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Client Consult Problem Statement:

MnM’s client wanted to explore the opportunities available for their products in the European region. The client was looking for the information related to the potential hospital departments, most adopted technologies, and prevalent indications in EU-5 countries from the perspective of market development.

The client was also interested in the estimation of cancer ablation market by technology (radiofrequency, microwave, cryo, and others), by department (interventional radiology, surgery, and oncology), and by application (liver, lung, kidney, bone, and others)

Solution Provided:

  1. Methodology Adopted by MnM : MnM conducted qualitative & quantitative study with a constructed sample of oncologists, radiologists, and interventional radiologists from demand-side of this market. Additionally, interviews with industry experts were also conducted to understand market trends and dynamics. At every level the estimates were verified with industry experts (both from demand and supply side) and finally by MarketsandMarkets domain experts. Both, top-down and bottom-up approaches were used to use to derive at an unbiased data. MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across each of the target countries.
  2. Actual Solution Provided:
  • Identified key potential departments and respective authorized personnel (involved in purchasing ablation devices) for the client
  • Estimation of total number of ablation procedures in EU-5 countries – Germany, France, U.K., Italy, and Spain
  • Market share analysis of major competitors at country level
  • Competitive landscape of companies
  • Detailed analysis of need-gap incurred in this market
  • Identified end-customer for the client
  • Strategic recommendation for market positioning

Value Delivered:

The client could get an idea about the major departments performing ablation procedures and can target these departments. The study also aided the client in understanding its competitors and help in taking necessary steps to customize its product offerings.

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