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Client Consult Problem Statement:

One of the leading automotive component manufacturers was interested in North America’s pricing analysis of various automotive systems, analyzing opportunities for the stakeholders, competitive landscape of market leaders, company profiling of key manufacturers, key developments at global level for the aforementioned automotive systems.

The key focus of the study included the following:

  • Deriving North America’s average selling price for various components of automotive systems such as HVAC, electronic, engine cooling, interior, exhaust & heat exchanger
  • Deriving OEM level market demand (2013 & 2014) by value for the components
  •  Analyzing historic & recent developments such as joint ventures, mergers & acquisitions, new product developments & others at global level
  • Profiling of key companies & to analyze the products & services, market presence, financials, business segments, & SWOT

Solution Provided:

  1. Methodology Adopted by MnM: MnM initially started the study through various secondary sources such as company annual reports, industry association publications, automotive magazine articles, directories, technical handbooks & articles. Followed the primary interviews with experts from industry, OEM’s & suppliers. As a result of primary interviews & secondary sources, the market size for listed components was derived by bottom-up approach.
  2. Actual Solution Provided:
    • MnM provided a detailed table of the aforementioned system components which includes country, vehicle type & average selling price in USD for North America
    • A detailed analysis of competitive benchmarking of key players in the market
    • Detailed company profiling of leading players in the market which includes overview, financials, SWOT analysis, products & services, & others
    • Technology trend analysis which includes various key developments of key players in the market such as R & D activities, new product development, expansion, merger & acquisition, joint ventures & others
    • Detailed list of upcoming vehicle launch time which includes the vehicle model, estimated launch time, & the country or event.
    • A detailed analysis of estimated technologies which includes the company name, the name of the technology, & a brief description about the technology.
    • The upcoming future technologies related to aforementioned components or systems
    • A detailed list of who supplies whom by maker & model for all the auto system components.

Value Delivered:

After going through detailed market analysis and end-use scenario developed by MnM, the client was able to able to define the pricing strategy and the study also helped client to identify new markets for entry. The information and recommendations shared by MnM resulted in business expansion.

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