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The company (client), a leading manufacturer of TDLA, was interested in project involving “Market Opportunity Assessment for TDLA”. The study demanded in-depth analysis of the TDLA market by application and region.The client also wanted to understand the demand sensitivity , application specific market opportunities, and adoption analysis for corresponding regional market

This study carried out through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders, TDLA manufacturers and their customers. Exhaustive interviews were conducted from sales, marketing, production, R&D, technical experts using a semi- structured questionnaire to understand and provide the In-depth analysis . By conducting numerous in-depth market evaluation using foundations of both qualitative & quantitative interview approaches along with the expertise of consulting team at MnM.MnM also obtained information on, adoption trends, future growth prospects for target end user industries. The customers were interviewed to understand their current and forecast usage in various applications which further validated the market number through bottom up approach.

Value Delivered

• MnM’s client was able to understand the current scenario of TDLA market. Also, the market forecasts were provided to focus client’s attention to the high growth application markets of TDLA
• The competitors benchmarking also helped to understand the client’s present situation in the market and further helps the client to make short and long term strategies to gain the market share in the market
• Client was provided with information such as environmental impact regulations and adoption analysis