Non-thermal Pasteurization Market by Technique (HPP, PEF, MVH, Ultrasonic, Irradiation, and Other Techniques), Form (Solid, Liquid), Application (Food, Beverage, and Pharmaceutical & Cosmetics) & Region - Global Forecast to 2028
[253 Pages Report] According to MarketsandMarkets, the non-thermal pasteurization market is projected to reach USD 5.7 billion by 2028 from USD 2.3 billion by 2023, at a CAGR of 20.0% during the forecast period in terms of value. The growing consumption of protein-based food products, frozen meat, and fruits & vegetables, and the growing preference for healthy food products in developed countries drive the demand for higher food production. The growth in demand for various food products will, in turn, drive the demand for non-thermal pasteurization food processing equipment.
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Market Dynamics
Driver: Rise in the demands for Meat, Poultry and dairy food
Meat, poultry, and dairy products are some of the major applications of food & beverage processing equipment. The growing consumption of protein-based food products, frozen meat, and fruits & vegetables, and the growing preference for healthy food products in developed countries drive the demand for higher food production. The growth in demand for various food products will, in turn, drive the demand for non-thermal pasteurization food processing equipment. The demand for non-thermal pasteurization methods has been on the rise due to the increasing demand for meat, poultry, and dairy products. According to the United States Department of Agriculture (USDA), the production of red meat and poultry in the United States has steadily increased over the past decade. Additionally, in the dairy industry, the demand for various equipment for a range of applications drives the non-thermal pasteurization market growth.
Restraint : Requirement of high capital investments
High capital investment is one of the major restraints for the non-thermal pasteurization market. Non-thermal pasteurization technologies, such as high-pressure processing (HPP), pulsed electric field (PEF), and ultraviolet (UV) radiation, require significant investments in equipment and infrastructure, which can be a barrier for small and medium-sized food and beverage manufacturers. For example, HPP equipment typically involves high-pressure vessels, pumps, and control systems, which can cost millions of dollars. Similarly, PEF systems require specialized electrical equipment and generators, which can also be expensive. In addition to the initial capital investment, ongoing maintenance and operational costs for these technologies can also be significant. The high capital costs associated with non-thermal pasteurization technologies can be a particular challenge for smaller food and beverage companies that may not have the financial resources to invest in this type of equipment
Opportunity: Increase in the government support in food processing machinery and equipments.
The food processing machinery & equipment market is growing rapidly worldwide due to the rise in demand for food & beverage products among the consumers. The governments of the US, the UK, Japan, China, and other countries are increasingly investing in developing the existing food processing technology. As non-thermal pasteurization technology helps to reduce microorganisms and extend shelf life in food & beverage products, government investment in enhancing technology enables manufacturers to provide better quality products. The center will be based in the Northwest of England and will provide access to cutting-edge equipment and expertise for food and drink companies across the UK. The goal of the investment is to help the UK food and drink industry become more sustainable and globally competitive by adopting innovative technologies, such as non-thermal pasteurization, to improve food safety and quality.
Challenge: Limited technical experts
One of the main challenges for the non-thermal pasteurization market is the requirement for technical expertise to design and implement these processes. Unlike thermal pasteurization, which has been used for many years and is well-established in the food industry, non-thermal pasteurization methods are still relatively new and require specialized knowledge to optimize the process parameters for each product. the regulatory landscape for non-thermal pasteurization is still evolving, and there may be additional technical requirements for obtaining regulatory approval for these methods. For example, the U.S. Food and Drug Administration (FDA) has established guidelines for the use of HPP and PEF, but additional testing and validation may be required for new products or applications.
Non-Thermal Pasteurization Protection Market Ecosystem
Prominent companies in this market include well-established, financially stable manufacturers of non-thermal pasteurization. These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks. Prominent companies in this market include JBT Corporation (US), Hiperbaric (Spain), Thyssenkrupp AG (Germany), Kobelco Construction Machinery Ltd. (Japan), Lyras (Denmark), Syntegon (Germany), Multivac (Germany), Stansted Fluid Power Ltd. (UK), Pulsemaster (Netherlands), Elea (Germany), Symbios Technologies (US), Clextral (France), Dukane (US), FresherTech (China) and Nordion (Canada).
Adoption of ready to eat food is projected to drive the demand for non thermal pasteurization market
The busy lifestyle of modern consumers and the growing geriatric population are driving the demand for ready meals, which are convenient, easy-to-prepare, and require minimal cooking time. This has led to a rise in demand for non-thermal pasteurization methods that can produce safer ready meals with longer shelf life, while also retaining the nutritional value and quality of the product.
The rise in demand for ready meals is driven by changing lifestyles and consumer preferences for convenient and easy-to-prepare food options. To meet this demand, many companies in the food industry are investing in non-thermal pasteurization methods.
Use High pressure processing techniques in the beverage industry expected to boost the market growth
High-pressure processing (HPP) is also known as high hydrostatic pressure (HHP) or ultra-high pressure (UHP). It is a non-thermal food processing technology applied when the food is subjected to high hydrostatic pressure, normally at or above 100 MPa. HPP has been established to inactivate microorganisms and denature several enzymes without the degradation of flavor and nutritional profile. Horizontal HPP machines have a conveyor belt that moves the product through the pressure chamber horizontally. This type of machine is suitable for processing products with a low viscosity, such as juices and sauces, as they can easily flow through the machine. Horizontal HPP machines are also ideal for processing large volumes of product at a time. Vertical HPP machines have a pressure vessel that moves the product through the chamber vertically. This type of machine is suitable for processing products with a higher viscosity, such as meat and dairy products.
North America is expected to drive the market during the forecast period due increase in the demand for healthier food
The non-thermal pasteurization market in Mexico has been growing in recent years, driven by increased consumer demand for fresh and minimally processed food products, as well as by regulatory changes aimed at promoting food safety. the Mexican government has implemented regulations to ensure the safety of non-thermal pasteurization techniques. In 2020, the National Service of Agri-Food Health, Safety, and Quality (SENASICA) updated the regulations on food additives and processing aids, which included provisions for the use of non-thermal pasteurization techniques.
The non-thermal pasteurization market in Mexico is growing, driven by consumer demand for healthier and safer food options, as well as government initiatives to promote the use of non-thermal techniques in the food industry. The use of HPP, PEF, UV radiation, and other non-thermal methods is becoming more widespread in Mexico, as evidenced by recent partnerships and regulatory updates.
Key Market Players
The key players in this market include JBT Corporation (US), Hiperbaric (Spain), Thyssenkrupp AG (Germany), Kobelco Construction Machinery Ltd. (Japan), Lyras (Denmark), Syntegon (Germany), Multivac (Germany), Stansted Fluid Power Ltd. (UK), Pulsemaster (Netherlands), Elea (Germany), Symbios Technologies (US), Clextral (France), Dukane (US), FresherTech (China) and Nordion (Canada).
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Report Metric |
Details |
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Market size estimation |
2023–2028 |
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Base year considered |
2022 |
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Forecast period considered |
2023–2028 |
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Units considered |
Value (USD), Volume (KT) |
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Segments covered |
Application, Form, Technique, Region |
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Regions covered |
North America, Europe, Asia Pacific, and RoW |
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Companies studied |
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Report Scope:
Non-thermal Pasteurization Market:
By Application
- Food
- Beverages
By Form
- Solid
- Liquid
By Technique
- High Pressure processing
- By orientation type
- By vessel volume
- Pulse electric field
- Microwave volumetric heating
- Ultrasonic
- Irradiation
- Other techniques
By Region
- North America
- Europe
- Asia Pacific
- South America
- RoW
Recent Developments
- In November 2020, Lyras teamed up with Teknoproses in Ankara to offer the Raslysation technology in Türkiye. With this new distributor, the company has expanded its business and is able to guide and serve customers residing in Türkiye.
- In November 2019, Hiperbaric launched the Hiperbaric HIP (Hot Isostatic Pressure) technology for high pressure (up to 2,000 bars) and high temperature (up to 1,450 °C/2,642 °F) processing, which helped improve the mechanical properties of metal parts.
Frequently Asked Questions (FAQ):
Which region is projected to account for the largest share in the Non-thermal pasteurization market?
The market is expected to grow in North America Food manufacturers in the North American region are looking to boost processed food production levels to address the changing demands from consumers, particularly in countries such as the US. This has resulted in the development of various food & beverage processing techniques, resulting in the promising growth potential of the food & beverage processing equipment market. Manufacturers are opting for technological advancements in their equipment, as these would help them fulfill the changing consumers’ demands.
What is the current size of the global Non-thermal pasteurization market?
According to MarketsandMarkets, the According to MarketsandMarkets, the non-thermal pasteurization market is projected to reach USD 5.7 billion by 2028 from USD 2.3 billion by 2023, at a CAGR of 20.0% during the forecast period in terms of value.
Which are the key players in the market, and how intense is the competition?
The key players in this market include The key players in this market include JBT Corporation (US), Hiperbaric (Spain), Thyssenkrupp AG (Germany), Kobelco Construction Machinery Ltd. (Japan), Lyras (Denmark), Syntegon (Germany), Multivac (Germany), Stansted Fluid Power Ltd. (UK), Pulsemaster (Netherlands), Elea (Germany), Symbios Technologies (US), Clextral (France), Dukane (US), FresherTech (China) and Nordion (Canada).
The global Non thermal pasteurization market witnesses increased scope for growth. The market is seeing an increase in the number of mergers and acquisitions and new product launches. Moreover, the companies involved in the production of Non thermal pasteurization are investing a considerable proportion of their revenues in research and development activities.
Which technique is projected to account for the largest share of the Non-thermal pasteurization market?
High-pressure processing (HPP) market is expected to continue its growth trajectory in the coming years, driven by the increasing demand for safe and convenient food products and the adoption of HPP technology in other industries.
Which application is projected to account for the largest share of the Non-thermal pasteurization market?
Food segment market is expected to continue its growth trajectory in the coming years. Non-thermal pasteurization techniques have gained importance in the food industry owing to the consistency in increasing demand for fresh, natural, and high nutritional value food products. The non-thermal pasteurization techniques provide various advantages such as extended shelf life and prevention from bacterial contamination, which are anticipated to contribute toward the market growth significantly during the forecast period.
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This research involves the extensive use of secondary sources; directories; and databases (Bloomberg and Factiva) to identify and collect information useful for a technical, market-oriented, and commercial study of the non-thermal pasteurization market. In-depth interviews were conducted with various primary respondents, such as key industry participants, Subject Matter Experts (SMEs), C-level executives of key market players, and industry consultants, to obtain and verify critical qualitative and quantitative information and to assess prospects.
Secondary Research
In the secondary research process, various secondary sources were referred to, in order to identify and collect information for this study. The secondary sources included annual reports, press releases, and investor presentations of companies, white papers, certified publications, articles from recognized authors, gold & silver standard websites, regulatory bodies, trade directories, and databases.
Secondary research was mainly used to obtain key information about the industry’s supply chain, the market’s monetary chain, the total pool of key players, market classification, and segmentation according to industry trends to the bottom-most level and geographical markets. It was also used to obtain information on the key developments from a market-oriented perspective.
Primary Research
The non-thermal pasteurization market comprises several stakeholders, including equipment manufacturers and suppliers, food & beverages manufacturers, and regulatory organizations in the supply chain. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Primary sources from the demand-side include key opinion leaders, executives, vice presidents, and CEOs of sports and golf landscape developing companies through questionnaires, emails, and telephonic interviews.
Breakdown of Primary participants
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Market Size Estimation
Both the top-down and bottom-up approaches have been used to estimate and validate the total size of the non-thermal pasteurization market. These approaches were extensively used to determine the size of the subsegments in the market. The research methodology used to estimate the market size includes the following details:
Top-down approach:
- The key industry and market players were identified through extensive secondary research.
- The industry's supply chain and market size were determined through primary and secondary research.
- All percentage share splits and breakdowns were determined using secondary sources and verified through primary sources.
Bottom-up approach:
- The market size was analyzed based on the share of each type of non-thermal pasteurization and its penetration within the application and form at regional and country levels. Thus, the global market was estimated with a bottom-up approach of the type at the country level.
- Other factors include demand within the supply chain including food & beverage industry; and function trends; pricing trends; the adoption rate and price factors; patents registered; and organic and inorganic growth attempts.
- All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain final quantitative and qualitative data.
Data Triangulation
After arriving at the overall market size from the estimation process explained above, the total market was split into several segments and subsegments. To estimate the overall non-thermal pasteurization market and arrive at the exact statistics for all segments and subsegments, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with this, the market size was validated using both the top-down and bottom-up approaches.
Market Definition
Non-thermal pasteurization is an alternative food processing technology that involves the sterilization of food & beverages and other applications without using heat. Also known as cold pasteurization, this process helps retain the essential nutrients, taste, appearance, and other organoleptic features, leading to the increased shelf life of food in a cost-effective manner. Non-thermal pasteurization technologies used for food processing include high-pressure processing (HPP), ultraviolet and pulsed light, microwave volumetric heating (MVH), pulsed electric field (PEF), ultrasonic, irradiation, and others.
Non-thermal pasteurization technologies are widely used for food safety and food preservation through various processes such as sterilization and decontamination by acting on the cells of microorganisms. They are also widely used in the pharmaceutical sector for disaggregation and controlled re-naturalization of proteins of therapeutic interest and inactivation of pathogens (such as bacteria and viruses) in vaccines while retaining their antigen response.
Key Stakeholders
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Manufacturers, importers & exporters, traders, distributors, and suppliers of non-thermal pasteurizing equipment
- Food & beverage processing equipment importers and exporters
- Food product manufacturers, processors, distributors, and traders
- Beverage product manufacturers, processors, distributors, and traders
- Food & beverage ingredient manufacturers, processors, distributors, and traders
- Raw material suppliers
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Regulatory bodies, which include the following:
- Food and Agriculture Organization (FAO)
- Environmental Protection Agency (EPA)
- Food Safety Council (FSC)
- European Federation of National Associations of Measurement, and Testing and Analytical Laboratories (EUROLAB)
- Government and research organizations
- Trade associations and industry bodies
Report Objectives
Market Intelligence
- Determining and projecting the size of the non-thermal pasteurization market based on technique, form, application, and region over a five-year period ranging from 2023 to 2028.
- Identifying the attractive opportunities in the market by determining the largest and fastest-growing segments across the key regions
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Analyzing the demand-side factors based on the following:
- Impact of macro- and micro-economic factors on the market
- Shifts in demand patterns across different subsegments and regions.
- Providing detailed information about the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
- To analyze the opportunities in the market for stakeholders and provide a competitive landscape for market leaders.
- To strategically profile the key players and comprehensively analyze their core competencies.
- To analyze competitive developments such as joint ventures, mergers & acquisitions, new product developments, and research & development (R&D) in the non-thermal pasteurization market
Competitive Intelligence
- Identifying and profiling the key market players in the non-thermal pasteurization market
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Providing a comparative analysis of the market leaders based on the following:
- Product offerings
- Business strategies
- Strengths and weaknesses
- Key financials
- Understanding the competitive landscape and identifying the major growth strategies adopted by players across the key region.
- Analyzing the value chain and regulatory frameworks across regions and their impact on prominent market players
- Providing insights into the key investments and product innovations and technology in the non-thermal pasteurization market
Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
The following customization options are available for the report:
Product Analysis
- Product Matrix, which gives a detailed comparison of the product portfolio of each company
Geographic Analysis
With the given market data, MarketsandMarkets offers customizations according to the company-specific scientific needs.
- Further breakdown of the Rest of European Non-thermal pasteurization market, by key country
- Further breakdown of the Rest of South America Non-thermal pasteurization market, by key country
Company Information
- Detailed analyses and profiling of additional market players
Generating Response ...
Growth opportunities and latent adjacency in Non-thermal Pasteurization Market