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Client Consult Problem Statement:

One of the top manufacturers for gaskets and seals was interested in assessing the market of Multi Layered Gaskets for:

  • Head Gaskets
  • Exhaust Manifold
  • Intake Manifold
  • Valve Covers
  • Turbochargers

The key focus of the study included the following:

  • Identification of addressable markets within each product
  • Identification of similar products, pricing and positioning
  • Competitive Landscape

Solution Provided:

  1. Methodology Adopted by MnM: The research team at M&M undertook this study and followed a 2 pronged approach of in depth desk based secondary facts gathering and validation of researched facts by industry insiders and experts. The team followed a bottom up approach and cross referenced the project market for Multi Layered Gaskets with the expected growth in vehicle population across various geographies.
  2. Actual Solution Provided:
    • MnM studied demand across each vertical, and identified high growth areas for the client.
    • Value-Volume Analysis was mapped across the segment for evaluation of each vertical.
    • Discussions were held with competitors to understand their product positioning, pricing and market dynamics.

Value Delivered:

After going through detailed market analysis and end-use scenario developed by MnM, its client successfully launched its Multi Layered Gaskets offerings across globe for different verticals. The client was able to compete in the market with competitive pricing and gained around 10% market share by volume after completion of first year.

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