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Client Consult Problem Statement:

One of the leading Tier 1 companies engaged MnM to understand current & futuristic market scenario for marine engine and gensets market by application, by geography and by engine type. The key objectives were-

  1. To identify and analyse the shipbuilding scenario and factors influencing the market
  2. To identify major shipyard companies and vessels owners
  3. To identify the major marine engines and gensets applications
  4. To identify and estimate the market size for marine engines and marine gensets market segmented by application, by geographies ,by volume
  5. To identify market share for major marine engines and gensets manufacturers by value for 2013
  6. Company profile, financial overview, business segments, products offered, strategy & insights and recent developments

Solution Provided:

  1. Methodology Adopted by MnM :MnM carried out this study through a combination of Extensive secondary research is backed up by multiple primary interviews done with various industry experts and stakeholders within target geographies. Both, top-down and bottom-up approaches were used to cover the market. A survey was conducted to infer the buying behavior of the customers. With the extensive secondary research and primary the count of vessels were determine in different applications and accordingly number of engines and gensets were estimated.
  2. Actual Solution Provided: - The report starts with the shipbuilding market dynamics. It covers the various new trends, regulations and drivers of the shipbuilding industry. Further, the applications are segmented on the basis of Engine Speed (High and Medium) and Geography (China, Europe, Rest of Asia, North America and South America). Along with different segmentation, analysis for high business growth opportunities, competitive analysis & positioning, presence of local players, market share analysis, the buying behavior of customers and in-depth competitors’ analysis and benchmarking.

Value Delivered:

Through the detailed outcome of the study, MnM’s client was able to understand the overall market scenario for marine engine and gensets market. The granular set of information and recommendations shared by MnM assisted the client to expand its business in the particular geography along with application and engine type.

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