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BUSINESS CHALLENGE

One of the leading Tier 1 companies of the automotive industry—Magneti Marelli—engaged MnM to understand the current & futuristic market scenario, product segmentation, and competitive positioning for the European flexible exhaust components market for its business expansion strategies.

• To provide an analysis and forecast (2013–2020) of market size in terms of volume (‘000 units) and value (USD million) for the European flexible exhaust components market.
• To identify the market dynamics and impact of the same on the European flexible exhaust components market.
• To provide market estimations and forecast based on value and volume of European flexible exhaust components by vehicle type.
• To provide profiling of key suppliers and competitive trends. This includes new product launches, expansions, joint ventures, and merger & acquisitions in the flexible exhaust components market.
• To identify key manufacturers of exhaust system in Europe, as well as at global-level, and identify their potential customers in passenger car and heavy commercial segment.

MnM APPROACH

1. Methodology Adopted by MnM:

Various secondary sources, such as company annual reports/presentations, industry association publications, automotive magazine articles, directories, technical handbooks, trade websites, technical articles, and databases have been used to identify and collect information for the extensive study of the European flexible components market. The primary sources including experts from related industries, automobile OEMs, and suppliers, have been interviewed to obtain and verify critical information, as well as to assess future prospects and market estimations. Primary research interviews have been conducted with key opinion leaders in the automotive industry, such as CEOs, directors, industry experts, and other executives, to validate revenues and market shares. The market size, in terms of volume (‘000 units) and value (USD million), for the European flexible exhaust components have been derived using forecast techniques based on automobile demand and production trends. The OEM prices of automotive flexible exhaust components have been verified through primary sources.

2. Actual Solution Provided: MnM studied processes across each vertical, and identified & recommended processes for automation/Business Process Services solutions.

• End-user surveys were conducted across Europe to identify the market potential, in terms of value and volume, for the European flexible exhaust components market.
• Each vertical was studied on a regional and product level granularity, to understand the automotive exhaust system, in order to identify the best addressable market.
• Value–volume analysis was mapped across unorganized–organized sector for the evaluation of each vertical.
• Discussions were held with competitors to understand their product positioning, pricing, and market dynamics.

VALUE DELIVERED:

Through the detailed outcome of the study, MnM’s client (already a leading supplier of exhaust system) was able to assess intrinsic market insights for its advanced product offerings in European Union regions. The granular set of information and recommendations shared by MnM assisted the client to expand its business across newer growth pockets and restructuring current supply network.