HOME Top Market Reports Embedded Display Market by Technology (LCD, LED, OLED), Industry (Automotive, Construction equipment, Medical, Fitness equipment, Wearables, Home appliances, HVAC, Industrial automation) & Geography - Forecast to 2020

Embedded Display Market by Technology (LCD, LED, OLED), Industry (Automotive, Construction equipment, Medical, Fitness equipment, Wearables, Home appliances, HVAC, Industrial automation) & Geography - Forecast to 2020

By: marketsandmarkets.com
Publishing Date: April 2015
Report Code: SE 3353

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Embedded display is the fastest and easiest way to implement a color display interface with various features such as smooth touch screens, embedded functions, and a good GUI at a low price. It provides increased flexibility and power saving with greater display efficiency. There are also various embedded systems which enable the embedded display to be implemented in a variety of applications or industries. With the help of different technologies such as LED, LCD, OLED, AMLCD, TFT, the adaptability of embedded displays in various systems and devices has increased. The application of embedded displays is growing in the automotive sector due to products like Windows automotive embedded by Microsoft Corp.(U.S.) and HUDs with embedded display. Major segments in the market are automotive, fitness equipment, medical and industrial automation/controls. The use of embedded display is now growing in some of the major sectors due to cost efficiency and technological change, leading to increase in its credibility and its market size. The major reason for the growth of the market is the shifting focus of advanced display technologies from Ultrabooks and Smartphones & Tablets to various products in sectors such as automotive, medical, and home automation.

This report on embedded displays analyzes the embedded display value chain, giving a very clear insight of all major and supporting segments of this market. The market has been segmented based on technology and industry, and discussed in detail with market size projections in terms of value and volume. This report also analyzes market trends and technologies in the embedded display market dynamics such as drivers, restraints, and opportunities along with the industry’s challenges.

Embedded Displays Market

The report also identifies the drivers, restraints, opportunities, current market trends, winning imperatives, and burning issues of the global embedded display market. Apart from the market segmentation, the report also includes the critical market data and qualitative information for each product type along with qualitative analyses such as Porter’s five force analysis, market time-line analysis, market investment analysis, industry breakdown analysis, and value chain analysis.

The embedded display market report profiles some of the key technological developments in recent times, which are benefiting the adoption of vibration monitoring in productive maintenance. It also profiles some of the leading players in these markets and analyzes their key strategies. The competitive landscape section of the report provides a clear insight into the market share analysis of key industry players.

Major players in embedded display market are Avnet, Inc. (U.S), Anders DX (U.K), Esterel Technologies SA (France), Planar Systems Inc. (U.S), Multitouch Ltd. (Finland), Altia Inc. (U.S.), ENEA AB (Sweden), Green Hills Software Inc. (U.S.), Intel Corporation (U.S.), and Microsoft Corporation (U.S).

Market by Industry type:

The embedded display market by product type can be segmented into LED, OLED, LCD, AMLCD, TFT and others.

Market by Industry:

The embedded display market by industry includes automotive, farm/construction vehicles/equipment, medical professional/hospital/doctor, medical home/consumer/personal, fitness equipment, wearables, home appliances, home automation/HVAC, industrial automation/controls, scientific test & measurement, and others.

Market by Geography:

The report discusses the embedded display market in four major geographical regions- North America, Europe, Asia–Pacific, and Rest of the World (RoW). These regions are further sub-segmented into the U.S., Canada, Mexico and others in North America; the U.K., Germany, France, Italy and others in Europe; China, Japan, Korea, India, and others in Asia-Pacific; and South America and others in RoW.

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Limitations
    1.7 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 Factor Analysis
           2.2.1 Introduction
           2.2.2 Demand-Side Analysis
                    2.2.2.1 Growth in the Market
                    2.2.2.2 Growing Demand for Diagnostic Displays in Electric Automobiles
           2.2.3 Supply-Side Analysis
                    2.2.3.1 Increasing Number of Agreements, Contracts, and Collaborations in the Embedded Display Market
                    2.2.3.2 Parent Market Analysis: the Global Market
    2.3 Market Size Estimation
           2.3.1 Bottom-Up Approach
           2.3.2 Top-Down Approach
    2.4 Market Breakdown and Data Triangulation
    2.5 Research Assumptions and Limitations
           2.5.1 Assumptions

3 Executive Summary (Page No. - 29)

4 Premium Insgihts (Page No. - 33)
    4.1 Attractive Market Opportunities in the Embedded Display Market
    4.2 Market – Major Industry Segments
    4.3 Global Market
    4.4 the U.S. Accounted for Over 72% Share of the Market in 2013
    4.5 Market, By Technology
    4.6 Market Share – Developed vs. Developing Nations
    4.7 Market: the Demand in the Medical Professional Segment
    4.8 Market: Life Cycle Analysis,  By Geography

5 Market Overview (Page No. - 40)
    5.1 Introduction
    5.2 Evolution
    5.3 Market Segmentation
           5.3.1 By Technology
           5.3.2 By Industry
           5.3.3 By Geography
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Increasing Number of Automated Devices and Systems in Various Sectors
                    5.4.1.2 Development of New Embedded Display Technologies
                    5.4.1.3 Low Cost and High-Efficiency are Increasingly the Focus of Embedded-Display Development
           5.4.2 Restraints
                    5.4.2.1 Providing Advanced Features at A Low Cost
                    5.4.2.2 Dominance of Local Distributors
           5.4.3 Opportunities
                    5.4.3.1 Development of New and Specialized Devices
                    5.4.3.2 Use of Embedded Display in 3d Systems
           5.4.4 Challenges
                    5.4.4.1 to Overcome High Costs Associated With the Development of Embedded Software

6 Industry Trends (Page No. - 51)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Threat of New Entrants
           6.3.2 Threat of Substitutes
           6.3.3 Bargaining Power of Suppliers
           6.3.4 Bargaining Power of Buyers
           6.3.5 Intensity of Competitive Rivalry
    6.4 Strategic Benchmarking
           6.4.1 Technology Integration & Product Enhancement

7 Market, By Technology (Page No. - 59)
    7.1 Introduction
    7.2 LCD
    7.3 LED
    7.4 OLED
    7.5 Others
    7.6 Market Insights

8 Market, By Industry (Page No. - 65)
    8.1 Introduction
    8.2 Automotive
    8.3 Farm/Construction Vehicles/Equipment
    8.4 Medical Professional/Hospital/Doctor
    8.5 Medical Home
    8.6 Fitness Equipment
    8.7 Wearables
    8.8 Home Appliances
    8.9 Home Automation/HVAC
    8.10 Industrial Automation/Controls
    8.11 Scientific Test and Measurement
    8.12 Others

9 Geographic Analysis (Page No. - 102)
    9.1 Introduction
    9.2 North America
           9.2.1 U.S.
           9.2.2 Canada
           9.2.3 Others
    9.3 Europe
           9.3.1 U.K.
           9.3.2 Germany
           9.3.3 France
           9.3.4 Others
    9.4 Asia-Pacific (APAC)
           9.4.1 China
           9.4.2 Japan
           9.4.3 India
           9.4.4 Korea
           9.4.5 Others
    9.5 Rest of the World (RoW)
           9.5.1 South America
           9.5.2 Middleeast & Africa
           9.5.3 Others

10 Competitive Landscape (Page No. - 119)
     10.1 Overview
     10.2 Market Rankings, Embedded Display Market
     10.3 Market is Driven Mainly By the Embedded Software Market Leaders
     10.4 Competitive Situation and Trends
             10.4.1 New Product Launches
             10.4.2 Agreements, Partnerships, Collaborations,Contracts  & Joint Ventures
             10.4.3 Acquisitions
             10.4.4 Expansions

11 Company Profiles (Page No. - 127)
(Overview, Products and Services, Financials, Strategy & Development)*
     11.1 Introduction
     11.2 Company Profiles of Embedded Display Manufacturers
             11.2.1 Andersdx
             11.2.2 Avnet Inc.
             11.2.3 Esterel Technologies Sa
             11.2.4 Multitouch Ltd
             11.2.5 Planar Systems, Inc.
     11.3 Company Profiles of Embedded Display (Software)
             11.3.1 Altia Inc.
             11.3.2 ENEA AB
             11.3.3 Green Hills Software, Inc.
             11.3.4 Intel Corp
             11.3.5 Microsoft Corp.

*Details on Overview, Products and Services, Financials, Strategy & Development Might Not Be Captured in Case of Unlisted Companies.

12 Appendix (Page No. - 154)
     12.1 Insights of Industry Experts
     12.2 Discussion Guide
     12.3 Introducing RT: Real Time Market Intelligence
     12.4 Available Customizations
     12.5 Related Reports


List of Tables (73 Tables)

Table 1 Increasing Demand for Automated Devices is Driving the Market Growth
Table 2 Local Distributors are Dominating the Market
Table 3 Growth in the Development of New and Specialized Devices- Key Opportunity in the Embedded Displays Market
Table 4 Rise in Cost of Embedded Software Poses Challenge to Embedded Display
Table 5 Embedded Displays Market Size, By Technology, 2013-2020 ($Million)
Table 6 Embedded Displays Market Size, By Technology,2013-2020 (Million Units)
Table 7 Market Size, By Industry, 2013-2020 ($Million)
Table 8 Market Size, By Industry, 2013-2020 (Million Units)
Table 9 Market, By Automotive 2013-2020
Table 10 North America: Embedded Display Market, By Automotive, 2013-2020
Table 11 Europe: Market, By Automotive, 2013-2020
Table 12 APAC Market, By Automotive, 2013-2020
Table 13 RoW: Market, By Automotive, 2013-2020
Table 14 Market , By Farm/Construction/Vehicles Equipment,  2013-2020
Table 15 North America: Market, By Farm/Construction Vehicles Equipment, 2013-2020
Table 16 Europe: Embedded Display Market, By Farm/Construction Vehicles Equipment, 2013-2020
Table 17 APAC: Market, By Farm/Construction Vehicles Equipment, 2013-2020
Table 18 RoW: Market, By Farm/Construction Vehicles/Equipment, 2013-2020
Table 19 Market, By Medical Professional/Hospital/Doctor,  2013-2020
Table 20 North America: Market, By Medical Professional/Hospital/Doctor, 2013-2020
Table 21 Europe: Market, By Medical Professional/Hospital/Doctor, 2013-2020
Table 22 APAC: Embedded Display Market, By Medical Professional/Hospital/Doctor, 2013-2020
Table 23 RoW: Market, By Medical Professional/Hospital/Doctor, 2013-2020
Table 24 Market, By Medical Home/ Consumer/Personal, 2013-2020
Table 25 North America: Market, By Medical Home/Consumer/Personal, 2013-2020
Table 26 Europe: Market, By Medical Home/Consumer/Personal, 2013-2020
Table 27 APAC: Market, By Medical Home/ Consumer/Personal, 2013-2020
Table 28 RoW: Embedded Display Market, By Medical Home/Consumer/Personal,  2013-2020
Table 29 Market, By Fitness Equipment, 2013-2020
Table 30 North America: Embedded Display Market, By Fitness Equipment,2013-2020
Table 31 Europe: Market, By Fitness Equipment, 2013-2020
Table 32 APAC: Embedded Display Market, By Fitness Equipment, 2013-2020
Table 33 RoW: Embedded Display Market, By Fitness Equipment, 2013-2020
Table 34 Market, By Wearable's, 2013-2020
Table 35 North America: Market, By Wearable's, 2013-2020
Table 36 Europe: Embedded Display Market, By Wearable's, 2013-2020
Table 37 APAC: Embedded Display Market, By Wearable's, 2013-2020
Table 38 RoW: Embedded Display Market, By Wearable's, 2013-2020
Table 39 Market, By Home Appliances, 2013-2020
Table 40 North America: Embedded Display Market, By Home Appliances,2013-2020
Table 41 Europe: Embedded Display Market, By Home Appliances, 2013-2020
Table 42 APAC: Embedded Display Market, By Home Appliances, 2013-2020
Table 43 RoW: Market, By Home Appliances, 2013-2020
Table 44 Market, By Home Automation/HVAC, 2013-2020
Table 45 North America: Embedded Display Market, By Home Automation/HVAC, 2013-2020
Table 46 Europe: Embedded Display Market, By Home Automation/HVAC,2013-2020
Table 47 APAC: Market, By Home Automation/HVAC, 2013-2020
Table 48 RoW: Embedded Display Market, By Home Automation/HVAC, 2013-2020
Table 49 Market, By Industrial Automation/Controls,2013-2020
Table 50 North America: Embedded Display Market, By Industrial Automation/Controls, 2013-2020
Table 51 Europe: Market, By Industrial Automation/Controls, 2013-2020
Table 52 APAC: Embedded Display Market, By Industrial Automation/Controls, 2013-2020
Table 53 RoW: Market, By Industrial Automation/Controls, 2013-2020
Table 54 Market, By Scientific Test and Measurement,2013-2020
Table 55 North America: Embedded Display Market, By Scientific Test and Measurement, 2013-2020
Table 56 Europe: Market, By Scientific Test and Measurement, 2013-2020
Table 57 APAC: Embedded Display Market, By Scientific Test and Measurement, 2013-2020
Table 58 RoW: Market, By Scientific Test and Measurement, 2013-2020
Table 59 Market, By Others, 2013-2020
Table 60 North America: Market, By Others, 2013-2020
Table 61 Europe: Embedded Display Market, By Others, 2013-2020
Table 62 APAC: Market, By Others, 2013-2020
Table 63 RoW: Embedded Display Market, By Others, 2013-2020
Table 64 Market Size, By Geography, 2013-2020 ($Million)
Table 65 North America: Market Size, By Country,  2013-2020 ($Million)
Table 66 Europe: Embedded Display Market Size, By Country 2013-2020 ($Million)
Table 67 APAC: Market Size, 2014-2020 ($Million)
Table 68 RoW: Embedded Display Market Size, By Country 2013-2020 ($Million)
Table 69 Embedded Display: Market Share Rankings, By Key Player, 2014
Table 70 New Product Launches, 2012–2015
Table 71 Agreements, Partnerships, Collaborations, & Joint Ventures,2013-2015
Table 72 Mergers and Acquisitions, 2013
Table 73 Expansions, 2015
 
 
List of Figures (81 Figures)
 
Figure 1 Markets Covered
Figure 2 Market, By Industry
Figure 3 Research Design
Figure 4 Growth of Medical Sector in Developed and Emerging Market of Embedded Display
Figure 5 The Demand for Application of Automotive Embedded Displays is Increasing From 2013 to 2018
Figure 6 Increasing Number of Agreements, Contracts, and Collaborations in the Market
Figure 7 Bottom-Up Approach
Figure 8 Top-Down Approach
Figure 9 Assumptions of the Research Study
Figure 10 The LCD Technology is Likely to Lead the Market in 2020
Figure 11 Embedded Display Market Size, By Industry
Figure 12 Market Share, 2014
Figure 13 Market Size, By Value and Volume (2014–2020)
Figure 14 The Market is Expected to Grow at A CAGR 12.44% Between 2014 and 2020
Figure 15 Industrial Automation is Expected to Exhibit the Highest Growth From 2014 to 2020
Figure 16 The Medical Professional Segment Accounted for the Largest Share of the Market for the Year 2014
Figure 17 The U.S. Constitutes Over Three-Fourth of the Embedded  Display Market
Figure 18 LCD Technology is Expected to Account for the Largest Share of the Market Till 2020
Figure 19 Germany and Japan are Expected to Grow at the Highest Rate During the Forecast Period
Figure 20 The Medical Professional Segment has A Promising Demand in Major Regions in the Embedded Display Market
Figure 21 Continuous Development in Display Technologies has LED the Major Regions in Growth Phase
Figure 22 Allied Benefits of Embedded Displays in Various Sectors is Increasing the Demand
Figure 23 Evolution of Embedded Display
Figure 24 Market Segmentation, By Technology
Figure 25 Market Segmentation, By Industry
Figure 26 Market Segmentation, By Geography
Figure 27 Development of New Display Technologies is Majorly Driving the Market
Figure 28 Value Chain Analysis: Major Value is Added During the Development and Integration Phases of Embedded Displays
Figure 29 Porter’s Five Forces Analysis for the Embedded Displays  Market - 2014
Figure 30 Threat of New Entrants – the Embedded Displays Market
Figure 31 Threat of Substitutes – the Embedded Displays Market
Figure 32 Bargaining Power of Suppliers– the Embedded Displays Market
Figure 33 Bargaining Power of Buyers – the Embedded Displays Market
Figure 34 Intensity of Rivalry – Embedded Displays Market
Figure 35 Technology Integration and Product Enhancement of Key Players
Figure 36 Embedded Displays Market, By Technology
Figure 37 Types of Liquid Crystal Display
Figure 38 Advantages of OLED Displays Over Other Displays
Figure 39 OLED Technology is Expected to Grow Rapidly From 2014 to 2020
Figure 40 Embedded Displays Market, By Industry
Figure 41 Product Releases of Automotive Vehicles With Embedded  Displays Between 2013 and 2014
Figure 42 Product Releases of Farm/Construction Vehicles/Equipment With Embedded Displays Between 2013 and 2014
Figure 43 Product Releases of Medical Professional Devices With Embedded Displays Between 2013 and 2014
Figure 44 Product Releases of Medical Personal Devices With Embedded Displays Between 2013 and 2014
Figure 45 Product Releases of Fitness Equipment With Embedded Displays Between 2013 and 2014
Figure 46 Product Releases of Wearable Devices With Embedded Displays Between 2013 and 2014
Figure 47 Product Releases of Home Appliances With Embedded Displays –  2013 and 2014
Figure 48 Product Releases of Home Automation/HVAC With Embedded  Displays Between 2013 and 2014
Figure 49 Product Releases of Industrial Automation/Controls With Embedded Displays Between 2013 and 2014
Figure 50 Product Releases of Scientific Test and Measurement With Embedded Displays Between 2013 and 2014
Figure 51 Product Releases of Other Devices With Embedded Displays –  2013 and 2014
Figure 52 Canada, Germany, and India are Expected to Grow at the Highest CAGR,  2014-2020 (%)
Figure 53 APAC- an Attractive Destination for the Market
Figure 54 Product Releases of Equipment With Embedded Displays in North America Between 2013 and 2014
Figure 55 North America’s Embedded Display Market Snapshot: the U.S. is the Fastest Growing Nation
Figure 56 Product Releases of Equipment With Embedded Displays in Europe Between 2013 and 2014
Figure 57 Germany and U.K. are Expected to Lead the Market During the Forecast Period
Figure 58 Germany Accounted for the Largest Share of the Market in Europe (2020)
Figure 59 Europe is A Fast Growing Region for the Top Three Industry Segments in the Market (2013)
Figure 60 Asia-Pacific: Embedded Display Market Snapshot: India Expected to Grow at the Highest CAGR
Figure 61 Product Releases of Equipment With Embedded Displays in APAC Between 2013 and 2014
Figure 62 Top Fifteen Motor Vehicle Producing Countries in 2013
Figure 63 Product Releases of Equipment With Embedded Displays in RoW –  2013 and 2014
Figure 64 The Middle East & Africa is Expected to Dominate the RoW Market During the Forecast Period
Figure 66 Companies Adopted Product Innovation and Partnerships as Key Growth Strategies, ( 2012-2015)
Figure 67 Avnet, Inc. Grew at A Faster Rate Between 2010 and 2013
Figure 68 Market Evaluation Framework: New Product Development has Fueled Growth and Innovation
Figure 69 Battle for Market Share: New Product Launches and Partnerships, Were Key Strategies Adopted By Companies Between 2011 and 2014
Figure 70 Geographic Revenue Mix of Top Five Market Players
Figure 71 Competitive Benchmarking of Key Market Players (2011-2013): Microsoft Corporation is the Fastest Growing Company
Figure 72 Avnet Inc.: Company Snapshot
Figure 73 Avnet Inc.: SWOT Analysis
Figure 74 Planar Systems, Inc. Company Snapshot
Figure 75 Planar Systems, Inc.: SWOT Analysis
Figure 76 ENEA AB: Company Snapshot
Figure 77 ENEA :SWOT Analysis
Figure 78 Intel Corp: Company Snapshot
Figure 79 Intel Corp: SWOT Analysis
Figure 80 Microsoft Corp.: Company Snapshot
Figure 81 Microsoft Corp.: SWOT Analysis

Embedded display is an emerging technology that enables an easy implementation of the color display interface in various features such as touch screens, embedded functions, and GUIs at an affordable price. It provides increased flexibility and power savings with greater display efficiency. Embedded display is a device that allows to program product features and functions, adapt to new standards, as per the applications. It is considered inevitable for most applications which are high-end and require different functionality like low cost, high efficiency and user friendly. Embedded displays have gone through several technological advancements due to the continuous demand in the market for low costs and high performance.

Embedded displays are being widely used in industries such as automotive, farm/construction vehicles/equipment, medical professional/hospital/doctor, medical home/consumer/personal, fitness equipment, wearables, home appliances, home automation/HVAC, industrial automation/controls, scientific test & measurement, others. Technology is never constant; companies invest most of their revenues in R&D to continually upgrade or improve their technology. Emergence of new technologies has proved to be a driving factor as all types of equipment and devices from low-end to high-end use embedded displays.

The increasing implementation of embedded displays in the medical sector is expected to boost their demand. An increase in the number of automated devices in various sectors, development of new embedded display technologies, and low cost & high efficiency have also fueled the growth of embedded displays.

The figure below shows the estimated growth of the embedded display market from 2014 to 2020.  

Embedded Displays Market

The Embedded Display market is expected to reach $12.8 billion by 2020 growing at a CAGR of 12.44% between 2014 and 2020. In the report, driver, restraints, and opportunities for the market are covered. Major driving factors are increasing numbers of automated devices & systems, increased demand for advanced equipment in the medical sector, innovation in display technologies, and continuous focus on cost and efficiency of the market. Economically meeting the demands of new applications and dominance of local distributors are considered as major restraining factors in the development of market.

Players in this market include Multitouch Ltd. (Finland), Avnet Inc. (U.S.), AndersDX (U.K.), Esterel Technologies SA (France), Planar Systems, Inc. (U.S.), Altia Inc. (U.S.), ENEA AB (Sweden), Green Hills Software (U.S.), Intel Corp. (U.S.), and Microsoft Corp. (U.S.).

The embedded display market is geographically segmented into North America (the U.S., Canada, & Others), Europe (Germany, the U.K., France, and Others), APAC (China, India, Korea, & Japan), and the Rest of the World (the Middle East & Africa and South America. The North American market accounted for the largest market share of 35.26% and is estimated to grow at a CAGR of 13.27% between 2014 and 2020. Europe is also expected to grow at a significant CAGR of 12.73% between 2014 and 2020; the main reasons for the growth of embedded displays are their high demand in high-end devices in home automation and medical sectors and features such as user-friendly operation, good GUI, and soft touch screens.

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