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BUSINESS CHALLENGE

MnM’s client, a stakeholder in the value chain of automotive safety systems, engaged MnM to understand the current & futuristic global market scenario for active and safety systems in passenger cars.

MnM APPROACH

1. Methodology Adopted by MnM:

A bottom-up approach was utilized to estimate the market size for the safety systems (active and passive) in the global passenger car segment. The market sizing was derived through the identification of country-wise installation rates of the systems considered for the study. The installation rates were applied to the total number of passenger cars sold in that particular country/market. Present as well as future legislations were identified and the forecast for the target market was derived through their impact analysis. All percentage splits were determined through extensive secondary and primary research and then triangulated for the final market sizing. Primaries were focused on each region to understand the whole scenario of legislations and adoption of these systems.

2. Actual Solution Provided:

MnM analyzed and provided its client with insights pertaining to current & forecast market potential for of the active and passive safety systems market size in terms of volume and value, along with key product segmentation, areas witnessing low-to-high business growth opportunities, competitive analysis & positioning, vendor analysis, presence of local players, market share analysis, and supplier & product benchmarking. MnM also developed valuable information for client to help understand subsegments such as Anti-Lock Braking Systems (ABS), Electronic Stability Control (ESC), Adaptive Cruise Control (ACC), Tire-Pressure Monitoring System (TPMS), airbag, seat belt, whiplash protection system, and occupant sensing system, among others.

VALUE DELIVERED:

Through the detailed outcome of the study, MnM’s client was able to assess the overall market size and focus on key growth markets to position its product offering insights for its advanced product offerings. The granular set of information and recommendations shared by MnM assisted the client to expand its business across newer growth pockets and understand the market dynamics.