HOME Top Market Reports Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics, Automotive) & by Region - Global Forecast to 2021

Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics, Automotive) & by Region - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: May 2016
Report Code: TC 2942

 

  Speak to Analyst Enquiry Before Buying  
purchase report
download pdf  request for customisation


MarketsandMarkets predicts the global mobile marketing market to grow from USD 28.63 Billion in 2016 to USD 98.85 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 28.1%. 2015 has been considered as the base year while the forecast period is 2016-2021. The report segments the market into solution, user type, industry, and region. The report provides an in-depth analysis and the market size estimations. Major growth drivers of the market are increasing number of mobile phone users, high internet speed, and increasing usage of mobile web and mobile applications.

Top-down and bottom-up approaches were used to estimate and validate the size of the global mobile marketing market and to estimate the size of various other dependent submarkets. The key players in the market were identified through secondary research and their market shares in respective regions were determined through primary and secondary research. This entire procedure includes the study of annual and financial reports of top market players and extensive interviews for key insights from industry leaders. All percentage shares, splits, and breakdowns were determined by using secondary sources and verified through primary sources. All possible parameters that affect the market are covered in this research study, have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data is consolidated and added with detailed inputs and analysis from MarketsandMarkets. The breakdown of profiles of primary discussion with the participants is depicted in the below figure: Extensive interviews with key people such as CEOs, VPs, Directors, and executives were conducted.

Mobile Marketing Market

To know about the assumptions considered for the study, download the pdf brochure

The mobile marketing ecosystem comprises analytics vendors, such as SAP SE, IBM, AT&T, Salesforce, Adobe Systems, Oracle, SAS, Mobivity Holdings, Salmat and Vibes Media, and various others such as service providers and enterprises. Other stakeholders of the mobile marketing market include analytics service providers, mobile application providers, consulting service providers, consulting service providers, IT service providers, resellers, application service providers, enterprise users, and technology providers.

Scope of the Report:

The research report categorizes the mobile marketing market to forecast the revenues and analyze the trends in each of the following sub-markets:

On the basis of Solution:

  • Mobile Web
  • SMS
  • Mobile Emails
  • Location-based Marketing
  • In-App Messages
  • Push Notifications
  • QR Codes
  • MMS
  • Others

On the basis of User Type:

  • SMEs
  • Large Enterprises

On the basis of Industry:

  • Retail and E-Commerce
  • Media and Entertainment
  • Travel and Logistics
  • Healthcare
  • Government
  • BFSI
  • Automotive
  • Telecom and IT
  • Others

On the basis of Regions:

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Middle East & Africa (MEA)
  • Latin America

Aavailable customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix, which gives a detailed comparison of product portfolio of each company

Geographic Analysis

  • Further breakdown of the North American market into the U.S. and Canada
  • Further breakdown of the APAC market into South Korea, India, China, and others

Company Information

  • Detailed analysis and profiling of additional market players (up to five)

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
    1.4 Currency
    1.5 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Assumptions

3 Executive Summary (Page No. - 24)

4 Premium Insights (Page No. - 28)
    4.1 Attractive Market Opportunities in the Mobile Marketing Market
    4.2 Global Market – By User Type
    4.3 Global Mobile Marketing Market
    4.4 Market Potential
    4.5 Mobile Marketing Regional Market
    4.6 Lifecycle Analysis, By Region 2016

5 Market Overview (Page No. - 32)
    5.1 Introduction
    5.2 Market Segmentation
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 High Penetration of Mobile Phone Users
                    5.3.1.2 Decrease in the Price of High Speed Internet
                    5.3.1.3 Increased Use of Mobile Web and Mobile Applications
           5.3.2 Restraints
                    5.3.2.1 Complexity of Implementation
                    5.3.2.2 Resistance to Accept Change Among Marketing Service Providers
           5.3.3 Opportunities
                    5.3.3.1 Use of Social Media Platforms
                    5.3.3.2 Mobile Data Analytics
           5.3.4 Challenges
                    5.3.4.1 Privacy Concerns
                    5.3.4.2 Understanding Consumer Behavior
    5.4 Regulatory Implications
           5.4.1 Introduction
                    5.4.1.1 Mobile Marketing Association (MMA)
                    5.4.1.2 Federal Trade Commission (FTC)

6 Industry Trends (Page No. - 41)
    6.1 Introduction
    6.2 Evolution
    6.3 Value Chain Analysis

7 Mobile Marketing Market Analysis, By Solution (Page No. - 43)
    7.1 Introduction
    7.2 Short Message Service (SMS)
    7.3 Multimedia Messaging Service (MMS)
    7.4 Push Notification
    7.5 Mobile Emails
    7.6 Quick Response (QR) Codes
    7.7 Location-Based Marketing
    7.8 In-App Messages
    7.9 Mobile Web
    7.10 Others

8 Mobile Marketing Market Analysis, By User Type (Page No. - 60)
    8.1 Introduction
    8.2 Small and Medium Businesses (SMBS)
    8.3 Large Enterprises

9 Mobile Marketing Market Analysis, By Vertical (Page No. - 64)
    9.1 Introduction
    9.2 Retail and E-Commerce
    9.3 Travel and Logistics
    9.4 Automotive
    9.5 BFSI
    9.6 Telecom and IT
    9.7 Media and Entertainment
    9.8 Healthcare
    9.9 Government
    9.10 Others

10 Geographic Analysis (Page No. - 76)
     10.1 Introduction
     10.2 North America
     10.3 Asia-Pacific (APAC)
     10.4 Europe
     10.5 Middle East and Africa (MEA)
     10.6 Latin America

11 Competitive Landscape (Page No. - 91)
     11.1 Overview
     11.2 Competitive Situation and Trends
             11.2.1 New Product Launches and Enhancements
             11.2.2 Agreements, Partnerships, Collaborations, and Joint Ventures,2013-2015
             11.2.3 Mergers and Acquisitions, 2013-2015
             11.2.4 Expansion, 2013-2015

12 Company Profiles (Page No. - 97)
     12.1 Introduction
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, Ratio Analysis, MnM View)*
     12.2 Product Mapping
     12.3 SAP SE
     12.4 IBM Corporation
     12.5 Salesforce.Com, Inc.
     12.6 AT&T Inc.
     12.7 Oracle Corporation
     12.8 Adobe Systems, Inc.
     12.9 SAS Institute, Inc.
     12.10 Mobivity Holdings Corporation
     12.11 Salmat Ltd.
     12.12 Vibes Media, LLC

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Key Innovator Profiles (Page No. - 125)
     13.1 Fiksu Inc.
             13.1.1 Business Overview
             13.1.2 Recent Developments
             13.1.3 Push for Mobile Marketing
     13.2 Inmobi
             13.2.1 Business Overview
             13.2.2 Recent Developments
             13.2.3 Push for Mobile Marketing
     13.3 Netcore Solutions
             13.3.1 Business Overview
             13.3.2 Push for Mobile Marketing
     13.4 Mood Media Corporation
             13.4.1 Business Overview
             13.4.2 Push for Mobile Marketing
     13.5 Somo Global
             13.5.1 Business Overview
             13.5.2 Recent Developments
             13.5.3 Push for Mobile Marketing
     13.6 Velti PLC
             13.6.1 Business Overview
             13.6.2 Push for Mobile Marketing
     13.7 VMAX
             13.7.1 Business Overview
             13.7.2 Push for Mobile Marketing

14 Appendix (Page No. - 130)
     14.1 Recent Developments
             14.1.1 New Product Launch and Enhancements
             14.1.2 Agreements, Partnerships, Collaborations and Joint Ventures
             14.1.3 Mergers and Acquisitions
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introducing RT: Real Time Market Intelligence
     14.5 Available Customizations
     14.6 Related Reports


List of Tables (78 Tables)

Table 1 Global Mobile Marketing Market Size and Growth Rate, 2014-2021 (USD Billion) (Y-O-Y %)
Table 2 High Penetration of Mobile Phone Users and Increasing Use of Mobile Web and Mobile Applications Will Drive the Market
Table 3 Lack of Awareness Among Users and Expensive Infrastructure Restrains the Growth of Marine Satellite Communication Market
Table 4 Use of Social Media Platform and Mobile Data Analytics are Considered as Opportunities for the Market
Table 5 Privacy Concern is the Main Challenge for the Growth of Market
Table 6 Mobile Marketing Market Size, By Solution, 2014-2021 (USD Billion)
Table 7 Short Message Service: Market Size, By User Type, 2014-2021 (USD Billion)
Table 8 Short Message Service: Market Size, By Vertical, 2014-2021 (USD Million)
Table 9 Short Message Service: Market Size, By Region, 2014-2021 (USD Million)
Table 10 Multimedia Messaging Service: Market Size, By User Type, 2014-2021 (USD Million)
Table 11 Multimedia Messaging Service : Market Size, By Vertical, 2014-2021 (USD Million)
Table 12 Multimedia Messaging Service: Market Size, By Region, 2014-2021 (USD Million)
Table 13 Push Notification: Market Size, By User Type, 2014-2021 (USD Million)
Table 14 Push Notification: Market Size, By Vertical, 2014-2021 (USD Million)
Table 15 Push Notification: Market Size, By Region, 2014-2021 (USD Million)
Table 16 Mobile Emails: Market Size, By User Type, 2014-2021 (USD Million)
Table 17 Mobile Emails: Market Size, By Vertical, 2014-2021 (USD Million)
Table 18 Mobile Emails: Market Size, By Region, 2014-2021 (USD Million)
Table 19 Quick Response Codes: Market Size, By User Type, 2014-2021 (USD Million)
Table 20 Quick Response Codes: Market Size, By Vertical, 2014-2021 (USD Million)
Table 21 Quick Response Codes: Market Size, By Region, 2014-2021 (USD Million)
Table 22 Location-Based Marketing: Market Size, By User Type, 2014-2021 (USD Million)
Table 23 Location-Based Marketing: Market Size, By Vertical 2014-2021 (USD Million)
Table 24 Location-Based Marketing: Market Size, By Region, 2014-2021 (USD Million)
Table 25 In-App Messages: Market Size, By User Type, 2014-2021 (USD Million)
Table 26 In-App Messages: Market Size, By Vertical, 2014-2021 (USD Million)
Table 27 In-App Messages: Market Size, By Region, 2014-2021 (USD Million)
Table 28 Mobile Web: Market Size, By User Type, 2014-2021 (USD Million)
Table 29 Mobile Web: Market Size, By Vertical 2014-2021 (USD Million)
Table 30 Mobile Web: Market Size, By Region, 2014-2021 (USD Million)
Table 31 Others: Market Size, By User Type, 2014-2021 (USD Million)
Table 32 Others: Market Size, By Vertical, 2014-2021 (USD Million)
Table 33 Others: Market Size, By Region, 2014-2021 (USD Million)
Table 34 Mobile Marketing Market, By User Type, 2014-2021 (USD Billion)
Table 35 Small and Medium Enterprises: Market Size, By Region, 2014-2021 (USD Billion)
Table 36 Large Enterprises: Market Size, By Region, 2014-2021 (USD Billion)
Table 37 Mobile Marketing Market Size, By Vertical, 2014-2021 (USD Billion)
Table 38 Retail and E-Commerce: Market Size, By User Type, 2014-2021 (USD Billion)
Table 39 Retail and E-Commerce: Market Size, By Region, 2014-2021 (USD Million)
Table 40 Travel and Logistics: Market Size, By User Type, 2014-2021 (USD Million)
Table 41 Travel and Logistics: Market Size, By Region, 2014-2021 (USD Million)
Table 42 Automotive: Market Size, By User Type, 2014-2021 (USD Million)
Table 43 Automotive: Market Size, By Region, 2014-2021 (USD Million)
Table 44 BFSI: Market Size, By User Type, 2014-2021 (USD Million)
Table 45 BFSI: Market Size, By Region, 2014-2021 (USD Million)
Table 46 Telecom and IT: Market Size, By User Type, 2014-2021 (USD Million)
Table 47 Telecom and IT: Market Size, By Region, 2014-2021 (USD Million)
Table 48 Media and Entertainment: Market Size, By User Type, 2014-2021 (USD Million)
Table 49 Media and Entertainment: Market Size, By Region, 2014-2021 (USD Million)
Table 50 Healthcare: Market Size, By User Type, 2014-2021 (USD Million)
Table 51 Healthcare: Market Size, By Region, 2014-2021 (USD Million)
Table 52 Government: Market Size, By User Type, 2014-2021 (USD Million)
Table 53 Government: Market Size, By Region, 2014-2021 (USD Million)
Table 54 Others: Market Size, By User Type, 2014-2021 (USD Million)
Table 55 Others: Market Size, By Region, 2014-2021 (USD Million)
Table 56 Mobile Marketing Market Size, By Region, 2014-2021 (USD Billion)
Table 57 North America: Market Size, By Solution, 2014-2021 (USD Million)
Table 58 North America: Market Size, By User Type, 2014-2021 (USD Million)
Table 59 North America: Market Size, By Vertical, 2014-2021 (USD Million)
Table 60 Asia-Pacific: Market Size, By Solution, 2014-2021 (USD Million)
Table 61 Asia-Pacific: Market Size, By User Type, 2014-2021 (USD Million)
Table 62 Asia-Pacific: Market Size, By Vertical, 2014-2021 USD Million)
Table 63 Europe: Market Size, By Solution, 2014-2021 (USD Million)
Table 64 Europe: Market Size, By User Type, 2014-2021 (USD Million)
Table 65 Europe: Market Size, By Vertical, 2014-2021 (USD Million)
Table 66 Middle East and Africa: Mobile Marketing Market Size, By Solution, 2014-2021 (USD Million)
Table 67 Middle East and Africa: Mobile Marketing Software Market Size, By User Type, 2014-2021 (USD Million)
Table 68 Middle East and Africa: Market Size, By Vertical, 2014-2021 (USD Million)
Table 69 Latin America: Market Size, By Solution, 2014-2021 (USD Million)
Table 70 Latin America: Market Size, By User Type, 2014-2021 (USD Million)
Table 71 Latin America: Market Size, By Vertical, 2014-2021 (USD Million)
Table 72 New Product Launches and Enhancements, 2013-2015
Table 73 Agreements, Partnerships, Collaborations, and Joint Ventures
Table 74 Mergers and Acquisitions, 2013–2015
Table 75 Expansion
Table 76 New Product Launch and Enhancements
Table 77 Agreements, Partnerships, Collaborations, and Joint Ventures
Table 78 Mergers and Acquisitions, 2013-2015


List of Figures (46 Figures)

Figure 1 Global Mobile Marketing Market
Figure 2 Market: Research Design
Figure 3 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Mobile Marketing Market Size, By Solution (2016 & 2021): SMS Solution is Expected to Lead the Market
Figure 8 Market Size, By User Type (2016 & 2021): Large Enterprises Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 9 Market Size, By Vertical Snapshot (2016 & 2021): Retail and E-Commerce Vertical is Expected to Lead the Market
Figure 10 Market Size, Regional Snapshot (2016 & 2021): Asia-Pacific is Expected to Lead the Market
Figure 11 Global Mobile Marketing Market Share, 2016 – Asia-Pacific is Estimated to Hold the Largest Market Share in 2016
Figure 12 Increased Use of Mobile Web and Mobile Applications Will Drive the Market
Figure 13 Mobile Marketing Market By User Type, 2014–2021, (USD Billion)
Figure 14 Asia-Pacific is Estimated to Hold the Maximum Share in the Market (2016)
Figure 15 Latin America is Expected to Have the Highest Growth Potential During the Forecast Period
Figure 16 Latin America Market to Grow Faster as Compared to Other Regions
Figure 17 Regional Lifecycle – Middle East and Africa is Estimated to Be in the Introductory Phase in 2016
Figure 18 Mobile Marketing Market Segmentation
Figure 19 Drivers, Restraints, Opportunities and Challenges of the Mobile Marketing Market
Figure 20 Mobile Marketing Market: Value Chain Analysis
Figure 21 Quick Response Codes Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 22 Large Enterprises Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 23 Telecom and IT is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 24 Latin America is Projected to Have the Highest Growth in the Market
Figure 25 Geographic Snapshot: Asia-Pacific is Estimated to Hold the Largest Share in the Market in 2016
Figure 26 North America Market Snapshot
Figure 27 Asia-Pacific Market Snapshot
Figure 28 Companies Adopted New Product Launch and Partnerships and Agreements as the Key Growth Strategies Over the Last Three Years
Figure 29 Market Evaluation Framework
Figure 30 Battle for Market Share: New Product Launch and Enhancement Was the Key Growth Strategy of the Mobile Marketing Market
Figure 31 Geographic Revenue Mix of Top 5 Market Players
Figure 32 Product Mapping Snapshot
Figure 33 SAP SE: Company Snapshot
Figure 34 SAP SE: SWOT Analysis
Figure 35 IBM Corporation: Company Snapshot
Figure 36 IBM Corporation: SWOT Analysis
Figure 37 Salesforce.Com: Company Snapshot
Figure 38 Salesforce.Com, Inc.: SWOT Analysis
Figure 39 AT&T: Company Snapshot
Figure 40 AT&T: SWOT Analysis
Figure 41 Oracle Corporation: Company Snapshot
Figure 42 Oracle Corporation: SWOT Analysis
Figure 43 Adobe Systems: Company Snapshot
Figure 44 SAS Institute: Company Snapshot
Figure 45 Mobivity Holdings Corporation: Company Snapshot
Figure 46 Salmat Ltd.: Company Snapshot

The mobile marketing market size is expected to grow from USD 28.63 Billion in 2016 to USD 98.85 Billion by 2021, at an estimated Compound Annual Growth Rate (CAGR) of 28.1% during the forecast period. Major growth drivers of the market are increasing number of mobile phone users, high internet speed, and increasing use of mobile web and mobile applications. These factors are expected to shape the future of the market.

Among solutions, SMS segment is expected to have the largest market share in 2016 while QR codes segment is expected to grow at the highest CAGR from 2016 to 2021. The growth in the segment is driven by the fact that it is a form of offline advertisement, probably cheaper that other online advertising. SMS marketing has good traction among small businesses, which do not have huge marketing budget and cannot afford to market their products through mobile applications, emails, and QR codes, among various others.

The global market has been segmented on the basis of regions into North America, Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America, to provide a region-specific analysis in the report. The APAC region is expected to continue being the largest revenue generator for mobile marketing vendors for the next five years, followed by North America. The number of mobile subscribers in APAC is much more than North America and Europe with majority of growth coming from India and China, which makes APAC one of the most potential markets for mobile marketing. Latin America is expected to be fastest-growing region in the mobile marketing market. Mobile internet usage in the region has been growing largely due to the mobile device adoption and growth of the middle class society. Economic development and mobile broadband expansion are the factors contributing to increased penetration of mobile devices.

Mobile Marketing Market

The mobile marketing market faces challenges such as privacy concerns and difficulty in understanding the consumer’s behavior. Privacy of consumer data is a great concern for marketers and it is a challenge for them to utilize the consumer data for marketing purposes maintaining the privacy policies. The consumers would not want to receive unwanted text messages, emails, or other notifications and hence, the marketers need to design the marketing campaigns while maintaining full privacy of consumers. Understanding the consumer behavior is one of the challenges that marketers are facing. The service providers need to know how customers use their mobile devices, for what purposes, at what locations, and how do they get engaged with social and other mobile applications.

Major vendors that offer mobile marketing solutions and services globally are SAP SE (Germany), IBM (New Yok), AT&T (Texas), Salesforce (California), Adobe Systems (California), Oracle (California), SAS (North Carolina), Mobivity Holdings (California), Salmat (Australia), and Vibes Media (Chicago). The dominant player of the market is Oracle Corporation. The company has adopted different types of organic and inorganic growth strategies such as new product launches, partnerships and collaborations, and mergers and acquisitions to expand its offerings in the mobile marketing market. Oracle’s brand image in the market has been working in favor of the company to establish an influential market presence in the mobile marketing and advertising space.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Custom Market Research Services

We will customize the research for you, in case the report listed above does not meet with your exact requirements. Our custom research will comprehensively cover the business information you require to help you arrive at strategic and profitable business decisions.

Please visit http://www.marketsandmarkets.com/knowledge-process-outsourcing-services.asp to specify your custom Research Requirement

Connect With Us

Follow us on LinkedIn  Follow us on Facebook   Follow us on Twitter 
Live Chat Support


US : 1-888-600-6441
UK : 44-800-368-9399

Search reports



Access reports on all high
growth Telecom and IT Markets on KnowledgeStore
Request Demo Now