HOME Top Market Reports SMS Firewall Market by SMS Type (A2P Messaging and P2A Messaging), SMS Traffic (SMS Exchange and International Exchange), Messaging Platform (Cloud and Traditional), and Region (North America, Europe, and Asia Pacific) - Global Forecast to 2022

SMS Firewall Market by SMS Type (A2P Messaging and P2A Messaging), SMS Traffic (SMS Exchange and International Exchange), Messaging Platform (Cloud and Traditional), and Region (North America, Europe, and Asia Pacific) - Global Forecast to 2022

By: marketsandmarkets.com
Publishing Date: June 2017
Report Code: TC 5351

 

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The global SMS firewall market size is expected to grow from USD 1.73 Billion in 2017 to USD 2.82 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 10.36%. SMS firewall solutions help Mobile Network Operators (MNOs) and SMS aggregators to protect and block illegal SMS traffic. Nowadays, telecom operators are receiving large volumes of spam messages, which will negatively impact the quality of service and block the network bandwidth. SMS firewall solutions help telecom operators to regain their revenues which have declined due to Over-the-top (OTT) players. These solutions also provide benefits in terms of reduced operational costs and enhanced customer experience.

The objective of the report is to define, describe, and forecast the global SMS firewall market on the basis of SMS types, SMS traffic, messaging platforms, and regions. The report also provides detailed information about the key factors influencing the market growth (drivers, restraints, opportunities, and challenges); tracks and analyzes the market scenario on the basis of technological developments, product launches, and mergers and acquisitions; and forecasts the market size of the market segments with respect to the 5 major regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. The base year considered for the study is 2016, and the forecast period considered is 2017–2022.

The research study involves the extensive usage of secondary sources, directories, and databases (D&B Hoovers, Bloomberg BusinessWeek, and Factiva) to identify and collect information on the technical, market-oriented, and commercial aspects of the SMS firewall market. The points mentioned below explain the research methodology:

  • Analysis of the market begins with the capturing of data on the key vendor revenues through secondary research sources, such as company websites, white papers, blogs, and annual reports
  • Market coverage includes SMS firewall vendors such as Symsoft, Anam, SAP SE, and Mahindra ComViva who are modifying their product offerings to meet new customer expectations
  • Insights are collected through in-depth interviews with the top management and thought leaders of the organizations that are taken into account
  • The vendor offerings are also taken into consideration to determine the market segmentations
  • The bottom-up procedure was employed to arrive at the overall market size of the global SMS firewall market from the revenues of the key market players
  • The overall market size values are finalized by the triangulation of the supply side data, which includes the product developments, supply chain, and value chain of the market across the globe

After arriving at the overall market size, the total market was split into several segments and subsegments. The figure given below depicts the breakdown of the primaries on the basis of company, designation, and region.

SMS Firewall Market

To know about the assumptions considered for the study, download the pdf brochure

The major vendors in the SMS firewall market are AMD Telecom S.A. (Greece), Anam Technologies (Ireland), Cellusys (Ireland), Mahindra ComViva (India), SAP (Germany), Tata Communications (India), BICS (Belgium), Infobip (UK), Omobio (Sri Lanka), Route Mobile Limited (India), Symsoft (Sweden), Syniverse Technologies (US), AdaptiveMobile (Ireland), Twilio (US), tyntec (UK), Cloudmark (US), Global Wavenet (Australia), Mobileum (US), NetNumber (US), Openmind Networks (Ireland), Tango Telecom (Ireland), TeleOSSco Software Private Limited (India), Defne (Turkey), HAUD (Malta), Monty Mobile (Lebanon), and NewNet Communication Technologies (US).

Key Target Audience

  • Communications service providers
  • Managed service providers
  • MNOs
  • Mobile virtual network operators
  • Mobile virtual network enablers
  • SMS aggregators
  • Government agencies
  • System integrators
  • Digital service providers

Scope of the Report

The SMS firewall market report is broadly segmented by SMS type, SMS traffic, messaging platform, and region.

By SMS Type

  • Application to Person (A2P) messaging
  • Person to Application (P2A) messaging

By SMS Traffic

  • SMS exchange
  • International exchange
  • Others (SMS hub and Short Message Peer-to-Peer (SMPP) protocol)

By Messaging Platform

  • Cloud
  • Traditional

By Region

  • North America
  • Europe
  • APAC
  • MEA
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations based on company-specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further breakdown of the APAC market into countries contributing 75% of the regional market size
  • Further breakdown of the North American market into countries contributing 75% of the regional market size
  • Further breakdown of the Latin American market into countries contributing 75% of the regional market size
  • Further breakdown of the MEA market into countries contributing 75% of the regional market size
  • Further breakdown of the European market into countries contributing 75% of the regional market size

Company Information

  • Detailed analysis and profiling of additional market players (Up to 5)

Table of Contents

1 Introduction (Page No. - 11)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 15)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Micro Quadrant Research Methodology
           2.3.1 Vendor Inclusion Criteria
    2.4 Research Assumptions
    2.5 Limitations

3 Executive Summary (Page No. - 24)

4 Premium Insights (Page No. - 27)
    4.1 Attractive Market Opportunities in the SMS Firewall Market
    4.2 Market, By Region, 2017–2022
    4.3 Lifecycle Analysis, By Region, 2017–2022

5 Market Overview and Industry Trends (Page No. - 30)
    5.1 Introduction
    5.2 Regulation
           5.2.1 US Federal Law Ctia Common Short Code
           5.2.2 Australian Communications and Media Authority Spam Act 2003
           5.2.3 UK Code Compliance (Phonepayplus)
           5.2.4 Canada CWTA and MMA Code of Conduct
           5.2.5 Singapore Personal Data Protection Commission
           5.2.6 New Zealand Mobile Messaging Services Code
           5.2.7 Telecom Regulatory Authority of India
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Growing Security and Privacy Concerns Across the Globe
                    5.3.1.2 Stringent Regulations Spurring the Demand for SMS Firewall
                    5.3.1.3 Increased Adoption of A2P SMS
                    5.3.1.4 Increasing Focus on Preventing Revenue Loss Due to Grey Routes
           5.3.2 Restraints
                    5.3.2.1 Technical Anomalies Overshadowing the SMS Firewall Market
           5.3.3 Opportunities
                    5.3.3.1 Growing Trend of Mobile Marketing
                    5.3.3.2 Mobile Operators’ Increased Focus on Preventing Spam Messages Could Drive the Demand for SMS Firewall
           5.3.4 Challenges
                    5.3.4.1 Lack of Awareness and Operators’ Focus on Quick RoI
                    5.3.4.2 Vulnerabilities in the Existing Signaling Systems

6 SMS Firewall Market Analysis, By SMS Type (Page No. - 36)
    6.1 Introduction
    6.2 A2P Messaging
    6.3 P2A Messaging

7 SMS Firewall Market Analysis, By SMS Traffic (Page No. - 40)
    7.1 Introduction
    7.2 SMS Exchange
    7.3 International Exchange
    7.4 Others

8 SMS Firewall Market Analysis, By Messaging Platform (Page No. - 45)
    8.1 Introduction
    8.2 Cloud
    8.3 Traditional

9 Geographic Analysis (Page No. - 49)
    9.1 Introduction
    9.2 North America
    9.3 Europe
    9.4 Asia Pacific
    9.5 Middle East and Africa
    9.6 Latin America

10 Competitive Landscape (Page No. - 63)
     10.1 Microquadrant Overview
             10.1.1 Vanguards
             10.1.2 Innovators
             10.1.3 Dynamic
             10.1.4 Emerging
     10.2 Competitive Benchmarking
             10.2.1 Business Strategies Adopted By Major Players in the SMS Firewall Market
             10.2.2 Analysis of Product Portfolio of Major Players in the Market

11 Company Profiles (Page No. - 67)
(Business Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments)*
     11.1 Cellusys
     11.2 Symsoft
     11.3 Route Mobile Limited
     11.4 Anam Technologies
     11.5 BICS
     11.6 Tyntec
     11.7 SAP
     11.8 Mahindra Comviva
     11.9 Tata Communications
     11.10 Twilio
     11.11 Infobip
     11.12 Syniverse Technologies
     11.13 Omobio
     11.14 AMD Telecom S.A.

*Details on Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments Might Not Be Captured in Case of Unlisted Companies.

12 Appendix (Page No. - 103)
     12.1 Discussion Guide
     12.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     12.3 Introducing RT: Real-Time Market Intelligence
     12.4 Available Customizations
     12.5 Related Reports
     12.6 Author Details


List of Tables (35 Tables)

Table 1 United States Dollar Exchange Rate, 2014–2016
Table 2 Evaluation Criteria
Table 3 Global SMS Firewall Market Size and Growth Rate, 2015–2022 (USD Billion, Y-O-Y %)
Table 4 Market Size, By SMS Type, 2015–2022 (USD Million)
Table 5 A2P Messaging: Market Size, By Region, 2015–2022 (USD Million)
Table 6 P2A Messaging: Market Size, By Region, 2015–2022 (USD Million)
Table 7 Market Size, By SMS Traffic, 2015–2022 (USD Million)
Table 8 SMS Exchange: Market Size, By Region, 2015–2022 (USD Million)
Table 9 International Exchange: Market Size, By Region, 2015–2022 (USD Million)
Table 10 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 11 SMS Firewall Market Size, By Messaging Platform, 2015–2022 (USD Million)
Table 12 Cloud: Market Size, By Region, 2015–2022 (USD Million)
Table 13 Traditional: Market Size, By Region, 2015–2022 (USD Million)
Table 14 Market Size, By Region, 2015–2022 (USD Million)
Table 15 North America: SMS Firewall Market Size, By Country, 2015–2022 (USD Million)
Table 16 North America: Market Size, By SMS Type, 2015–2022 (USD Million)
Table 17 North America: Market Size, By SMS Traffic, 2015–2022 (USD Million)
Table 18 North America: Market Size, By Messaging Platform,  2015–2022 (USD Million)
Table 19 Europe: SMS Firewall Market Size, By Country, 2015–2022 (USD Million)
Table 20 Europe: Market Size, By SMS Type, 2015–2022 (USD Million)
Table 21 Europe: Market Size, By SMS Traffic, 2015–2022 (USD Million)
Table 22 Europe: Market Size, By Messaging Platform, 2015–2022 (USD Million)
Table 23 Asia Pacific: SMS Firewall Market Size, By Country, 2015–2022 (USD Million)
Table 24 Asia Pacific: Market Size, By SMS Type, 2015–2022 (USD Million)
Table 25 Asia Pacific: Market Size, By SMS Traffic, 2015–2022 (USD Million)
Table 26 Asia Pacific: Market Size, By Messaging Platform, 2015–2022 (USD Million)
Table 27 Middle East and Africa: SMS Firewall Market Size, By Country, 2015–2022 (USD Million)
Table 28 Middle East and Africa: Market Size, By SMS Type, 2015–2022 (USD Million)
Table 29 Middle East and Africa: Market Size, By SMS Traffic,  2015–2022 (USD Million)
Table 30 Middle East and Africa: Market Size, By Messaging Platform, 2015–2022 (USD Million)
Table 31 Latin America: SMS Firewall Market Size, By Country, 2015–2022 (USD Million)
Table 32 Latin America: Market Size, By SMS Type, 2015–2022 (USD Million)
Table 33 Latin America: Market Size, By SMS Traffic, 2015–2022 (USD Million)
Table 34 Latin America: Market Size, By Messaging Platform,  2015–2022 (USD Million)
Table 35 Market Ranking for the SMS Firewall Market, 2017
 
 
List of Figures (27 Figures)
 
Figure 1 Global SMS Firewall Market: Market Segmentation
Figure 2 Regional Scope
Figure 3 Global Market: Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Application-to-Person Messaging Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 9 International Exchange Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 10 North America is Estimated to Hold the Largest Market Share in 2017
Figure 11 Stringent Regulations Spurring the Demand for SMS Firewall is Driving the Overall Growth of the Market in the Forecast Period
Figure 12 Asia Pacific is Expected to Witness the Highest Growth Rate During the Forecast Period
Figure 13 Regional Lifecycle: Asia Pacific is Expected to Exhibit the Highest Growth Potential During the Forecast Period
Figure 14 Market Investment Scenario: Asia Pacific is Expected to Rise as the Best Opportunity Market for Investments in the Next 5 Years
Figure 15 SMS Firewall Market: Drivers, Restraints, Opportunities, and Challenges
Figure 16 Application-to-Person Messaging Segment is Expected to Exhibit A Higher CAGR During the Forecast Period
Figure 17 International Exchange Segment is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 18 Cloud Messaging Platform is Expected to Exhibit A Higher CAGR During the Forecast Period
Figure 19 Asia Pacific is Expected to Have the Highest Growth Rate in the SMS Firewall Market
Figure 20 North America: Market Snapshot
Figure 21 Asia Pacific: Market Snapshot
Figure 22 Microquadrant
Figure 23 Symsoft: Company Snapshot
Figure 24 SAP Company Snapshot
Figure 25 Tata Communications: Company Snapshot
Figure 26 Twilio : Company Snapshot
Figure 27 Syniverse Technologies: Company Snapshot

The SMS firewall market is expected to grow from USD 1.73 Billion in 2017 to USD 2.82 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 10.36%. SMS firewall market includes SMS firewall and filtering solutions provided by vendors and companies to Mobile Network Operators (MNOs) and SMS aggregators. SMS firewall solutions proactively detect, filter, and secure illicit incoming SMS traffic. These solutions help telecom operators to regain their revenues that have declined due to Over-the-top (OTT) players, and they also provide benefits in terms of reduced operational costs and enhanced customer experience.

The SMS firewall market has been segmented on the basis of SMS types, SMS traffic, messaging platforms, and regions. The Application to Person (A2P) messaging and cloud messaging platform segment is expected to grow at a higher CAGR during the forecast period. The demand for A2P messaging is increasing across various industry verticals, including banking, finance, healthcare, travel, and eCommerce. The common use cases of A2P messaging are sending alerts, notifications, and marketing messages, such as banking updates, flight alerts, One Time Password (OTP) verifications, and promotional messages. Nowadays, customers are receiving unwanted text messages, which may negatively impact enterprise business operations. Hence, enterprises are focusing on sending spam-free A2P messages to their customers. This is expected to drive the growth of the global SMS firewall market.

The cloud messaging platform is expected to grow at a higher rate in the SMS firewall market during the forecast period. Mobile Network Operators (MN0s) and SMS aggregators are adopting cloud messaging platforms for the deployment of SMS firewall solutions. Faster time to market, lower operational costs, high scalability, and improved customer experience are some of the major benefits MNOs and SMS aggregators are experiencing through the adoption of cloud-based SMS firewall solutions.

SMS Firewall Market

North America is expected to have the largest market share in 2017, whereas Asia Pacific (APAC) is projected to grow at the highest CAGR during the forecast period. North America has emerged as the largest SMS firewall market in terms of market size due to large-scale implementations of SMS firewall solutions by MNOs and SMS aggregators. Telecomm operators in the US and Canada are opting for SMS firewall solutions to access spam free text messages and streamline businesses operations. The growth in APAC is mainly driven by increasing adoption of A2P messages across various industry verticals, such as banking, finance, eCommerce, travel, and government. With a large mobile subscriber base and extensive geographic coverage, government authorities across the APAC countries are implementing strong rules and regulations for SMS spam traffic. This is a major factor driving the growth of the market in the APAC region.

Growing security and privacy concerns across the globe, stringent regulations, increased adoption of A2P SMS, and growing focus on preventing revenue loss due to grey routes are the major factors that are driving the adoption of SMS firewall solutions. However, lack of awareness, operators’ focus on quick Return on Investment (ROI), and the vulnerabilities in the existing signaling systems are acting as the challenges in the adoption of SMS firewall solutions.

The key players in the SMS firewall market include AMD Telecom S.A. (Greece), Anam Technologies (Ireland), Cellusys (Ireland), Mahindra ComViva (India), SAP (Germany), Tata Communications (India), BICS (Belgium), Infobip (UK), Omobio (Sri Lanka), Route Mobile Limited (India), Symsoft (Sweden), Syniverse Technologies (US), AdaptiveMobile (Ireland), Twilio (US), tyntec (UK), Cloudmark (US), Global Wavenet (Australia), Mobileum (US), NetNumber (US), Openmind Networks (Ireland), Tango Telecom (Ireland), TeleOSSco Software Private Limited (India), Defne (Turkey), HAUD (Malta), Monty Mobile (Lebanon), and NewNet Communication Technologies (US). These players have adopted various strategies such as new product developments; mergers and acquisitions; partnerships, agreements, contracts, and collaborations; and business expansions to cater to the SMS firewall market.

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