Home › › ConsultingCaseStudy

BUSINESS CHALLENGE

The company (client), a developer of a fully automated ADSVF device, sought data on the following: market assessment and the potential market for its innovative product; partner identification for distribution and support and partnership analysis for the product; potential penetration of the client’s product in each application in different regions; product valuation of its product in different geographies and applications.

MnM APPROACH

Extensive secondary research was carried out on the number of procedures using stem cell therapy and ADSVF in different therapy areas and geographic regions. Key parameters influencing the market were identified and their trends were studied to get the market data. MnM also conducted a multi-level, qualitative and quantitative study with a constructed sample of mid- to senior-level management executives as well as demand-side industry professionals. At every level, the estimates were verified by primary interviews with industry experts. Both, top-down and bottom-up approaches were used to arrive at an unbiased data. Furthermore, the potential adoption of automated ADSVF isolation devices as well as the client’s product was estimated based on market trends, secondary and primary research, and MnM analysis. Additionally, the Discounted Cash Flow (DCF) model was used to arrive at the valuation of the product globally in different applications. Also, potential distributor partners were identified based on the factors such as portfolio, reach, rapport in the market, financials, years in the business and many more.

VALUE DELIVERED