Embedded Display Market

Embedded Display Market with COVID-19 Impact Analysis by Technology (LCD, LED, OLED, and Others), Type, Device, Application (Automobile Displays, Fitness Devices and Wearables, Home Automation and HVAC Systems), Region - Global Forecast to 2025

Report Code: SE 3353 Sep, 2020, by marketsandmarkets.com

[228 Pages Report] The global embedded display market is estimated to be USD 17.5 billion in 2020 and projected to reach USD 24.4 billion by 2025; at a CAGR of 6.9%. Key factors fueling the growth of this market include the advancements in embedded display interface technologies, accelerated adoption of automation in different industries owing to COVID-19, and increased demand for interactive displays and digital signage.

Embedded Displays Market

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COVID-19 Impact on the Global Embedded Display Market

The embedded display market includes key companies such as Ansys, Avnet, Inc., Winstar Display, Green Hills Software (GHS), Intel, Planar Systems, Altia, Anders Electronics, Emerging Display Technologies (EDT), and Microsoft. These suppliers have their manufacturing facilities and offices spread across various countries across Asia Pacific, Europe, North America, South America, and RoW. The display solutions offered by these companies are used by several industries for various applications. COVID-19 not only impacted the operations of the various embedded display companies, but also affected the businesses of their partners and distributers. The slowing demand for home appliances and home automation devices due to lockdown measures had a global impact on the market. The continuous fall in the global demand and export shipments for automotive vehicles is also expected to negatively impact the automobile displays market and eventually, slow down the demand for embedded display.

Embedded Display Market Dynamics

Driver: Accelerated adoption of automation in different industries owing to COVID-19

Automated embedded devices equipped with displays are increasingly being used in various applications owing to their functionalities, as well as benefits offered by them. The adoption of software-assisted hardware devices has led to the increasing demand for automated embedded devices, which use graphical user interfaces (GUI) and user-friendly operating systems, mostly real-time operating system (RTOS).  Moreover, the automation of manufacturing facilities in the automotive and several other industries has led to the increased adoption of human-machine interfaces (HMI) and automatic industrial control systems. This, in turn, has contributed to the increased demand for embedded devices equipped with displays.

Restraint: Deployment of widescreen displays

Widescreen displays have been considered for use in several sectors, ranging from retail to entertainment, education, medical, and commercial, in the past few years. The key advantage of using widescreen displays is that they help in achieving a wider range of viewership than the small display screens. The increased adoption of interactive projectors in the education sector and the lower costs of these projectors than interactive whiteboards are expected to drive the growth of the projectors market globally. All these developments make projectors a cost-effective alternate to the high-definition video wall displays.

Opportunity: Increased adoption of embedded connected medical devices in wake of COVID-19

The use of embedded connected medical devices has increased in the wake of the COVID-19 as these devices not only help in remote diagnostics of patients but also help monitor them. The use of thermometers as precautionary testing equipment and the deployment of smart connected ventilators for the treatment of the COVID-19 patients have increased across the world. Several healthcare start-ups such as HealthBeats (Singapore) have emerged during COVID-19 to develop remote monitoring devices and platforms for the treatment of virus-infected people. Such developments are expected to drive the adoption of embedded connected medical devices in near future, thereby leading to the surged global demand for embedded displays.

Challenges: Slow growth of global automotive industry resulting from spread of COVID-19

The outbreak and the spread of the COVID-19 have significantly impacted the global automotive industry that was already reeling owing to the lowered global demand for automobiles before the pandemic hit the world. The COVID-19 further brought down both demand and export shipments of automobiles across the world, with automotive companies adopting production cuts and countries such as India registering nearly zero sales in April 2020. The spread of the COVID-19 has further slowed down the purchase of connected electric vehicles and semi-autonomous and autonomous technology-based vehicles owing to their high purchase and maintenance costs. Thus, the slow growth of the global automotive industry is expected to act as a challenge for the growth of the embedded display market.

LED segment is expected to witness the second largest market growth during the forecast period

LED is expected to have the second largest market growth during the forecast period, by technology type. LED displays have been used as an alternative of LCD in various applications over the past years. These displays offer high pixel-pitch, enhanced efficiency, high brightness, excellent light intensity, enhanced power-efficiency, long lifespan, high scalability, negligible burn-in susceptibility, etc. The development of microLED or mLED is expected to drive the growth of this segment of the market in coming years. MicroLED displays offer faster response time, higher contrast, and more energy efficiency than LCD. This is expected to lead to their increased adoption in wearables, as well as in the automotive, retail, healthcare, and consumer electronics sectors.

Fixed devices to account for largest market share of embedded display in 2025

Fixed devices are expected to be the largest market for embedded displays by value and volume in 2025, by device. These devices have short time-to-market, offer ease of integration, are affordable, provide high scalability, have long product life, are safe and secure, offer wide operating temperatures, provide improved connectivity, and have better contrast and pixel resolution than portable embedded display devices. The integration of several multi-touch display screens with large-screen fixed display systems is expected to contribute to the growth of the fixed devices segment of the embedded display market in coming years.

Automobile displays segment is expected to witness largest market share in 2020

The automobile displays segment is expected to register largest market share in 2020, by application. TThe continuously increasing demand for advanced technologies from consumers that enhance their driving experience and ensure their safety has led to the adoption of ADAS and in-vehicle navigation and safety systems. These include collision avoidance systems, night-viewing systems, and backup cameras. All these systems require embedded displays for indicating their various operating modes. Developments related to in-plane switching technology have led to the adoption of displays, which offer wide viewing angles, in automobiles. A number of future luxurious vehicles being developed are expected to feature multi-display cockpit systems equipped with OLED and QLED displays to stream media, carry out vehicle diagnostics, and offer real-time information. These developments are expected to drive the growth of the embedded display market for automobile displays.

North America is the leading embedded display market, globally, by market share, in 2019

The growth of market in North America could be attributed to increased demand for automating manufacturing and assembling, as well as supply chain operations in various industries. Increasing research and development activities at the industry-level have fueled the use of embedded display-equipped devices in healthcare, aerospace and defense, automotive, and industrial sectors of the region. The growing commercialization of high-speed networks such as 5G has led to the increasing adoption of embedded displays in the US. Thus, all these factors are expected to drive the growth of the embedded display market in North America. 

The recent COVID-19 pandemic is expected to impact the global embedded display industry. The entire supply chain got disrupted due to limited supply of parts during the first quarter of 2020. For instance, the outbreak of COVID-19 in China resulted in lockdown measures which included the shutdown of manufacturing facilities and warehouses and affected the global exports and shipments of various industries. The lockdown measures announced in several countries across the globe as they got impacted by the COVID-19 pandemic also led to a fall in the domestic and export demand for consumer electronics, automotive vehicles, and other industrial equipment and devices in these countries.

Embedded Displays Market by Region

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Key Market Players

The embedded display market is dominated by a few globally established players such as Avnet, Inc. (US), EDT (Taiwan), Planar Systems (US), Ansys (US), and Microsoft (US).

These companies have adopted both organic and inorganic growth strategies such as product launches and developments, partnerships, collaborations, expansions, and acquisitions to strengthen their position in the market.

Scope of the Report

Report Metric

Details

Market Size Available for Years

2016–2025

Base Year

2019

Forecast Period

2020–2025

Forecast Unit

Value (USD Million/Billion)

Segments Covered

By Technology, By Type, By Device, By Application

Geographic Regions Covered

APAC, North America, Europe, and Middle East and Africa (MEA) and South America

Companies Covered

The major players include Avnet, Inc. (US), EDT (Taiwan), Planar Systems (US), Ansys (US), and Microsoft (US) (Total 25 companies)

This report categorizes the embedded display market based on technology, type, device, and application at the regional and global level

  • By Technology
  • LCD
  • LED
  • OLED
  • Others
  • By Type
  • Touch
  • Non-touch
  • By Device
  • Portable Devices
  • Fixed Devices
  • By Application
  • Automobile Displays
  • Home Appliances
  • Medical Devices
  • Fitness Devices and Wearables
  • Industrial Automation and Control Systems
  • Home Automation and HVAC Systems
  • Farming and Construction Equipment
  • Scientific Test and Measurement Equipment
  • Others
  • By Region
  • APAC
  • North America
  • Europe
  • Middle East and Africa and South America

Recent Developments

  • In May 2020, Planar Systems expanded its portfolio of LED display solutions by launching the Planar FX series. This new product line is compatible with both indoor and outdoor applications. These displays have undergone LED treatments to endure the weather and accidental impacts. They have optional backside masking plates. Additionally, the FX series supports dynamic brightness adjustment for their daytime and evening usage.
  • In March 2020, Ansys partnered with Physical Optics Corporation (POC) for the development of avionics for military aircraft of the US. The SCADE simulation software solutions offered by the company are expected to enable POC to accelerate their products certification and development time at a low cost with reduced time-to-market. 
  • In March 2020, Anders Electronics acquired Selectronic, a specialist in the design, development, and supply of optoelectronic products for use in active displays and LED. This acquisition aimed at strengthening and expanding the product portfolio of the company by enhancing it with the latest technologies, capabilities, and capacities.
  • In January 2020, Winstar Display announced the launch of a 0.91- and 1.28-inch graphic OLED module. The 1.28-inch module features 128x64 pixels resolution, while the 0.91-inch module offers a resolution of 128x32 pixels. Both OLED modules can operate at temperatures ranging from minus 40 degree Celsius to plus 80 degree Celsius.

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 30)
    1.1 STUDY OBJECTIVES
    1.2 DEFINITION
           1.2.1 GENERAL INCLUSIONS AND EXCLUSIONS
           1.2.2 INCLUSIONS AND EXCLUSIONS AT COMPANY LEVEL
           1.2.3 EMBEDDED DISPLAY MARKET, BY TECHNOLOGY: INCLUSIONS AND EXCLUSIONS
           1.2.4 EMBEDDED DISPLAY MARKET, BY APPLICATION: INCLUSIONS AND EXCLUSIONS
    1.3 MARKET SCOPE
           1.3.1 MARKETS COVERED
                 FIGURE 1 GEOGRAPHIC SCOPE
           1.3.2 YEARS CONSIDERED
    1.4 CURRENCY
    1.5 PACKAGING SIZE
    1.6 LIMITATIONS
    1.7 MARKET STAKEHOLDERS
    1.8 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 38)
    2.1 RESEARCH DATA
           2.1.1 EMBEDDED DISPLAY MARKET: RESEARCH DESIGN
           2.1.2 SECONDARY DATA
                    2.1.2.1 Secondary sources
           2.1.3 PRIMARY DATA
                    2.1.3.1 Breakdown of primary interviews
                    2.1.3.2 Key data from primary sources
                    2.1.3.3 Key industry insights
    2.2 MARKET SIZE ESTIMATION
        FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE)—REVENUE GENERATED FROM SALES OF EMBEDDED DISPLAYS
        FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 BOTTOM-UP (SUPPLY SIDE)—ILLUSTRATION OF REVENUE ESTIMATION OF COMPANIES FROM SALES OF EMBEDDED DISPLAYS
        FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 4—BOTTOM-UP ESTIMATION OF SIZE OF EMBEDDED DISPLAY MARKET, BY APPLICATION (AUTOMOBILE DISPLAYS)
           2.2.1 BOTTOM-UP APPROACH
                    2.2.1.1 Approach for estimating market size using bottom-up approach (demand side)
                            FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
           2.2.2 TOP-DOWN APPROACH
                    2.2.2.1 Approach for estimating market size using top-down approach (supply side)
                            FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
    2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
        FIGURE 7 DATA TRIANGULATION
           2.3.1 RESEARCH ASSUMPTIONS

3 EXECUTIVE SUMMARY (Page No. - 49)
  FIGURE 8 COMPARISON OF SCENARIOS FOR MARKET WITH RESPECT TO IMPACT OF COVID-19
    3.1 PRE-COVID-19 SCENARIO
    3.2 PESSIMISTIC SCENARIO (POST-COVID-19)
    3.3 OPTIMISTIC SCENARIO (POST-COVID-19)
    3.4 REALISTIC SCENARIO (POST-COVID-19)
        FIGURE 9 OLED SEGMENT OF MARKET TO GROW AT HIGHEST CAGR FROM 2020 TO 2025 IN TERMS OF VALUE
        FIGURE 10 PORTABLE DEVICES SEGMENT OF MARKET TO GROW AT HIGH CAGR FROM 2020 TO 2025 IN TERMS OF VALUE
        FIGURE 11 AUTOMOBILE DISPLAYS SEGMENT TO ACCOUNT LARGEST SIZE OF MARKET IN 2025 IN TERMS OF VALUE
        FIGURE 12 MARKET IN APAC TO GROW AT HIGHEST CAGR IN TERMS OF VALUE FROM 2020 TO 2025

4 PREMIUM INSIGHTS (Page No. - 56)
    4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN MARKET
        FIGURE 13 INCREASING DEMAND FOR INTERACTIVE DISPLAYS OFFERING VISUALLY APPEALING EXPERIENCE TO USERS TO DRIVE MARKET GROWTH
    4.2 EMBEDDED DISPLAY MARKET, BY GEOGRAPHY
        FIGURE 14 MARKET IN INDIA PROJECTED TO GROW AT HIGHEST CAGR IN TERMS OF VALUE FROM 2020 TO 2025
    4.3 MARKET, BY TYPE
        FIGURE 15 NON-TOUCH SEGMENT TO ACCOUNT FOR LARGE SHARE OF MARKET IN TERMS OF VALUE IN 2025
    4.4 MARKET IN NORTH AMERICA,  BY APPLICATION AND COUNTRY
        FIGURE 16 AUTOMOBILE DISPLAYS AND US TO ACCOUNT FOR LARGEST SHARES OF MARKET IN NORTH AMERICA IN 2025 IN TERMS OF VALUE

5 MARKET OVERVIEW (Page No. - 59)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
        FIGURE 17 MARKET DYNAMICS
           5.2.1 DRIVERS
                    5.2.1.1 Advancements in embedded display interface technologies
                    5.2.1.2 Accelerated adoption of automation in different industries owing to COVID-19
                            FIGURE 18 COMPARISON OF ANNUAL GROWTH RATE AND BASELINE GROWTH TO PROJECT ABSORPTION OF ARTIFICIAL INTELLIGENCE IN ECONOMIC GROWTH OF DIFFERENT COUNTRIES BY 2035
                            FIGURE 19 M2M CONNECTIONS, 2018–2023 (IN BILLION)
                    5.2.1.3 Increased demand for interactive displays and digital signage
                            FIGURE 20 MARKET DRIVERS AND THEIR IMPACT
           5.2.2 RESTRAINTS
                    5.2.2.1 Threat of security breaches in embedded hardware and complexities involved in development of embedded software
                    5.2.2.2 Deployment of widescreen displays
                            FIGURE 21 EMBEDDED DISPLAY MARKET RESTRAINTS AND THEIR IMPACT
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Increased adoption of gaming consoles owing to COVID-19
                            FIGURE 22 PROJECTED GROWTH OF GLOBAL ESPORTS CONSUMERS BY 2023
                    5.2.3.2 Surged adoption of smart wearables and personal home fitness equipment as result of COVID-19
                    5.2.3.3 Growth in demand for 3D display systems used in different applications
                    5.2.3.4 Increased adoption of embedded connected medical devices in wake of COVID-19
                            FIGURE 23 EMBEDDED DISPLAY MARKET OPPORTUNITIES AND THEIR IMPACT
           5.2.4 CHALLENGES
                    5.2.4.1 Slow growth of global automotive industry resulting from spread of COVID-19
                    5.2.4.2 Issues related to design of real-time embedded systems equipped with displays
                            FIGURE 24 EMBEDDED DISPLAY CHALLENGES AND THEIR IMPACT
    5.3 VALUE CHAIN ANALYSIS
        FIGURE 25 VALUE CHAIN ANALYSIS OF MARKET
    5.4 ECOSYSTEM
        FIGURE 26 ECOSYSTEM VIEW
    5.5 AVERAGE SELLING PRICE TRENDS
        FIGURE 27 AVERAGE SELLING PRICE TRENDS FOR VARIOUS APPLICATIONS FROM  2016 TO 2025
    5.6 TECHNOLOGY ANALYSIS
           5.6.1 OLED TECHNOLOGY
        TABLE 1 COMPARISON OF OLED TECHNOLOGY WITH OTHER TECHNOLOGIES
    5.7 CASE STUDIES
           5.7.1 DEPLOYMENT OF DISPLAY TECHNOLOGY AT OHSU KNIGHT CANCER RESEARCH BUILDING
           5.7.2 ADVANCED DATA VISUALIZATION AT TORONTO RAPTORS BIOSTEEL CENTER

6 EMBEDDED DISPLAY MARKET, BY TECHNOLOGY (Page No. - 76)
    6.1 INTRODUCTION
        FIGURE 28 OLED SEGMENT OF EMBEDDED DISPLAY MARKET PROJECTED TO GROW AT HIGHEST CAGR FROM 2020 TO 2025
        TABLE 2 MARKET, BY TECHNOLOGY, 2016–2019 (USD BILLION)
        TABLE 3 MARKET, BY TECHNOLOGY, 2020–2025 (USD BILLION)
        TABLE 4 MARKET, BY TECHNOLOGY, 2016–2019 (MILLION UNITS)
        TABLE 5 MARKET, BY TECHNOLOGY, 2020–2025 (MILLION UNITS)
    6.2 LCD
           6.2.1 LOW COST, LIGHTWEIGHT, HIGH SCALABILITY, AND LOW POWER CONSUMPTION LEAD TO INCREASED GLOBAL DEMAND FOR LCD
    6.3 LED
           6.3.1 PREFERENCE OF LED DISPLAYS FOR OUTDOOR APPLICATIONS OWING TO THEIR BRIGHTNESS
    6.4 OLED
           6.4.1 OLED DISPLAYS ARE THIN, TRANSPARENT, AND DURABLE WITH LOW POWER CONSUMPTION
    6.5 OTHERS

7 EMBEDDED DISPLAY MARKET, BY TYPE (Page No. - 82)
    7.1 INTRODUCTION
        FIGURE 29 TOUCH SEGMENT OF MARKET TO GROW AT HIGH CAGR FROM 2020 TO 2025
        TABLE 6 MARKET, BY TYPE, 2016–2019 (USD BILLION)
        TABLE 7 MARKET, BY TYPE, 2020–2025 (USD BILLION)
        TABLE 8 MARKET, BY TYPE, 2016–2019 (MILLION UNITS)
        TABLE 9 MARKET, BY TYPE, 2020–2025 (MILLION UNITS)
    7.2 TOUCH DISPLAYS
           7.2.1 GROWING INTERACTION BETWEEN PEOPLE AND MACHINES EQUIPPED WITH EMBEDDED SYSTEMS LEADING TO RISE IN DEMAND FOR TOUCH DISPLAYS
    7.3 NON-TOUCH DISPLAYS
           7.3.1 INCREASING DEMAND FOR NON-TOUCH INTERFACES IN LARGE-FORMAT DISPLAYS TO DRIVE THEIR DEMAND GLOBALLY

8 EMBEDDED DISPLAY MARKET, BY DEVICE (Page No. - 86)
    8.1 INTRODUCTION
        FIGURE 30 PORTABLE DEVICES SEGMENT OF MARKET TO GROW AT HIGH CAGR FROM 2020 TO 2025
        TABLE 10 MARKET, BY DEVICE, 2016–2019 (USD BILLION)
        TABLE 11 MARKET, BY DEVICE, 2020–2025 (USD BILLION)
        TABLE 12 MARKET, BY DEVICE, 2016–2019 (MILLION UNITS)
        TABLE 13 MARKET, BY DEVICE, 2020–2025 (MILLION UNITS)
    8.2 PORTABLE DEVICES
           8.2.1 INCREASING COMMERCIALIZATION OF IOT TO CONTRIBUTE TO DEMAND FOR PORTABLE EMBEDDED DEVICES
                 TABLE 14 MARKET FOR PORTABLE DEVICES, BY TYPE, 2016–2019 (USD BILLION)
                 TABLE 15 MARKET FOR PORTABLE DEVICES, BY TYPE, 2020–2025 (USD BILLION)
                 TABLE 16 MARKET FOR PORTABLE DEVICES, BY TYPE, 2016–2019 (MILLION UNITS)
                 TABLE 17 MARKET FOR PORTABLE DEVICES, BY TYPE, 2020–2025 (MILLION UNITS)
    8.3 FIXED DEVICES
           8.3.1 SURGING USE OF LARGE-SCREEN FIXED DISPLAY SYSTEMS WITH SEVERAL MULTI-TOUCH DISPLAY SCREENS TO FUEL DEMAND FOR FIXED DEVICES
                 TABLE 18 MARKET FOR FIXED DEVICES, BY TYPE, 2016–2019 (USD BILLION)
                 TABLE 19 MARKET FOR FIXED DEVICES, BY TYPE, 2020–2025 (USD BILLION)
                 TABLE 20 MARKET FOR FIXED DEVICES, BY TYPE,  2016–2019 (MILLION UNITS)
                 TABLE 21 MARKET FOR FIXED DEVICES, BY TYPE,  2020–2025 (MILLION UNITS)

9 EMBEDDED DISPLAY MARKET, BY APPLICATION (Page No. - 92)
    9.1 INTRODUCTION
        FIGURE 31 AUTOMOBILE DISPLAYS SEGMENT TO ACCOUNT FOR LARGEST SIZE OF EMBEDDED DISPLAY MARKET FROM 2020 TO 2025
        TABLE 22 MARKET, BY APPLICATION, 2016–2019 (USD MILLION)
        TABLE 23 MARKET, BY APPLICATION, 2020–2025 (USD MILLION)
        TABLE 24 MARKET, BY APPLICATION, 2016–2019 (MILLION UNITS)
        TABLE 25 MARKET, BY APPLICATION, 2020–2025 (MILLION UNITS)
    9.2 AUTOMOBILE DISPLAYS
           9.2.1 SURGING DEMAND FOR ADVANCED TECHNOLOGIES FROM CONSUMERS TO ENHANCE THEIR DRIVING EXPERIENCE AND ENSURE THEIR SAFETY
                 TABLE 26 MARKET FOR AUTOMOBILE DISPLAYS, BY DEVICE,  2016–2019 (USD MILLION)
                 TABLE 27 MARKET FOR AUTOMOBILE DISPLAYS, BY DEVICE,  2020–2025 (USD MILLION)
                 TABLE 28 MARKET FOR AUTOMOBILE DISPLAYS, BY DEVICE,  2016–2019 (MILLION UNITS)
                 TABLE 29 MARKET FOR AUTOMOBILE DISPLAYS, BY DEVICE,  2020–2025 (MILLION UNITS)
                 TABLE 30 MARKET FOR AUTOMOBILE DISPLAYS, BY TYPE, 2016–2019 (USD MILLION)
                 TABLE 31 MARKET FOR AUTOMOBILE DISPLAYS, BY TYPE, 2020–2025 (USD MILLION)
                 TABLE 32 MARKET FOR AUTOMOBILE DISPLAYS, BY TYPE, 2016–2019 (MILLION UNITS)
                 TABLE 33 MARKET FOR AUTOMOBILE DISPLAYS, BY TYPE, 2020–2025 (MILLION UNITS)
                 TABLE 34 MARKET FOR AUTOMOBILE DISPLAYS, BY REGION,  2016–2019 (USD MILLION)
                 TABLE 35 MARKET FOR AUTOMOBILE DISPLAYS, BY REGION,  2020–2025 (USD MILLION)
                 TABLE 36 MARKET FOR AUTOMOBILE DISPLAYS, BY REGION,  2016–2019 (MILLION UNITS)
                 TABLE 37 MARKET FOR AUTOMOBILE DISPLAYS, BY REGION,  2020–2025 (MILLION UNITS)
    9.3 FARMING AND CONSTRUCTION EQUIPMENT
           9.3.1 RISING ADOPTION OF IOT-BASED INTELLIGENT FIELD MONITORING SYSTEMS AND AUTONOMOUS FARM EQUIPMENT WITH EMBEDDED DISPLAYS
                 TABLE 38 MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT,  BY DEVICE, 2016–2019 (USD MILLION)
                 TABLE 39 MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT,  BY DEVICE, 2020–2025 (USD MILLION)
                 TABLE 40 MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT,  BY DEVICE, 2016–2019 (MILLION UNITS)
                 TABLE 41 MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT,  BY DEVICE, 2020–2025 (MILLION UNITS)
                 TABLE 42 MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT, BY TYPE, 2016–2019 (USD MILLION)
                 TABLE 43 MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT, BY TYPE, 2020–2025 (USD MILLION)
                 TABLE 44 MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT, BY TYPE, 2016–2019 (MILLION UNITS)
                 TABLE 45 MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT, BY TYPE, 2020–2025 (MILLION UNITS)
                 TABLE 46 MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT,  BY REGION, 2016–2019 (USD MILLION)
                 TABLE 47 MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT,  BY REGION, 2020–2025 (USD MILLION)
                 TABLE 48 MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT,  BY REGION, 2016–2019 (MILLION UNITS)
                 TABLE 49 MARKET FOR FARMING AND CONSTRUCTION EQUIPMENT,  BY REGION, 2020–2025 (MILLION UNITS)
    9.4 FITNESS DEVICES AND WEARABLES
           9.4.1 INCREASING DEMAND FOR WEARABLES EQUIPPED WITH EMBEDDED OLED DISPLAYS IN FORM OF SMARTWATCHES AND FITNESS TRACKERS
                 TABLE 50 MARKET FOR FITNESS DEVICES AND WEARABLES,BY DEVICE, 2016–2019 (USD MILLION)
                 TABLE 51 MARKET FOR FITNESS DEVICES AND WEARABLES, BY DEVICE, 2020–2025 (USD MILLION)
                 TABLE 52 MARKET FOR FITNESS DEVICES AND WEARABLES, BY DEVICE, 2016–2019 (MILLION UNITS)
                 TABLE 53 MARKET FOR FITNESS DEVICES AND WEARABLES, BY DEVICE, 2020–2025 (MILLION UNITS)
                 TABLE 54 MARKET FOR FITNESS DEVICES AND WEARABLES, BY TYPE,  2016–2019 (USD MILLION)
                 TABLE 55 MARKET FOR FITNESS DEVICES AND WEARABLES, BY TYPE,  2020–2025 (USD MILLION)
                 TABLE 56 MARKET FOR FITNESS DEVICES AND WEARABLES, BY TYPE,  2016–2019 (MILLION UNITS)
                 TABLE 57 MARKET FOR FITNESS DEVICES AND WEARABLES, BY TYPE,  2020–2025 (MILLION UNITS)
                 TABLE 58 MARKET FOR FITNESS DEVICES AND WEARABLES, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 59 MARKET FOR FITNESS DEVICES AND WEARABLES, BY REGION, 2020–2025 (USD MILLION)
                 TABLE 60 MARKET FOR FITNESS DEVICES AND WEARABLES, BY REGION, 2016–2019 (MILLION UNITS)
                 TABLE 61 MARKET FOR FITNESS DEVICES AND WEARABLES, BY REGION, 2020–2025 (MILLION UNITS)
    9.5 HOME APPLIANCES
           9.5.1 SURGING DEMAND FOR EMBEDDED DISPLAYS WITH COLORFUL INTERFACE DESIGNS FOR USE IN HOUSEHOLD APPLIANCES
                 TABLE 62 EMBEDDED DISPLAY MARKET FOR HOME APPLIANCES, BY DEVICE, 2016–2019 (USD MILLION)
                 TABLE 63 MARKET FOR HOME APPLIANCES, BY DEVICE, 2020–2025 (USD MILLION)
                 TABLE 64 MARKET FOR HOME APPLIANCES, BY DEVICE, 2016–2019 (MILLION UNITS)
                 TABLE 65 MARKET FOR HOME APPLIANCES, BY DEVICE, 2020–2025 (MILLION UNITS)
                 TABLE 66 MARKET FOR HOME APPLIANCES, BY TYPE, 2016–2019 (USD MILLION)
                 TABLE 67 MARKET FOR HOME APPLIANCES, BY TYPE, 2020–2025 (USD MILLION)
                 TABLE 68 MARKET FOR HOME APPLIANCES, BY TYPE, 2016–2019 (MILLION UNITS)
                 TABLE 69 MARKET FOR HOME APPLIANCES, BY TYPE, 2020–2025 (MILLION UNITS)
                 TABLE 70 MARKET FOR HOME APPLIANCES, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 71 MARKET FOR HOME APPLIANCES, BY REGION, 2020–2025 (USD MILLION)
                 TABLE 72 MARKET FOR HOME APPLIANCES, BY REGION, 2016–2019 (MILLION UNITS)
                 TABLE 73 MARKET FOR HOME APPLIANCES, BY REGION, 2020–2025 (MILLION UNITS)
    9.6 MEDICAL DEVICES
           9.6.1 SURGING ADOPTION OF PORTABLE MEDICAL DEVICES TO CONTRIBUTE TO GROWTH OF MARKET
                 TABLE 74 MARKET FOR MEDICAL DEVICES, BY DEVICE, 2016–2019 (USD MILLION)
                 TABLE 75 MARKET FOR MEDICAL DEVICES, BY DEVICE, 2020–2025 (USD MILLION)
                 TABLE 76 MARKET FOR MEDICAL DEVICES, BY DEVICE, 2016–2019 (MILLION UNITS)
                 TABLE 77 MARKET FOR MEDICAL DEVICES, BY DEVICE, 2020–2025 (MILLION UNITS)
                 TABLE 78 MARKET FOR MEDICAL DEVICES, BY TYPE, 2016–2019 (USD MILLION)
                 TABLE 79 MARKET FOR MEDICAL DEVICES, BY TYPE, 2020–2025 (USD MILLION)
                 TABLE 80 MARKET FOR MEDICAL DEVICES, BY TYPE, 2016–2019 (MILLION UNITS)
                 TABLE 81 MARKET FOR MEDICAL DEVICES, BY TYPE, 2020–2025 (MILLION UNITS)
                 TABLE 82 MARKET FOR MEDICAL DEVICES, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 83 MARKET FOR MEDICAL DEVICES, BY REGION, 2020–2025 (USD MILLION)
                 TABLE 84 MARKET FOR MEDICAL DEVICES, BY REGION, 2016–2019 (MILLION UNITS)
                 TABLE 85 MARKET FOR MEDICAL DEVICES, BY REGION, 2020–2025 (MILLION UNITS)
    9.7 HOME AUTOMATION AND HVAC SYSTEMS
           9.7.1 INCREASING USE OF BUILDING AUTOMATION PRODUCTS TO CONTRIBUTE TO GROWTH OF MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS
                 TABLE 86 MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY DEVICE, 2016–2019 (USD MILLION)
                 TABLE 87 MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY DEVICE, 2020–2025 (USD MILLION)
                 TABLE 88 MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY DEVICE, 2016–2019 (MILLION UNITS)
                 TABLE 89 MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY DEVICE, 2020–2025 (MILLION UNITS)
                 TABLE 90 MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY TYPE, 2016–2019 (USD MILLION)
                 TABLE 91 MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY TYPE, 2020–2025 (USD MILLION)
                 TABLE 92 MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY TYPE, 2016–2019 (MILLION UNITS)
                 TABLE 93 MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY TYPE, 2020–2025 (MILLION UNITS)
                 TABLE 94 MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 95 MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY REGION, 2020–2025 (USD MILLION)
                 TABLE 96 MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY REGION, 2016–2019 (MILLION UNITS)
                 TABLE 97 MARKET FOR HOME AUTOMATION AND HVAC SYSTEMS, BY REGION, 2020–2025 (MILLION UNITS)
    9.8 INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS
           9.8.1 INCREASING PENETRATION OF MODULAR AND PORTABLE HMI WITH TOUCH INTERFACES IN DIFFERENT INDUSTRIES FOR THEIR AUTOMATION
                 TABLE 98 MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY DEVICE, 2016–2019 (USD MILLION)
                 TABLE 99 MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY DEVICE, 2020–2025 (USD MILLION)
                 TABLE 100 MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY DEVICE, 2016–2019 (MILLION UNITS)
                 TABLE 101 MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY DEVICE, 2020–2025 (MILLION UNITS)
                 TABLE 102 MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY TYPE, 2016–2019 (USD MILLION)
                 TABLE 103 MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY TYPE, 2020–2025 (USD MILLION)
                 TABLE 104  MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY TYPE, 2016–2019 (MILLION UNITS)
                 TABLE 105 MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY TYPE, 2020–2025 (MILLION UNITS)
                 TABLE 106 MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 107 MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY REGION, 2020–2025 (USD MILLION)
                 TABLE 108 MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY REGION, 2016–2019 (MILLION UNITS)
                 TABLE 109 MARKET FOR INDUSTRIAL AUTOMATION AND CONTROL SYSTEMS, BY REGION, 2020–2025 (MILLION UNITS)
    9.9 SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT
           9.9.1 ONGOING PENETRATION OF IOT TECHNOLOGY IN VARIOUS SECTORS TO FUEL GROWTH OF SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT SEGMENT OF MARKET
                 TABLE 110 MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY DEVICE, 2016–2019 (USD MILLION)
                 TABLE 111 MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY DEVICE, 2020–2025 (USD MILLION)
                 TABLE 112 MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT, BY DEVICE, 2016–2019 (MILLION UNITS)
                 TABLE 113 MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY DEVICE, 2020–2025 (MILLION UNITS)
                 TABLE 114 MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY TYPE, 2016–2019 (USD MILLION)
                 TABLE 115 MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY TYPE, 2020–2025 (USD MILLION)
                 TABLE 116 MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY TYPE, 2016–2019 (MILLION UNITS)
                 TABLE 117 MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT, BY TYPE, 2020–2025 (MILLION UNITS)
                 TABLE 118 MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY REGION, 2016–2019 (USD MILLION)
                 TABLE 119 MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY REGION, 2020–2025 (USD MILLION)
                 TABLE 120 MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY REGION, 2016–2019 (MILLION UNITS)
                 TABLE 121 MARKET FOR SCIENTIFIC TEST AND MEASUREMENT EQUIPMENT,  BY REGION, 2020–2025 (MILLION UNITS)
    9.10 OTHERS
         TABLE 122 MARKET FOR OTHER APPLICATIONS, BY DEVICE,  2016–2019 (USD MILLION)
         TABLE 123 MARKET FOR OTHER APPLICATIONS, BY DEVICE,  2020–2025 (USD MILLION)
         TABLE 124 MARKET FOR OTHER APPLICATIONS, BY DEVICE,  2016–2019 (MILLION UNITS)
         TABLE 125 MARKET FOR OTHER APPLICATIONS, BY DEVICE,  2020–2025 (MILLION UNITS)
         TABLE 126 MARKET FOR OTHER APPLICATIONS, BY TYPE, 2016–2019 (USD MILLION)
         TABLE 127 MARKET FOR OTHER APPLICATIONS, BY TYPE, 2020–2025 (USD MILLION)
         TABLE 128 MARKET FOR OTHER APPLICATIONS, BY TYPE, 2016–2019 (MILLION UNITS)
         TABLE 129 MARKET FOR OTHER APPLICATIONS, BY TYPE, 2020–2025 (MILLION UNITS)
         TABLE 130 MARKET FOR OTHER APPLICATIONS, BY REGION,  2016–2019 (USD MILLION)
         TABLE 131 MARKET FOR OTHER APPLICATIONS, BY REGION,  2020–2025 (USD MILLION)
         TABLE 132 MARKET FOR OTHER APPLICATIONS, BY REGION,  2016–2019 (MILLION UNITS)
         TABLE 133 MARKET FOR OTHER APPLICATIONS, BY REGION,  2020–2025 (MILLION UNITS)
    9.11 MOST NEGATIVELY IMPACTED APPLICATION SEGMENT OF MARKET BY COVID-19
           9.11.1 AUTOMOBILE DISPLAYS
                  FIGURE 32 PRE- AND POST-COVID-19 COMPARISON OF MARKET FOR AUTOMOBILE DISPLAYS
                  TABLE 134 COMPARISON OF PRE- AND POST-COVID-19 SCENARIOS OF MARKET FOR AUTOMOBILE DISPLAYS, 2016–2025 (USD MILLION)
                    9.11.1.1 Impact analysis
    9.12 LEAST IMPACTED APPLICATION SEGMENT OF MARKET BY COVID-19
           9.12.1 FITNESS DEVICES AND WEARABLES
                  FIGURE 33 PRE- AND POST-COVID-19 COMPARISON OF MARKET FOR FITNESS DEVICES AND WEARABLES
                  TABLE 135 COMPARISON OF PRE- AND POST-COVID-19 SCENARIOS OF EMBEDDED DISPLAY MARKET FOR FITNESS DEVICES AND WEARABLES, 2016–2025 (USD MILLION)
                    9.12.1.1 Impact analysis

10 GEOGRAPHIC ANALYSIS (Page No. - 134)
     10.1 INTRODUCTION
          FIGURE 34 MARKET IN APAC TO GROW AT HIGHEST CAGR FROM 2020 TO 2025
          TABLE 136 MARKET, BY REGION, 2016–2019 (USD BILLION)
          TABLE 137 MARKET, BY REGION, 2020–2025 (USD BILLION)
          TABLE 138 MARKET, BY REGION, 2016–2019 (MILLION UNITS)
          TABLE 139 MARKET, BY REGION, 2020–2025 (MILLION UNITS)
     10.2 NORTH AMERICA
          FIGURE 35 SNAPSHOT OF MARKET IN NORTH AMERICA
          TABLE 140 MARKET IN NORTH AMERICA, BY COUNTRY, 2016–2019 (USD MILLION)
          TABLE 141 MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION)
          TABLE 142 MARKET IN NORTH AMERICA, BY COUNTRY, 2016–2019 (MILLION UNITS)
          TABLE 143 MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025 (MILLION UNITS)
             10.2.1 US
                        10.2.1.1 Increasing demand for embedded displays used in smart devices required for home automation in US
             10.2.2 CANADA
                        10.2.2.1 Rising adoption of embedded display-equipped medical devices and related technologies in vertically-integrated healthcare industry of Canada
             10.2.3 MEXICO
                        10.2.3.1 Surging adoption of smart farming equipment incorporated with embedded displays in Mexico
             10.2.4 IMPACT OF COVID-19 ON NORTH AMERICA
                        10.2.4.1 Imposing of partial shutdowns in manufacturing facilities and offices in North America owing to COVID-19 impacted growth of several businesses
                                 FIGURE 36 COMPARISON OF PRE-COVID-19 AND POST-COVID-19 SCENARIOS FOR MARKET IN NORTH AMERICA, 2016–2025 (USD MILLION)
                                 TABLE 144 COMPARISON OF PRE-COVID-19 AND POST-COVID-19 SCENARIOS FOR MARKET IN NORTH AMERICA, 2016–2025 (USD MILLION)
                        10.2.4.2 Impact of COVID-19 on US
                        10.2.4.3 Impact of COVID-19 on Canada
                        10.2.4.4 Impact of COVID-19 on Mexico
     10.3 EUROPE
          FIGURE 37 SNAPSHOT OF MARKET IN EUROPE
          TABLE 145 MARKET IN EUROPE, BY COUNTRY, 2016–2019 (USD MILLION)
          TABLE 146 MARKET IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION)
          TABLE 147 MARKET IN EUROPE, BY COUNTRY, 2016–2019 (MILLION UNITS)
          TABLE 148 MARKET IN EUROPE, BY COUNTRY, 2020–2025 (MILLION UNITS)
             10.3.1 GERMANY
                        10.3.1.1 Growing electric mobility sector in Germany to spur growth of market for embedded displays
             10.3.2 FRANCE
                        10.3.2.1 Surging adoption of smart meters and other energy monitoring systems equipped with embedded displays in France
             10.3.3 UK
                        10.3.3.1 Rising demand for electric and hybrid vehicles equipped with embedded displays in UK
             10.3.4 REST OF EUROPE
             10.3.5 IMPACT OF COVID-19 ON EUROPE
                        10.3.5.1 Falling demand for automobiles in Europe owing to COVID-19 impacted growth of market in region
                                 FIGURE 38 COMPARISON OF PRE-COVID-19 AND POST-COVID-19 SCENARIOS FOR MARKET IN EUROPE, 2016–2025 (USD MILLION)
                                 TABLE 149 COMPARISON OF PRE-COVID-19 AND POST-COVID-19 SCENARIOS FOR MARKET IN EUROPE, 2016–2025 (USD MILLION)
                        10.3.5.2 Impact of COVID-19 on Germany
                        10.3.5.3 Impact of COVID-19 on France
                        10.3.5.4 Impact of COVID-19 on UK
                        10.3.5.5 Impact of COVID-19 on Rest of Europe
     10.4 APAC
          FIGURE 39 SNAPSHOT OF MARKET IN APAC
          TABLE 150 MARKET IN APAC, BY COUNTRY, 2016–2019 (USD MILLION)
          TABLE 151 MARKET IN APAC, BY COUNTRY, 2020–2025 (USD MILLION)
          TABLE 152 MARKET IN APAC, BY COUNTRY, 2016–2019 (MILLION UNITS)
          TABLE 153 MARKET IN APAC, BY COUNTRY, 2020–2025 (MILLION UNITS)
             10.4.1 CHINA
                        10.4.1.1 Surging demand for autonomous driving technology in China to fuel growth of market for embedded displays
             10.4.2 JAPAN
                        10.4.2.1 Increasing shipments of white goods from Japan contributing to growth of market in country
             10.4.3 SOUTH KOREA
                        10.4.3.1 Growing demand for embedded displays owing to presence of various global electronics companies in South Korea
             10.4.4 INDIA
                        10.4.4.1 Increasing number of initiatives being taken in India for digitalization and automation of different industries
             10.4.5 REST OF APAC
             10.4.6 IMPACT OF COVID-19 ON APAC
                        10.4.6.1 Declining shipments of consumer electronics, automobiles, and other industrial equipment and devices in APAC
                                 FIGURE 40 COMPARISON OF PRE-COVID-19 AND POST-COVID-19 SCENARIOS FOR MARKET IN APAC, 2016–2025 (USD MILLION)
                                 TABLE 154 COMPARISON OF PRE-COVID-19 AND POST-COVID-19 SCENARIOS FOR MARKET IN APAC, 2016–2025 (USD MILLION)
                        10.4.6.2 Impact of COVID-19 on China
                        10.4.6.3 Impact of COVID-19 on Japan
                        10.4.6.4 Impact of COVID-19 on South Korea
                        10.4.6.5 Impact of COVID-19 on India
                        10.4.6.6 Impact of COVID-19 on Rest of APAC
     10.5 REST OF THE WORLD (R0W)
          TABLE 155 MARKET IN ROW, BY REGION, 2016–2019 (USD MILLION)
          TABLE 156 MARKET IN ROW, BY REGION, 2020–2025 (USD MILLION)
          TABLE 157 MARKET IN ROW, BY REGION, 2016–2019 (MILLION UNITS)
          TABLE 158 MARKET IN ROW, BY REGION, 2020–2025 (MILLION UNITS)
             10.5.1 MIDDLE EAST AND AFRICA (MEA)
                        10.5.1.1 Flourishing retail, corporate, and industrial sectors in Middle East and Africa to drive demand for embedded displays in region
             10.5.2 SOUTH AMERICA
                        10.5.2.1 Surging adoption of smart farming practices and autonomous farming equipment in South America
             10.5.3 IMPACT OF COVID-19 ON ROW
                        10.5.3.1 Tumbling economic growth of RoW owing to COVID-19
                                 FIGURE 41 COMPARISON OF PRE-COVID-19 AND POST-COVID-19 SCENARIOS FOR MARKET IN ROW, 2016–2025 (USD MILLION)
                                 TABLE 159 COMPARISON OF PRE-COVID-19 AND POST-COVID-19 SCENARIOS FOR MARKET IN ROW, 2016–2025 (USD MILLION)
                        10.5.3.2 Impact of COVID-19 on Middle East and Africa
                        10.5.3.3 Impact of COVID-19 on South America

11 COMPETITIVE LANDSCAPE (Page No. - 166)
     11.1 OVERVIEW
          FIGURE 42 COMPANIES ADOPTED PRODUCT DEVELOPMENTS AND LAUNCHES AS KEY GROWTH STRATEGIES FROM JANUARY 2017 TO JUNE 2020
     11.2 KEY PLAYERS IN MARKET
          FIGURE 43 MARKET: COMPANY SHARE ANALYSIS FOR HARDWARE  IN 2019
          TABLE 160 MARKET: COMPANY RANKING ANALYSIS FOR EMBEDDED SOFTWARE IN 2019
     11.3 COMPETITIVE LEADERSHIP MAPPING (COMPANY EVALUATION MATRIX)
          FIGURE 44 EMBEDDED DISPLAY MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2019
             11.3.1 VISIONARY LEADERS
             11.3.2 DYNAMIC DIFFERENTIATORS
             11.3.3 INNOVATORS
             11.3.4 EMERGING COMPANIES
     11.4 COMPETITIVE BENCHMARKING
             11.4.1 STRENGTH OF PRODUCT PORTFOLIOS (FOR 25 COMPANIES)
             11.4.2 BUSINESS STRATEGY EXCELLENCE (FOR 25 COMPANIES)
     11.5 COMPETITIVE SCENARIO
             11.5.1 PRODUCT DEVELOPMENTS AND LAUNCHES
                    TABLE 161 TOP 10 PRODUCT DEVELOPMENTS AND LAUNCHES, JANUARY 2017–JUNE 2020
             11.5.2 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS
                    TABLE 162 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, JANUARY 2017–JUNE 2020
             11.5.3 ACQUISITIONS AND EXPANSIONS
                    TABLE 163 ACQUISITIONS AND EXPANSIONS, JANUARY 2017–JUNE 2020

12 COMPANY PROFILES (Page No. - 180)
     12.1 INTRODUCTION
(Business overview, Products & solutions offered, Recent Developments, COVID-19 related developments, SWOT Analysis, MNM view)*
     12.2 KEY PLAYERS
             12.2.1 AVNET, INC.
                    FIGURE 45 AVNET, INC.: COMPANY SNAPSHOT
             12.2.2 PLANAR SYSTEMS, INC.
             12.2.3 EMERGING DISPLAY TECHNOLOGIES
                    FIGURE 46 EDT: COMPANY SNAPSHOT
             12.2.4 MICROSOFT CORPORATION
                    FIGURE 47 MICROSOFT CORPORATION: COMPANY SNAPSHOT
             12.2.5 ANSYS
                    FIGURE 48 ANSYS: COMPANY SNAPSHOT
             12.2.6 ANDERS ELECTRONICS (ANDERDX)
             12.2.7 WINSTAR DISPLAY
             12.2.8 ALTIA
             12.2.9 GREEN HILLS SOFTWARE
             12.2.10 INTEL CORPORATION
                     FIGURE 49 INTEL: COMPANY SNAPSHOT
     12.3 RIGHT-TO-WIN
     12.4 OTHER COMPANIES
             12.4.1 DENSITRON TECHNOLOGIES
             12.4.2 MULTITACTION
             12.4.3 RIGHTWARE
             12.4.4 SOCIONEXT INC.
             12.4.5 QT GROUP
             12.4.6 UNITY TECHNOLOGIES
             12.4.7 REACH TECHNOLOGY
             12.4.8 NTX EMBEDDED
             12.4.9 ADVANTECH
             12.4.10 DELTA DISPLAY
             12.4.11 VITEK DISPLAY CO. LTD

*Details on Business overview, Products & solutions offered, Recent Developments, COVID-19 related developments, SWOT Analysis, MNM view might not be captured in case of unlisted companies.

13 APPENDIX (Page No. - 222)
     13.1 INSIGHTS OF INDUSTRY EXPERTS
     13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL
     13.3 AVAILABLE CUSTOMIZATIONS
     13.4 RELATED REPORTS
     13.5 AUTHOR DETAILS

The study involved four major activities for estimating the size of the embedded display market. Exhaustive secondary research has been carried out to collect information relevant to the market, its peer markets, and its parent market. Primary research has been undertaken to validate key findings, assumptions, and sizing with the industry experts across the value chain of the embedded display market. Both top-down and bottom-up approaches have been employed to estimate the complete market size. It has been followed by the market breakdown and data triangulation methods to estimate the size of different segments and subsegments of the market.

Secondary Research

The research methodology that has been used to estimate and forecast the size of the embedded display market began with the acquisition of data related to the revenues of key vendors in the market through secondary research. The secondary research referred to for this research study involve display industry organizations such as OLED Association, Taiwan Display Union Association (TDUA), and European Imaging and Sound Association (EISA). Moreover, the study involved extensive use of secondary sources, directories, and databases, such as Hoovers, Bloomberg Businessweek, Factiva, and OneSource, to identify and collect information useful for a technical, market-oriented, and commercial study of the embedded display market. Vendor offerings have been taken into consideration to determine the market segmentation. The entire research methodology included the study of annual reports, press releases, and investor presentations of companies; white papers; and certified publications and articles by recognized authors; directories; and databases.

Primary Research

Extensive primary research has been conducted after acquiring an understanding of the embedded display market scenario through secondary research. Several primary interviews have been conducted with market experts from both the demand and supply-side players across key regions, namely, North America, Europe, APAC, and Middle East and Africa (MEA) and South America. The demand side of this market is characterized by display component companies and manufacturers. The supply side is characterized by OSAT companies, IDM firms, and OEM firms. Various primary sources from both the supply and demand sides of the market have been interviewed to obtain qualitative and quantitative information. Following is the breakdown of the primary respondents.

Primary data has been collected through questionnaires, emails, and telephonic interviews. In the canvassing of primaries, various departments within organizations, such as sales, operations, and administration, were covered to provide a holistic viewpoint in our report. After interacting with industry experts, brief sessions were conducted with highly experienced independent consultants to reinforce the findings from our primaries. This, along with the in-house subject matter experts’ opinions, has led us to the findings as described in the remainder of this report.

Embedded Displays Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches have been used to estimate and validate the size of embedded display market and its segments. The research methodology used to estimate the market size includes the following:

  • Key players in the market have been identified through extensive secondary research
  • The supply chain and the size of the embedded display market, in terms of value, have been determined through primary and secondary research processes
  • Several primary interviews have been conducted with key opinion leaders related to embedded display market including key OEMs, IDMs, and Tier I suppliers.
  • All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources
  • Qualitative aspects such as market drivers, restraints, opportunities, and challenges have been taken into consideration while calculating and forecasting the market size.

Embedded Displays Market Size, and Share

To know about the assumptions considered for the study, Request for Free Sample Report

Data Triangulation

After arriving at the overall market size—using the market size estimation process explained above—the market has been split into several segments and subsegments. Data triangulation and market breakdown procedures have been employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for each segment and subsegment of the market. The data has been triangulated by studying various factors and trends from both demand and supply sides of the embedded display market.

Report Objectives

  • To describe, segment, and forecast the overall size of the embedded display market based on technology, type, device, application, and region
  • To describe, analyze, and forecast the market size for various segments with regard to 3 main regions—Asia Pacific (APAC), North America, Europe, and Middle East, and Africa (MEA) and South America
  • To analyze and forecast the market size, in terms of volume (000’/million units) and value (USD million/billion), for the embedded display market
  • To provide detailed information regarding the major factors, such as drivers, restraints, opportunities, and challenges, influencing the growth of the market
  • To briefly describe the embedded display value chain
  • To segment and forecast the embedded display market size by technology (LCD, LED, OLED)
  • To segment and forecast the embedded display market size by type (touch and non-touch)
  • To segment and forecast the embedded display market size by device (portable devices and fixed devices)
  • To segment and forecast the embedded display market size for key applications (automobile displays, home appliances, medical devices, fitness devices and wearables, industrial automation and control systems, home automation and HVAC systems, farming and construction equipment, scientific test and measurement equipment)
  • To forecast the embedded display market size in key regions, namely, North America, Asia Pacific (APAC), Europe, and the Middle East, and Africa (MEA) and South America
  • To analyze competitive developments such as product launches and developments, partnerships, collaborations, acquisitions, joint ventures, expansions, and research and development (R&D) activities in the embedded display market

Available Customizations

Along with the market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)
  • Additional country-level analysis of embedded display market
  • Estimation of the market size of the technology segments of the embedded display market based on different subsegments
COVID-19

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