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Client Consult Problem Statement:

MnM’s Client is one of the major player of the IT world was looking for information into strategic market assessment study for information governance solutions and to understand competitive landscape, market dynamics, and strategic recommendation for the life sciences (pharmaceutical and biotechnology), Healthcare markets.

Solution Provided:

  1. Methodology Adopted by MnM : MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders across the value chain within target geographies. Both, top-down and bottom-up approaches were used to cover key sources of primary information that includes vendors offering Enterprise Content Management, Information Archiving, and e-Discover, and their channel partners & associates and other industry experts. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across each of the target countries. In total, MnM conducted 80 primary discussions within the supplier segment, end-user segments and other industry experts
  2. Actual Solution Provided:
  • The market trends for information governance solution across two different verticals, was evaluated in Life science ( Pharmaceuticals, Biotechnology) & Healthcare .
  • Market analysis for various reasons affecting the adoption of information governance in healthcare and
  • Top-three segments in terms of products such as information archiving, e-discovery, enterprise content management across verticals (customer segments and solution offerings) were identified and evaluated
  • Analyzed the key pain-points restraining the adoption of varied information governance solutions across verticals
  • Portfolio and offerings were gathered for understand the current market for the focus segments covered under information governance solution

Value Delivered:

After going through detailed market analysis the current market size and forecasting of information governance solutions which was provided by MnM client to formulate strategies to have access to the various untapped markets in life science and healthcare market. The study also includes assisting client in knowing its competitors which will eventually aid them in taking necessary steps to customize its product offerings.

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