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MnM’s client was interested in assessing U.S. Transparent Dressings Market and wanted a deep-dive analysis and estimation of market size (Value and volume) specifically for the U.S., by Type (Standard Transparent Dressing, Securement Transparent Dressing, and Antimicrobial Transparent Dressing), by Application (Peripheral Lines, Central Lines, Midlines, Arterial Lines) The client was also interested in the estimation of U.S. Transparent Dressings Market by Purchase Mode (Kits, Standalone Dressing). Further, the client also sought in-depth analysis for kits and standalone dressings by their type of application (Initial Placement and Dressing Change)

1. Methodology Adopted by MnM:

MnM conducted multi-level, qualitative & quantitative study with a constructed sample of mid to senior level management executives (directors, supply chain executives, and business managers), healthcare stakeholders (Physicians, Nurses, CMOs, hospital administrators, consultants, and interventional radiologists) as well as hands on industry professionals. Key parameters influencing the market were identified and their trends were studied to get the market numbers. At every level the estimates were verified by primary interviews with industry experts (both from demand and supply side) and finally by MarketsandMarkets domain experts. Both, top-down and bottom-up approaches were used to derive at an unbiased data. MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics in the U.S.

2. Actual Solution Provided:

• Market sizing and forecasting of Transparent Dressing Market (by value and volume) for the U.S.
• End user analysis (buying pattern, usage, and concerns associated with transparent dressing)
• Identified companies that offer transparent dressings and analyzed their market shares
• Competitive landscape of companies
• Strategic insights to the client for market positioning and penetration

Value Delivered:

The client could identify the market potential and formulated its market entry strategy particularly for these products.
The study also assisted client in knowing its competitors and aided in taking necessary steps to customize its product offerings for maximizing growth. Further, the study provided the client with end user analysis to understand and target right customers for growing it market share.