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Client Consult Problem Statement:

MnM’s client who is one of the leading manufacturers of hearth and fireplaces was interested in project involving “Hearth Market Assessment”. The key objective for the study involved:

  1. In-depth analysis of Hearth market by fuel, products, style and geography
  2. Product life cycle analysis, environmental impact, porter’s analysis and shipment analysis
  3. Competitive benchmarking with respect to product line and strategic developments

Solution Provided:

  1. Methodology Adopted by MnM : MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders, hearth manufacturers and their customers. Exhaustive interviews were conducted from sales, marketing, production, R&D, technical experts using a semi- structured questionnaire to understand and provide the In-depth analysis . MnM also obtained information on, usage trends, future growth prospects for target end user industries from hearth market. The customers were interviewed to understand their current and forecast usage in various applications which further validated the market number through bottom up approach
  2. Actual Solution Provided: - Through the detailed outcome of the study, we provided inputs on-
    • Market size of the hearth market by fuel, product, style and geography in terms of volume and value
    • Hearth manufacturer product details with detailed federal standards impacting this industry
    • Developments trends in this market and the competitors analysis, benchmarking on the basis of applications, comparative SWOT analysis of the manufacturers, product life cycle analysis, environmental impact and pricing analysis

Value Delivered:

MnM’s client was able to understand the current scenario of the hearth market. Also, the market forecasts were provided to focus client’s attention to the high growth markets of hearth industry

The competitors benchmarking also helped to understand the client’s present situation in the value chain of this industry. In addition detailed Competitive Landscape covered by the percentage breakups of strategies used by the key industry players of hearth industry

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