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Client Consult Problem Statement:

  • MnM’s Client was wanting to understand the newly developed E-Clinical Suite by a Global Healthcare IT consulting firm.
  • The client needed to understand the product standing against top competitors such as Oracle and MediData to plan their marketing and product positioning.
  • The client also wanted to understand the gaps in the product directly from the end users of E-clinical solutions globally. Receive rating and comparison of the product from the end users for product enhancement.

Solution Provided:

  1. Methodology Adopted by MnM :MnM conducted multi-level, qualitative & quantitative study with a constructed sample of mid to senior level management executives as well as hands on industry professionals. Key parameters influencing the market are identified and their trends were studied to get the market numbers. At every level the estimates were verified with industry experts (both from demand and supply side) and finally by in-house domain experts. Both, top-down and bottom-up approaches were used to use to derive unbiased information. MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across each of the target countries.
  2. Actual Solution Provided:
  • Estimation of historical, current, and forecasted market size for global hemophilia treatment market, based on type of hemophilia, drug class, and geography
  • Profiling of leading players and estimation of their market share in global hemophilia market
  • Analyzing various macro and micro factors impacting market growth
  • In depth country level analysis for identified priority market with information on growth factors, challenges, and competition activities
  • Estimation of patient base at country level as well as at regional level – disease prevalence, diagnosed and treated population
  • Strategic insights for different possible approaches to enter into the priority markets with new product

Value Delivered:

Client could identify the market potential and was able to identify priority markets for the launch of its new product. Additionally, the study helped client with different competitive strategies to enter into the market.

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