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BUSINESS CHALLENGE

One of the leading oil and gas companies engaged MarketsandMarkets to understand the user segment of the fuel cards, identify cross-border potential, understand the important levers for customers, and make a competitive analysis based on the presence and offerings of fuel cards in the Middle East and Africa.

MnM APPROACH

1. Methodology Adopted by MnM:

Market data was collected from secondary and primary sources. MnM conducted 500+ primary interviews to understand the overall market trends and key vendors in the fuel card market in the Middle East and Africa. The primary research for this study comprises discussions with industry experts and senior executives responsible for fuel card programs, fleet companies, and fuel stations, among others. The top-down approach was used for estimating the fuel card market size.

2. Actual Solution Provided:

MnM analyzed and provided its client with insights pertaining to current and forecast market potential for fuel cards in the Middle East and Africa, along with cross-border potential for launching fuel cards, specific countries witnessing low-to-high business growth opportunities, competitive analysis, economic analysis of the countries, presence of local players, market share analysis, and end-user analysis. MnM also gathered valuable information for the client to help understand the legal, political, and social aspects related to the fuel card market in Africa.

VALUE DELIVERED:

The detailed market analysis and end-user preferences scenario developed by MarketsandMarkets helped the client in developing strategies for launching cross-border fuel cards in specific countries in Africa. As a result, the client was able to compete in the market in terms of card offerings and technical specialty, and witnessed increased customer base and revenue in the focused market.