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BUSINESS CHALLENGE

The study was requested by a leading manufacturer of automotive components. The client wanted to understand the future of the lightweight material market on a global level. The MnM team assisted the client by preparing a comprehensive study on the Global Automotive Lightweight Material Market, in terms of existing market players (OEMs & Aftermarket), production statistics, country- and regional-level assessment of lightweight material technology, and future business potential. The study also proposed possible future applications of lightweight materials in the automotive industry, apart from their conventional usage.

MnM APPROACH

Country-level model mapping was performed to understand the vehicle type-wise application of lightweight materials in each country. Such mapping was done for historic years too, in order to understand the historic trends. This data was later matched with company developments, so as to determine future market trends. The key influencing factors (for lightweight material industry) obtained through secondary research were then validated with industry experts. This helped in estimating the market size of the lightweight materials market by country and application. The study also focused on identifying potential markets, applications, and materials offered by suppliers in the automotive lightweight material market. In addition to this, the study emphasized on the competitive landscape w.r.t. company financials, products & services, and R&D investments.

VALUE DELIVERED

• MnM was able to provide its client with an in-depth understanding of the end user segmentation, competitive landscape, and product perceptions among lightweight materials.
• MnM also assisted its client to identify potential distribution partners in varied regions.
• The strategic recommendations were used by the client to formulate a product development and positioning strategy in order to gain a competitive advantage in this segment through product enhancement and incorporation of new features, which addressed the unmet needs of its customers.
• The client was able to successfully invest in application development that has potential future market.