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BUSINESS CHALLENGE

For a leading enterprise software and Enterprise Resource Planning (ERP) applications provider, MnM conducted an end-user analysis/survey and estimated the opportunity for the Human Resource Management Systems (HRMS) market across Singapore and Malaysia to help the client recognize the market potential for its offerings in these regions.

MnM APPROACH

1. Methodology Adopted by MnM:

• Market data was collected from secondary and primary sources. MnM conducted 115+ primary interviews to understand the overall market trends, adoption scenarios, business models, need-gap analysis, use case scenarios, and influencing parameters, among others, for HRMS solutions.
• Top HRMS solution vendors, end users, and resellers were interviewed to gather insights about adoption trends, market dynamics, and market potential.

2. Actual Solution Provided:

• Analyzing HRMS solutions and services offered across various industry verticals.
• Assessing the HRMS market by conducting in-depth end-user assessment, product benchmarking, competitive analysis, and market share analysis.
• Tracking the innovative trends and development activities in HRMS solutions to forecast the market over the period of next 5 years.
• Identifying the market opportunities for the client in the HRMS market segments.
• Identifying the top global vendors across different verticals to determine their product portfolio, channel partners, business models, strategies, and recent developments in the HRMS market.

VALUE DELIVERED:

Through the market analysis project, MnM determined the attributes unique to the HRMS market and analyzed the acquired information to help the client make decisions for its HRMS solution. The research comprised a review of the industry, target market, customers, competition, sales/distribution channel, and projections for the HRMS business. The project illustrated the end-user needs and preferences, competitive landscape, and product framework and benchmarking for HRMS in Singapore and Malaysia. This project aimed to provide substantial material to enable the client to determine the go-to-market strategy and product development roadmap for its HRMS solution.