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Polyvinyl Alcohol (PVA) Films Market - Global Trends & Forecasts (2011 - 2016)

By: marketsandmarkets.com
Publishing Date: March 2012
Report Code: CH 1137

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Polyvinyl alcohol (PVA) film is widely used for packaging and production of polarizer film. Polyvinyl alcohol films is a water soluble biodegradable film and facilitates water soluble small dose packaging of detergents, water treatment chemicals, agrochemicals, and dyes. Those small water soluble doses provides ease-of-use and avoid human contact from the inside material. Apart from packaging applications, the Polyvinyl alcohol film is also used for laundry bags and embroidery applications where the film is used as water soluble film.

Polarizer is another major application of Polyvinyl alcohol films where the film facilitates polarization property. Polarizer film is made using PVA and TAC films as raw material and is an essential component in liquid crystal display (LCD) panel.

This report divides polyvinyl alcohol films market by water soluble and polarizer applications. For water soluble application, the market is further segmented into detergent, agrochemical, water treatment chemical, embroidery, dyes, and laundry bags applications. 

For water soluble applications, in the past few years polyvinyl alcohol films has been gaining attention globally due to its salient features such as water solubility and ease-of-use in applications such as detergents and agrochemical packaging. Therefore, there is an influx of players vying for a share in this market. The global polyvinyl alcohol films market is studied by key applications and geography.

Asia-Pacific is the largest producer and North America is the largest consumer of Polyvinyl alcohol films for water soluble applications. In 2011, estimated production share of Asia-Pacific was 60% while consumption share of North America was 34%. From growth perspective, Asia-Pacific is the most essential market since the region has highest growth rate of PVA film consumption for next five years. Majority of Polyvinyl alcohol film is consumed for detergent and agrochemical packaging. For detergent packaging, North America is the largest market while for agrochemical packaging Asia Pacific has the largest consumption share. The other water soluble applications with significant consumption are water treatment chemical packaging, embroidery, and laundry bags. This report identifies Polyvinyl alcohol film consumption for water soluble applications in all major geographies viz. North America, South America, Eastern Europe, Western Europe, and Asia-Pacific. The market size is estimated in both volume (metric tons) and value ($Million) and regions have been further segmented into major nations, identified based on their consumption share.   

In case of polarizer application, the polyvinyl alcohol (PVA) film is used to manufacture polarizer film which is used in LCD panels, lenses and optical filters etc. LCD panels holds 95% consumption share of global polarizer production. The market of Polyvinyl alcohol film, which is used for LCD panel based polarizer film, is monopolized by Japan-based two manufacturers viz. Kuraray Co. Ltd. and Nippon Gohsei. Both companies have their production plants in Japan and thus Japan is the only producer of Polyvinyl alcohol films for polarizer. Since all the polarizer manufacturers have their manufacturing facilities either in South Korea, Japan, Taiwan or Japan, those are the only markets consume PVA film in polarizer application. Worldwide demand of PVA film for polarizer is estimated to be 225 million square meters in 2011.

The report ‘Polyvinyl Alcohol (PVA) Films Market – Global Trends & Forecasts (2011 – 2016)’ identifies all market applications of PVA film with significant consumptions and gives current and future market size estimations in terms of volume and value for all.

The report, which is based on 80% primary research, covers the trends and forecasts for the year 2016 in consumption of PVA films for all geographies in the world. The report covers qualitative analysis of competing materials, value chain, and profiles of major players. The Polyvinyl alcohol films market by geography includes market for U.S., Canada, Mexico, Brazil, Argentina, Chile, Uruguay, U.K., France, Germany, Spain, Italy, Russia, Poland, and Ukraine. For polarizer used PVA film, the markets covered are South Korea, Japan, Taiwan, and China. The report also covers recommendations based on expert interviews, analysis, and secondary findings.

Market Covered

This report covers markets in North America, South America, Asia Pacific, Eastern Europe and Western Europe. For each geographic market, PVA film consumption by application has been provided. For polarizer application, PVA film consumption has only been provided for Japan, South Korea and Taiwan since only those countries have polarizer production.

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TABLE OF CONTENTS

EXECUTIVE SUMMARY

1 INTRODUCTION
  1.1 KEY TAKE-AWAYS
  1.2 REPORT DESCRIPTION
  1.3 RESEARCH METHODOLOGY
      1.3.1 MARKET SIZE
      1.3.2 PRIMARY DATA POINTS
      1.3.3 ASSUMPTIONS

2 CONCLUSIONS

3 WATER SOLUBLE APPLICATIONS
  3.1 INTRODUCTION
  3.2 VALUE CHAIN
  3.3 DRIVERS
      3.3.1 PENETRATION OF WATER SOLUBLE FILM IN DETERGENT PACKAGING
      3.3.2 INCREASING ENVIRONMENTAL AWARENESS
      3.3.3 TECHNOLOGICAL EXPERTISE TO MANUFACTURE PVA FILM TO SUIT VARIOUS APPLICATIONS
      3.3.4 GOVERNMENT INITIATIVES TOWARDS GREEN PACKAGING POLICIES
      3.3.5 IMPACT ANALYSIS
  3.4 RESTRAINTS
      3.4.1 HIGHER COST THAN CONVENTIONAL PACKAGING MATERIALS
      3.4.2 DURABILITY OF PVA FILMS
      3.4.3 LACK OF TECHNOLOGICAL KNOW-HOW
      3.4.4 IMPACT ANALYSIS 
  3.5 OPPORTUNITIES
      3.5.1 INCREASING SCOPE IN END-USER SEGMENTS & HIGHER PENETRATION IN DETERGENTS & AGRO-CHEMICALS
      3.5.2 PROMISING GROWTH RATE IN EMERGING ECONOMIES
      3.5.3 ECONOMIES OF SCALE TO LOWER PRODUCTION COST
      3.5.4 IMPACT ANALYSIS
  3.6 PVA FILM PRICE FOR WATER SOLUBLE APPLICATION
  3.7 COMPETING MATERIALS – WATER SOLUBLE APPLICATION
      3.7.1 WATER SOLUBLE PAPER
      3.7.2 HYDROXYPROPYL METHYL CELLULOSE (HPMC)

4 POLYVINYL ALCOHOL FILMS MARKET, BY WATER SOLUBLE APPLICATIONS
  4.1 INTRODUCTION
  4.2 PACKAGING
      4.2.1 DETERGENTS
      4.2.2 AGRO-CHEMICALS
      4.2.3 OTHERS
  4.3 LAUNDRY BAGS
  4.4 EMBROIDERY
  4.5 OTHERS
      4.5.1 WATER TRANSFER PRINTING
      4.5.2 MOLD RELEASE
      4.5.3 PET WASTE BAGS
      4.5.4 FISH BAIT BAGS

5 PVA FILM WATER SOLUBLE APPLICATION MARKET, BY GEOGRAPHY
  5.1 INTRODUCTION
  5.2 NORTH AMERICA
  5.3 WESTERN EUROPE
  5.4 SOUTH AMERICA
  5.5 EASTERN EUROPE
  5.6 ASIA-PACIFIC
  5.7 Polyvinyl Alcohol FILM MARKET OUTLOOK

6 POLYVINYL ALCOHOL FILM MARKET, BY POLARIZER APPLICATION
  6.1 INTRODUCTION
  6.2 PVA FILM TO LCD: VALUE CHAIN
  6.3 GROWTH DRIVERS
      6.3.1 INCREASING PENETRATION OF LCD-TV
      6.3.2 INCREASING SIZE OF LCD TV
  6.4 THREAT IMPOSED BY COMPETING TECHNOLOGY (AMOLED) TO POLARIZER MARKET
  6.5 COST STRUCTURE: PVA FILM FOR POLARIZER
  6.6 PRODUCTION CAPACITY – PVA FILM FOR POLARIZER
  6.7 POLYVINYL ALCOHOL FILMS MARKET FOR POLARIZER APPLICATION, BY GEOGRAPHY
  6.8 POLYVINYL ALCOHOL FILMS MARKET, BY POLARIZER’S APPLICATION

7 COMPETITIVE LANDSCAPE
  7.1 MERGERS & ACQUISITIONS
  7.2 NEW PRODUCT DEVELOPMENT
  7.3 PARTNERSHIP/COLLABORATION/JOINT VENTURE
  7.4 EXPANSION
  7.5 PATENT
  7.6 OTHERS

8 COMPANY PROFILES
  8.1 AICELLO CHEMICAL CO. LTD
      8.1.1 OVERVIEW
      8.1.2 FINANCIALS
      8.1.3 PRODUCTS & SERVICES
      8.1.4 STRATEGY
      8.1.5 DEVELOPMENTS
  8.2 AMC (U.K.) LTD
      8.2.1 OVERVIEW
      8.2.2 FINANCIALS
      8.2.3 PRODUCTS & SERVICES
      8.2.4 STRATEGY
  8.3 ARROW COATED PRODUCTS LTD
      8.3.1 OVERVIEW
      8.3.2 FINANCIALS
      8.3.3 PRODUCTS & SERVICES
      8.3.4 STRATEGY
      8.3.5 DEVELOPMENTS
  8.4 CHANGZHOU WATER SOLUBLE CO. LTD
      8.4.1 OVERVIEW
      8.4.2 PRODUCTS & SERVICES
  8.5 CORTEC CORPORATION
      8.5.1 OVERVIEW
      8.5.2 PRODUCTS & SERVICES
      8.5.3 FINANCIALS
      8.5.4 STRATEGY
      8.5.5 DEVELOPMENTS
  8.6 JIANGMEN PROUDLY WATER-SOLUBLE PLASTIC CO. LTD
      8.6.1 OVERVIEW
      8.6.2 FINANCIALS
      8.6.3 PRODUCTS & SERVICES
      8.6.4 STRATEGY
      8.6.5 DEVELOPMENTS
  8.7 KURARAY CO. LTD.
      8.7.1 OVERVIEW
      8.7.2 PRODUCTS & SERVICES
      8.7.3 FINANCIALS
      8.7.4 STRATEGY
      8.7.5 DEVELOPMENTS
  8.8 MONOSOL LLC
      8.8.1 OVERVIEW
      8.8.2 FINANCIALS
      8.8.3 PRODUCTS & SERVICES
      8.8.4 STRATEGY
      8.8.5 DEVELOPMENTS
  8.9 NIPPON GOHSEI
      8.9.1 OVERVIEW
      8.9.2 FINANCIALS
      8.9.3 PRODUCTS & SERVICES
      8.9.4 STRATEGY
      8.9.5 DEVELOPMENTS

*the term ‘water soluble applications’ refers to detergent, agrochemical, dyes, laundry bag and embroidery applications
 
LIST OF TABLES

TABLE 1 GLOBAL POLYVINYL ALCOHOL FILMS MARKET FOR WATER SOLUBLE APPLICATIONS, 2009 – 2016
TABLE 2 BIODEGRADABLE PROPERTIES OF VARIOUS PLASTICS
TABLE 3 WASTE REDUCTION POTENTIAL OF POLYVINYL ALCOHOL FILMS
TABLE 4 PATENTS FILED, BY CONSUMERS (EXAMPLES)
TABLE 5 PACKAGING LAWS IN EUROPE
TABLE 6 IMPACT OF DRIVERS ON GLOBAL POLYVINYL ALCOHOL FILMS MARKET, 2010 – 2016
TABLE 7 VARIATION OF WATER CONTENT OF PVA FILM WITH RELATIVE HUMIDITY
TABLE 8 IMPACT OF RESTRAINTS ON GLOBAL POLYVINYL ALCOHOL FILMS MARKET, 2010 – 2016
TABLE 9 IMPACT OF OPPORTUNITIES ON GLOBAL PVA FILM MARKET, 2010 – 2016
TABLE 10 PVA FILM PRICE, BY GEOGRAPHY, 2009 – 2016 ($/METRIC TONS)
TABLE 11 COMPETING MATERIALS COMPARISON, BY APPLICATIONS
TABLE 12 LIST OF SUPPLIERS (COMPETING MATERIALS)
TABLE 13 PVA FILM CONSUMPTION, BY APPLICATIONS, 2009 – 2016 (METRIC TONS)
TABLE 14 PVA FILM CONSUMPTION, BY APPLICATIONS, 2009 – 2016 ($THOUSAND)
TABLE 15 PVA FILM CONSUMPTION IN PACKAGING, 2009 – 2016 (MARKET SIZE)
TABLE 16 CHARACTERISTICS OF PVA FILMS & ITS APPLICATIONS IN FOOD PACKAGING
TABLE 17 PVA FILM CONSUMPTION MARKET VOLUME, BY GEOGRAPHY, 2009 – 2016 (METRIC TONS)
TABLE 18 POLYVINYL ALCOHOL FILMS CONSUMPTION MARKET REVENUE, BY GEOGRAPHY, 2009 – 2016 ($MILLION)
TABLE 19 NORTH AMERICA: PVA FILM CONSUMPTION MARKET VOLUME, BY COUNTRY, 2009 – 2016 (METRIC TONS)
TABLE 20 NORTH AMERICA: PVA FILM CONSUMPTION MARKET REVENUE, BY COUNTRY, 2009 – 2016 ($MILLION)
TABLE 21 NORTH AMERICA: PVA FILM CONSUMPTION MARKET VOLUME, BY APPLICATIONS, 2009 – 2016 (METRIC TONS)
TABLE 22 NORTH AMERICA: PVA FILM CONSUMPTION MARKET REVENUE, BY APPLICATIONS, 2009 – 2016 ($THOUSAND)
TABLE 23 WESTERN EUROPE: PVA FILM CONSUMPTION MARKET VOLUME, BY COUNTRY, 2009 – 2016 (METRIC TONS)
TABLE 24 WESTERN EUROPE: PVA FILM CONSUMPTION MARKET REVENUE, BY COUNTRY, 2009 – 2016 ($MILLION)
TABLE 25 WESTERN EUROPE: PVA FILM CONSUMPTION MARKET VOLUME, BY APPLICATIONS, 2009 – 2016 (METRIC TONS)
TABLE 26 WESTERN EUROPE: POLYVINYL ALCOHOL FILMS CONSUMPTION MARKET REVENUE, BY APPLICATIONS, 2009 – 2016 ($THOUSAND)
TABLE 27 SOUTH AMERICA: PVA FILM CONSUMPTION MARKET VOLUME, BY COUNTRY, 2009 – 2016 (METRIC TONS)
TABLE 28 SOUTH AMERICA: PVA FILM CONSUMPTION MARKET REVENUE, BY COUNTRY, 2009 – 2016 ($MILLION)
TABLE 29 SOUTH AMERICA: PVA FILM CONSUMPTION MARKET VOLUME, BY APPLICATIONS, 2009 – 2016 (METRIC TONS)
TABLE 30 SOUTH AMERICA: POLYVINYL ALCOHOL FILMS CONSUMPTION MARKET REVENUE, BY APPLICATIONS, 2009 – 2016 ($THOUSAND)
TABLE 31 EASTERN EUROPE: PVA FILM CONSUMPTION MARKET VOLUME, BY COUNTRY, 2009 – 2016 (METRIC TONS)
TABLE 32 EASTERN EUROPE: PVA FILM CONSUMPTION MARKET REVENUE, BY COUNTRY, 2009 – 2016 ($MILLION)
TABLE 33 EASTERN EUROPE: PVA FILM CONSUMPTION MARKET VOLUME, BY APPLICATIONS, 2009 – 2016 (METRIC TONS)
TABLE 34 EASTERN EUROPE: PVA FILM CONSUMPTION, BY APPLICATIONS, 2009 – 2016 ($THOUSAND)
TABLE 35 ASIA-PACIFIC: PVA FILM CONSUMPTION MARKET VOLUME, BY COUNTRY, 2009 – 2016 (METRIC TONS)
TABLE 36 ASIA-PACIFIC: POLYVINYL ALCOHOL FILMS CONSUMPTION MARKET REVENUE, BY COUNTRY, 2009 – 2016 ($MILLION)
TABLE 37 ASIA-PACIFIC: PVA FILM CONSUMPTION MARKET VOLUME, BY APPLICATIONS, 2009 – 2016 (METRIC TONS)
TABLE 38 ASIA-PACIFIC: PVA FILM CONSUMPTION, BY APPLICATIONS, 2009 – 2016 ($MILLION)
TABLE 39 PVA FILM MARKET FOR POLARIZER APPLICATION, BY VOLUME & REVENUE, 2009 – 2016
TABLE 40 PVA POLARIZER FILM PRODUCTION CAPACITY, BY COMPANY, 2009 – 2013 (MILLION SQUARE METERS)
TABLE 41 PVA FILM CONSUMPTION FOR POLARIZER APPLICATION, BY GEOGRAPHY, 2009 – 2016 (MILLION SQUARE METERS)
TABLE 42 POLYVINYL ALCOHOL FILMS MARKET REVENUE FOR POLARIZER APPLICATION, BY GEOGRAPHY 2009 – 2016 ($MILLION)
TABLE 43 POLYVINYL ALCOHOL FILMS CONSUMPTION FOR POLARIZER, BY APPLICATIONS, 2009 – 2016 (MILLION SQUARE METERS)
TABLE 44 POLYVINYL ALCOHOL FILMS MARKET REVENUE FOR POLARIZER, BY APPLICATIONS, 2009 – 2016 ($MILLION)
TABLE 45 MERGERS & ACQUISITIONS IN PVA FILM INDUSTRY, 2007 – 2011
TABLE 46 NEW PRODUCTS DEVELOPMENTS IN PVA FILM, 2007 – 2011
TABLE 47 PARTNERSHIP/COLLABORATION/JOINT VENTURE DEVELOPMENT IN PVA FILM, 2007 – 2011
TABLE 48 EXPANSIONS IN POLYVINYL ALCOHOL FILMS INDUSTRY, 2007 – 2011
TABLE 49 PATENTS DEVELOPMENT IN PVA FILM, 2007 – 2011
TABLE 50 OTHER MAJOR DEVELOPMENTS IN PVA FILM, 2007 – 2011
TABLE 51 PRODUCT PORTFOLIO OF AMC (U.K.) LTD
TABLE 52 ARROW COATED PRODUCTS LTD: TOTAL REVENUE, 2008 – 2010 ($THOUSAND)
TABLE 53 ARROW COATED - PRODUCT PORTFOLIO
TABLE 54 PROUDLY - PRODUCT PORTFOLIO
TABLE 55 KURARAY: PRODUCTION CAPACITY, BY PLANT LOCATION, 2011
TABLE 56 KURARAY: REVENUE ANALYSIS, BY SEGMENT, 2010 – 2011 ($MILLION)
TABLE 57 MONOSOL LLC- PRODUCT PORTFOLIO
TABLE 58 MONOSOL LLC - FILMS PORTFOLIO BY APPLICATIONS
TABLE 59 NIPPON GOHSEI: PRODUCTION LINE, BY CAPACITY & PLANT LOCATION, 2011
TABLE 60 NIPPON GOHSEI: TOTAL REVENUE, 2006 – 2010 ($MILLION)
TABLE 61 NIPPON GOHSEI: REVENUE ANALYSIS, BY SEGMENT, 2010 – 2011 ($MILLION)
TABLE 62 NIPPON GOHSEI: SALES REVENUE, BY GEOGRAPHY, 2010


 
LIST OF FIGURES

FIGURE 1 GLOBAL PVA FILM CONSUMPTION, 2009 – 2016 (METRIC TONS)
FIGURE 2 PVA FILM VALUE CHAIN
FIGURE 3 AVERAGE PVA FILM PRICES, 2009 – 2016
FIGURE 4 POLYVINYL ALCOHOL FILMS APPLICATIONS
FIGURE 5 PVA CONSUMPTION IN PACKAGING, BY APPLICATIONS, 2011 (%)
FIGURE 6 PVA FILM CONSUMPTION IN DETERGENT PACKAGING, BY GEOGRAPHY, 2009 – 2016 (METRIC TONS)
FIGURE 7 PVA FILM CONSUMPTION IN AGRO-CHEMICAL PACKAGING, BY GEOGRAPHY, 2009 – 2016 (MT)
FIGURE 8 PVA FILM CONSUMPTION IN LAUNDRY BAGS, BY GEOGRAPHY, 2009 – 2016 (METRIC TONS)
FIGURE 9 MARKET PARTICIPANTS CONCENTRATION MARKET SHARE, BY GEOGRAPHY, 2011
FIGURE 10 NORTH AMERICA: PVA FILMS CONSUMPTION MARKET SHARE, BY COUNTRY, 2011
FIGURE 11 WESTERN EUROPE: PVA FILM CONSUMPTION MARKET SHARE, BY COUNTRY, 2011
FIGURE 12 SOUTH AMERICA: POLYVINYL ALCOHOL FILMS CONSUMPTION MARKET SHARE, BY COUNTRY, 2011
FIGURE 13 EASTERN EUROPE: PVA FILM CONSUMPTION, BY COUNTRY, 2011
FIGURE 14 ASIA-PACIFIC: PVA FILM CONSUMPTION, BY COUNTRY, 2011
FIGURE 15 PVA FILM CONSUMPTION MARKET SHARE, BY MAJOR COUNTRY, 2011 VS 2016
FIGURE 16 VALUE CHAIN: PVA FILM FOR POLARIZER
FIGURE 17 LCD PENETRATION RATE, VERSUS CRT, 2004 – 2013 (%)
FIGURE 18 COST STRUCTURE OF LCD PANEL
FIGURE 19 COST STRUCTURE OF POLARIZER FILM
FIGURE 20 COMPETITIVE DEVELOPMENTS IN PVA FILM INDUSTRY, 2007 – 2011

Polyvinyl alcohol (PVA) film is a water soluble biodegradable film and consumed for packaging of detergents, agrochemicals, water treatment chemicals, disinfectants and dyes, laundry bag production, and in embroidery. All those applications are associated with the water soluble property of polyvinyl alcohol films.

Polyvinyl Alcohol (PVA) Film Consumption for Water Soluble Applications, 2011

Polyvinyl Alcohol Films Market, PVA Films Market, Water Soluble Applications

Source: MarketsandMarkets Analysis

Almost 33% of polyvinyl alcohol films are consumed in North America for water soluble applications. U.S-based MonoSol LLC which is the world’s largest producer of PVA film holds a major portion of North America’s market. Western Europe comes second in consumption after North America with 24% share. Both North America and Western Europe are the mature markets where PVA film is utilized for all type of water soluble applications. Asia-Pacific is an emerging market and yet to emerge in few applications such as detergent packaging. Asia-Pacific is a major producer of PVA film from where 60% of the film is exported to other regions.

South America and Eastern Europe seem to be the major importers of polyvinyl alcohol films (imported primarily from China, Japan, and India). As these regions do not have any significant production of PVA films, hence the consumption is mainly driven by imports. In South America, PVA films are mainly used for embroidery and agrochemical packaging applications whereas in East European countries it is mainly used for detergent packaging applications.

Polyvinyl Alcohol (PVA) Film Consumption in Polarizer Production, 2011

Polyvinyl Alcohol Films Market, PVA Films Market, Polarizer Production

Source: MarketsandMarkets Analysis

Another major use of PVA film is polarizer production. Polarizer film is an essential part of liquid crystal display (LCD) panel. Since all the polarizer film producers have their manufacturing location either of South Korea, Japan, Taiwan or China, those are the only market with PVA film consumption in polarizer production. Korea-based LG Chemical and Japan-based Nitto Denko and Sumitomo Chemical are the major consumers of polyvinyl alcohol films with 80% of combined production share of polarizer film.

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