HOME Top Market Reports Event Management Software Market by Component, Software, Service, Deployment Mode (On-Premise, Cloud), Organization size, Verticals (Education, corporate, Third-Party Planners, Government, & others), and Region - Global Forecast to 2020

Event Management Software Market by Component, Software, Service, Deployment Mode (On-Premise, Cloud), Organization size, Verticals (Education, corporate, Third-Party Planners, Government, & others), and Region - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: November 2015
Report Code: TC 2797

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The global Event Management Software (EMS) Market to grow from USD 5.44 Billion in 2015 to USD 9.28 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 11.3%. The year 2014 has been considered as the base year while the forecast period is 2015-2020. The report segments the market into component, software, service, deployment mode, organization size, vertical and region. The rising budgetary expenditure on events and increasing adoption of cloud platform are expected to drive the growth in the market.

Cloud platform has gained significant traction among businesses of all sizes over the last 5 years. This popularity is due to its cost-effectiveness, easy deployment ability, high scalability, flexibility of work, and convenient access. This is the biggest factor driving the growth of this market. Large enterprises are deploying their own private cloud, while others are using public cloud for these solutions. The easy accessibility of software on other devices, which the cloud platform provides, increases its usage across all the industry verticals

Top-down and bottom-up approaches were used to estimate and validate the size of the global EMS market and to estimate the size of various other dependent submarkets in the overall EMS market. The key players in the market were identified through secondary research and their market shares in respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of top market players and extensive interviews for key insights from industry leaders. All percentage shares, splits, and breakdowns were determined by using secondary sources and verified through primary sources. All possible parameters that affect the markets are covered in this research study, have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data is consolidated and added with detailed inputs and analysis from MarketsandMarkets. The breakdown of profiles of primary is depicted in the below figure.

Event Management Software Market

Extensive interviews with key people such as CEOs, VPs, Directors and executives. 30% of the total interviews were with tier 1 companies while 40% of them were with tier 2 companies. 72% of the interviews were with C-level executives. Of the people interviewed, 57% of them belonged to North America, 14% were in Europe and 29% in APAC region.

The EMS ecosystem comprises EMS vendors such as Cvent, Xing Events, Active Networks, DEA, etouches and various others; service providers such as Zersita, Lanyon, SocialTables, RegPoint Solutions among others; end-users such as service providers, system integrators, and enterprises. Other stakeholders of the EMS market include event management service providers, mobile application providers, government organizations, resellers, research organizations, enterprise users and technology providers.

Scope of the Report

The research report categorizes the event management software market to forecast the revenues and analyze the trends in each of the following sub-markets:

On the basis of Components:

  • Software
  • Services

On the basis of Service:

  • Professional services
  • Managed services
  • Deployment and integration

On the basis of Software:

  • Venue management software
  • Event registration software
  • Ticketing software
  • Event planning software
  • Event marketing software
  • Analytics software
  • Others

On the basis of Deployment mode:

  • On premise
  • Cloud/ hosted

On the basis of Organization size:

  • SMBs
  • Enterprises

On the basis of Verticals:

  • Corporate
  • Education
  • Government
  • Third-party planners
  • Others

On the basis of Regions:

  • North America
  • Europe
  • Asia-Pacific
  • Middle East & Africa
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:
Product Analysis

  • Product matrix, which gives a detailed comparison of product portfolio of each company

Geographic Analysis

  • Further breakdown of the North American market into the U.S. and Canada
  • Further breakdown of the APAC market into South Korea, India, China, and others

Company Information

  • Detailed analysis and profiling of additional market players (up to five) 
  •  Under customization further segmentation of regions into different countries can be provided.

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Event Management Software (EMS) Market Definition
    1.3 EMS Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 29)
    4.1 Attractive Market Opportunities
    4.2 EMS, By Component
    4.3 EMS, By Vertical and Region
    4.4 Life Cycle Analysis, By Region (2015)
    4.5 Best Market to Invest
    4.6 Region-Wise Adoption Scenario

5 Market Overview (Page No. - 34)
    5.1 Introduction
    5.2 Market Evolution
    5.3 Market Segmentation
           5.3.1 By Component
           5.3.2 By Software
           5.3.3 By Service
           5.3.4 By Deployment Mode
           5.3.5 By Organization Size
           5.3.6 By Vertical
           5.3.7 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Increasing Use of Social Media
                    5.4.1.2 Proliferated Use of Smartphones
                    5.4.1.3 Rising Budgetary Expenditure on Events
                    5.4.1.4 Significant Adoption Rate of Cloud Platform
           5.4.2 Restraints
                    5.4.2.1 Lack of Awareness
                    5.4.2.2 Lack of Skilled Professionals
           5.4.3 Opportunities
                    5.4.3.1 Emerging Need for Handling Big Data and Real-Time Analytics
                    5.4.3.2 Globalization
           5.4.4 Challenges
                    5.4.4.1 Uncertain Roi

6 Industry Trends (Page No. - 42)
    6.1 Value Chain Analysis
    6.2 Strategic Benchmarking
           6.2.1 Strategic Benchmarking: Product Development and Enhancement By Key Players From 2013 to 2015
           6.2.2 Strategic Benchmarking: Mergers, Acquisitions, and Strategic Agreements By Emerging/Innovative Vendors From 2013 to 2015
    6.3 Porter’s Five Forces Analysis 
           6.3.1 Threat of Substitutes
           6.3.2 Bargaining Power of Buyers
           6.3.3 Threat of New Entrants
           6.3.4 Bargaining Power of Suppliers
           6.3.5 Intensity of Competitive Rivalry

7 Event Management Software Market Analysis, By Component (Page No. - 47)
    7.1 Introduction
    7.2 Software
    7.3 Service

8  Market Analysis, By Software (Page No. - 50)
    8.1 Introduction
    8.2 Venue Management Software
    8.3 Event Registration Software
    8.4 Ticketing Software
    8.5 Event Planning Software
    8.6 Event Marketing Software
    8.7 Analytics and Reporting Software
    8.8 Others

9 Market Analysis, By Service (Page No. - 58)
    9.1 Introduction
    9.2 Deployment and Integration
    9.3 Professional Service
    9.4 Managed Service

10 Market Analysis, By Deployment Mode (Page No. - 63)
     10.1 Introduction
     10.2 On-Premises
     10.3 Cloud/Hosted

11 Market Analysis, By Organization Size (Page No. - 67)
     11.1 Introduction
     11.2 Small and Medium Businesses
     11.3 Enterprises

12 Event Management Software Market Analysis, By Vertical (Page No. - 71)
     12.1 Introduction
     12.2 Corporate
     12.3 Government
     12.4 Third-Party Planner
     12.5 Education
     12.6 Others

13 Geographic Analysis (Page No. - 78)
     13.1 Introduction
     13.2 North America
     13.3 Europe
     13.4 Asia-Pacific
     13.5 Middle East and Africa
     13.6 Latin America

14 Competitive Landscape (Page No. - 97)
     14.1 Overview
     14.2 Competitive Situation and Trends
             14.2.1 New Product Launches and Enhancements
             14.2.2 Agreements, Partnerships, Collaborations, and Joint Ventures
             14.2.3 Mergers and Acquisitions
             14.2.4 Integration and Expansion
     14.3 End User Analysis
             14.3.1 High Adoption By Large Enterprises
             14.3.2 Demand for EMS Across Corporations
                        14.3.2.1 Corporate Event Management
     14.4 Product Portfolio Comparison

15 Company Profiles (Page No. - 105)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     15.1 Cvent, Inc.
     15.2 Active Network, LLC
     15.3 Xing Events
     15.4 Etouches
     15.5 Eventbrite
     15.6 Ungerboeck Software International
     15.7 Dean Evans and Associates, LLC
     15.8 Certain, Inc.
     15.9 Lanyon Solutions, Inc.
     15.10 Zerista
     15.11 Key Innovators
             15.11.1 Eventzilla
                        15.11.1.1 Business Overview
             15.11.2 Regpoint Solutions
                        15.11.2.1 Business Overview
             15.11.3 Socialtables
                        15.11.3.1 Business Overview

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

16 Appendix (Page No. - 132)
     16.1 Insights From Industry Experts
     16.2 Discussion Guide
     16.3 Introduction RT: Real-Time Market Intelligence
     16.4 Available Customizations
     16.5 Related Reports


List of Tables (60 Tables)

Table 1 Event Management Software (EMS) Market Size and Growth, 2014–2020 (USD Million, Y-O-Y %)
Table 2 Event Management Software Market Size, By Components , 2013–2020 (USD Million)
Table 3 Event Management Software Market Size, By Software , 2013–2020 (USD Million)
Table 4 Venue Management Software: EMS Market Size, By Region, 2013–2020 (USD Million)
Table 5 Event Registration Software: EMS Market Size, By Region, 2013–2020 (USD Million)
Table 6 Ticketing Software: EMS Market Size, By Region, 2013–2020 (USD Million)
Table 7 Event Planning Software: EMS Market Size, By Region, 2013–2020 (USD Million)
Table 8 Event Marketing Software: EMS Market Size, By Region, 2013–2020 (USD Million)
Table 9 Analytics and Reporting: EMS Market Size, By Region, 2013–2020 (USD Million)
Table 10 Others: Event Management Software Market Size, By Region, 2013–2020 (USD Million)
Table 11  Event Management Software Market Size, By Service, 2013–2020 (USD Million)
Table 12 Deployment and Integration: EMS Market Size, By Region, 2013–2020 (USD Million)
Table 13 Professional Service: EMS Market Size, By Region, 2013–2020 (USD Million)
Table 14 Managed Service: EMS Market Size, By Region, 2013–2020 (USD Million)
Table 15 Event Management Software Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 16 On-Premises: EMS Market Size, By Region, 2013–2020 (USD Million)
Table 17 Cloud: EMS Market Size, By Region, 2013–2020 (USD Million)
Table 18 Event Management Software Market Size, By Organization Size, 2013–2020 (USD Million)
Table 19 SMBS: EMS Market Size, By Region, 2013–2020 (USD Million)
Table 20 Enterprises: EMS Market Size, By Region, 2013–2020 (USD Million)
Table 21 Event Management Software Market Size, By Vertical, 2013–2020 (USD Million)
Table 22 Corporate: EMS Market Size, By Region, 2013–2020 (USD Million)
Table 23 Government: EMS Market Size, By Region, 2013–2020 (USD Million)
Table 24 Third-Party Planner: EMS Market Size, By Region, 2013–2020 (USD Million)
Table 25 Education: EMS Market Size, By Region, 2013–2020 (USD Million)
Table 26 Others: EMS Market Size, By Region, 2013–2020 (USD Million)
Table 27 Global Event Management Software Market Size, By Region, 2013–2020 (USD Million)
Table 28 North America: Event Management Software Market Size, By Software, 2013–2020 (USD Million)
Table 29 North America: EMS Market Size, By Service, 2013–2020 (USD Million)
Table 30 North America: EMS Market Size, By Organization Size, 2013–2020 (USD Million)
Table 31 North America: EMS Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 32 North America: EMS Market Size, By Vertical, 2013–2020 (USD Million)
Table 33 Europe: Event Management Software Market Size, By Component, 2013–2020 (USD Million)
Table 34 Europe: EMS Market Size, By Software, 2013–2020 (USD Million)
Table 35 Europe: EMS Market Size, By Service, 2013–2020 (USD Million)
Table 36 Europe: EMS Market Size, By Organization Size, 2013–2020 (USD Million)
Table 37 Europe: EMS Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 38 Europe: EMS Market Size, By Vertical, 2013–2020 (USD Million)
Table 39 Asia Pacific: Event Management Software Market Size, By Component, 2013–2020 (USD Million)
Table 40 Asia Pacific: EMS Market Size, By Software, 2013–2020 (USD Million)
Table 41 Asia Pacific: EMS Market Size, By Service, 2013–2020 (USD Million)
Table 42 Asia Pacific: EMS Market Size, By Organization Size, 2013–2020 (USD Million)
Table 43 Asia Pacific: EMS Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 44 Asia Pacific: EMS Market Size, By Vertical, 2013–2020 (USD Million)
Table 45 Middle East and Africa: Event Management Software Market Size, By Component, 2013–2020 (USD Million)
Table 46 Middle East and Africa: EMS Market Size, By Software, 2013–2020 (USD Million)
Table 47 Middle East and Africa: EMS Market Size, By Service, 2013–2020 (USD Million)
Table 48 Middle East and Africa: EMS Market Size, By Organization Size, 201–2020 (USD Million)
Table 49 Middle East and Africa: EMS Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 50 Middle East and Africa: EMS Market Size, By Vertical, 2013–2020 (USD Million)
Table 51 Latin America: Event Management Software Market Size, By Component, 2013–2020 (USD Million)
Table 52 Latin America: EMS Market Size, By Software, 2013–2020 (USD Million)
Table 53 Latin America: EMS Market Size, By Service, 2013–2020 (USD Million)
Table 54 Latin America: EMS Market Size, By Organization Size, 2014–2020 (USD Million)
Table 55 Latin America: EMS Market Size, By Deployment Mode, 2013–2020 (USD Million)
Table 56 Latin America: EMS Market Size, By Vertical, 2013–2020 (USD Million)
Table 57 New Product Launches and Enhancements, 2013-2015
Table 58 Agreements, Partnerships, Collaborations, and Joint Ventures, 2013-2015
Table 59 Mergers and Acquisitions, 2013–2015
Table 60 Integration and Business Expansion, 2013-2015


List of Figures (47 Figures)

Figure 1 Event Management Software (EMS ) Market: Research Design
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Services are Estimated to Grow at the Highest CAGR During the Forecast Period
Figure 7 Managed Services are Expected to Grow at the Highest CAGR During the Forecast Period
Figure 8 Event Marketing Software is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 9 Cloud-Based Platform is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 10 North America is Estimated to Hold the Largest Market Share of the EMS Market in 2015
Figure 11 Increased Spending in the Event Industry is A Major Factor Driving the EMS Market
Figure 12 Services are Expected to Dominate the Component Segment of the Event Management Software Market During the Forecast Period
Figure 13 Corporate Industry is Expected to Dominate the EMS Market in 2015
Figure 14 Asia-Pacific is Expected to Grow Rapidly in the Coming Years
Figure 15 Asia-Pacific is Expected to Be the Highest Growing Region During the Forecast Period
Figure 16 EMS Market: By Software
Figure 17 EMS Market: By Service
Figure 18 EMS Market: By Deployment Mode
Figure 19 EMS Market: By Organization Size
Figure 20 EMS Market: By Vertical
Figure 21 EMS Market: By Region
Figure 22 EMS Market: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Value Chain Analysis
Figure 24 Strategic Benchmarking: Mergers, Acquisitions, and Strategic Agreements
Figure 25 Porter’s Five Forces Analysis
Figure 26 Services are Expected to Have the Highest CAGR During the Forecast Period
Figure 27 Analytics Software is Expected to Have the Highest CAGR During the Forecast Period
Figure 28 Managed Services are Expected to Have the Highest CAGR During the Forecast Period
Figure 29 Cloud Deployment Mode is Expected to Have the Highest CAGR During the Forecast Period
Figure 30 SMBS are Expected to Have Higher CAGR During the Forecast Period
Figure 31 Corporate Industry is Expected to Have the Highest CAGR During the Forecast Period
Figure 32 Asia-Pacific is Projected to Exhibit the Highest Growth in the Event Management Software Market During the Forecast Period
Figure 33 Geographical Snapshot: Asia-Pacific Estimated to Have the Largest CAGR in the Event Management Software Market During the Forecast Period
Figure 34 Asia-Pacific is the Fastest Growing Region in the Event Management Software Market During the Forecast Period
Figure 35 North America Market Snapshot: Professional Services are Expected to Have the Largest Market Size in 2015
Figure 36 APAC Market Snapshot: Professional Services are Expected to Have the Largest Market Size in 2015
Figure 37 Companies Adopted New Product Launch and Partnerships as the Key Growth Strategies Over the Last Three Years
Figure 38 Market Evaluation Framework
Figure 39 Battle for Market Share: New Product Launch Was the Key Strategy for the Growth of the Event Management Software Market
Figure 40 EMS : Portfolio Comparison
Figure 41 Cvent, Inc.: Company Snapshot
Figure 42 Cvent, Inc.: SWOT Analysis
Figure 43 Active Networks, LLC: SWOT Analysis
Figure 44 Xing Events: SWOT Analysis
Figure 45 Etouches: SWOT Analysis
Figure 46 Eventbrite: SWOT Analysis
Figure 47 Eventbrite: SWOT Analysis

The event management software market size is expected to grow from USD 5.44 Billion in 2015 to USD 9.28 Billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 11.3% from 2015 to 2020. Continuously increasing expenditure on meeting and events across the entire industry sector is the foremost factor that is driving the need of this market. Also, the proliferated smartphone users, and cloud platform are other drivers behind the increasing EMS market.

The report segments the global market on the basis of components, software, service, deployment mode, organization size, verticals, and regions, along with providing an in-depth analysis and the market size estimations. The components include software and services, which have further been segmented. Analytics software is one of the fastest-growing software in the EMS market. Managed services are expected to grow at the highest rate during the forecast period while professional services are expected to have the highest market share.

The event management industry along with the global trend forecasts have been integrated in this report. The global market has been segmented on the basis of region into North America (NA), Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America (LA) to provide a region-specific analysis in the report. The North American region is expected to continue being the largest revenue generator region for EMS vendors for the next five years, followed by Europe. This is mainly because of the presence of various developed economies like Canada and the U.S. and because of the focus on innovations obtained from R&D and technology. The APAC region is expected to be fastest-growing region in the EMS market. The growth in this region is primarily driven by the growing awareness among the enterprises, especially those from the event management industry. Many APAC countries such as China, India, Japan, Singapore, and Korea are investing heavily and are committed to strengthening and enhancing the infrastructure to accommodate internationally renowned events at a national level. MEA and LA regions are leveraging the benefits of cost effective cloud solution, thereby expected to increase their EMS spending.

The restraints facing the market are lack of awareness and skilled expertise. There is a severe lack of understanding among employees regarding the benefits of the software in both large enterprises and SMBs. Also, the destinations are too slow in responding to what event planners are requesting. The organizations either do not have enough human, technical, and economic resources or if they do that is not efficient enough or well deployed. The lack of knowledge about the destinations among the planners is another factor which is hampering the growth of this market.

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