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The client (a venture capitalist) was interested to invest into new business, home healthcare services, in high growth India market. Major focus of the study was on understanding key players’ service portfolio, employee mix (skilled vs. semi-skilled), business model (partnerships and collaborations), raised funds, and service charges.

1. Methodology Adopted by MnM : MnM conducted detailed discussion with providers and customers of the Indian home healthcare services market to understand the actual market scenario, customer expectations, and number of customers served by this industry. Additionally, interviews with intermediaries such as physicians, medical device providers, ambulance service providers, and drug retailers to get market trends. The financial analysis and market estimation was carried out by using the cost structure and profit margin break-ups estimated from primary research. Both, top-down and bottom-up approaches were used to use to derive an effective market information.
2. Actual Solution Provided:

• Detailed analysis for Indian home healthcare ecosystem
• In depth analysis of state-wise population, patient base, available healthcare facilities, leading home healthcare providers
• Estimation of total number patients served by leading home healthcare service providers in India
• Market share analysis of major competitors at country level
• Competitive landscape of companies
• Detailed analysis of need-gap incurred in this market
• Identified end-customer for the client
• Strategic recommendations for niche high-growth regions, technology adoption, challenges and opportunity analysis, market entry strategy and upselling approach

Value Delivered:

Client could get an idea about the major revenue pockets for the Indian Home Healthcare Services industry. The study also aided the client in understanding its competitors and helped in taking decisions to enter in this market. A detailed competitive landscape helped the client to gain insights on an efficient service portfolio mix, cost structure, and preferred locations to start off their venture in India.