel the adoption of smart systems equipped with embedded displays in different applications.

 The growth of the embedded display market in North America can also be attributed to the growing demand for smart homes and smart buildings leading to the development of smart cities in the region. Various initiatives undertaken by governments of different countries of the region have further fueled the development of smart cities in North America. Based on R&D activities and product innovation, the US can be regarded as a global leader in the embedded display market. Growing research and development activities at the industry-level have increased the use of embedded display-equipped devices in healthcare, aerospace and defense, automotive, and industrial sectors of the country.

Key Market Players:

The key players in the embedded display market include Avnet, Inc. (US), Planar Systems, Inc. (US), Emerging Display Technologies (EDT) (Taiwan), Microsoft Corporation (US), and Ansys (US). The key players have mainly used organic growth strategies such as product launches to strengthen their position in the market.
Avnet, Inc. is a global leader in technology solutions, with a strong global presence. The company manufactures and supplies LED displays, LCDs, OLED displays, Thin-Film-Transistor (TFT) modules, super-twisted nematic (STN) graphic modules, touchscreen displays, etc. The display solutions offered by Avnet, Inc. cater to the requirements of medical, transportation, retail, gaming, building automation, and industrial sectors. The company extensively focuses on product launches and developments to meet the demands of its broad customer base.

EDT is a leading manufacturer of visual display solutions and integrated touchscreen-based products. It provides solutions for medical, retail, industrial, building automation, and consumer-based applications. EDT has focused on organic growth strategies such as product launches and developments and inorganic growth strategies such as partnerships to increase its share in the embedded display market. The company has launched various display panels and modules for smart devices, medical devices, and industrial applications.

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Scope of the Report

Report Metric

Details

Market Size Available for Years

2016–2025

Base Year

2019

Forecast Period

2020–2025

Forecast Unit

Value (USD Million/Billion)

Segments Covered

By Technology, By Type, By Device, By Application

Geographic Regions Covered

APAC, North America, Europe, and Middle East and Africa (MEA) and South America

Companies Covered

The major players include Avnet, Inc. (US), EDT (Taiwan), Planar Systems (US), Ansys (US), and Microsoft (US) (Total 25 companies)

This report categorizes the embedded display market based on technology, type, device, and application at the regional and global level

  • By Technology
  • LCD
  • LED
  • OLED
  • Others
  • By Type
  • Touch
  • Non-touch
  • By Device
  • Portable Devices
  • Fixed Devices
  • By Application
  • Automobile Displays
  • Home Appliances
  • Medical Devices
  • Fitness Devices and Wearables
  • Industrial Automation and Control Systems
  • Home Automation and HVAC Systems
  • Farming and Construction Equipment
  • Scientific Test and Measurement Equipment
  • Others
  • By Region
  • APAC
  • North America
  • Europe
  • Middle East and Africa and South America

Embedded Display Market Highlights:

Embedded Display Market by Highlights

 What’s new?

  • Major developments that can change the business landscape as well as market forecasts

Some of the major developments significantly impacting the embedded display market include:

  • The advancement of OLED technology
  • Increased development and adoption of embedded and connected medical devices
  • Growing demand for automation across various industries
  • Addition/refinement in segmentation—Increase in depth or width of segmentation of the market
  • Embedded Display Market, by Technology
    • LCD
    • LED
    • OLED
    • Others
  • Embedded Display Market, By Type
    • Touch
    • Non-touch
  • Embedded Display Market, by Device
    • Portable Devices
    • Fixed Devices
  • Embedded Display Market, by Application
    • Automobile Displays
    • Medical Devices
    • Farming and Construction Equipment
    • Fitness Devices and Wearables
    • Home Appliances
    • Home Automation and HVAC Systems
    • Industrial Automation and Control Systems
    • Scientific Test and Measurement Systems
    • Others
    • Coverage of market players and providing ranking analysis of players of the embedded display market.

    Company profiles: Company profiles give a glimpse of the key players in the market with respect to their business overviews, financials, product offerings, recent developments undertaken by them, and MnM view. In the report, we have total 21 players (10 major, 11 Startups/SMEs). Moreover, ranking analysis of top 5 companies offering embedded display software has also been provided in the report.

    • Financial information and product portfolios of players operating in the embedded display market.

    Newer and improved representation of financial information: The report provides updated financial information for the embedded display market players till 2019 for each listed company in the graphical representation in a single diagram (instead of multiple tables). This would help to easily analyze the present status of profiled companies in terms of their financial strength, profitability, key revenue-generating region/country, business segment focus in terms of the highest revenue-generating segment and investment on research and development activities.

    • Market developments of the profiled players.

    Recent Developments: Market developments such as partnerships, agreements, acquisitions, collaborations, expansions, and new product launches have been mapped for the years 2017 to 2020.

    • Any new data points/analysis (frameworks) which was not present in the previous version of the report.
    • The new study includes updated financial information for each listed company till 2019 in graphical representation, as well as information about their product portfolios. This is expected to help in the easy analysis of the present status of the profiled companies in terms of their financial strength, key revenue-generating regions/countries, and business segments.
    • The new version of the report includes profiles of 16 additional companies.
    • The new study includes updated market developments of the profiled players from January 2017 to June 2020 pertaining to the market.
    • The new version includes the addition of 2 new market segments, namely, device and type. These segments have been analyzed in various regions and applications.
    • The updated version of the report includes the increased number of data tables analyzed from the perspective of different segments, subsegments, and countries.
    • The updated version of the report offers ecosystem mapping, technology analysis, average selling price trends, and case studies.
    • The report includes a competitive analysis of 25 key players in the embedded display market. Vendors are placed into 4 categories, namely, visionary leaders, dynamic differentiators, innovators, and emerging companies based on their performance in various parameters.

    Recent Developments

    • In June 2020, Planar Systems announced updates for its TVF series LED video wall displays. The new 0.9-millimeter pixel-pitch model comes with improved power design and supports high-resolution video walls. The updated model delivers exceptional visual performance and has a simple installation and maintenance procedure.
    • In June 2020, EDT announced a partnership with STMicroelectronics, a Switzerland-based semiconductor manufacturer. By becoming a new member of the ST Partner Program, the company aims to strengthen its global presence and develop agile solutions.
    • In March 2020, Ansys partnered with Physical Optics Corporation (POC) for the development of avionics for military aircraft of the US. The SCADE simulation software solutions offered by the company are expected to enable POC to accelerate their product certification and development time at a low cost with reduced time-to-market. 
    • In April 2019, Microsoft announced the acquisition of Express Logic, a leader in RTOS for IoT and edge devices. This acquisition enabled Microsoft to increase its footprint to billions of connected endpoints and broaden the portfolio of devices that can connect to Azure, thereby enabling new intelligent capabilities. The ThreadX of Express Logic is complementary to Azure Sphere, thereby making it available as an option on Azure Sphere devices for real-time processing.
    • In December 2018, Avnet, Inc. launched SimplePlus display solution. It is a new customized touch development platform, which helps simplify the process of LCD touch display customization by shortening the product development cycles. This platform is configurable and is used for medical, automation, and transportation applications.

      Key Benefits of the Report/Reason to Buy

      • This report includes the market statistics pertaining to technology, type, device, application, and region segments of the embedded display market
      • An in-depth value chain analysis has been done to provide deep insight into the embedded display market.
      • Major market drivers, restraints, opportunities, and challenges have been detailed in this report.
      • The report includes an in-depth analysis and ranking analysis of key players.

      Target Audience

      • Display module suppliers
      • Display panel manufacturers
      • System-on-a-chip (SoC) manufacturers
      • Display component providers
      • Embedded software providers
      • System integrators
      • Distributors and traders
      • Suppliers
      • Research organizations
      • Technology standard organizations, forums, alliances, and associations
      • Technology investors

      Frequently Asked Questions (FAQ):

      To speak to our analyst for a discussion on the above findings, click Speak to Analyst

  • TABLE OF CONTENTS

    1 INTRODUCTION (Page No. - 30)
        1.1 STUDY OBJECTIVES
        1.2 DEFINITION
               1.2.1 GENERAL INCLUSIONS AND EXCLUSIONS
               1.2.2 INCLUSIONS AND EXCLUSIONS AT COMPANY LEVEL
               1.2.3 EMBEDDED DISPLAY MARKET, BY TECHNOLOGY: INCLUSIONS AND EXCLUSIONS
               1.2.4 EMBEDDED DISPLAY MARKET, BY APPLICATION: INCLUSIONS AND EXCLUSIONS
        1.3 MARKET SCOPE
               1.3.1 MARKETS COVERED
               FIGURE 1 GEOGRAPHIC SCOPE
               1.3.2 YEARS CONSIDERED
        1.4 CURRENCY
        1.5 PACKAGING SIZE
        1.6 LIMITATIONS
        1.7 MARKET STAKEHOLDERS
        1.8 SUMMARY OF CHANGES

    2 RESEARCH METHODOLOGY (Page No. - 38)
        2.1 RESEARCH DATA
               2.1.1 EMBEDDED DISPLAY MARKET: RESEARCH DESIGN
               2.1.2 SECONDARY DATA
                        2.1.2.1 Secondary sources
               2.1.3 PRIMARY DATA
                        2.1.3.1 Breakdown of primary interviews
                        2.1.3.2 Key data from primary sources
                        2.1.3.3 Key industry insights
        2.2 MARKET SIZE ESTIMATION
               FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE)—REVENUE GENERATED FROM SALES OF EMBEDDED DISPLAYS
               FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 BOTTOM-UP (SUPPLY SIDE)—ILLUSTRATION OF REVENUE ESTIMATION OF COMPANIES FROM SALES OF EMBEDDED DISPLAYS
               FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 4—BOTTOM-UP ESTIMATION OF SIZE OF EMBEDDED DISPLAY MARKET, BY APPLICATION (AUTOMOBILE DISPLAYS)
               2.2.1 BOTTOM-UP APPROACH
                        2.2.1.1 Approach for estimating market size using bottom-up approach (demand side)
               FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
               2.2.2 TOP-DOWN APPROACH
                        2.2.2.1 Approach for estimating market size using top-down approach (supply side)
               FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
        2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
               FIGURE 7 DATA TRIANGULATION
               2.3.1 RESEARCH ASSUMPTIONS

    3 EXECUTIVE SUMMARY (Page No. - 49)
               FIGURE 8 COMPARISON OF SCENARIOS FOR EMBEDDED DISPLAY MARKET WITH RESPECT TO IMPACT OF COVID-19
        3.1 PRE-COVID-19 SCENARIO
        3.2 PESSIMISTIC SCENARIO (POST-COVID-19)
        3.3 OPTIMISTIC SCENARIO (POST-COVID-19)
        3.4 REALISTIC SCENARIO (POST-COVID-19)
               FIGURE 9 OLED SEGMENT OF EMBEDDED DISPLAY MARKET TO GROW AT HIGHEST CAGR FROM 2020 TO 2025 IN TERMS OF VALUE
               FIGURE 10 PORTABLE DEVICES SEGMENT OF EMBEDDED DISPLAY MARKET TO GROW AT HIGH CAGR FROM 2020 TO 2025 IN TERMS OF VALUE
               FIGURE 11 AUTOMOBILE DISPLAYS SEGMENT TO ACCOUNT LARGEST SIZE OF EMBEDDED DISPLAY MARKET IN 2025 IN TERMS OF VALUE
               FIGURE 12 EMBEDDED DISPLAY MARKET IN APAC TO GROW AT HIGHEST CAGR IN TERMS OF VALUE FROM 2020 TO 2025

    4 PREMIUM INSIGHTS (Page No. - 56)
        4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN EMBEDDED DISPLAY MARKET
               FIGURE 13 INCREASING DEMAND FOR INTERACTIVE DISPLAYS OFFERING VISUALLY APPEALING EXPERIENCE TO USERS TO DRIVE MARKET GROWTH
        4.2 EMBEDDED DISPLAY MARKET, BY GEOGRAPHY
               FIGURE 14 EMBEDDED DISPLAY MARKET IN INDIA PROJECTED TO GROW AT HIGHEST CAGR IN TERMS OF VALUE FROM 2020 TO 2025
        4.3 EMBEDDED DISPLAY MARKET, BY TYPE
               FIGURE 15 NON-TOUCH SEGMENT TO ACCOUNT FOR LARGE SHARE OF EMBEDDED DISPLAY MARKET IN TERMS OF VALUE IN 2025
        4.4 EMBEDDED DISPLAY MARKET IN NORTH AMERICA,  BY APPLICATION AND COUNTRY
               FIGURE 16 AUTOMOBILE DISPLAYS AND US TO ACCOUNT FOR LARGEST SHARES OF EMBEDDED DISPLAY MARKET IN NORTH AMERICA IN 2025 IN TERMS OF VALUE

    5 MARKET OVERVIEW (Page No. - 59)
        5.1 INTRODUCTION
        5.2 MARKET DYNAMICS
               FIGURE 17 EMBEDDED DISPLAY MARKET DYNAMICS
               5.2.1 DRIVERS
                        5.2.1.1 Advancements in embedded display interface technologies
                        5.2.1.2 Accelerated adoption of automation in different industries owing to COVID-19
               FIGURE 18 COMPARISON OF ANNUAL GROWTH RATE AND BASELINE GROWTH TO PROJECT ABSORPTION OF ARTIFICIAL INTELLIGENCE IN ECONOMIC GROWTH OF DIFFERENT COUNTRIES BY 2035
               FIGURE 19 M2M CONNECTIONS, 2018–2023 (IN BILLION)
                        5.2.1.3 Increased demand for interactive displays and digital signage
               FIGURE 20 EMBEDDED DISPLAY MARKET DRIVERS AND THEIR IMPACT
               5.2.2 RESTRAINTS
                        5.2.2.1 Threat of security breaches in embedded hardware and complexities involved in development of embedded software
                        5.2.2.2 Deployment of widescreen displays
               FIGURE 21 EMBEDDED DISPLAY MARKET RESTRAINTS AND THEIR IMPACT
               5.2.3 OPPORTUNITIES
                        5.2.3.1 Increased adoption of gaming consoles owing to COVID-19
               FIGURE 22 PROJECTED GROWTH OF GLOBAL ESPORTS CONSUMERS BY 2023
                        5.2.3.2 Surged adoption of smart wearables and personal home fitness equipment as result of COVID-19
                        5.2.3.3 Growth in demand for 3D display systems used in different applications
                        5.2.3.4 Increased adoption of embedded connected medical devices in wake of COVID-19
               FIGURE 23 EMBEDDED DISPLAY MARKET OPPORTUNITIES AND THEIR IMPACT
               5.2.4 CHALLENGES
                        5.2.4.1 Slow growth of global automotive industry resulting from spread of COVID-19
                        5.2.4.2 Issues related to design of real-time embedded systems equipped with displays
               FIGURE 24 EMBEDDED DISPLAY CHALLENGES AND THEIR IMPACT
        5.3 VALUE CHAIN ANALYSIS
               FIGURE 25 VALUE CHAIN ANALYSIS OF EMBEDDED DISPLAY MARKET
        5.4 ECOSYSTEM
               FIGURE 26 ECOSYSTEM VIEW
        5.5 AVERAGE SELLING PRICE TRENDS
               FIGURE 27 AVERAGE SELLING PRICE TRENDS FOR VARIOUS DISPLAY TECHNOLOGIES FROM  2016 TO 2025
        5.6 TECHNOLOGY ANALYSIS
               5.6.1 OLED TECHNOLOGY
               TABLE 1 COMPARISON OF OLED TECHNOLOGY WITH OTHER TECHNOLOGIES
        5.7 CASE STUDIES
               5.7.1 DEPLOYMENT OF DISPLAY TECHNOLOGY AT OHSU KNIGHT CANCER RESEARCH BUILDING
               5.7.2 ADVANCED DATA VISUALIZATION AT TORONTO RAPTORS BIOSTEEL CENTER

    6 EMBEDDED DISPLAY MARKET, BY TECHNOLOGY (Page No. - 75)
        6.1 INTRODUCTION
               FIGURE 28 OLED SEGMENT OF EMBEDDED DISPLAY MARKET PROJECTED TO GROW AT HIGHEST CAGR FROM 2020 TO 2025
               TABLE 2 EMBEDDED DISPLAY MARKET, BY TECHNOLOGY, 2016–2019 (USD BILLION)
               TABLE 3 EMBEDDED DISPLAY MARKET, BY TECHNOLOGY, 2020–2025 (USD BILLION)
               TABLE 4 EMBEDDED DISPLAY MARKET, BY TECHNOLOGY, 2016–2019 (MILLION UNITS)
               TABLE 5 EMBEDDED DISPLAY MARKET, BY TECHNOLOGY, 2020–2025 (MILLION UNITS)
        6.2 LCD
               6.2.1 LOW COST, LIGHTWEIGHT, HIGH SCALABILITY, AND LOW POWER CONSUMPTION LEAD TO INCREASED GLOBAL DEMAND FOR LCD
        6.3 LED
               6.3.1 PREFERENCE OF LED DISPLAYS FOR OUTDOOR APPLICATIONS OWING TO THEIR BRIGHTNESS
        6.4 OLED
               6.4.1 OLED DISPLAYS ARE THIN, TRANSPARENT, AND DURABLE WITH LOW POWER CONSUMPTION
        6.5 OTHERS

    7 EMBEDDED DISPLAY MARKET, BY TYPE (Page No. - 81)
        7.1 INTRODUCTION
               FIGURE 29 TOUCH SEGMENT OF EMBEDDED DISPLAY MARKET TO GROW AT HIGH CAGR FROM 2020 TO 2025
               TABLE 6 EMBEDDED DISPLAY MARKET, BY TYPE, 2016–2019 (USD BILLION)
               TABLE 7 EMBEDDED DISPLAY MARKET, BY TYPE, 2020–2025 (USD BILLION)
               TABLE 8 EMBEDDED DISPLAY MARKET, BY TYPE, 2016–2019 (MILLION UNITS)
               TABLE 9 EMBEDDED DISPLAY MARKET, BY TYPE, 2020–2025 (MILLION UNITS)
        7.2 TOUCH DISPLAYS
               7.2.1 GROWING INTERACTION BETWEEN PEOPLE AND MACHINES EQUIPPED WITH EMBEDDED SYSTEMS LEADING TO RISE IN DEMAND FOR TOUCH DISPLAYS
        7.3 NON-TOUCH DISPLAYS
               7.3.1 INCREASING DEMAND FOR NON-TOUCH INTERFACES IN LARGE-FORMAT DISPLAYS TO DRIVE THEIR DEMAND GLOBALLY

    8 EMBEDDED DISPLAY MARKET, BY DEVICE (Page No. - 85)
        8.1 INTRODUCTION
               FIGURE 30 PORTABLE DEVICES SEGMENT OF EMBEDDED DISPLAY MARKET TO GROW AT HIGH CAGR FROM 2020 TO 2025
               TABLE 10 EMBEDDED DISPLAY MARKET, BY DEVICE, 2016–2019 (USD BILLION)
               TABLE 11 EMBEDDED DISPLAY MARKET, BY DEVICE, 2020–2025 (USD BILLION)
               TABLE 12 EMBEDDED DISPLAY MARKET, BY DEVICE, 2016–2019 (MILLION UNITS)
               TABLE 13 EMBEDDED DISPLAY MARKET, BY DEVICE, 2020–2025 (MILLION UNITS)
        8.2 PORTABLE DEVICES
               8.2.1 INCREASING COMMERCIALIZATION OF IOT TO CONTRIBUTE TO DEMAND FOR PORTABLE EMBEDDED DEVICES
               TABLE 14 EMBEDDED DISPLAY MARKET FOR PORTABLE DEVICES, BY TYPE,  2016–2019 (USD BILLION)
               TABLE 15 EMBEDDED DISPLAY MARKET FOR PORTABLE DEVICES, BY TYPE,  2020–2025 (USD BILLION)
               TABLE 16 EMBEDDED DISPLAY MARKET FOR PORTABLE DEVICES, BY TYPE,  2016–2019 (MILLION UNITS)
               TABLE 17 EMBEDDED DISPLAY MARKET FOR PORTABLE DEVICES, BY TYPE,  2020–2025 (MILLION UNITS)
        8.3 FIXED DEVICES
               8.3.1 SURGING USE OF LARGE-SCREEN FIXED DISPLAY SYSTEMS WITH SEVERAL MULTI-TOUCH DISPLAY SCREENS TO FUEL DEMAND FOR FIXED DEVICES
               TABLE 18 EMBEDDED DISPLAY MARKET FOR FIXED DEVICES, BY TYPE, 2016–2019 (USD BILLION)
               TABLE 19 EMBEDDED DISPLAY MARKET FOR FIXED DEVICES, BY TYPE, 2020–2025 (USD BILLION)
               TABLE 20 EMBEDDED DISPLAY MARKET FOR FIXED DEVICES, BY TYPE,  2016–2019 (MILLION UNITS)
               TABLE 21 EMBEDDED DISPLAY MARKET FOR FIXED DEVICES, BY TYPE, 2020–2025 (MILLION UNITS)

    9 EMBEDDED DISPLAY MARKET, BY APPLICATION (Page No. - 91)
        9.1 INTRODUCTION
               FIGURE 31 AUTOMOBILE DISPLAYS SEGMENT TO ACCOUNT FOR LARGEST SIZE OF EMBEDDED DISPLAY MARKET FROM 2020 TO 2025
               TABLE 22 EMBEDDED DISPLAY MARKET, BY APPLICATION, 2016–2019 (USD MILLION)
               TABLE 23 EMBEDDED DISPLAY MARKET, BY APPLICATION, 2020–2025 (USD MILLION)
               TABLE 24 EMBEDDED DISPLAY MARKET, BY APPLICATION, 2016–2019 (MILLION UNITS)
               TABLE 25 EMBEDDED DISPLAY MARKET, BY APPLICATION, 2020–2025 (MILLION UNITS)
        9.2 AUTOMOBILE DISPLAYS
               9.2.1 SURGING DEMAND FOR ADVANCED TECHNOLOGIES FROM CONSUMERS TO ENHANCE THEIR DRIVING EXPERIENCE AND ENSURE THEIR SAFETY
               TABLE 26 EMBEDDED DISPLAY MARKET FOR AUTOMOBILE DISPLAYS, BY DEVICE,  2016–2019 (USD MILLION)
               TABLE 27 EMBEDDED DISPLAY MARKET FOR AUTOMOBILE DISPLAYS, BY DEVICE,  2020–2025 (USD MILLION)
               TABLE 28 EMBEDDED DISPLAY MARKET FOR AUTOMOBILE DISPLAYS, BY DEVICE,  2016–2019 (MILLION UNITS)
               TABLE 29 EMBEDDED DISPLAY MARKET FOR AUTOMOBILE DISPLAYS, BY DEVICE,  2020–2025 (MILLION UNITS)
               TABLE 30 EMBEDDED DISPLAY MARKET FOR AUTOMOBILE DISPLAYS, BY TYPE,  2016–2019 (USD MILLION)
               TABLE 31 EMBEDDED DISPLAY MARKET FOR AUTOMOBILE DISPLAYS, BY TYPE,  2020–2025 (USD MILLION)
               TABLE 32 EMBEDDED DISPLAY MARKET FOR AUTOMOBILE DISPLAYS, BY TYPE,  2016–2019 (MILLION UNITS)
               TABLE 33 EMBEDDED DISPLAY MARKET FOR AUTOMOBILE DISPLAYS, BY TYPE,  2020–2025 (MILLION UNITS)
               TABLE 34 EMBEDDED DISPLAY MARKET FOR AUTOMOBILE DISPLAYS, BY REGION,  2016–2019 (USD MILLION)
               TABLE 35 EMBEDDED DISPLAY MARKET FOR AUTOMOBILE DISPLAYS, BY REGION,  2020–2025 (USD MILLION)
               TABLE 36 EMBEDDED DISPLAY MARKET FOR AUTOMOBILE DISPLAYS, BY REGION,  2016–2019 (MILLION UNITS)
               TABLE 37 EMBEDDED DISPLAY MARKET FOR AUTOMOBILE DISPLAYS, BY REGION,  2020–2025 (MILLION UNITS)
        9.3 FARMING AND CONSTRUCTION EQUIPMENT
               9.3.1 RISING ADOPTION OF IOT-BASED INTELLIGENT FIELD MONITORING SYSTEMS AND AUTONOMOUS FARM EQUIPMENT WITH EMBEDDED DISPLAYS
               TABLE 38 EMBEDDED DISPLAY MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT,  BY DEVICE, 2016–2019 (USD MILLION)
               TABLE 39 EMBEDDED DISPLAY MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT,  BY DEVICE, 2020–2025 (USD MILLION)
               TABLE 40 EMBEDDED DISPLAY MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT,  BY DEVICE, 2016–2019 (MILLION UNITS)
               TABLE 41 EMBEDDED DISPLAY MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT,  BY DEVICE, 2020–2025 (MILLION UNITS)
               TABLE 42 EMBEDDED DISPLAY MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT, BY TYPE, 2016–2019 (USD MILLION)
               TABLE 43 EMBEDDED DISPLAY MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT, BY TYPE, 2020–2025 (USD MILLION)
               TABLE 44 EMBEDDED DISPLAY MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT, BY TYPE, 2016–2019 (MILLION UNITS)
               TABLE 45 EMBEDDED DISPLAY MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT, BY TYPE, 2020–2025 (MILLION UNITS)
               TABLE 46 EMBEDDED DISPLAY MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT,  BY REGION, 2016–2019 (USD MILLION)
               TABLE 47 EMBEDDED DISPLAY MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT,  BY REGION, 2020–2025 (USD MILLION)
               TABLE 48 EMBEDDED DISPLAY MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT,  BY REGION, 2016–2019 (MILLION UNITS)
               TABLE 49 EMBEDDED DISPLAY MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT,  BY REGION, 2020–2025 (MILLION UNITS)
        9.4 FITNESS DEVICES AND WEARABLES
               9.4.1 INCREASING DEMAND FOR WEARABLES EQUIPPED WITH EMBEDDED OLED DISPLAYS IN FORM OF SMARTWATCHES AND FITNESS TRACKERS
               TABLE 50 EMBEDDED DISPLAY MARKET FOR FITNESS DEVICES AND WEARABLES, BY DEVICE, 2016–2019 (USD MILLION)
               TABLE 51 EMBEDDED DISPLAY MARKET FOR FITNESS DEVICES AND WEARABLES, BY DEVICE, 2020–2025 (USD MILLION)
               TABLE 52 EMBEDDED DISPLAY MARKET FOR FITNESS DEVICES AND WEARABLES, BY DEVICE, 2016–2019 (MILLION UNITS)
               TABLE 53 EMBEDDED DISPLAY MARKET FOR FITNESS DEVICES AND WEARABLES, BY DEVICE, 2020–2025 (MILLION UNITS)
               TABLE 54 EMBEDDED DISPLAY MARKET FOR FITNESS DEVICES AND WEARABLES, BY TYPE,  2016–2019 (USD MILLION)
               TABLE 55 EMBEDDED DISPLAY MARKET FOR FITNESS DEVICES AND WEARABLES, BY TYPE,  2020–2025 (USD MILLION)
               TABLE 56 EMBEDDED DISPLAY MARKET FOR FITNESS DEVICES AND WEARABLES, BY TYPE,  2016–2019 (MILLION UNITS)
               TABLE 57 EMBEDDED DISPLAY MARKET FOR FITNESS DEVICES AND WEARABLES, BY TYPE,  2020–2025 (MILLION UNITS)
               TABLE 58 EMBEDDED DISPLAY MARKET FOR FITNESS DEVICES AND WEARABLES, BY REGION, 2016–2019 (USD MILLION)
               TABLE 59 EMBEDDED DISPLAY MARKET FOR FITNESS DEVICES AND WEARABLES, BY REGION, 2020–2025 (USD MILLION)
               TABLE 60 EMBEDDED DISPLAY MARKET FOR FITNESS DEVICES AND WEARABLES, BY REGION, 2016–2019 (MILLION UNITS)
               TABLE 61 EMBEDDED DISPLAY MARKET FOR FITNESS DEVICES AND WEARABLES, BY REGION, 2020–2025 (MILLION UNITS)
        9.5 HOME APPLIANCES
               9.5.1 SURGING DEMAND FOR EMBEDDED DISPLAYS WITH COLORFUL INTERFACE DESIGNS FOR USE IN HOUSEHOLD APPLIANCES
               TABLE 62 EMBEDDED DISPLAY MARKET FOR HOME APPLIANCES, BY DEVICE,  2016–2019 (USD MILLION)
               TABLE 63 EMBEDDED DISPLAY MARKET FOR HOME APPLIANCES, BY DEVICE,  2020–2025 (USD MILLION)
               TABLE 64 EMBEDDED DISPLAY MARKET FOR HOME APPLIANCES, BY DEVICE,  2016–2019 (MILLION UNITS)
               TABLE 65 EMBEDDED DISPLAY MARKET FOR HOME APPLIANCES, BY DEVICE,  2020–2025 (MILLION UNITS)
               TABLE 66 EMBEDDED DISPLAY MARKET FOR HOME APPLIANCES, BY TYPE,  2016–2019 (USD MILLION)
               TABLE 67 EMBEDDED DISPLAY MARKET FOR HOME APPLIANCES, BY TYPE,  2020–2025 (USD MILLION)
               TABLE 68 EMBEDDED DISPLAY MARKET FOR HOME APPLIANCES, BY TYPE,  2016–2019 (MILLION UNITS)
               TABLE 69 EMBEDDED DISPLAY MARKET FOR HOME APPLIANCES, BY TYPE,  2020–2025 (MILLION UNITS)
               TABLE 70 EMBEDDED DISPLAY MARKET FOR HOME APPLIANCES, BY REGION,  2016–2019 (USD MILLION)
               TABLE 71 EMBEDDED DISPLAY MARKET FOR HOME APPLIANCES, BY REGION,  2020–2025 (USD MILLION)
               TABLE 72 EMBEDDED DISPLAY MARKET FOR HOME APPLIANCES, BY REGION,  2016–2019 (MILLION UNITS)
               TABLE 73 EMBEDDED DISPLAY MARKET FOR HOME APPLIANCES, BY REGION,  2020–2025 (MILLION UNITS)
        9.6 MEDICAL DEVICES
               9.6.1 SURGING ADOPTION OF PORTABLE MEDICAL DEVICES TO CONTRIBUTE TO GROWTH OF EMBEDDED DISPLAY MARKET
               TABLE 74 EMBEDDED DISPLAY MARKET FOR MEDICAL DEVICES, BY DEVICE,  2016–2019 (USD MILLION)
               TABLE 75 EMBEDDED DISPLAY MARKET FOR MEDICAL DEVICES, BY DEVICE,  2020–2025 (USD MILLION)
               TABLE 76 EMBEDDED DISPLAY MARKET FOR MEDICAL DEVICES, BY DEVICE,  2016–2019 (MILLION UNITS)
               TABLE 77 EMBEDDED DISPLAY MARKET FOR MEDICAL DEVICES, BY DEVICE,  2020–2025 (MILLION UNITS)
               TABLE 78 EMBEDDED DISPLAY MARKET FOR MEDICAL DEVICES, BY TYPE,  2016–2019 (USD MILLION)
               TABLE 79 EMBEDDED DISPLAY MARKET FOR MEDICAL DEVICES, BY TYPE,  2020–2025 (USD MILLION)
               TABLE 80 EMBEDDED DISPLAY MARKET FOR MEDICAL DEVICES, BY TYPE,  2016–2019 (MILLION UNITS)
               TABLE 81 EMBEDDED DISPLAY MARKET FOR MEDICAL DEVICES, BY TYPE,  2020–2025 (MILLION UNITS)
               TABLE 82 EMBEDDED DISPLAY MARKET FOR MEDICAL DEVICES, BY REGION,  2016–2019 (USD MILLION)
               TABLE 83 EMBEDDED DISPLAY MARKET FOR MEDICAL DEVICES, BY REGION,  2020–2025 (USD MILLION)
               TABLE 84 EMBEDDED DISPLAY MARKET FOR MEDICAL DEVICES, BY REGION,  2016–2019 (MILLION UNITS)
               TABLE 85 EMBEDDED DISPLAY MARKET FOR MEDICAL DEVICES, BY REGION,  2020–2025 (MILLION UNITS)
        9.7 HOME AUTOMATION AND HVAC SYSTEMS
               9.7.1 INCREASING USE OF BUILDING AUTOMATION PRODUCTS TO CONTRIBUTE TO GROWTH OF EMBEDDED DISPLAY MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS
               TABLE 86 EMBEDDED DISPLAY MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY DEVICE, 2016–2019 (USD MILLION)
               TABLE 87 EMBEDDED DISPLAY MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY DEVICE, 2020–2025 (USD MILLION)
               TABLE 88 EMBEDDED DISPLAY MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY DEVICE, 2016–2019 (MILLION UNITS)
               TABLE 89 EMBEDDED DISPLAY MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY DEVICE, 2020–2025 (MILLION UNITS)
               TABLE 90 EMBEDDED DISPLAY MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY TYPE, 2016–2019 (USD MILLION)
               TABLE 91 EMBEDDED DISPLAY MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY TYPE, 2020–2025 (USD MILLION)
               TABLE 92 EMBEDDED DISPLAY MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY TYPE, 2016–2019 (MILLION UNITS)
               TABLE 93 EMBEDDED DISPLAY MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY TYPE, 2020–2025 (MILLION UNITS)
               TABLE 94 EMBEDDED DISPLAY MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY REGION, 2016–2019 (USD MILLION)
               TABLE 95 EMBEDDED DISPLAY MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY REGION, 2020–2025 (USD MILLION)
               TABLE 96 EMBEDDED DISPLAY MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY REGION, 2016–2019 (MILLION UNITS)
               TABLE 97 EMBEDDED DISPLAY MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY REGION, 2020–2025 (MILLION UNITS)
        9.8 INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS
               9.8.1 INCREASING PENETRATION OF MODULAR AND PORTABLE HMI WITH TOUCH INTERFACES IN DIFFERENT INDUSTRIES FOR THEIR AUTOMATION
               TABLE 98 EMBEDDED DISPLAY MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY DEVICE, 2016–2019 (USD MILLION)
               TABLE 99 EMBEDDED DISPLAY MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY DEVICE, 2020–2025 (USD MILLION)
               TABLE 100 EMBEDDED DISPLAY MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY DEVICE, 2016–2019 (MILLION UNITS)
               TABLE 101 EMBEDDED DISPLAY MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY DEVICE, 2020–2025 (MILLION UNITS)
               TABLE 102 EMBEDDED DISPLAY MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY TYPE, 2016–2019 (USD MILLION)
               TABLE 103 EMBEDDED DISPLAY MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY TYPE, 2020–2025 (USD MILLION)
               TABLE 104 EMBEDDED DISPLAY MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY TYPE, 2016–2019 (MILLION UNITS)
               TABLE 105 EMBEDDED DISPLAY MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY TYPE, 2020–2025 (MILLION UNITS)
               TABLE 106 EMBEDDED DISPLAY MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY REGION, 2016–2019 (USD MILLION)
               TABLE 107 EMBEDDED DISPLAY MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY REGION, 2020–2025 (USD MILLION)
               TABLE 108 EMBEDDED DISPLAY MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY REGION, 2016–2019 (MILLION UNITS)
               TABLE 109 EMBEDDED DISPLAY MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY REGION, 2020–2025 (MILLION UNITS)
        9.9 SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT
               9.9.1 ONGOING PENETRATION OF IOT TECHNOLOGY IN VARIOUS SECTORS TO FUEL GROWTH OF SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT SEGMENT OF MARKET
               TABLE 110 EMBEDDED DISPLAY MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY DEVICE, 2016–2019 (USD MILLION)
               TABLE 111 EMBEDDED DISPLAY MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY DEVICE, 2020–2025 (USD MILLION)
               TABLE 112 EMBEDDED DISPLAY MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT, BY DEVICE, 2016–2019 (MILLION UNITS)
               TABLE 113 EMBEDDED DISPLAY MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY DEVICE, 2020–2025 (MILLION UNITS)
               TABLE 114 EMBEDDED DISPLAY MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY TYPE, 2016–2019 (USD MILLION)
               TABLE 115 EMBEDDED DISPLAY MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY TYPE, 2020–2025 (USD MILLION)
               TABLE 116 EMBEDDED DISPLAY MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY TYPE, 2016–2019 (MILLION UNITS)
               TABLE 117 EMBEDDED DISPLAY MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT, BY TYPE, 2020–2025 (MILLION UNITS)
               TABLE 118 EMBEDDED DISPLAY MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY REGION, 2016–2019 (USD MILLION)
               TABLE 119 EMBEDDED DISPLAY MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY REGION, 2020–2025 (USD MILLION)
               TABLE 120 EMBEDDED DISPLAY MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY REGION, 2016–2019 (MILLION UNITS)
               TABLE 121 EMBEDDED DISPLAY MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY REGION, 2020–2025 (MILLION UNITS)
        9.1 OTHERS
               TABLE 122 EMBEDDED DISPLAY MARKET FOR OTHER APPLICATIONS, BY DEVICE,  2016–2019 (USD MILLION)
               TABLE 123 EMBEDDED DISPLAY MARKET FOR OTHER APPLICATIONS, BY DEVICE,  2020–2025 (USD MILLION)
               TABLE 124 EMBEDDED DISPLAY MARKET FOR OTHER APPLICATIONS, BY DEVICE,  2016–2019 (MILLION UNITS)
               TABLE 125 EMBEDDED DISPLAY MARKET FOR OTHER APPLICATIONS, BY DEVICE,  2020–2025 (MILLION UNITS)
               TABLE 126 EMBEDDED DISPLAY MARKET FOR OTHER APPLICATIONS, BY TYPE,  2016–2019 (USD MILLION)
               TABLE 127 EMBEDDED DISPLAY MARKET FOR OTHER APPLICATIONS, BY TYPE,  2020–2025 (USD MILLION)
               TABLE 128 EMBEDDED DISPLAY MARKET FOR OTHER APPLICATIONS, BY TYPE,  2016–2019 (MILLION UNITS)
               TABLE 129 EMBEDDED DISPLAY MARKET FOR OTHER APPLICATIONS, BY TYPE,  2020–2025 (MILLION UNITS)
               TABLE 130 EMBEDDED DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION,  2016–2019 (USD MILLION)
               TABLE 131 EMBEDDED DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION,  2020–2025 (USD MILLION)
               TABLE 132 EMBEDDED DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION,  2016–2019 (MILLION UNITS)
               TABLE 133 EMBEDDED DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION,  2020–2025 (MILLION UNITS)
        9.11 MOST NEGATIVELY IMPACTED APPLICATION SEGMENT OF EMBEDDED DISPLAY MARKET BY COVID-19
               9.11.1 AUTOMOBILE DISPLAYS
               FIGURE 32 PRE- AND POST-COVID-19 COMPARISON OF EMBEDDED DISPLAY MARKET FOR AUTOMOBILE DISPLAYS
               TABLE 134 COMPARISON OF PRE- AND POST-COVID-19 SCENARIOS OF EMBEDDED DISPLAY MARKET FOR AUTOMOBILE DISPLAYS, 2016–2025 (USD MILLION)
                        9.11.1.1 Impact analysis
        9.12 LEAST IMPACTED APPLICATION SEGMENT OF EMBEDDED DISPLAY MARKET BY COVID-19
               9.12.1 FITNESS DEVICES AND WEARABLES
               FIGURE 33 PRE- AND POST-COVID-19 COMPARISON OF EMBEDDED DISPLAY MARKET FOR FITNESS DEVICES AND WEARABLES
               TABLE 135 COMPARISON OF PRE- AND POST-COVID-19 SCENARIOS OF EMBEDDED DISPLAY MARKET FOR FITNESS DEVICES AND WEARABLES, 2016–2025 (USD MILLION)
                        9.12.1.1 Impact analysis

    10 GEOGRAPHIC ANALYSIS (Page No. - 133)
         10.1 INTRODUCTION
               FIGURE 34 EMBEDDED DISPLAY MARKET IN APAC TO GROW AT HIGHEST CAGR FROM 2020 TO 2025
               TABLE 136 EMBEDDED DISPLAY MARKET, BY REGION, 2016–2019 (USD BILLION)
               TABLE 137 EMBEDDED DISPLAY MARKET, BY REGION, 2020–2025 (USD BILLION)
               TABLE 138 EMBEDDED DISPLAY MARKET, BY REGION, 2016–2019 (MILLION UNITS)
               TABLE 139 EMBEDDED DISPLAY MARKET, BY REGION, 2020–2025 (MILLION UNITS)
         10.2 NORTH AMERICA
               FIGURE 35 SNAPSHOT OF EMBEDDED DISPLAY MARKET IN NORTH AMERICA
               TABLE 140 EMBEDDED DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY,  2016–2019 (USD MILLION)
               TABLE 141 EMBEDDED DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY,  2020–2025 (USD MILLION)
               TABLE 142 EMBEDDED DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY,  2016–2019 (MILLION UNITS)
               TABLE 143 EMBEDDED DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY,  2020–2025 (MILLION UNITS)
                 10.2.1 US
                            10.2.1.1 Increasing demand for embedded displays used in smart devices required for home automation in US
                 10.2.2 CANADA
                            10.2.2.1 Rising adoption of embedded display-equipped medical devices and related technologies in vertically-integrated healthcare industry of Canada
                 10.2.3 MEXICO
                            10.2.3.1 Surging adoption of smart farming equipment incorporated with embedded displays in Mexico
                 10.2.4 IMPACT OF COVID-19 ON NORTH AMERICA
                            10.2.4.1 Imposing of partial shutdowns in manufacturing facilities and offices in North America owing to COVID-19 impacted growth of several businesses
               FIGURE 36 COMPARISON OF PRE-COVID-19 AND POST-COVID-19 SCENARIOS FOR EMBEDDED DISPLAY MARKET IN NORTH AMERICA, 2016–2025 (USD MILLION)
               TABLE 144 COMPARISON OF PRE-COVID-19 AND POST-COVID-19 SCENARIOS FOR EMBEDDED DISPLAY MARKET IN NORTH AMERICA, 2016–2025 (USD MILLION)
                            10.2.4.2 Impact of COVID-19 on US
                            10.2.4.3 Impact of COVID-19 on Canada
                            10.2.4.4 Impact of COVID-19 on Mexico
         10.3 EUROPE
               FIGURE 37 SNAPSHOT OF EMBEDDED DISPLAY MARKET IN EUROPE
               TABLE 145 EMBEDDED DISPLAY MARKET IN EUROPE, BY COUNTRY, 2016–2019 (USD MILLION)
               TABLE 146 EMBEDDED DISPLAY MARKET IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION)
               TABLE 147 EMBEDDED DISPLAY MARKET IN EUROPE, BY COUNTRY, 2016–2019 (MILLION UNITS)
               TABLE 148 EMBEDDED DISPLAY MARKET IN EUROPE, BY COUNTRY, 2020–2025 (MILLION UNITS)
                 10.3.1 GERMANY
                            10.3.1.1 Growing electric mobility sector in Germany to spur growth of market for embedded displays
                 10.3.2 FRANCE
                            10.3.2.1 Surging adoption of smart meters and other energy monitoring systems equipped with embedded displays in France
                 10.3.3 UK
                            10.3.3.1 Rising demand for electric and hybrid vehicles equipped with embedded displays in UK
                 10.3.4 REST OF EUROPE
                 10.3.5 IMPACT OF COVID-19 ON EUROPE
                            10.3.5.1 Falling demand for automobiles in Europe owing to COVID-19 impacted growth of embedded display market in region
               FIGURE 38 COMPARISON OF PRE-COVID-19 AND POST-COVID-19 SCENARIOS FOR EMBEDDED DISPLAY MARKET IN EUROPE, 2016–2025 (USD MILLION)
               TABLE 149 COMPARISON OF PRE-COVID-19 AND POST-COVID-19 SCENARIOS FOR EMBEDDED DISPLAY MARKET IN EUROPE, 2016–2025 (USD MILLION)
                            10.3.5.2 Impact of COVID-19 on Germany
                            10.3.5.3 Impact of COVID-19 on France
                            10.3.5.4 Impact of COVID-19 on UK
                            10.3.5.5 Impact of COVID-19 on Rest of Europe
         10.4 APAC
               FIGURE 39 SNAPSHOT OF EMBEDDED DISPLAY MARKET IN APAC
               TABLE 150 EMBEDDED DISPLAY MARKET IN APAC, BY COUNTRY, 2016–2019 (USD MILLION)
               TABLE 151 EMBEDDED DISPLAY MARKET IN APAC, BY COUNTRY, 2020–2025 (USD MILLION)
               TABLE 152 EMBEDDED DISPLAY MARKET IN APAC, BY COUNTRY, 2016–2019 (MILLION UNITS)
               TABLE 153 EMBEDDED DISPLAY MARKET IN APAC, BY COUNTRY, 2020–2025 (MILLION UNITS)
                 10.4.1 CHINA
                            10.4.1.1 Surging demand for autonomous driving technology in China to fuel growth of market for embedded displays
                 10.4.2 JAPAN
                            10.4.2.1 Increasing shipments of white goods from Japan contributing to growth of embedded display market in country
                 10.4.3 SOUTH KOREA
                            10.4.3.1 Growing demand for embedded displays owing to presence of various global electronics companies in South Korea
                 10.4.4 INDIA
                            10.4.4.1 Increasing number of initiatives being taken in India for digitalization and automation of different industries
                 10.4.5 REST OF APAC
                 10.4.6 IMPACT OF COVID-19 ON APAC
                            10.4.6.1 Declining shipments of consumer electronics, automobiles, and other industrial equipment and devices in APAC
               FIGURE 40 COMPARISON OF PRE-COVID-19 AND POST-COVID-19 SCENARIOS FOR EMBEDDED DISPLAY MARKET IN APAC, 2016–2025 (USD MILLION)
               TABLE 154 COMPARISON OF PRE-COVID-19 AND POST-COVID-19 SCENARIOS FOR EMBEDDED DISPLAY MARKET IN APAC, 2016–2025 (USD MILLION)
                            10.4.6.2 Impact of COVID-19 on China
                            10.4.6.3 Impact of COVID-19 on Japan
                            10.4.6.4 Impact of COVID-19 on South Korea
                            10.4.6.5 Impact of COVID-19 on India
                            10.4.6.6 Impact of COVID-19 on Rest of APAC
         10.5 REST OF THE WORLD (R0W)
               TABLE 155 EMBEDDED DISPLAY MARKET IN ROW, BY REGION, 2016–2019 (USD MILLION)
               TABLE 156 EMBEDDED DISPLAY MARKET IN ROW, BY REGION, 2020–2025 (USD MILLION)
               TABLE 157 EMBEDDED DISPLAY MARKET IN ROW, BY REGION, 2016–2019 (MILLION UNITS)
               TABLE 158 EMBEDDED DISPLAY MARKET IN ROW, BY REGION, 2020–2025 (MILLION UNITS)
                 10.5.1 MIDDLE EAST AND AFRICA (MEA)
                            10.5.1.1 Flourishing retail, corporate, and industrial sectors in Middle East and Africa to drive demand for embedded displays in region
                 10.5.2 SOUTH AMERICA
                            10.5.2.1 Surging adoption of smart farming practices and autonomous farming equipment in South America
                 10.5.3 IMPACT OF COVID-19 ON ROW
                            10.5.3.1 Tumbling economic growth of RoW owing to COVID-19
               FIGURE 41 COMPARISON OF PRE-COVID-19 AND POST-COVID-19 SCENARIOS FOR EMBEDDED DISPLAY MARKET IN ROW, 2016–2025 (USD MILLION)
               TABLE 159 COMPARISON OF PRE-COVID-19 AND POST-COVID-19 SCENARIOS FOR EMBEDDED DISPLAY MARKET IN ROW, 2016–2025 (USD MILLION)
                            10.5.3.2 Impact of COVID-19 on Middle East and Africa
                            10.5.3.3 Impact of COVID-19 on South America

    11 COMPETITIVE LANDSCAPE (Page No. - 165)
         11.1 OVERVIEW
               FIGURE 42 COMPANIES ADOPTED PRODUCT DEVELOPMENTS AND LAUNCHES AS KEY GROWTH STRATEGIES FROM JANUARY 2017 TO JUNE 2020
         11.2 KEY PLAYERS IN EMBEDDED DISPLAY MARKET
               FIGURE 43 EMBEDDED DISPLAY MARKET: COMPANY SHARE ANALYSIS FOR HARDWARE  IN 2019
               TABLE 160 EMBEDDED DISPLAY MARKET: COMPANY RANKING ANALYSIS FOR EMBEDDED SOFTWARE IN 2019
         11.3 COMPETITIVE LEADERSHIP MAPPING (COMPANY EVALUATION MATRIX)
               FIGURE 44 EMBEDDED DISPLAY MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2019
                 11.3.1 VISIONARY LEADERS
                 11.3.2 DYNAMIC DIFFERENTIATORS
                 11.3.3 INNOVATORS
                 11.3.4 EMERGING COMPANIES
         11.4 COMPETITIVE BENCHMARKING
                 11.4.1 STRENGTH OF PRODUCT PORTFOLIOS (FOR 25 COMPANIES)
                 11.4.2 BUSINESS STRATEGY EXCELLENCE (FOR 25 COMPANIES)
         11.5 COMPETITIVE SCENARIO
                 11.5.1 PRODUCT DEVELOPMENTS AND LAUNCHES
               TABLE 161 TOP 10 PRODUCT DEVELOPMENTS AND LAUNCHES, JANUARY 2017–JUNE 2020
                 11.5.2 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS
               TABLE 162 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, JANUARY 2017–JUNE 2020
                 11.5.3 ACQUISITIONS AND EXPANSIONS
               TABLE 163 ACQUISITIONS AND EXPANSIONS, JANUARY 2017–JUNE 2020

    12 COMPANY PROFILES (Page No. - 179)
         12.1 INTRODUCTION
         12.2 KEY PLAYERS
         (Business overview, Products & solutions offered, Recent Developments, COVID-19 related developments, SWOT Analysis, MNM view)* 
                 12.2.1 AVNET, INC.
               FIGURE 45 AVNET, INC.: COMPANY SNAPSHOT
                 12.2.2 PLANAR SYSTEMS, INC.
                 12.2.3 EMERGING DISPLAY TECHNOLOGIES
               FIGURE 46 EDT: COMPANY SNAPSHOT
                 12.2.4 MICROSOFT CORPORATION
               FIGURE 47 MICROSOFT CORPORATION: COMPANY SNAPSHOT
                 12.2.5 ANSYS
               FIGURE 48 ANSYS: COMPANY SNAPSHOT
                 12.2.6 ANDERS ELECTRONICS (ANDERDX)
                 12.2.7 WINSTAR DISPLAY
                 12.2.8 ALTIA
                 12.2.9 GREEN HILLS SOFTWARE
                 12.2.10 INTEL CORPORATION
               FIGURE 49 INTEL: COMPANY SNAPSHOT
    *Details on Business overview, Products & solutions offered, Recent Developments, COVID-19 related developments, SWOT Analysis, MNM view might not be captured in case of unlisted companies. 
         12.3 RIGHT-TO-WIN
         12.4 OTHER COMPANIES
                 12.4.1 DENSITRON TECHNOLOGIES
                 12.4.2 MULTITACTION
                 12.4.3 RIGHTWARE
                 12.4.4 SOCIONEXT INC.
                 12.4.5 QT GROUP
                 12.4.6 UNITY TECHNOLOGIES
                 12.4.7 REACH TECHNOLOGY
                 12.4.8 NTX EMBEDDED
                 12.4.9 ADVANTECH
                 12.4.10 DELTA DISPLAY
                 12.4.11 VITEK DISPLAY CO. LTD

    13 APPENDIX (Page No. - 221)
         13.1 INSIGHTS OF INDUSTRY EXPERTS
         13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL
         13.3 AVAILABLE CUSTOMIZATIONS
         13.4 RELATED REPORTS
         13.5 AUTHOR DETAILS

     

    The study involved four major activities for estimating the size of the embedded display market. Exhaustive secondary research has been carried out to collect information relevant to the market, its peer markets, and its parent market. Primary research has been undertaken to validate key findings, assumptions, and sizing with the industry experts across the value chain of the embedded display market. Both top-down and bottom-up approaches have been employed to estimate the complete market size. It has been followed by the market breakdown and data triangulation methods to estimate the size of different segments and subsegments of the market.

    Secondary Research

    The research methodology that has been used to estimate and forecast the size of the embedded display market began with the acquisition of data related to the revenues of key vendors in the market through secondary research. The secondary research referred to for this research study involve display industry organizations such as OLED Association, Taiwan Display Union Association (TDUA), and European Imaging and Sound Association (EISA). Moreover, the study involved extensive use of secondary sources, directories, and databases, such as Hoovers, Bloomberg Businessweek, Factiva, and OneSource, to identify and collect information useful for a technical, market-oriented, and commercial study of the embedded display market. Vendor offerings have been taken into consideration to determine the market segmentation. The entire research methodology included the study of annual reports, press releases, and investor presentations of companies; white papers; and certified publications and articles by recognized authors; directories; and databases.

    Primary Research

    Extensive primary research has been conducted after acquiring an understanding of the embedded display market scenario through secondary research. Several primary interviews have been conducted with market experts from both the demand and supply-side players across key regions, namely, North America, Europe, APAC, and Middle East and Africa (MEA) and South America. The demand side of this market is characterized by display component companies and manufacturers. The supply side is characterized by OSAT companies, IDM firms, and OEM firms. Various primary sources from both the supply and demand sides of the market have been interviewed to obtain qualitative and quantitative information. Following is the breakdown of the primary respondents.

    Primary data has been collected through questionnaires, emails, and telephonic interviews. In the canvassing of primaries, various departments within organizations, such as sales, operations, and administration, were covered to provide a holistic viewpoint in our report. After interacting with industry experts, brief sessions were conducted with highly experienced independent consultants to reinforce the findings from our primaries. This, along with the in-house subject matter experts’ opinions, has led us to the findings as described in the remainder of this report.

    Embedded Displays Market Size, and Share

    To know about the assumptions considered for the study, download the pdf brochure

    Market Size Estimation

    Both top-down and bottom-up approaches have been used to estimate and validate the size of embedded display market and its segments. The research methodology used to estimate the market size includes the following:

    • Key players in the market have been identified through extensive secondary research
    • The supply chain and the size of the embedded display market, in terms of value, have been determined through primary and secondary research processes
    • Several primary interviews have been conducted with key opinion leaders related to embedded display market including key OEMs, IDMs, and Tier I suppliers.
    • All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources
    • Qualitative aspects such as market drivers, restraints, opportunities, and challenges have been taken into consideration while calculating and forecasting the market size.

    Embedded Displays Market Size, and Share

    To know about the assumptions considered for the study, Request for Free Sample Report

    Data Triangulation

    After arriving at the overall market size—using the market size estimation process explained above—the market has been split into several segments and subsegments. Data triangulation and market breakdown procedures have been employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for each segment and subsegment of the market. The data has been triangulated by studying various factors and trends from both demand and supply sides of the embedded display market.

    Report Objectives

    • To describe, segment, and forecast the overall size of the embedded display market based on technology, type, device, application, and region
    • To describe, analyze, and forecast the market size for various segments with regard to 3 main regions—Asia Pacific (APAC), North America, Europe, and Middle East, and Africa (MEA) and South America
    • To analyze and forecast the market size, in terms of volume (000’/million units) and value (USD million/billion), for the embedded display market
    • To provide detailed information regarding the major factors, such as drivers, restraints, opportunities, and challenges, influencing the growth of the market
    • To briefly describe the embedded display value chain
    • To segment and forecast the embedded display market size by technology (LCD, LED, OLED)
    • To segment and forecast the embedded display market size by type (touch and non-touch)
    • To segment and forecast the embedded display market size by device (portable devices and fixed devices)
    • To segment and forecast the embedded display market size for key applications (automobile displays, home appliances, medical devices, fitness devices and wearables, industrial automation and control systems, home automation and HVAC systems, farming and construction equipment, scientific test and measurement equipment)
    • To forecast the embedded display market size in key regions, namely, North America, Asia Pacific (APAC), Europe, and the Middle East, and Africa (MEA) and South America
    • To analyze competitive developments such as product launches and developments, partnerships, collaborations, acquisitions, joint ventures, expansions, and research and development (R&D) activities in the embedded display market

    Available Customizations

    Along with the market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:

    Company Information

    • Detailed analysis and profiling of additional market players (up to 5)
    • Additional country-level analysis of embedded display market
    • Estimation of the market size of the technology segments of the embedded display market based on different subsegments
    Custom Market Research Services

    We will customize the research for you, in case the report listed above does not meet with your exact requirements. Our custom research will comprehensively cover the business information you require to help you arrive at strategic and profitable business decisions.

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    Published ON
    Sep, 2020
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