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Client Consult Problem Statement:
Solution Provided:
1. Methodology Adopted by MnM:
MnM adopted a methodology to evaluate the demand for Indian market for Medical gas cylinders by conducting extensive primary interviews from public and private hospitals, medical institutes, suppliers and distributers and key opinion leaders from the gas cylinder industry in India which was validated by in-depth secondary research from various paid databases sources. Further to which the data was analyzed and complete Indian gas cylinder market was derived. MnM conducted 60 primary discussions, of which 20 were from the supplier side and 40 were from demand side and other industry experts.
2. Actual Solution Provided:
• MnM studied and listed the major players in the Indian market and provided the competitive profiles
• Estimated the Indian Medical Gas Cylinder market and with market shares of the current players
• Formulated a competitive pricing strategy by understanding the current Indian regulatory policies
Value Delivered:
After going through the study conducted by MnM the company was able to identify and formulated the market entry strategy in the Indian gas cylinder market. These strategic changes by MnM’s client resulted in its business expansion and significant revenue growth in selected geography
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