About MarketsandMarkets

MarketsandMarkets is a blue ocean alternative in growth consulting and knowledge services for progressive B2B firms.

The B2B economy is witnessing disruptions driving the emergence of $25 trillion of new revenue streams in this decade alone. We work with clients on 5 types of growth programs, helping them monetize this $25 trillion opportunity. Our AI-driven market intelligence cloud, 'The KnowledgeStore,' enables clients to look at entire ecosystems and understand revenue shifts.

MarketsandMarkets Knowledge Service Architecture

Through the years of researching niche B2B markets, MarketsandMarkets has created a unique architecture of research services that drives continuous value for every customer facing persona with an organization. The foundational stack comprises of vital building blocks which are instrumental in providing the required knowledge solution that translates into measurable outcomes. Our flexible customer engagement model allows us to interchangeably use these building blocks in variety of ways such that the outcome evolves with the frequently changing dynamics of your business.

Clients /Users

CXO

Increase market standing

Marketing

Improved MQL to SQL conversion

Strategy

Revenue growth & target achievement

Sales

Bigger pipeline, 20% higher conversion

Innovation

Better funnel management

BU Head

Increased share of voice

Growth Programs

TAM Expansion
GTM Strategy to Execution
Market Share Gain
Account Enablement
Thought Leadership Based Demand Generation

Consulting and Advisory Services

Industry Trends
Competitive Insights
Account Insights
Deal level insights
Where to play?
TAM & Prospecting
Value Differentiation
MicroQuadrants
Unique Proposition

Business Cases
Strategic Communication
Account Triggers
Battle Cards
Thought Leadership
Campaign Audit
Customer Analysis
Right to Win Strategy
Marketing Collaterals

White Paper
Growth Funnel
Innovation Funnel

Knowledge Service Subscription

30,000+high growth use cases
600+ full-time research analysts
10,000+ customer network
85,000+ company profiles
Dedicated Customer success team
100K+ primary respondents' network
Global Expert panel
Strategic Partnerships (SRI, Oxentia)

Knowledge Services Subscription

MarketsandMarkets Knowledge Service subscription grants access to premium syndicate market research content comprising of 30,000+ high-growth use cases across 8+ industry verticals through our Market Intelligence Cloud - KnowledgeStore™. It is accompanied by the inputs of 600+ in-house research analysts, supported by a wide global network of 100,000+ industry experts.

Our industry coverage spans 8 key B2B industries and 6,000+ micro-markets, tracked and covered through our team of over 600 analysts and consultants

Megatrends

3D Printing, Artificial Intelligence, Big Data & Analytics, Connectivity, Internet of Things, Nano technologies, Robotics, Smart Infrastructure, Wearable, Smart Manufacturing, Digitalization

Aerospace & Defense

Unmanned Systems, CNS systems, Electronic Warfare, Simulation & Training, Airport Systems, Aviation, Defense Platforms & Systems, Marine

Automotive & Transportation

Connected Car, Driving Support & Security, Electric/Hybrid Vehicles, Telematics & Infotainment, Semi-autonomous & Autonomous Vehicles, Automotive Materials, Logistics & Transportation, Electronics & Electricals

Chemicals & Materials

Green Bio-Chemicals, Renewable Energy Material, Water Purification, Fibers & Composites, Resins & Polymers, Paints & Coatings, Adhesives & Sealants, Ceramics & Glass, Membranes, Yarn, Fabric & Textile

Food & Agriculture

Agricultural Biologicals, Agrochemicals, Farm Equipment & Irrigation, Feed & Animal Nutrition, Precision Agriculture, Testing & Services, Seeds & Others, Convenience & Frozen Food, Food Ingredients, Food Processing & Equipment

Energy & Power

Clean & Renewable Energy, Drilling Equipment & Services, Well Intervention, Offshore Oil & Gas, High Voltage Products & Systems, Pumps, Motors & Control Devices, Power Generation, Transmission & Distribution

Healthcare

Advanced Genetic Sequencing, Analytical & Scientific Instrumentation, Animal Health, Bio-Production, Cardiovascular Devices, Healthcare IT, Diagnostic Imaging, Healthcare Analytics, In-vitro Diagnostics

Information & Communication Technology

Cloud Computing, Analytics, Mobility, Network security, Endpoint security, Cyber security, Public Safety, Software Defined Anything, Data Center Networking

Semiconductor & Electronics

Industrial Automation, Augmented/Virtual Reality, Drones & Robotics, Security & Surveillance, Testing, Inspection & Certification, Communication & Connectivity Technologies, Display, Battery & Wireless Charging, Sensors & Controls

Knowledge Services Subscription Model:

Journey From Creation To Consumption To Operationalize Insight

Consulting and Advisory Services

Consulting and Advisory Service Portfolio

Strategy	Growth Type	Solutions	Customer Segments	Framework	Specific Use Cases	Common Use Cases
Revenue Growth	Organic Growth	Your Existing Solutions	Your Existing Customer Segments	Increase Market Share	Strengthen existing market presence Country / region growth strategy Competitive differentiation strategy Key account planning Customer perception / VoC Portfolio optimization Category expansion strategy Exit strategy	Opportunity prioritisation Assistance with realizing RoI / NPV modeling Promotional Projects Bottom-up assessment of sales pipeline Account plan / customer dossiers Pricing Strategy Distribution strategy Supply chain strategy Revenue forecasting Detailed market sizing Whitepaper / collateral / infographic for marketin
			'New to You' Customer Segments	Your Existing Customer Segments	Enter a new geography Enter a new end industry Use case prioritiation Capacity expansion planning Price benchmarking Product benchmarking
			'New to the World' Customer Segments	Drive solution adoption and Identify new customer segments	Planning for increased TAM Customer segmentation Need-gap analysis Regulatory analysis Market positioning strategy
		'New to You' Solutions	Your Existing Customer Segments	Extend solution portfolio	Enter a new business Supplier identification and strategy Supplier selection criteria analysis Product differentiation strategy Customer prioritization
			'New to You' Customer Segments	Expand value chain	Enter a new end industry Channel strategy Product benchmarking Segment prioritization
			'New to the World' Customer Segments	Drive solution adoption and Identify new customer segments	Identify top markets for new solution Identify top customers for new solution TAM analysis
		'New to the World' Solutions	Your Existing Customer Segments	Market transformation	R&D team support Technology Scouting Substitution potential analysis
			'New to You' Customer Segments	Market transformation	Product development support Substitution potential analysis
			'New to the World' Customer Segments	Create new market	Product adoption roadmap TAM analysis
	Inorganic Growth	Takeover / Acquisition			Acquisition strategy Strategic fitment analysis Backward integration study
		Joint Venture
		Strategic Alliance / Partnership
		Merger