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Client Consult Problem Statement:

MnM’s client who is one of the leading industry players in image sensors was about to launch new product in image sensor market. As a result client was interested in knowing the market potential of machine vision industry. The key objective for the study involved :

  1. Potential market of machine vision industry
  2. Competitive landscape machine vision industry
  3. Go to market strategy for client
  4. Competitive landscape

Solution Provided:

  1. Methodology Adopted by MnM : MnM completed this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders, machine vision industry players, and their customers. Exhaustive interviews were conducted from sales, marketing, production, R&D, technical experts using a semi- structured questionnaire to understand and provide the In-depth analysis. MnM also obtained information on, usage trends, future growth prospects for target end user from various industrial verticals. The findings of these approaches were verified by using top down and bottom up approaches
  2. Actual Solution Provided: -
    • TAM of machine vision market
    • Geographical contribution focusing on this market with detailed analysis of regional driving, restraining factors
    • Analysis of best industry vertical to enter into the market
    • Impact of technological advancements in pressure relief valves, rupture disc and explosion vent market

Value Delivered:

MnM’s client was able to understand the existing market scenario of machine vision market.

The competitors benchmarking also helped to understand the client’s present situation in the value chain of this industry. In addition detailed Competitive Landscape covered by the percentage breakups of strategies used by the key industry players of this industry

Go to market strategy specially for new product of the client

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