HOME Top Market Reports Mobile BI Market by Type (Software, Services), Business Function (IT, Finance, Sales, Marketing, Operations, HR), Business Application, Organization Size (SMES, Large Enterprises), Industry Vertical, and Region - Global Forecast to 2021

Mobile BI Market by Type (Software, Services), Business Function (IT, Finance, Sales, Marketing, Operations, HR), Business Application, Organization Size (SMES, Large Enterprises), Industry Vertical, and Region - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: January 2017
Report Code: TC 4884

 

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Mobile Business Intelligence (BI) is a type of BI that enables business users to access business data and analyze them, anyplace at any time, to generate insights even though they do not have data science and analytical skills. The mobile BI market size is estimated to grow from USD 4.08 Billion in 2016 to USD 11.13 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 22.2%. The year 2015 is considered to be the base year while the forecast period is 2016–2021.

Following are the objectives of the report:

  • To define, describe, and forecast the mobile BI market on the basis of types, services, business functions, applications, organization size, industry verticals, and regions
  • To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
  • To strategically analyze subsegments with respect to individual growth trends, future prospects, and contribution to the total market
  • To analyze the opportunities in the market for stakeholders and to provide the details of a competitive landscape for the major players
  • To forecast the revenue of market segments with respect to all the major regions, namely, North America, Europe, Asia-Pacific (APAC), Latin America, and Middle East & Africa (MEA)
  • To strategically profile key players and comprehensively analyze their recent developments and positioning
  • To analyze competitive developments, such as mergers & acquisitions, new product launches, and research & development activities in the market

The research methodology used to estimate and forecast the mobile BI market begins with the capturing of data on key vendor’s revenues through secondary research sources, such as companies’ websites, Factiva, and Hoovers. Other secondary sources include annual reports, press releases, and investor presentations of companies; white papers & certified publications; and articles from recognized authors, directories, and databases. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global mobile BI market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with the key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and to arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of primary is depicted in the below figure.

Mobile BI Market

To know about the assumptions considered for the study, download the pdf brochure

The mobile BI ecosystem comprises vendors, such as IBM Corporation (U.S.), SAP SE (Germany), Microsoft Corporation (U.S.), Oracle Corporation (U.S.), MicroStrategy (U.S.), SAS Institute (U.S.), Tableau Software (U.S.), Information Builders (U.S.), TIBCO Software (U.S.), Yellowfin International Pty Ltd. (U.S.), and Qlik Technologies (U.S.). Other stakeholders of the mobile BI market include analytics service providers, consulting service providers, Information Technology (IT) service providers, resellers, enterprise users, and technology providers.

The target audiences of the mobile BI market report are:

  • Solution vendors
  • Original equipment manufacturers
  • System integrators
  • Advisory firms
  • National regulatory authorities
  • Venture capitalists
  • Private equity groups
  • Investment houses
  • Equity research firms

“The study answers several questions for the stakeholders, primarily which market segments to focus in the next two to five years for prioritizing the efforts and investments.”

Scope of the Report

The research report categorizes the mobile BI market to forecast the revenues and analyze the trends in each of the following subsegments:

By Type

  • Software
  • Services

By Service

  • Managed services
  • Professional services
    • Consulting services
    • Deployment and integration
    • Support and maintenance

By Business Function

  • IT
  • Marketing
  • Sales
  • Operations
  • Finance
  • Human resources (HR)

By Application

  • Fraud and security management
  • Sales and marketing management
  • Predictive asset maintenance
  • Risk and compliance management
  • Customer engagement and analysis
  • Supply chain management and procurement
  • Operations management
  • Others

By Organization Size

  • Small and medium-sized enterprises
  • Large enterprises

By Industry Vertical

  • Banking, Financial Services, and Insurance (BFSI)
  • Telecommunications and IT
  • Retail and eCommerce
  • Healthcare and life sciences
  • Manufacturing
  • Government
  • Energy and utilities
  • Media and entertainment
  • Transportation and logistics
  • Others

By Region

  • North America
  • Europe
  • APAC
  • Latin America
  • MEA

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further breakdown of the North American market
  • Further breakdown of the European market
  • Further breakdown of the APAC market
  • Further breakdown of the MEA market
  • Further breakdown of the Latin American market

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions
           2.4.1 Assumptions
    2.5 Vendor Analysis Methodology

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 34)
    4.1 Attractive Market Opportunities in the Mobile BI Market
    4.2 Market Share Across Various Regions
    4.3 Mobile BI Market: Industry Vertical and Region Market
    4.4 Life Cycle Analysis, By Region, 2016

5 Market Overview (Page No. - 36)
    5.1 Introduction
    5.2 Market Evolution
    5.3 Market Segmentation
           5.3.1 By Type
           5.3.2 By Service
           5.3.3 By Professional Service
           5.3.4 By Business Function
           5.3.5 By Application
           5.3.6 By Organization Size
           5.3.7 By Industry Vertical
           5.3.8 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Increasing Byod Trend
                    5.4.1.2 Rise of Mobile Enterprise Application Platform
                    5.4.1.3 Growing Popularity of Representational State Transfer Application Programming Interfaces
                    5.4.1.4 Proliferation of In-Memory Computing
                    5.4.1.5 Rapid Advancement of Mobile Device Features
           5.4.2 Restraints
                    5.4.2.1 Difficulty in Identifying Significant Return on Investment
                    5.4.2.2 Lack of Suitable Data Governance Process
           5.4.3 Opportunities
                    5.4.3.1 Access to Real-Time Data
                    5.4.3.2 Increased Profitability Through Customer Satisfaction
                    5.4.3.3 Increased Efficiency in Operations and Business Processes
           5.4.4 Challenges
                    5.4.4.1 Privacy and Data Security Concerns
                    5.4.4.2 Designing for Mobile Devices
                    5.4.4.3 Maintaining Uninterrupted Network Connectivity
    5.5 Types of Mobile BI
           5.5.1 Passive Mobile BI
           5.5.2 Active Mobile BI

6 Industry Trends (Page No. - 48)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Mobile BI User Trends
           6.3.1 Executives
           6.3.2 Field Workers
           6.3.3 Business Analysts
           6.3.4 Clerical Staff
    6.4 Strategic Benchmarking
           6.4.1 Strategic Benchmarking: Partnerships and Collaborations
           6.4.2 Strategic Benchmarking: New Product Development

7 Mobile BI Market Analysis, By Type (Page No. - 51)
    7.1 Introduction
    7.2 Software
    7.3 Services
           7.3.1 Professional Services
                    7.3.1.1 System Deployment and Integration
                    7.3.1.2 Support and Maintenance
                    7.3.1.3 Consulting Services
           7.3.2 Managed Services

8 Mobile BI Market Analysis, By Business Function (Page No. - 60)
    8.1 Introduction
    8.2 Information Technology
    8.3 Finance
    8.4 Sales
    8.5 Marketing
    8.6 Operations
    8.7 Human Resources

9 Mobile BI Market Analysis, By Application (Page No. - 67)
    9.1 Introduction
    9.2 Fraud and Security Management
    9.3 Sales and Marketing Management
    9.4 Redictive Asset Maintenance
    9.5 Risk and Compliance Management
    9.6 Customer Engagement and Analysis
    9.7 Supply Chain Management and Procurement
    9.8 Operations Management
    9.9 Others

10 Mobile BI Market Analysis, By Organization Size (Page No. - 76)
     10.1 Introduction
     10.2 Large Enterprises
     10.3 Small and Medium Enterprises

11 Mobile BI Market Analysis, By Industry Vertical (Page No. - 80)
     11.1 Introduction
     11.2 Banking, Financial Services, and Insurance
     11.3 IT and Telecommunications
     11.4 Retail and Ecommerce
     11.5 Healthcare and Life Sciences
     11.6 Manufacturing
     11.7 Government and Defense
     11.8 Energy and Utilities
     11.9 Transportation and Logistics
     11.10 Media and Entertainment
     11.11 Others

12 Geographic Analysis (Page No. - 90)
     12.1 Introduction
     12.2 North America
     12.3 Europe
     12.4 Asia-Pacific
     12.5 Middle East and Africa
     12.6 Latin America

13 Competitive Landscape (Page No. - 111)
     13.1 Overview
     13.2 Competitive Situations and Trends
             13.2.1 New Product Launches
             13.2.2 Partnerships, Collaborations, and Agreements
             13.2.3 Mergers and Acquisitions
             13.2.4 Expansions
             13.2.5 Venture Capital Funding
     13.3 Mobile BI: MnM Vendor Analysis

14 Company Profiles (Page No. - 122)
     14.1 Introduction
(Overview, Financials, Products & Services, Strategy, and Developments)*
     14.2 International Business Machines Corporation
     14.3 SAP SE
     14.4 Microsoft Corporation
     14.5 Oracle Corporation
     14.6 Microstrategy, Incorporated
     14.7 SAS Institute
     14.8 Tableau Software
     14.9 Information Builders, Inc.
     14.10 Tibco Software, Inc.
     14.11 Yellowfin International Pty. Ltd
     14.12 Qlik Technologies, Inc.

*Details on Overview, Financials, Product & Services, Strategy, and Developments Might Not Be Captured in Case of Unlisted Companies.

15 Key Innovators (Page No. - 153)
     15.1 Dundas Data Visualization, Inc.
     15.2 Rosslyn Analytics, Ltd
     15.3 Big Data Bizviz
     15.4 Zoho Corporation

16 Appendix (Page No. - 157)
     16.1 Insights of Industry Experts
     16.2 Discussion Guide
     16.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     16.4 Introducing RT: Real-Time Market Intelligence
     16.5 Available Customization
     16.6 Related Reports
     16.7 Author Details


List of Tables (81 Tables)

Table 1 Mobile BI Market Size and Growth, 2016–2021 (USD Billion, Y-O-Y %)
Table 2 Market Size, By Type, 2014–2021 (USD Million)
Table 3 Software: Market Size, By Region, 2014–2021 (USD Million)
Table 4 Services: Market Size, By Type, 2014–2021 (USD Million)
Table 5 Services: Market Size, By Region, 2014–2021 (USD Million)
Table 6 Professional Services: Market Size, By Region, 2014–2021 (USD Million)
Table 7 System Deployment and Integration: Market Size, By Region, 2014–2021 (USD Million)
Table 8 Support and Maintenance: Market Size, By Region, 2014–2021 (USD Million)
Table 9 Consulting Services: Market Size, By Region, 2014–2021 (USD Million)
Table 10 Managed Services: Market Size, By Region, 2014–2021 (USD Million)
Table 11 Mobile BI Market Size, By Business Function, 2014–2021 (USD Million)
Table 12 Information Technology: Market Size, By Region, 2014–2021 (USD Million)
Table 13 Finance: Market Size, By Region, 2014–2021 (USD Million)
Table 14 Sales: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Sales: Market Size, By Region, 2014–2021 (USD Million)
Table 16 Operations: Market Size, By Region, 2014–2021 (USD Million)
Table 17 Human Resources: Market Size, By Region, 2014–2021 (USD Million)
Table 18 Mobile BI Market Size, By Application, 2014–2021 (USD Million)
Table 19 Fraud and Security Management: Market Size, By Region, 2014–2021 (USD Million)
Table 20 Sales and Marketing Management: Market Size, By Region, 2014–2021 (USD Million)
Table 21 Predictive Asset Maintenance: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Risk and Compliance Management: Market Size, By Region, 2014–2021 (USD Million)
Table 23 Customer Engagement and Analysis: Market Size, By Region, 2014–2021 (USD Million)
Table 24 Supply Chain Management and Procurement: Market Size, By Region, 2014–2021 (USD Million)
Table 25 Operations Management: Market Size, By Region, 2014–2021 (USD Million)
Table 26 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 27 Mobile BI Market Size, By Organization Size, 2014–2021 (USD Million)
Table 28 Large Enterprises: Market Size, By Region, 2014–2021 (USD Million)
Table 29 Small and Medium Enterprises: Market Size, By Region, 2014–2021 (USD Million)
Table 30 Mobile BI Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 31 Banking, Financial Services, and Insurance: Market Size, By Region, 2014–2021 (USD Million)
Table 32 IT and Telecommunications: Market Size, By Region, 2014–2021 (USD Million)
Table 33 Retail and Ecommerce: Market Size, By Region, 2014–2021 (USD Million)
Table 34 Healthcare and Life Sciences: Market Size, By Region, 2014–2021 (USD Million)
Table 35 Manufacturing: Market Size, By Region, 2014–2021 (USD Million)
Table 36 Government and Defense: Market Size, By Region, 2014–2021 (USD Million)
Table 37 Energy and Utilities: Market Size, By Region, 2014–2021 (USD Million)
Table 38 Transportation and Logistics: Market Size, By Region, 2014–2021 (USD Million)
Table 39 Media and Entertainment: Market Size, By Region, 2014–2021 (USD Million)
Table 40 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 41 Mobile BI Market Size, By Region, 2014–2021 (USD Million)
Table 42 North America: Market Size, By Type, 2014–2021 (USD Million)
Table 43 North America: Market Size, By Service, 2014–2021 (USD Million)
Table 44 North America: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 45 North America: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 46 North America: Market Size, By Business Function, 2014–2021 (USD Million)
Table 47 North America: Market Size, By Application, 2014–2021 (USD Million)
Table 48 North America: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 49 Europe: Mobile BI Market Size, By Type, 2014–2021 (USD Million)
Table 50 Europe: Market Size, By Service, 2014–2021 (USD Million)
Table 51 Europe: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 52 Europe: Market Size, By Business Function, 2014–2021 (USD Million)
Table 53 Europe: Market Size, By Application, 2014–2021 (USD Million)
Table 54 Europe: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 55 Europe: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 56 Asia-Pacific: Mobile BI Market Size, By Type, 2014–2021 (USD Million)
Table 57 Asia-Pacific: Market Size, By Service, 2014–2021 (USD Million)
Table 58 Asia-Pacific: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 59 Asia-Pacific: Market Size, By Business Function, 2014–2021 (USD Million)
Table 60 Asia-Pacific: Market Size, By Application, 2014–2021 (USD Million)
Table 61 Asia-Pacific: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 62 Asia-Pacific: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 63 Middle East and Africa: Mobile BI Market Size, By Type, 2014–2021 (USD Million)
Table 64 Middle East and Africa: Market Size, By Service, 2014–2021 (USD Million)
Table 65 Middle East and Africa: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 66 Middle East and Africa: Market Size, By Business Function, 2014–2021 (USD Million)
Table 67 Middle East and Africa: Market Size, By Application, 2014–2021 (USD Million)
Table 68 Middle East and Africa: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 69 Middle East and Africa: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 70 Latin America: Mobile BI Market Size, By Type, 2014–2021 (USD Million)
Table 71 Latin America: Market Size, By Service, 2014–2021 (USD Million)
Table 72 Latin America: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 73 Latin America: Market Size, By Business Function, 2014–2021 (USD Million)
Table 74 Latin America: Market Size, By Application, 2014–2021 (USD Million)
Table 75 Latin America: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 76 Latin America: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 77 New Product Launches, 2014–2016
Table 78 Partnerships, Collaborations, and Agreements, 2014–2016
Table 79 Mergers and Acquisitions, 2014–2016
Table 80 Expansions, 2014–2016
Table 81 Venture Capital Funding, 2014–2016


List of Figures (59 Figures)

Figure 1 Mobile BI Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Data Triangulation
Figure 5 Vendor Analysis: Criteria Weightage
Figure 6 Mobile BI Market is Expected to Grow in the Global Market During the Forecast Period
Figure 7 Market Snapshot on the Basis of Type (2016 vs 2021)
Figure 8 Market Snapshot on the Basis of Service
Figure 9 Market Snapshot on the Basis of Professional Service
Figure 10 Market Snapshot on the Basis of Business Function
Figure 11 Market Snapshot on the Basis of Application
Figure 12 Market Snapshot on the Basis of Organization Size
Figure 13 Market Snapshot on the Basis of Industry Vertical (2016 vs 2021)
Figure 14 Lucrative Market Prospects in the Mobile BI Market During the Forecast Period
Figure 15 North America Commands Over the Mobile BI Market By Covering the Largest Market Size in 2016
Figure 16 Banking, Financial Services, and Insurance Vertical and North America in the Region Segment is Expected to Gain the Largest Market Share in 2016
Figure 17 Asia-Pacific Soon to Enter the Exponential Growth Phase During the Period of 2016–2021
Figure 18 Evolution of Mobile BI
Figure 19 Market Segmentation By Type
Figure 20 Market Segmentation By Service
Figure 21 Market Segmentation By Professional Service
Figure 22 Market Segmentation By Business Function
Figure 23 Market Segmentation By Application
Figure 24 Market Segmentation By Organization Size
Figure 25 Market Segmentation By Industry Vertical
Figure 26 Market Segmentation By Region
Figure 27 Market Drivers, Restraints, Opportunities, and Challenges (DROC)
Figure 28 Mobile BI Market: Value Chain Analysis
Figure 29 Strategic Benchmarking: Partnerships and Collaborations During the Period of 2014–2016
Figure 30 Strategic Benchmarking: New Product Development and Product Upgradations During the Period of 2014–2016
Figure 31 The Services Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 32 The Managed Services Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 33 Support and Maintenance Services Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 34 The Sales Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 35 Predictive Asset Maintenance is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 36 SMES  are Expected to Adopt Mobile BI Solutions at the Highest CAGR During the Forecast Period
Figure 37 The Healthcare and Life Sciences Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 38 Asia-Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 39 Asia-Pacific is Expected to Grow at the Highest CAGR in the Mobile BI Market During Forecast Period
Figure 40 North America Market Snapshot
Figure 41 Asia-Pacific Market Snapshot
Figure 42 Companies Adopted Partnerships, Collaborations, and Agreements as the Key Growth Strategy During the Period 2014–2016
Figure 43 Market Evaluation Framework
Figure 44 Battle for Market Share: Partnerships, Collaborations, and Agreements is the Key Strategy in the Mobile BI Market in the Forecast Period
Figure 45 Product Offerings Comparison
Figure 46 Business Strategies Comparison
Figure 47 Geographic Revenue Mix of Top Five Market Players
Figure 48 IBM Corporation: Company Snapshot
Figure 49 IBM Corporation: SWOT Analysis
Figure 50 SAP SE: Company Snapshot
Figure 51 SAP SE: SWOT Analysis
Figure 52 Microsoft Corporation: Company Snapshot
Figure 53 Microsoft Corporation: SWOT Analysis
Figure 54 Oracle Corporation: Company Snapshot
Figure 55 Oracle Corporation: SWOT Analysis
Figure 56 Microstrategy, Incorporated: Company Snapshot
Figure 57 Microstrategy, Incorporated: SWOT Analysis
Figure 58 SAS Institute: Company Snapshot
Figure 59 Tableau Software: Company Snapshot

The mobile Business Intelligence (BI) market size is expected to grow from USD 4.08 Billion in 2016 to USD 11.13 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 22.2% during the forecast period. The major growth drivers of the mobile BI market include increase in the Bring Your Own Device (BYOD) trend, rise of Mobile Enterprise Application Platform (MEAP), growing popularity of Representational State Transfer Application Programming Interface (REST APIs), proliferation of in-memory computing, and rapid advancement of mobile device features.

The mobile BI market is segmented by software and service. The services segment is expected to grow at the highest CAGR during the forecast period, out of which consulting services in the professional services segment is projected to witness the highest demand due to the growing need of mobile BI software solutions across organizations.

Banking, Financial Services, and Insurance (BFSI) holds the largest share of the mobile BI market in 2016. The growth is fueled by the growing need to simplify the workload related to security and the increasing dependence on data generated from various Information Technology (IT) systems used for the financial transactions. Healthcare and life sciences vertical is expected to grow at the highest CAGR during the forecast period due to the increasing need to store and manage data coming from various connected healthcare devices and health record systems used across healthcare organizations.

Major business functions for which the mobile BI is deployed are IT, marketing, sales, operations, finance, and Human Resources (HR). The adoption of mobile BI for sales is expected to increase significantly in the coming years because of the increasing need for resolving sales-related issues in real-time and the need to streamline sales across industries.

Mobile BI is adopted by both Small and Medium-sized Enterprises (SMEs) and large enterprises. The demand of mobile BI in large enterprises is increasing due to its cost-effective and time-efficient features; its growth is specifically high in SMEs where low cost solutions are much required.

The global market has been segmented on the basis of regions into North America, Europe, Asia-Pacific (APAC), Latin America, and Middle East & Africa, and to provide a region-specific analysis in the report. The North American region, followed by Europe, is expected to continue as the largest revenue-generating region for mobile BI vendors for the next five years. This is mainly because in the developed economies of the U.S. and Canada, there is a high focus on innovations obtained from research & development and technology. The APAC region is expected to be the fastest growing region in the mobile BI market because of the increasing adoption of Internet of Things (IoT) & smart technologies and various government initiatives, such as smart cities across the APAC countries, including China and India.

Mobile BI Market

The mobile BI market faces challenges, such as privacy & data security concerns, designing for mobile devices, and maintaining uninterrupted network connectivity. Factors such as difficulty in identifying durable return on investment and lack of sustainable data governance process are expected to limit the market growth.

Major vendors that offer mobile BI software and services globally are IBM Corporation (U.S.), SAP SE (Germany), Microsoft Corporation (U.S.), Oracle Corporation (U.S.), MicroStrategy (U.S.), SAS Institute (U.S.), Tableau Software (U.S.), Information Builders (U.S.), TIBCO Software (U.S.), Yellowfin International Pty Ltd. (U.S.), and Qlik Technologies (U.S.). These vendors have adopted different types of organic and inorganic growth strategies, such as new product launches, partnerships & collaborations, and mergers & acquisitions to expand their offerings in the mobile BI market.

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