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Client Consult Problem Statement:

MnM’s client who is a world leader in the innovation, manufacture and marketing of lubricant additives was interested in project involving “Market potential and customer assessment for S-Ketamine”. The key objective for the study involved:

  1. In-depth analysis of S-Ketamine market for by region & applications, market forecast analysis, market characteristics, value chain analysis and regulations
  2. Market Survey for assessing the potential of S-Ketamine
  3. Strategic recommendations from the survey outcome such as unmet needs analysis

Solution Provided:

  1. Methodology Adopted by MnM : MnM carried out a detailed search of the public domain and its own proprietary & non-proprietary database on S-Ketamine market to orient the project and work on market sizing, forecasts and identified the players in the value chain such as Raw material suppliers, S-Ketamine manufacturers/suppliers, distributors, customers, associations, regulatory authorities and allied stakeholders. Exhaustive interviews were conducted from sales, marketing, production, R&D, technical experts for assessing the potential of S-Ketamine and to understand and provide the in-depth analysis of the market and further validate the market numbers. These interviews were used to draw out information such as general information about the respondent, the main field of activity the customer belongs to, is he/she decision maker regarding policy framing in the company, respondent thoughts about S-Ketamine in comparison to Ketamine, their Ketamine consumption as API, from where do they source the Ketamine, factors on which sourcing decisions for ketamine or S-ketamine depends and their rating, how much more value do the respondent give to S-Ketamine (in %) compared to racemic Ketamine and other questions related to S-Ketamine.
  2. Actual Solution Provided: - Through the detailed outcome of the study, we provided inputs on-

    Market size of S-Ketamine by region & applications, market forecast analysis, market characteristics, value chain analysis and regulations in the industry. The market survey for assessing the potential of S-Ketamine was done and on the basis of that strategic recommendations such as unmet needs of the customers and other insights were provided to the client.

Value Delivered:

MnM’s client was able to understand the current scenario of the S-Ketamine market. Also, the market forecasts were provided to focus client’s attention to the high growth markets of S-Ketamine. The value chain analysis and regulation were provided to the client to get the clear picture of the S-Ketamine market. The market potential of S-Ketamine was done to provide the client strategic recommendations such as the customer perspective of S-Ketamine market, unmet needs and how to target customers of S-Ketamine in various regions.

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