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Client Consult Problem Statement:

MnM’s client was interested in assessing Australian foot & ankle market and wanted a deep-dive analysis and estimation of the market size by product type (trauma and osteosynthesis device, sports medicine/tissue Repair, and reconstructive implants).

The client was also interested in the assessment and estimation of number of foot & ankle procedures performed in Australia by type (trauma and osteosynthesis device, sports medicine/tissue repair, and reconstructive implants).

Solution Provided:

  1. Methodology Adopted by MnM : MnM conducted multi-level, qualitative & quantitative study with a constructed sample of mid to senior level healthcare stakeholders (orthopedician, hospital administrators, and nursing managers) and industry professionals. Both, top-down and bottom-up approaches were used to derive at an unbiased data. Key parameters influencing the market were identified and their trends were studied to get the market numbers. At every level, the estimates were verified by primary interviews with industry experts (both from demand and supply side) and finally by MarketsandMarkets domain experts. MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights for Australia.
  2. Actual Solution Provided:
  • Market sizing and forecasting for Australian foot & ankle devices market
  • Detailed analysis and estimation of total number of foot & ankle procedures performed in Australia
  • Identified companies that offer foot & ankle devices and analyzed their market shares
  • Strategic insights to the client for market penetration

Value Delivered:

The client could identify the market potential and formulated its market entry strategy particularly for foot & ankle devices in Australia.

The study also assisted the client in knowing foot & ankle devices most preferred by end users and helped them in taking necessary steps to customize its product offerings.

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