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MnM’s client was interested in assessing market potential of Fuel Injection System (FIS) in two-wheeler segment by country. The key objectives of the study were to determine market size and potential of the product and its components along with forecast, analyze pricing of the components on a regional level, and to evaluate suppliers of FIS for key two-wheeler FIS manufacturers.

1. Methodology Adopted by MnM: MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders across the value chain within target geographies. Bottom-up approach was used to cover key sources of information initiating through country-level model mapping. Summation of the country-level findings resulted in regional and global volume scale. Average OEM price is calculated using the pricing information collected for each region. Finally, global market value is quantified using the global volume and average price information.
2. Actual Solution Provided: Through this granular study, MnM analyzed the market dynamics for target products, which included recent developments, competitive positioning, growth opportunities, burning issues, growth drivers and restraints in focused geographical regions. MnM also shared vital insights to client MnM also shared vital insights to client on supplier base for framing their sourcing strategies.

Value Delivered:

Client was able to identify new markets under two-wheeler FIS market bifurcated based on technology like carbureted FIS and electronic FIS. The study also assisted client in understanding variations in the market potential of FIS according to the difference in engine size and used components.