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BUSINESS CHALLENGE

This assignment was conducted for the ‘Assessment of Electric Heat Tracing Systems Market, by application and geography’. The client demanded an in-depth analysis of the electric heat tracing systems market for residential, commercial, and industrial applications. These applications were further categorized into varied subsegments such as long heating and freeze protection of pipes/tanks, among others. The client was also interested to know about the detailed supply chain, pricing analysis, and competitor analysis for this market.

MnM APPROACH

MnM carried out a detailed analysis of the public domain and its own proprietary & non-proprietary database on the electric heat tracing (EHT) systems market to develop the industry structure, including manufacturers/suppliers, distributors, customers, associations, regulatory authorities, and allied stakeholders. Exhaustive interviews of the sales, marketing, production, R&D, technical experts were conducted using a semi-structured ‘Discussion Guide’ to understand and provide an in-depth analysis of the market. These interviews helped obtain information on key customers, end-user industry demand, customers’ activity, and future market trends. MnM also obtained detailed information on market sizes, usage trends, and future growth prospects for target end-user industries.

VALUE DELIVERED

• MnM’s client was able to understand the current scenario and high-growth segments of the electric heating tracing (EHT) systems market.
• The strategical analyzing the micromarkets with respect to individual growth trends, future prospects, and contribution to the total electric heat tracing (EHT) systems market
• The application and subapplication market with the market size and their product line also helped the client to target the new customers in different application segments in various geographies.