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Client Consult Problem Statement:

MnM’s client was interested in assessing market for side-shafts in passenger car segment. The key objectives of the study were to determine the global market sizing and forecast of the product along with market forecast, to capture the competitive landscape shaping the market dynamics on a broader scale.

Solution Provided:

  1. Methodology Adopted by MnM: MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders across the value chain within target geographies. Bottom-up approach was used to cover key sources of information initiating through country-level model mapping of passenger cars for front, rear and all-wheel drives. Summation of the country-level findings resulted in regional and global volume scale. Average OEM price is calculated using the pricing information collected for each region. Finally, global market value is quantified using the global volume and average price information.
  2. Actual Solution Provided:Through this granular study, MnM analyzed the market dynamics for target products, which included recent developments, competitive positioning, growth opportunities, burning issues, growth drivers and restraints in focused geographical regions. MnM also shared vital insights to client on global market share held by top players in the industry.

Value Delivered:

MnM’s client was able to identify new markets under side-shaft market bifurcated based on type like rigid and hollow drive-shaft. The study also assisted client in understanding variations in the product according to different positioning.

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