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Client Consult Problem Statement:

MnM’s client was interested in assessing the global market for OE Automotive Batteries for Passenger Cars and Sports Cars. Along with market sizing, the client was also interested in the electric and hybrid vehicle outlook. The key objectives of the study were to identify key markets for client’s products i.e. battery boxes geographic focus for target products by understanding market potential and scenario (current & forecast).

Solution Provided:

  1. Methodology Adopted by MnM: MnM utilized a bottom up approach along with valid secondary sources and existing knowledge databases. Methodology utilized extensive secondary research coupled with information from paid databases. Subject matter experts, Tier I suppliers and end users to gather qualitative as well as quantitative insights for the market. Primary interviews also served as a base for the forecasting related to hybrid vehicle and electric vehicle sales. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across the key markets.
  2. Actual Solution Provided: Through this study, MnM analyzed the market dynamics for target products, which included recent developments, competitive positioning, growth opportunities, burning issues, growth drivers and restraints. MnM utilized its paid databases to identify the current as well as future hybrid and electric vehicles models to identify the volume for the market along with conventionally fueled passenger cars. MnM provided vital qualitative insights regarding the high growth markets for the automotive batteries and the various technological developments in this market.

Value Delivered:

MnM assisted the client to identify the potential of its current as well as future market. This information helped the client to identify the key areas for is products, the changing landscape of the industry and assisted in short term as well as ling tem strategic decisions.

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