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Client Consult Problem Statement:

  1. To estimate and forecast the market potential of Sand Control, Sub Surface Safety Valves, Production Packers, Smart Wells, Multistage Fracturing tools, Gas lift products further segment by sub-category till 2020
  2. To analyze the market potential and future market for each sub category by countries in MENA & Sub-Saharan Africa
  3. To study the market attractiveness vis-à-vis competition level to identify the target segment
  4. To assess the country attractiveness to identify the target countries and opportunities
  5. To estimate the demand of completion equipment by leading operators by countries and identify the target customers
  6. Analyze the market share of leading players by region – Middle East & North Africa and Sub-Sahara

Solution Provided:

  1. Methodology Adopted by MnM :MnM conducted multi-level, qualitative & quantitative study with a constructed sample of mid to senior level management executives as well as hands on industry professionals. Key parameters influencing the market are identified and their trends were studied to get the market numbers.
    At every level the estimates were verified by primary interviews with industry experts (both from demand and supply side) and finally by MarketsandMarkets domain experts
  2. Actual Solution Provided: -
      • MnM studied processes across each vertical, and identified & recommended processes
      • End-user surveys were conducted across all verticals to identify their requirement, expected improvement in the product, reason for their use of the sub-product type, and their expectations related to the product and the company providing it
      • Each vertical was studied on a country-level granularity, in order to identify the best addressable market for each vertical
      • In depth competitor’s analysis were done to understand the product portfolio of its competitors and their geographical presence
      • Recommendation related to target country, target product and target sub-product

Value Delivered:

Through the detailed outcome of the study, MnM’s client was able to identify & select new markets for entry, and formulated its market entry strategy. The granular set of information and recommendations shared by MnM assisted the client to understand the completion equipment and services requirement in the Middle East & North Africa and Sub-Saharan Africa.

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