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MnM’s client who is one of the leading manufacturer of petrochemicals was interested in project involving “Global Market Assessment of Ethoxylates, Esterquats, Betaine and EO-PO Copolymer for different applications and geography”. The key objective for the study involved:

1. In-depth market analysis of Ethoxylates (alcohol ethoxylates, fatty acid ethoxylates, fatty amine ethoxylates, glyceride ethoxylates and methyl ester ethoxylates), Esterquats, Betaine and EO-PO Copolymer by application, region and also at country level
2. Detailed supply chain analysis, pricing analysis, cost and profitability analysis, trade flow analysis and competitor analysis
3. Supplier and customer list forethoxylates, esterquats, betaine and eo-po copolymer.

1. Methodology Adopted by MnM : MnM carried out a detailed search of the public domain and its own proprietary & non-proprietory database on target markets to orient the project, develop the industry structure including, manufacturers/suppliers, distributors, customers, associations, regulatory authorities and allied stakeholders. Exhaustive interviews were conducted from sales, marketing, production, R&D, technical experts using a semi-structured Discussion Guide to understand and provide the in-depth analysis of the market. These interviews were used to draw out information such as major customers, end user industry demand, customers activity, trends, future growth, etc. Similarly among regulatory authorities, associations and others bodies. MnM also obtained detailed information on market sizes, usage trends, pricing, future growth prospective for target end user industries along with the major supplier and consumer details.
2. Actual Solution Provided: Through the detailed outcome of the study, we provided inputs on-
   Market size of the ethoxylates, esterquats, betaine and eo-po copolymer industry by application, region and country
   Detailed supply chain analysis, pricing analysis, cost and profitability analysis, trade flow analysis of the products and also production capacity by manufacturer and its location Developments and trends in the industry, competitors analysis and various other parameters, SWOT analysis

Value Delivered:

MnM’s client was able to understand the current scenario of the ethoxylates, esterquats, betaine and eo-po copolymer market. Also, the market forecasts were provided to focus client’s attention to the future growth trends of the market

The competitive benchmarking also helped to understand the client’s present situation in the market and further helps the client to built short and long term strategies to gain the market share

Trade flow analysis along with supplier and customer analysis helped the client to understand the major geographies that were producing and consuming the target products