HOME Top Market Reports Mass Notification Market by Solution (In-Building, Wide-Area, Distributed Recipient), by Application (Interoperable Emergency Communications, Business Continuity & Disaster Recovery, Integrated Public Alert & Warning, Business Operations), by Deployment, by Vertical & by Region - Global Forecast to 2020

Mass Notification Market by Solution (In-Building, Wide-Area, Distributed Recipient), by Application (Interoperable Emergency Communications, Business Continuity & Disaster Recovery, Integrated Public Alert & Warning, Business Operations), by Deployment, by Vertical & by Region - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: May 2015
Report Code: TC 3423

 

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Emergency and mass notification software is no longer used simply to share a piece of information with a large audience rapidly. Rather, it is a channel for communication flows of various types which can be inter-organizational or intra-organizational communication. The emergency communication/Mass Notification Systems are evolving significantly, to meet with the demands such as fast message delivery, message prioritization, which are arising out of the increasing emergency situations and to ensure less loss of life and property. Also, Mass notification system are gaining popularity due its unique feature of business continuity management in case of emergency and disaster situation. Mass notification provides advanced communication technology which alerts the people about the possible danger and also guides them during the situation about safety measures. Mass notification system can be instrumental in advising the panicked masses about right course of action. Customers consist of large scale companies, Small and Medium Enterprises (SMEs), educational institutions, healthcare companies, military organizations, emergency response teams and also government. Mass notification services provide notification to individuals or groups such as customers, employees, citizens, and government officials.

Mass notification is considered as a necessity these days as it helps to promote public safety and avoid panic during natural calamities such as earthquakes, tsunamis and volcanic eruptions, terrorist attacks, crimes and other similar incidents. The technologies which are used in mass notification include communication systems such as Wi-Fi, IP Ethernet, satellite, radio frequency, Geographical Positioning Systems (GPS), Geographical Information Systems (GIS), and mobile applications. The vendors for mass notification market include companies such as IBM Amatra, Honeywell International, Siemens AG, Mircom Group of Companies, AtHoc and Everbridge.

The mass notification market research report analyzes global adoption trends, future growth potential, key drivers, restraints, opportunities, and best practices in this market. The report also analyzes market sizes and revenue forecasts across different regions as well as industry verticals. North America is expected to have the largest market share in the year 2015 which is succeeded by Europe. Furthermore, in 2020, it is expected that the market share of software and services will have comparatively higher market share. Distributed recipient solutions are expected to have a higher market share in the next five years as the trend towards mobility and cloud computing is growing. Business Continuity (BC) and Disaster Recovery (DR) in various enterprises is gaining traction due to increased awareness of in enterprises about backing up business processes to ensure fast recovery.

The market share of cloud-based Mass notification system is growing and it has widespread applications across various verticals. One of the major concerns of the mass notification market is the availability of substandard and non-tested solutions for public safety. Many vendors sell such solutions at much cheaper rates and hence competition in the market has increased. But cheaper solutions can hamper the effectiveness of the mass notification system and can considerably sabotage the rescue and relief operations.

It is expected that the education vertical will continue to account for the largest market share throughout the forecast period. However, there are a few potential revenue pockets namely defense, healthcare, energy and power, transportation and logistics, and government industry, which will witness significant growth in this period.

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
           1.3.3 Limitations
    1.4 Currency
    1.5 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Market Size Estimation
    2.2 Market Breakdown and Data Triangulation
    2.3 Market Share Estimation
           2.3.1 Key Data From Secondary Sources
           2.3.2 Key Data From Primary Sources
           2.3.3 Assumptions
           2.3.4 Key Industry Insights

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 34)
    4.1 Attractive Market Opportunities 
    4.2 Mass Notification Market
    4.3 Market Potential
    4.4 Mass Notification Regional Market
    4.5 Mass Notification Market, By Application (2015 – 2020)
    4.6 Lifecycle Analysis, By Region 2015

5 Market Overview (Page No. - 39)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 Market By Product
           5.2.2 Market By Deployment Type
           5.2.3 Market By Solution
           5.2.4 Market By Application
           5.2.5 Market By Vertical
           5.2.6 Market By Region
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Awareness About Public Safety and Security
                    5.3.1.2 Increasing Awareness of Emergency Communication Solutions
                    5.3.1.3 Requisite for Business Continuity
                    5.3.1.4 Growing Trends Towards Mobility
           5.3.2 Restraints
                    5.3.2.1 Lack of Regulation Across Different Verticals
                    5.3.2.2 Availability of Sub-Standardized Solutions
           5.3.3 Opportunities
                    5.3.3.1 Need for End-To-End Crisis Communication
                    5.3.3.2 Surging Demand in Energy and Power Industry
                    5.3.3.3 Increasing Need of Mass Notification System on Cloud
                    5.3.3.4 Growing Ecosystem By Collaboration Between Agencies
           5.3.4 Challenges
                    5.3.4.1 Hardware Infrastructure Prone to Single Point of Failure

6 Industry Trends (Page No. - 52)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Threat of New Entrants
           6.3.2 Threat of Substitutes
           6.3.3 Bargaining Power of Suppliers
           6.3.4 Bargaining Power of Buyers
           6.3.5 Intensity of Rivalry

7 Mass Notification Market Analysis, By Product (Page No. - 57)
    7.1 Introduction
    7.2 Hardware
    7.3 Software and Service

8 Mass Notification Market Analysis, By Deployment Type (Page No. - 62)
    8.1 Introduction
    8.2 On-Premise
    8.3 On-Demand

9 Mass Notification Market Analysis, By Solution (Page No. - 67)
    9.1 Introduction
    9.2 In-Building Solutions
    9.3 Wide-Area Solutions
    9.4 Distributed Recipient Solutions

10 Mass Notification Market Analysis, By Application (Page No. - 73)
     10.1 Introduction
     10.2 Interoperable Emergency Communication
     10.3 Business Continuity and Disaster Recovery
     10.4 Integrated Public Alert and Warning
     10.5 Business Operations

11 Mass Notification Market Analysis, By Vertical (Page No. - 80)
     11.1 Introduction
     11.2 Commercial
     11.3 Education
     11.4 Energy and Power
     11.5 Healthcare
     11.6 Defense
     11.7 Automotive, Transportation and Logistics
     11.8 Government
     11.9 Others

12 Geographic Analysis (Page No. - 99)
     12.1 Introduction
     12.2 North America (NA)
     12.3 Europe
     12.4 Asia-Pacific (APAC)
     12.5 Middle East and Africa (MEA)
     12.6 Latin America (LA)

13 Competitive Landscape (Page No. - 123)
     13.1 Overview
     13.2 Competitive Situation and Trends
             13.2.1 New Product Developments
             13.2.2 Agreements, Partnerships, & Collaborations
             13.2.3 Mergers and Acquisitions
             13.2.4 New Contracts

14 Company Profiles (Page No. - 136)
     14.1 Introduction
     14.2 Athoc Inc
             14.2.1 Business Overview
             14.2.2 Products and Services
             14.2.3 Key Strategies
             14.2.4 Recent Developments
             14.2.5 SWOT Analysis
             14.2.6 MnM View
     14.3 Eaton Corporation
             14.3.1 Busniess Overview
             14.3.2 Products and Services
             14.3.3 Key Strategies
             14.3.4 Recent Developments
             14.3.5 SWOT Analysis
             14.3.6 MnM View
     14.4 Honeywell International Inc
             14.4.1 Business Overview
             14.4.2 Products & Services
             14.4.3 Key Strategies
             14.4.4 Recent Developments
             14.4.5 SWOT Analysis
             14.4.6 MnM View
     14.5 IBM Corporation
             14.5.1 Business Overview
             14.5.2 Products & Services
             14.5.3 Key Strategies
             14.5.4 Recent Developments
             14.5.5 SWOT Analysis
             14.5.6 MnM View
     14.6 Siemens AG
             14.6.1 Business Overview
             14.6.2 Products and Services
             14.6.3 Key Strategies
             14.6.4 Recent Developments
             14.6.5 SWOT Analysis
             14.6.6 MnM View
     14.7 Everbridge Inc
             14.7.1 Business Overview
             14.7.2 Products & Services
             14.7.3 Key Strategies
             14.7.4 Recent Developments
     14.8 Metis Secure Solutions
             14.8.1 Business Overview
             14.8.2 Products and Services
             14.8.3 Key Strategies
             14.8.4 Recent Developments
     14.9 MIR3 Inc
             14.9.1 Business Overview
             14.9.2 Products and Services
             14.9.3 Key Strategies
             14.9.4 Recent Developments
     14.10 Omnilert LLC
             14.10.1 Business Overview
             14.10.2 Products and Services
             14.10.3 Key Strategies
             14.10.4 Recent Developments
     14.11 Xmatters Inc
             14.11.1 Business Overview
             14.11.2 Products & Services
             14.11.3 Key Strategies
             14.11.4 Recent Developments

15 Appendix (Page No. - 175)
     15.1 Industry Excerpts
     15.2 Discussion Guide
     15.3 Introducing RT: Real-Time Market Intelligence
     15.4 Available Customizations
     15.5 Related Reports


List of Tables (75 Tables)

Table 1 Mass Notification Market Size and Growth Rate, 2013 – 2020 ($Million, Y-O-Y %)
Table 2 Awareness About Public Safety and Security is Propelling the Growth of the Market
Table 3 Lack of Regulations Across Different Verticals Hinders the Growth of the Market
Table 4 Need for End-To-End Crisis Communication is the Key Opportunity in the Market
Table 5 Hardware Infrastructure Prone to Single Point of Failure  is the Major Challenge for the Market
Table 6 Mass Notification Market Size, By Product, 2013 – 2020 ($Million)
Table 7 Hardware: Market Size, By Region, 2013 – 2020 ($Million)
Table 8 Software and Service: Market Size, By Region, 2013 – 2020 ($Million)
Table 9 Mass Notification Market Size, By Deployment Type, 2013 – 2020 ($Million)
Table 10 On-Premise: Market Size, By Region, 2013 – 2020 ($Million)
Table 11 On-Demand: Market Size, By Region, 2013 – 2020 ($Million)
Table 12 Mass Notification Market Size, By Solution, 2013 – 2020 ($Million)
Table 13 In-Building Solutions: Market Size, By Region, 2013 – 2020 ($Million)
Table 14 Wide-Area Solutions: Market Size, By Region, 2013 – 2020 ($Million)
Table 15 Distributed Recipient Solutions: Market Size, By Region, 2013 – 2020 ($Million)
Table 16 Mass Notification Market Size, By Application, 2013 – 2020 ($Million)
Table 17 Interoperable Emergency Communication: Market Size, By Region, 2013 – 2020 ($Million)
Table 18 Business Continuity and Disaster Recovery: Market Size, By Region,  2013 – 2020 ($Million)
Table 19 Integrated Public Alert and Warning: Market Size, By Region, 2013 – 2020 ($Million)
Table 20 Business Operations: Market Size, By Region, 2013 – 2020 ($Million)
Table 21 Mass Notification Market Size, By Vertical, 2013 – 2020 ($Million)
Table 22 Commercial: Market Size, By Region, 2013 – 2020 ($Million)
Table 23 Commercial: Market Size, By Product, 2013 – 2020 ($Million)
Table 24 Commercial: Market Size, By Deployment Type, 2013 – 2020 ($Million)
Table 25 Education: Market Size, By Region, 2013 – 2020 ($Million)
Table 26 Education: Market Size, By Product, 2013 – 2020 ($Million)
Table 27 Education: Market Size, By Deployment Type, 2013 – 2020 ($Million)
Table 28 Energy and Power: Market Size, By Region, 2013 – 2020 ($Million)
Table 29 Energy and Power: Market Size, By Product, 2013 – 2020 ($Million)
Table 30 Energy and Power: Market Size, By Deployment Type, 2013 – 2020 ($Million)
Table 31 Healthcare: Market Size, By Region, 2013 – 2020 ($Million)
Table 32 Healthcare: Market Size, By Product, 2013 – 2020 ($Million)
Table 33 Healthcare: Market Size, By Deployment Type, 2013 – 2020 ($Million)
Table 34 Defense: Market Size, By Region, 2013 – 2020 ($Million)
Table 35 Defense: Market Size, By Product, 2013 – 2020 ($Million)
Table 36 Defense: Market Size, By Deployment Type, 2013 – 2020 ($Million)
Table 37 Automotive, Transportation and Logistics: Market Size, By Region, 2013 – 2020 ($Million)
Table 38 Automotive, Transportation and Logistics: Market Size, By Product, 2013 – 2020 ($Million)
Table 39 Automotive, Transportation and Logistics: Market Size, By Deployment Type, 2013 – 2020 ($Million)
Table 40 Government: Market Size, By Region, 2013 – 2020 ($Million)
Table 41 Government: Market Size, By Product, 2013 – 2020 ($Million)
Table 42 Government: Market Size, By Deployment Type, 2013 – 2020 ($Million)
Table 43 Others: Mass Notification Market Size, By Region, 2013 – 2020 ($Million)
Table 44 Others: Market Size, By Product, 2013 – 2020 ($Million)
Table 45 Others: Market Size, By Deployment Type, 2013 – 2020 ($Million)
Table 46 Mass Notification Market Size, By Region, 2013 – 2020 ($Million)
Table 47 NA: Market Size, By Product, 2013 – 2020 ($Million)
Table 48 NA: Market Size, By Deployment Type, 2013 – 2020 ($Million)
Table 49 NA: Market Size, By Solution, 2013 – 2020 ($Million)
Table 50 NA: Market Size, By Application, 2013 – 2020 ($Million)
Table 51 NA: Market Size, By Vertical, 2013 – 2020 ($Million)
Table 52 Europe: Market Size, By Product, 2013 – 2020 ($Million)
Table 53 Europe: Market Size, By Deployment Type, 2013 – 2020 ($Million)
Table 54 Europe: Market Size, By Solution, 2013 – 2020 ($Million)
Table 55 Europe: Market Size, By Application, 2013 – 2020 ($Million)
Table 56 Europe: Market Size, By Vertical, 2013 – 2020 ($Million)
Table 57 APAC: Market Size, By Product, 2013 – 2020 ($Million)
Table 58 APAC: Market Size, By Deployment Type, 2013 – 2020 ($Million)
Table 59 APAC: Market Size, By Solution, 2013 – 2020 ($Million)
Table 60 APAC: Market Size, By Application, 2013 – 2020 ($Million)
Table 61 APAC: Market Size, By Vertical, 2013 – 2020 ($Million)
Table 62 MEA: Market Size, By Product, 2013 – 2020 ($Million)
Table 63 MEA: Market Size, By Deployment Type, 2013 – 2020 ($Million)
Table 64 MEA: Market Size, By Solution, 2013 – 2020 ($Million)
Table 65 MEA: Market Size, By Application, 2013 – 2020 ($Million)
Table 66 MEA: Market Size, By Vertical, 2013 – 2020 ($Million)
Table 67 LA: Market Size, By Product, 2013 – 2020 ($Million)
Table 68 LA: Market Size, By Deployment Type, 2013 – 2020 ($Million)
Table 69 LA: Market Size, By Solution, 2013 – 2020 ($Million)
Table 70 LA: Market Size, By Application, 2013 – 2020 ($Million)
Table 71 LA: Market Size, By Vertical, 2013 – 2020 ($Million)
Table 72 New Product Launches, 2013-2015
Table 73 Agreements, Partnerships and Collaborations, 2013-2015
Table 74 Mergers and Acquisitions, 2013–2015
Table 75 New Contracts, 2013–2015
 
 
List of Figures (51 Figures)
 
Figure 1 Mass Notification Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Mass Notification Market Size, Product Snapshot (2015 – 2020): Hardware Market is Expected to Double By 2020
Figure 7 Market Size, Solution Snapshot (2015 – 2020): In-Building Solutions Will Dominate the Market
Figure 8 Market Size, By Deployment Type, 2015 – 2020
Figure 9 Market Share: NA Will Exhibit the Highest Market Share in 2015
Figure 10 Increasing Demand Among Organizations for Mass Notification Solutions
Figure 11 NA Holds the Maximum Share in the Mass Notification Market (2015)
Figure 12 LA is Expected to Have the Highest Market Growth Potential By 2020
Figure 13 LA Market is Expected to Grow Faster Than Other Regions
Figure 14 Majority of the Market Share Will Be Captured By Interoperable Emergency Communication and Business Continuity and Disaster Recovery During 2015 – 2020
Figure 15 Regional Lifecycle: LA and MEA are Expected to Be in the Introduction Phase for the Year 2015
Figure 16 Mass Notification Market Segmentation By Product
Figure 17 Market Segmentation By Deployment Type
Figure 18 Market Segmentation By Solution
Figure 19 Market Segmentation By Application
Figure 20 Market Segmentation By Vertical
Figure 21 Market Segmentation By Region
Figure 22 Awareness of Public Safety and Security is an Impetus for the Market
Figure 23 Value Chain Analysis
Figure 24 Porter’s Five Forces Analysis
Figure 25 Software and Service are Forecasted to Lead the Market
Figure 26 On-Demand Segment is Forecasted to Surpass the On-Premise Deployment Type in the Mass Notification Market By the Year 2020
Figure 27 Distributed Recipient Solutions Market Size is Expected to Triple By 2020
Figure 28 Interoperable Emergency Communication Application is Forecasted to Exhibit the Largest Market Size in the Mass Notification Market By the Year 2020
Figure 29 Education Vertical is Forecasted to Exhibit the Largest Market Size in the Market By the Year 2020
Figure 30 LA Will Exhibit the Highest Growth in the Market
Figure 31 MEA and LA are an Attractive Destination for Mass Notification Market
Figure 32 Geographics Snapshot:  LA and MEA are Emerging as New Hotspots
Figure 33 Companies Adopted New Product Developments & New Contracts as the Key Growth Strategies Over the Last Three Years
Figure 34 Market Evolution Framework
Figure 35 Battle for Market Share: New Contracts Was the Key Strategy Adopted By Players During the Past Three Years
Figure 36 Geographic Revenue Mix of Top Five Players
Figure 37 Athoc Inc.: Company Snapshot
Figure 38 Athoc: SWOT Analysis
Figure 39 Eaton Corporation: Company Snapshot
Figure 40 Eaton Corporation: SWOT Analysis
Figure 41 Honeywell International: Company Snapshot
Figure 42 Honeywell International: SWOT Analysis
Figure 43 IBM Corporation: Company Snapshot
Figure 44 IBM Corporation: SWOT Analysis
Figure 45 Siemens AG: Company Snapshot
Figure 46 Siemens AG: SWOT  Analysis
Figure 47 Everbridge Inc.: Company Snapshot
Figure 48 Metis Secure Solutions: Company Snapshot
Figure 49 MIR3 Inc.: Company Snapshot
Figure 50 Omnilert LLC: Company Snapshot
Figure 51 Xmatters Inc.: Company Snapshot

The Mass Notification Systems are essential due to the increasing number of disasters and emergencies, which may be catastrophic in natural calamities such as earthquakes, floods, hurricanes, wildfires, tsunami; or other threats such as terrorist activities, public shootings, and bombings. Mass notification system are a subset of the emergency communication systems, and are essential to alert the masses before, during or after any emergency or any incident which can relatively help in rescue and relief operations. These systems are key bridging component in reaching out to panicked masses. The Mass notification system are being implemented across various industry verticals such as education, defense, healthcare, energy and power, government for enhancing public safety, improving warning systems as well as ensuring business continuity and deploying proper disaster management procedure.

There are various policies and regulations which have been set up so that the higher educational institutions and defense sector for the implementation of mass notification systems owing to the critical and delicate nature of operations. These regulations provide the specifications of the mass notification system and also emphasize on their importance in these sectors. These regulations play an important role in the design and integration of the mass notification system to ensure better emergency management. The traditional Mass notification system were mainly deployed on-premise, but recently the trend of on-demand is increasing. Integration of various Mass notification system such as network alerting systems, Public Address (PA) systems, telephony alerting systems, hosted messaging systems and other similar systems with emergency communication systems which are very powerful systems for end-to-end crisis communication.

North America is expected to have the largest market share, which will be succeeded by Europe. Due to increase in the laws and regulations, and also the increasing need for better communication services during emergencies, one can expect an increasing trend in the implementation of mass notification system in the emerging Brazil, Russia, China, India (BRIC) countries as well.

This study is done to understand the structure of the mass notification market and is intended to help the enterprises across different sectors to establish an uniform way in dealing with emergencies and ensuring proper disaster management techniques as well as ensuring synchronized relief and rescue operations. The overall market size in this study has been defined by considering the revenues generated by the vendors which offer mass notification hardware and software and services. Various software applications which have been considered while deriving the market size are interoperable emergency communications, business continuity and disaster recovery, integrated public alert and warning systems, and business operations. Additionally, various deployment types which have been considered while deriving the market size include on-premises and on-demand type. Further, the various solutions which have been considered while deriving the market size include in-building solutions, wide area solutions and distributed recipients. The overall market size has been further segmented into various verticals present across all the regions, namely North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America.

The mass notification market size is expected to grow from $3.81 Billion in 2015 to $8.57 Billion in 2020, at an estimated CAGR of 17.6%. The mass notification software and services market size is expected to grow from $1.71 Billion in 2015 to $4.48 Billion in 2020, at an estimated CAGR of 21.2%. The hardware market size is expected to grow from $2.10 Billion in 2015 to $4.09 Billion in 2020, at an estimated CAGR of 14.3%.

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