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Client Consult Problem Statement:

MnM’s client who is the producer of various high-strength fibres for industrial purposes and was interested in project involving “Assessment of Cooling Textile Fabrics market”. The key objective for the study involved:

  1. In-depth analysis of cooling textile fabrics market by application and region and the supply chain of the market
  2. Market attractiveness by region and application segment, identifying low hanging fruits for the client and cost and profitability analysis at each node of value chain
  3. Competitive and customer analysis and their market share analysis

Solution Provided:

  1. Methodology Adopted by MnM : MnM carried out a detailed search of the public domain and its proprietary and non-proprietary database on textile industry and more specific on cooling textile fabrics industry to orient the project, develop the industry structure including raw material, fiber, yarn, textile and garment manufacturers/ suppliers, distributors, dealers, associations, regulatory authorities and so on. MNM carried out in-depth primary interviews with various knowledge sources to develop between 90-95% of the key information required for completing the project. Major knowledge sources were manufacturers/ suppliers of raw material, fiber, yarn, fabric, garments, distributors, wholesalers, dealers, Institutions (associations, regulatory authorities, etc.) and independent consultants and industry experts. Also, the product portfolio of the manufacturers were studied to get the in-depth knowledge of the various technologies used to provide the self-activated cooling effect to the garments.
  2. Actual Solution Provided: Through the detailed outcome of the study, we provided inputs on-

    Market size of the cooling textile fabrics by application and region and the forecast in terms of volume and value
    Cooling textile fabrics market attractiveness by region and application segment and identifying the low hanging fruits for the client on the basis of geographic ease of access vs. comfort experience in the segment
    Cost and profitability analysis at each node of value chain (fiber, yarn, fabric and garment) for North America, Europe and Asia-Pacific region

Value Delivered:

  • MnM’s client was able to understand the current scenario of the cooling textile fabrics market. Also, the market forecasts were provided to focus client’s attention to the high growth markets (market attractiveness) of cooling textile fabrics
  • The low hanging fruits were identified for the client for immediate success based on the clients geographic ease of access vs. comfort experience in the segment
  • Cost and profitability analysis at each node of value chain for different regions and market share analysis were provided which helped the client to develop their business strategy

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