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BUSINESS CHALLENGE

This assignment was for a newly developed E-Clinical Suite by a leading global healthcare IT company. The client needed to understand the product standing against top competitors such as Oracle and MediData to plan its marketing and product positioning. The client also wanted to understand the gaps in the product features from the end users of E-clinical solutions, globally. The project also demanded ratings and comparisons of the product for product enhancement.

MnM APPROACH

Secondary research, which involved scanning through company websites, annual reports, corporate presentation, and SEC filings, was conducted to understand the client’s product vis-à-vis competitor products and their features. These sources also helped to understand the geographic reach of the competitors.

Primary research involved identification of key industry experts with extensive usage and technical exposure to EDC and ePRO, sharing the product demo link for hands-on usage of the client’s product along with the questionnaire, and in-depth telephonic interviews to discuss the overall experience. This was followed by detailed analysis of the gathered data to provide strengths and weaknesses of the product and user satisfaction ratings for individual features. Competitor rating analysis was also established through the study.

VALUE DELIVERED