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Client Consult Problem Statement:

The Baggage Handling System provider was interested in understanding which specific segments of the BHS business would offer good opportunities and their expected fruition in the next few years. The key focus of the study included the following:

  • Identification of increasing opportunities in baggage sorting systems.
  • Identification of different airport classes with varying passenger capacity.
  • Identification of increase in infrastructure investment by region.
  • Identification of geographical opportunities for baggage handling systems

Solution Provided:

  1. Methodology Adopted by MnM: MnM carried out exhaustive secondary research for this study to map out the airport classifications present in various regions globally. This was followed by primary discussions with key industry experts across the value chain within targeted regions. Top-down and bottom-up approach was used to gather information from primary sources that consisted of BHS manufacturers, suppliers, and service providers along with other industry experts. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across each of the target countries. In total, MnM conducted 15 primary discussions, of which 9 were within the supplier segment, while the remaining six spanned end-use segments, local government & aviation authorities, and other industry experts.
  2. Actual Solution Provided:Through this granular study, MnM analyzed the market dynamics for investment opportunities, which included recent developments, competitive positioning, growth opportunities, along with other factors present in the respective regions in order to select the appropriate market for offering their products and services. MnM also shared with the client vital insights which were related to an investment opportunity for new product offerings seeking to cater to changing customer requirements by identifying future trends.

Value Delivered:

MnM’s client was able to identify & select new markets for entry, and formulate its market entry strategy. The study also assisted the client in identifying future investment opportunities which would drive the decision making process of the client on how to reconfigure their product offerings

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