
MarketsandMarkets Knowledge Service Architecture
Through the years of researching niche B2B markets, MarketsandMarkets has created a unique architecture of research services that drives continuous value for every customer facing persona with an organization. The foundational stack comprises of vital building blocks which are instrumental in providing the required knowledge solution that translates into measurable outcomes. Our flexible customer engagement model allows us to interchangeably use these building blocks in variety of ways such that the outcome evolves with the frequently changing dynamics of your business.
Clients /Users

CXO
Increase market standing

Marketing
Improved MQL to SQL conversion

Strategy
Revenue growth & target achievement

Sales
Bigger pipeline, 20% higher conversion

Innovation
Better funnel management

BU Head
Increased share of voice
Growth Programs
- TAM Expansion
- GTM Strategy to Execution
- Market Share Gain
- Account Enablement
- Thought Leadership Based Demand Generation
Consulting and Advisory Services
- Industry Trends
- Competitive Insights
- Account Insights
- Deal level insights
- Where to play?
- TAM & Prospecting
- Value Differentiation
- MicroQuadrants
- Unique Proposition
- Business Cases
- Strategic Communication
- Account Triggers
- Battle Cards
- Thought Leadership
- Campaign Audit
- Customer Analysis
- Right to Win Strategy
- Marketing Collaterals
- White Paper
- Growth Funnel
- Innovation Funnel
Knowledge Service Subscription

3D Printing | Artificial Intelligence | Big Data & Analytics | Blockchain | Connectivity | IOT Digitalization | Nano Technologies | Robotics | Smart Infrastructure | Smart Manufacturing | Wearables

Aerospace & Defense | Agriculture | Automotive & Transportation | Chemicals & Materials | Energy & Power | Food & Beverage | Healthcare | ICT | Packaging, Construction, Mining & Gases | Semiconductor & Electronics
30,000+high growth use cases
600+ full-time research analysts
10,000+ customer network
85,000+ company profiles
Dedicated Customer success team
100K+ primary respondents' network
Global Expert panel
Strategic Partnerships (SRI, Oxentia)
Knowledge Services Subscription
MarketsandMarkets Knowledge Service subscription grants access to premium syndicate market research content comprising of 30,000+ high-growth use cases across 8+ industry verticals through our Market Intelligence Cloud - KnowledgeStore™. It is accompanied by the inputs of 600+ in-house research analysts, supported by a wide global network of 100,000+ industry experts.
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Our industry coverage spans 8 key B2B industries and 6,000+ micro-markets, tracked and covered through our team of over 600 analysts and consultants

Knowledge Services Subscription Model:

Consulting and Advisory Services

Consulting and Advisory Service Portfolio
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Revenue Growth | Organic Growth | Your Existing Solutions | Your Existing Customer Segments | Increase Market Share |
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'New to You' Customer Segments | Your Existing Customer Segments |
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'New to the World' Customer Segments | Drive solution adoption and Identify new customer segments |
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'New to You' Solutions | Your Existing Customer Segments | Extend solution portfolio |
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'New to You' Customer Segments | Expand value chain |
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'New to the World' Customer Segments | Drive solution adoption and Identify new customer segments |
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'New to the World' Solutions | Your Existing Customer Segments | Market transformation |
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'New to You' Customer Segments | Market transformation |
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'New to the World' Customer Segments |
Create new market |
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Inorganic Growth | Takeover / Acquisition |
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Joint Venture | ||||||
Strategic Alliance / Partnership | ||||||
Merger |
Growth Programs


Opportunity Prioritization (Attractiveness VS Right To Win) | New Market Entry (Geographies, Customers, Technology, End Use Case/Industry) | Competitive Analysis & Right to Win | Voice Of Customers (Unmet Needs) |


Customer Identification & Prioritization | Voice Of Customer & Refine Value Proposition | Competitive Anlysis (Right to Win) | Partner Identification & Prioritization | Pricing Strategy/Commercial Model | M&A or Inorganic Growth |


In-depth Competitive Insights & Quarterly Updates | Voice Of Customer: Perception Of Client Vs Competitors | Positioning And Differentiation Via 360 Quadrants |


Account Iq - Executive Conversation And Demand Enablement | Account Nudges (Connect IQ) | Buying Centre Expansion : Unmet Needs and Share of Wallet | Value Prop and Right to Win V/S Competitior |


Thought Leadership Content For Campaigns (Whitepapers, Films) | Events/Roadshows | Account Based Marketing | Sales Play/Sales Priority And Localisation | Positioning And Differentiation Via 360 Quadrants |
Talk to our growth advisor today!
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